• 디자인학연구
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• 제19권2호
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• pp.63-72
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• 2006

현대 산업 사회에서의 디자인은 기업경영전략의 핵심이자 국가 경쟁력을 결정짓는 중요한 요소이다. 그리고 소비자의 제품 구매의사 결정과정을 디자인 측면에서 보면 제품의 구매과정은 소비자가 선호하는 디자인제품을 가지고 싶다는 디자인 인식 문제로서, 이러한 현상은 제품의 기술적 기능보다는 제품의 심미성이 제품 디자인에 중요한 특성이 되고 있다는 사실을 말해주고 있다. 따라서 디자인 과정에서 가장 중요한 요소라고 할 수 있는 소비자 선호요인의 심미성분석을 통하여 규명함으로써, 새로운 차원의 제품 디자인의 전개가 절실히 요구되고 있다. 본 연구는 소비자의 제품선호도와 제품 평가에 영향을 주는 심미성요소를 규명하기 위해 심미성요소에 관한 선행연구와, 제품디자인의 소비자 반응에 대한 고찰을 통해 소비자 선호요인의 중요성을 파악하였다. 그리고 실증연구에서 한국 중국소비자의 7가지 가전제품을 대상으로 각 제품별 선호도 조사와 선호디자인의 심미성 평가를 통하여 소비자의 선호도에 영향을 미치는 심미성요소와 각 제품별로 중요시 여겨지는 심미성요소를 도출하였다. 본 연구는 한국과 중국 소비자들이 선호하는 제품들이 어떠한 심미성요소를 가지고 있는 지와 소비자 선호에 중요한 영향을 미치는 심미성요소를 밝혀 제품디자인에 있어 심미성요소의 가이드라인을 제시하고, 한국과 중국을 대상으로 한 제품디자인 시 활용할 수 있는 자료를 제공하고자 한다.

• 보건의료산업학회지
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• 제4권2호
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• pp.97-106
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• 2010

Recently hospitals are trying to meet requests of patients by reflecting regular survey results of patients into hospital's management in order to increase patients' satisfaction and the rate of return visit. In this paper, degree of patients' satisfaction and the rate of return visit were analyzed using surveys of hospital selection factors and the characteristics of aesthetic plastic surgery. This analysis results can be used as data for setting up efficient management direction of aesthetic plastic surgery hospitals. In the main results, facilities and medical trust factor was the primary cause for aesthetic plastic surgery patients to select hospitals and the results showed that hospitals have to consider carefully not only aesthetic plastic surgery patients but also guardians such as parents or friends because patients are acquiring surgery information from them. The results also showed approachableness to hospitals was not important factor to select a hospital.

• 복식
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• 제25권
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• pp.119-132
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• 1995

The purposes of this study were to consider the aesthetic side in the clothing positively, search the relationships of the preferance and the aesthetic factors in the general costume of body form, analyze consumer's characters against the value evaluation factors. Stimuli and questionaries were used in this study. The stimuli were twelve color photographs on clothed bodies differing in the degree of beauty and function. The scales were chosen to measure variables refering to sundry records, prediminary exam-ination. The following null-hypothese were estabilished for this study. Ⅰ. Viewer's preferance for the general 4 costumes of body forms will haved significant relationship with aesthetic factors of clothing Ⅱ. Value evaluation factors of clothing will be significantly different according to the vari-ous viewer's characters. Data were abtained from 160 females stu-dents. The data were analyzed by using spsspc+ program-correlation coefficient, one-way ANOVA and scheffe-test. The results were as follows. Ⅰ. The viewer's preferance for general 4 costumes of body forms has significant re-lationship with aesthetic factors of clothing Ⅱ. Value evaluation factors of clothing are significantly different according to the various viewer's characters.

• 한국주거학회논문집
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• 제26권3호
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• pp.77-84
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• 2015

The purpose of this study is to analyze the aesthetic factors in color combinations of house exteriors in hillside villages, Busan. The so-called 'Hillside renaissance' is a representative urban regeneration project in Busan. The towns in hillside area in Busan have developed colorful sceneries. But all the colorful sceneries are not the same. Each town has own color characters and different aesthetic color effects. This study is to determine the unique aesthetic components in color combination of Gamcheon and Daecheong. This study is based on the traditional color harmony theories. The analysis focuses, inter alia, on Moon-Spencer's 'Aesthetic Measure'. A house exterior color has relations with two neighboring colors in array. And those three colors with next two houses have again each three hue, value and chroma relations. This analysis is first to determine whether each sample color combination is harmonized, and if harmonized, next step to list which aesthetic factor is dominantly contributing to color harmony. And at last, to study the subcategorized sectors of each color components of the hue, value and chroma.

• 디자인학연구
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• 제20권1호
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• pp.21-32
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• 2007

디자인의 심미적 요인은 물리적, 기능적, 행태적, 경제적 요인에 비해 정량적으로 측정되거나 평가되기가 쉽지 않다. 그렇지만 심미적 요인들은 디자인 조형과정에서 필수적으로 중요한 역할을 한다. 이러한 중요성에도 불구하고 공간의 심미적 가치평가나 심미적 영향 요소들의 상호작용에 관한 연구는 미비한 편이다. 그래서 본 연구는 상업 공간디자인의 시각적 선호도와 지각적-인지적, 감정적 차원의 미적 변수들 사이의 상호관계를 찾아보고자 하였다. 실증 조사의 연구 결과에 따르면, 상업 공간디자인의 선호도에 긍정적 영향을 주는 미적 변수로는 지각적-인지적 차원의 '통일', '질서', '명료성'과 감정적 차원의 '기분 좋은', '편안한'을 들 수 있다. 반면, 선호도에 부정적 영향을 주는 미적 변수로는 지각적-인지적 차원의 '대비', 복잡성', 그리고 명료성의 반대 개념인 '불명료성'과 감정적 차원의 '호기심 있는', '긴장되는'을 들 수 있다.

• 대한가정학회지
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• 제45권7호
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• pp.131-140
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• 2007

The purpose of this study was to examine the influence of aesthetic surgery attitude, self-esteem and body image on clothing behavior. Subjects were 356 female college students in Seoul. The data obtained were analyzed by reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis and t-test. The major results of this study were as follows: First, five factors of aesthetic surgery attitude were identified: risk tolerance of aesthetic surgery, need of aesthetic surgery, image improvement via aesthetic surgery, keeping the secret of aesthetic surgery, and others' expectation of aesthetic surgery. Second, significant relationships were found between body image and clothing behavior, and self-esteem and body-enhancement of clothing. Also, risk tolerance of aesthetic surgery, need of aesthetic surgery, and image improvement via aesthetic surgery had a significant correlation with clothing behavior. Third, the most important variable which affected the aesthetics and body-enhancement of clothing was body image. The entertainer imitation behavior of clothing was influenced by need of aesthetic surgery, body image, keeping the secret of aesthetic surgery, risk tolerance of aesthetic surgery, and image improvement via aesthetic surgery. Preference for luxury goods of clothing was influenced by need of aesthetic surgery and body image. Body-enhancement of clothing was influenced by body image, image improvement via aesthetic surgery, and self-esteem.

• Architectural research
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• 제13권4호
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• pp.19-30
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• 2011

This investigation, based on empirical research, examined the role of complexity and order in the aesthetic experience of architectural forms. The basic assumption of this study was that perception in architectural form is a process of interpreting a pattern in a reductive way. Thus, perceptual arousal is not determined by the absolute complexity of a configuration. Rather, the actual perceived complexity is a function of the organization of the system (order). In addition, complexity and order were defined and categorized into four variables according to their significant characteristics; simple order, complex order, random complexity, and lawful complexity. The series of experiments confirmed that there is a point on the psychological complexity dimension which is optimal. By demonstrating that consensual and individual aesthetic preference can be measured to have a unimodal function of relationship with complexity, the results of the experiments indicated that complexity and orderliness are effective design factors for enhancing aesthetics of a building facade. This investigation offered a conceptual framework that relates the physical (architectural form) and psychological factors (complexity and order) operating in the aesthetic experience of building facades.

• 복식문화연구
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• 제21권4호
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• pp.576-584
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• 2013

The purpose of this study is to define the detailed factors related to expressing the aesthetic image of various baggy pants with changes to the hip circumference and crotch length ease. For this, detailed factors expressing the aesthetic image of baggy pants were deduced, and the aesthetic image and mutual influence according to the change in the hip circumference and crotch length ease were analyzed. Nine baggy pants with different levels of hip circumference and crotch length ease were produced as experimental pants. The image of each pair of experimental baggy pants was evaluated based on pictures taken of the pants worn by a woman in her 20s with a standard body figure. The image assessment team was composed of 105 clothing majors. The research results are as follows. Three aesthetic image factors of baggy pants were extracted: attractiveness, elegance and activity. When there was not much ease in the hip circumference and crotch length of the baggy pants, it appeared to look more attractive, younger and fashionable. A dignified and feminine image was perceived more when there was less ease in the hip circumference regardless of the crotch length. Because there was less ease in the hip circumference and crotch length, it appeared to be more comfortable, active and soft. These research results show that baggy pants with too much ease in the hip circumference or crotch length are perceived to be less attractive and actually as inactive. As seen here, there is a difference in the aesthetic image according to the change in the hip circumference and crotch length of the baggy pants; therefore, baggy pants which suits a person's own body type can be chosen to enhance the preferred aesthetic image of individuals.

• 복식
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• 제59권2호
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• pp.42-58
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• 2009

This study researches previous aesthetic categories and organizes new one which is applied to fashion design. With the frame of the new aesthetic category, a survey about aesthetic consciousness and aesthetic enjoyment are conducted. Also, this study discusses about the variety of the aesthetic consciousness and aesthetic enjoyment which are arisen from peculiarity of fashion and the necessity of the systemized criticizing theory. Through the survey of aesthetic consciousness about fashion designer's clothes, there are possibilities of varieties in visions and critics about fashion works. But it is necessary to read in right way about kunstwollen and symbolic meaning of designer. In order to read aesthetic consciousness inside of a fashion designer's works properly, the interpretation method which follows in systematized phases such as iconology and semiology is necessary. Contemplation for the 'clothes' which is a part of an art Is not just simply see the object and judge subjectively but examine the factors which have influenced to the formation, kunstwollen, and symbolic meaning. Also, the process and the attitude which enjoy the aesthetic value have to be analyzed and criticized which based on systemized interpretation frame. The 'Clothes' is one artistic object which expresses kunstwollen of fashion designer and he or she puts in a sentiment and an ideology into the clothes and which reflects the present society and effects to the descendant.

• Archives of Plastic Surgery
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• 제37권4호
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• pp.361-368
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• 2010

Purpose: Authors tried to analyze the influence of individual facial aesthetic subunits on the cognition of facial attractiveness in public and suggest a mathematical model which explain the facial attractiveness. Methods: Independent facial aesthetic subunits are extracted from facial photographs from three women (11 frontal and 7 lateral aesthetic subunits). Each facial subunits of three women are rated in terms of relative rank by 164 peoples (68 man and 96 woman, average age was 32.4, and ranged ${\pm}$ 9.8 years). $x^2$-test and categorical regression analysis were performed. Results: There was no difference in the aesthetic preference in terms of ages or sexes in large. Beautification of individual aesthetic subunits can predict the overall facial attractiveness up to 42.1% in frontal face (Adjusted $R^2$=0.421, F=6.39, p=0.000 < 0.05) and 22.7% in lateral face (Adjusted $R^2$=0.227, F=4.42, p=0.000 < 0.05). Aesthetic appearance of eyes (p=0.001), upper face (p=0.034) in frontal face and midface (p=0.000) in lateral face are statistically important factors in the cognition of facial attractiveness. Conclusion: Authors experimently proved that harmony and balance among facial aesthetic subunits are the most important factors, in embarking on facial aesthetic plastic surgery, for better enhancement of facial attractiveness.