• Title/Summary/Keyword: adolescent consumers

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The Personal Characteristics and Clothing Attitude on High School Students (남·녀 고등학생의 성격특성과 의복태도)

  • Chung, Jung-Ryol;Kim, Ku-Ja
    • Fashion & Textile Research Journal
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    • v.5 no.3
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    • pp.251-259
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    • 2003
  • The young casual wear market has been recently increased by the great buying power of the target consumers, although they don't have their own discretionary income. The purpose of this study was to investigate clothing attitudes of the adolescent consumers of the young casual wear market according to the groups of personality types. The questions on introversion/extroversion of MBTI test were adopted to measure introversion/extroversion in personal characteristics. The questions in "The personality diagnosis of high school students" developed by Lee, Chongseung and Chung, Bummo were adopted to measure stability, dominance, sociability and autonomy. Variables of clothing attitudes were composed with attentiveness, modesty and conformity. A total 488 high school students in Seoul participated in the survey. SPSS Win 10 statistical package was used to analyze the data: frequency, t-test, ANOVA and factor analysis. After statistical analysis, the following results were found. Groups of introversion and extroversion, and groups of low, medium and high degree of stability, dominance, sociability and autonomy showed no significant difference based on sex difference and school types. Students who has a high extroversion showed a high degree of attentiveness in clothing attitudes. Students who has the lowest sociability and the lowest autonomy showed a high degree of attentiveness. Students with the lowest autonomy showed a high degree of conformity. The younger the students were, the higher their attentiveness and modesty in clothing attitudes.

A Study on Web Design Development for Consumer-Oriented Information for Food Safety (소비자 맞춤형 식품안전 정보 제공 웹 디자인 개발에 관한 연구)

  • Lee, Sim Yeol;Park, Myung Hee;Cho, You Hyun
    • Korean Journal of Human Ecology
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    • v.21 no.6
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    • pp.1129-1144
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    • 2012
  • The purpose of this study was to investigate the gender difference in adolescent's problem behavior and depression, and The main aim of this study was to develop a fundamental web design to provide information content that would be easy for average consumers to understand based on the classification of information related to food safety. Based on the information obtained through in-depth interviews, the researchers developed an information classification system that meets the needs of consumers, and which serve as a basic framework for a homepage for a food safety information center. A total of 62 food items in 6 areas were selected based on reports of food safety related events occurring between 1998-2009 (KFDA 2008). The classification system of risk factors such as chemical risk factors and biological risk factors were categorized. The specific features of the information content for individual food items provided for classification based on evaluation by professional food scientists and the importance of risk factors. By providing a consumer participation section and company participation section, it was anticipated that the food safety information center would be able to act as a moderator for food safety information communication among consumers, the food industry, and the government. Based on the development of a classification system and framework, a design plan and tree-map for the internet site was developed.

A Study on the Information Search, Information Use and Search Outcome of Adolescent Consumers -Focus on Clothing Purchase Behavior- (청소년 소비자의 정보탐색, 정보활용 및 탐색성과에 대한 인과분석 -의류 구매를 중심으로-)

  • Heo, Jin-Young;Kim, Young-Seen
    • Korean Journal of Human Ecology
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    • v.7 no.1
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    • pp.61-74
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    • 1998
  • The purpose of this study is to investigate the information search, information use and search outcomes. 420 students in Chungnam and Taejon area were surveyed. Questionnaire survey method and multiple regression and path analysis were used. Some major conclusions were as follows: 1) The levels of the information search, information use and search outcomes were relatively low. 2) The volumes of information search and the contents of information were mainly affected by psycho-behavioral variables. 3) The level of information use was affected by the content of information, desire to seek information, involvement, and previous knowledge. 4) The search outcome was affected positively by the information use, involvement, volume of information search, desire to seek information, and perceived risk. 5) The volume of information search and the information use were the parameter of the search outcomes.

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Adolescents' Actual Conditions of Buying and Impulsive Buying, Imitative Buying, and Conspicuous Consumption on the Internet Items (청소년의 인터넷 아이템의 구매실태 및 충동, 모방, 과시소비 성향)

  • Chung, Eun-Young;Lee, Eun-Hee
    • Journal of the Korean Home Economics Association
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    • v.45 no.8
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    • pp.105-126
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    • 2007
  • The aims of this study were to examine the actual conditions surrounding the purchasing of online game items and Internet cyberspace items by adolescents the propensity of adolescents to consume these items, to determine the difference in the propensity for high and low consumption of these items among adolescents, and to investigate the characteristics of the adolescents who show a high propensity for the consumption of Internet items. The data for this study were collected from 483 adolescent consumers who were middle school and high school students in the city of Bucheon in Gyeonggi Province. The statistical methods used for the data analysis included frequency, percentage, standard deviation, t-test, and one-way ANOVA. The results of the present study can be summarized as follows. The majority(79.5%) of the students surveyed had had the experience of purchasing items. Most students(67.5%) had a rare frequency of buying ($1{\sim}2$ times in a period of 6 months or less). Nearly half (47.9%) of the students spent less than 1000 won per month on the item(s) purchased. Most of the students purchased items with their parents' permission, but 26.6% of the students bought the items without their parents' permission. Most of the characteristics of the items purchased, such as the major item purchased, payment method, amount purchased per month, average amount spent per buying experience, and whether or not they had their parents' permission differed according to gender, grade level, record, and monthly allowance. The level of propensity to consume the items was not high. The propensity of imitation consumption (1.96) was lower than that of impulsive consumption (2.38) and conspicuous consumption (2.45). Most of the buying characteristics, including the major item purchased, payment method, amount purchased per month, average amount spent per buying experience, parents' permission, grade level, and monthly allowance were different between the high and low propensity for consumption groups.

A Study on the Promotion of Adolescent's Milk Consumption (II) -Relationships of Adolescent's Milk Intake Frequency with Food Attitude, Snacking Frequency, Physical Activity and School Vending Facilities- (청소년의 우유섭취 증진방안 연구(II) -중.고등학생의 식태도, 간식빈도, 신체활동 및 교내판매시설과 우유 섭취 빈도와의 상관관계-)

  • Park, Myeong-Sun;Hong, Geum-Jin;Jo, Yeong-Seon;Lee, Jeong-Won
    • Journal of the Korean Dietetic Association
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    • v.13 no.1
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    • pp.73-83
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    • 2007
  • In order to investigate the ecological factors affecting milk intake frequency of adolescents, the questionnaire survey was conducted with 929 middle and high school students living in Chungnam urban area through October and November 2004. The subjects consumed milk 8.6$\pm$6.7 times per week, other beverages 4.4$\pm$4.1 times per week and drinking water 3.7$\pm$2.1 cups per day. Of the students 77.3% took balanced meals, 72.8% ate regularly and 36.2% ate adequate amount. About 61% had breakfast everyday and nearly a half students snacked once a day. Nutritional knowledge scores about milk was 7.2$\pm$1.7 and milk attitude scores was 28.1$\pm$6.5. The subjects spent daily 1.8$\pm$1.1, 1.9$\pm$1.1, and 1.0$\pm$0.5 hours for computer use, TV watching and exercise, respectively. Milk intake frequencies were positively correlated with excercise, snack frequency, meal balance and regularity, breakfast frequency, food attitude score and milk preference, while showed negative correlationships with TV watching and computer use. Intake frequency of fruit-tasted and chocolate milk showed inverse correlation with nutritional knowledge. Subjects without either school store or vending machine took milk more frequently than those with one or both did. Of the correlated variables, milk preference was the most important influencing factor to milk intake frequency according to the stepwise linear regression analysis, which presented other 5 important influencing factors as food attitude, school vending facilities, excercise, snacking frequency and watching TV. In conclusion, the improvement of milk preference is the most important and effective way to promote milk consumption in adolescents. The favorite ways of drinking milk, nutritional benefit of milk, healthy beverage and good snacking should be taught in nutrition education. Also physical activities should be recommended to students rather than watching TV, computer use and vending facilities selling soft drinks should be limited to be established inside school.

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A Study on Adolescents' Ethical Consumption Education Experience and Ethical Consumption Behavior (청소년의 윤리적 소비 교육 경험과 윤리적 소비행동에 관한 연구)

  • Jung, Joo-Won
    • Journal of Korean Home Economics Education Association
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    • v.24 no.3
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    • pp.191-208
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    • 2012
  • The purpose of this study was to explore a plan for maximizing effectiveness of adolescents' ethical consumption education. The ethical consumption education experience and the ethical consumption behavior in home, school and society were examined targeting 587 middle and high school students. As a result of research, first, adolescents' ethical consumption education experiences were indicated not to be mostly high. In the sphere of ethical consumption behavior, the ethical consumption education for the future generation of centering on green consumption was being much performed. Second, the students are much facing ethical consumption through participating in event and voluntary-service activity as for school program and through participating in flea market as for social program. And the tendency was being shown that has high contact frequency in ethical consumption education through internet. Third, the adolescent consumers' ethical consumption behavior level was not high as a whole. Thus, it could be known that the ethical consumption education is needed continuously. Especially, the education of the ethical consumption for current generation is further demanded. Fourth, the factors of having influence upon adolescent consumers' ethical consumption behavior were indicated that the more ethical consumption behavior is shown in more taking home consumer education and school consumer education in case of women and in the lower school year as for school year. In this way, the importance of ethical consumption education in home, school and society is indicated. Thus, there will be a need of being developed the educational method and the educational contents that are connected with real life so that adolescents themselves can acquire through experience by being linked mutually.

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Beverage Consumption and Related Factors among Adolescents in the Chungnam Urban Area (충남 도시지역 청소년의 음료섭취실태와 관련 요인 분석)

  • Kang Bok-Sun;Park Myoung-Soon;Cho Young-Sun;Lee Joung-Won
    • Korean Journal of Community Nutrition
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    • v.11 no.4
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    • pp.469-478
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    • 2006
  • In order to investigate the adolescent's beverage drinking pattern and its related ecological factors, a questionnaire survey was conducted with the subjects of 920 middle and high-school students,450 boys and 470 girls, residing in 4 cities of the Chungnam area. Of the subjects 65% liked, or liked very much, beverages and only 3.7% did not like beverages. They drank beverages 4.3 $\pm$ 4.0 times a week on average, but 10.4% of them drank beverages more than twice a day. Male students drank more frequently than the females. The intake frequency of carbonated drinks was 1.7 $\pm$ 2.3 a week which was about 40% of the total beverages. However, more students drank mainly ion beverages (33.6%) than carbonated drinks (28.7%). As the students took more balanced food and ate more regularly, their beverage drinking frequency decreased and those taking carbonated drinks also tended to decrease. The more frequent the students took fast food, the more frequent they drank carbonated beverages. The drinking frequencies for beverages or carbonated beverages were also less in students eating cooked rice with sidedishes as breakfast than in students eating others. The drinking frequency for carbonated drinks showed significant correlations with the students' activities such as the time spent using computers and watching TV got longer, the drinking frequency for soft drinks was also higher. When nutritional knowledge was higher, drinking frequency for carbonated drinks got lower. In conclusion, to make the adolescents improve their attitudes toward drinking beverages and to prevent excessive drinking of carbonated drinks, they should be educated not only on the nutritional knowledge and the proper intake of beverages, but also on good dietary habits including balance, regularity, and types of meals. Proper snacking and fast food consumption also should be taught. Since ion beverages were taken more frequently than carbonated drinks among adolescents, further study is recommended on the impact of excessive intake of ion beverages.

Adolescents' Clothing Culture in the Ubiquitous Era - Focused on Receptiveness about UFC(Ubiquitous Fashionable Computer) Fashion Products - (유비쿼터스 시대의 청소년 의복문화 - UFC(Ubiquitous Fashionable Computer) 패션 상품에 대한 수용 가능성을 중심으로 -)

  • Chun, Jae-Hoon;Ha, Ji-Soo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.2 s.161
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    • pp.319-330
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    • 2007
  • The purpose of this study is to improve ubiquitous fashion design which adolescents can be satisfied with. The methods of this study are documentary research of previous studies, survey research and deep interviews. For this study 371 students are selected as samples of survey. As a result of this study, we could know that the adolescents of the 21st century are enjoying actively the culture of consumers and the culture of information era. Domestic adolescents have much knowledge and interest in information and in UFC fashion products. So we can predict that domestic adolescents' interest and desire of UFC fashion products will increase gradually. As for using occasions, adolescents will use UFC fashion products for 'mobile', 'exercise', 'social followship', and as for using purposes, they will use UFC fashion products for 'listening to music', 'playing games', 'communication', 'search for information', etc. So when we develop UFC fashion products for adolescents, we'd rather develop the products for entertainment than for studying. To satisfy the various tastes of adolescents, UFC fashion products must also consider the design factors like styles, colors, materials, etc. In conclusion all UFC fashion products for adolescents must have not only the basic qualities like functions and conveniences, but also the qualities of designs.

A study on the Self-Image and Clothing Preference Image of Male Adolescents (남자 중.고등학생의 자기이미지와 의복추구이미지에 대한 연구)

  • 문미아;박혜선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.5
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    • pp.748-759
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    • 2000
  • The purposes of this study were 1) to classify wearing situation of male adolescents and 2) to classify self-image and CPI(Clothing Preference Image) of male adolescents and 3) to segment consumer group by self-image and to find the differences in self-image and CPI by situation among groups. For the data collection a questionnaire was distributed to male adolescents who were residents in Seoul and Taejeon. The statistics used for the data analysis were factor analysis, multiple dimensional scale, mean, percentage, peason-correlation, cluster analysis, one-way ANOVA, Duncan-test by the SPSSWIN program. The results of this study are as follows: 1) The self-image of male adolecents is categorized by seven factors; sophisticate and fashion conscious, active, practical and realistic, flank and pure, young-looking, feminine, and slender. Based on seven factors, the consumer group is categorized to five groups; practical and realistic Group1, young-looking and feminine Group2, characterless Group3, active Group4, sophisticate and flank Group5. 2) Wearing situations are divided into three categories; in downtown, in urban, at festival. In downtown, CPI are divided into six elements; ornamental, simplex, sexy, feminine, neat, young, and sophisticate. In urban, CPI are divided into five elements; ornamental, simple, sexy, feminine, young-looking, and sophisticate. At festival, CPI are divided into four elements; unique, simple, feminine, and formal. To conclude, the male adolescent consumers are categorized by self-image, and the different CPIs are sought by different wearing situations.

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Effects of High School Student' Educational Experience and Expected Benefits on the Participation Intention of Collaborative Consumption (고등학생의 협력적 소비에 대한 교육경험과 기대 혜택이 참여 의도에 미치는 영향)

  • Jung, Joowon;Choi, Kyoungsook
    • Human Ecology Research
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    • v.55 no.4
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    • pp.351-362
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    • 2017
  • Collaborative consumption (CC) occurs in organized systems or networks in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. Information and communications technologies (ICTs) that have emerged with CC. CC is expected to alleviate social problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination. In this study, we investigate the influence of educational experience and expected benefits of CC participation (intended to using and providing CC) of Adolescent Consumers. The subjects for the study were 418 high school students. Data was analyzed through frequency analysis, mean, standard deviation, t-test, ANOVA, Pearson's correlation, and hierarchical multiple regression analysis using SPSS Win 21.0. The results of this study are as follows. First, the significant positive relationship found between CC participants (intent to use and provide CC), educational experience (home education, school education, and mass media) and expected benefits (social benefit, economic benefit, enjoyment, community effect, and reputation). Second, enjoyment, mass media, reputation, social benefit, home education and school education values were variables that influenced the using participation intention for CC. Third, the major variables influencing the providing participation intention CC were home education, enjoyment, gender, community effect, and mass media values.