• Journal of the Korean Home Economics Association
• /
• v.47 no.9
• /
• pp.91-99
• /
• 2009

Mothers are a powerful consumer force in the children clothing market, and somatotype plays an crucial role on their evaluation of clothing and decision to purchase. It is therefore essential to identify the roles of mother's somatotype & somatotype cognition in relation to purchasing of children clothing. This study aimed to investigate the effects of mother’s actual somatotype & somatotype cognition on their children’s clothing evaluative criteria. In order to compare the clothing evaluative criteria of the groups and among the groups by mother’s somatotypes at the point of children’s clothing purchases, mother’s actual somatotype & somatotype cognition of their self and their children were adopted as variables. Total usable questionnaires were obtained from 147 middle-aged mothers of students aged between 10 & 13. Results indicated that practical, commodity & symbolic dimensions of children’s clothing evaluative criteria were used differently by each group to decide on purchase of clothing for thin, moderate & heavy children. This study provides important commercial information about mother’s actual somatotype & somatotype cognition related to their children’s clothing evaluative criteria, and as such can be used strategically to the effective communication with consumers.

• Journal of the Korean Home Economics Association
• /
• v.31 no.1
• /
• pp.153-162
• /
• 1993

The purpose of this study is to demonstrate the physical consciousness of two groups, the high school girl(335) and the female college students(246), about their actual somatotype and cognitive comatotype, and to investigate it in comparison with the R hrer Index, the BMI Index, and the Broca-Katsura Index to find if there is any difference between the two groups. The results are as follows; A. In the light of cognitive somatotype by self-evaluation:(1) both high school girls and female college students recognized their weight and somatotype as normal and balanced with no significant difference between them. (2) bout groups indicated that their answers were the results of their own self-evaluation, and it was shown that there was a significant difference between the two groups. B. According to the actual somatotype based on Index. (1) it was shown there was a significant difference between the cognitive somatotype and the actual one of the tow respective groups when based on the Broca Katsura Index. (3) there was a significant difference between the cognitive somatotype and the actual one of the two respective groups when based on the Rohrer Index. Finally, it was shown that there was a significant difference between the two groups.

• Journal of the Korean Home Economics Association
• /
• v.41 no.11
• /
• pp.73-80
• /
• 2003

The purpose of this study is to demonstrate the actual somatotype and perceptual somatotype, and to compare actual somaotype with ideal somatotype, and to explore segmentation based on perception of slim/obese somatotype. The respondents included 201 female student volunteers, aged 19 to 27, who were enrolled at university in Busan. Data were analyzed by paired t-test, correlation analysis, cluster analysis, and ANOVA. The results were as follows; The subjects tended to be satisfied with long and slim, slim limbs, and preferred to be tall in height and light in weight. And perceptual somatotype was related to satisfaction of somatotype. Cluster analysis was female college students to identify groups of respondents based on the perception of somatotype(all the body, the upper half of the body, the lower half of the body)difference factors. Based on the finding, three distinct groups were formed: slim tendency group, moderators tendency group, obese tendency group. There were a significant among slim tendency group, moderators tendency group, and obese tendency group base on the perceptual somatotype. There were significant differences among the three groups in terms of perception of somatotype and satisfaction of somatotype.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.10 no.1
• /
• pp.1-9
• /
• 2008

The purpose of this research is to lay the foundation that middle aged woman takes care of more healthy, beautiful, attractive external features and prepares successful ageing on studying a difference of recognition between an actual somatotype and an ideal somatotype after we examine an actual somatotype and an ideal somatotype in the object of about $40{\sim}50$ middle-aged woman, dwells in Seoul, is the main group of a home consumption socially. The result of comparing a difference between an actual somatotype and an ideal somatotype was showing that in case of a facial form, the group which their faces are an egg-shaped prefers an egg-shaped and the group which their faces are a round-shaped prefers a round-shaped. In case of a silhouette, all groups prefers a normal type most. In case of a shoulder's type, all groups prefer a normal type most. In case of a shoulder-waist line, all groups prefers a Y line most. In case of a breast's form, all groups prefer a normal type most. In case of a back's form, all groups prefer a normal type most. In case of a buttocks' form, all groups prefers a normal type most. In case of a leg's form, all groups prefers a normal type most. On putting together research result as yet, middle aged women wish a similar somatotype irrespective of an age, an obesity measurement and this means a recognition of making an effort to be beautiful is alike. Therefore, it is necessary to recognize a somatotype of middle aged women uprightly and it must be accomplished a continuous, systematic consultation and education about a weight-control on exercising and not to mention of making a desirable eating habit.

• The Research Journal of the Costume Culture
• /
• v.14 no.3 s.62
• /
• pp.381-386
• /
• 2006

This research is to find out what type of young women's body and how young women perceived their body. What's the most favorable style of young women and how the degree of body satisfaction affect to choose their dresses. This was find out how 123 young women with age 20 to 22, live in Seoul perceive their body and how their body perception or body satisfaction affect when they choose the clothing, and also what clothing style they prefer the most. And also how their body size was classified up to KS drop method. All respondents are classified into 3 groups of somatotypes. N. H and A types are. N. H somatotype are bigger than A somatotype. Their body perception was 3.65. They are satisfied feel comfort. They love very body conscious styles, tightly fitted style. Actually when they choose the right style, the somatotype was very important considerable variable. When the degree of body perception or body satisfaction is high, they are positive and easy to accept the current fashion.

• Fashion & Textile Research Journal
• /
• v.14 no.6
• /
• pp.983-991
• /
• 2012

The purpose of this study was to provide basic reference data for the development of slim-fit dress shirts patterns for a variety of body somatotypes. For this study, a survey was conducted on the actual product conditions of slim-fit dress shirts of domestic brands(Actual wearing and purchasing conditions, fit, design preferences). The survey was conducted on 135 men in their 20s~30s. PASW Statistics 18 was used for data analysis. The result of this study are as follows : Analysis of the actual wearing conditions of dress shirts indicates that consumers own an average of 1~2 classic-fit shirts and 1~4 slim-fit shirts. These are normally worn once or twice a week, and purchased mainly at department stores, agencies, direct sales markets or outlets. With respect to the purchasing factors, price and style were the main priorities. Surveyed consumers had the greatest preference for designs with a non-darted front and a darted back, a semi-wide collar and the color white. By classifying the surveyed by somatotype, Type B preferred designs darted on both front and back, Type A preferred designs with a non-darted front and a darted back, while Type Y preferred designs non-darted on both front and back. All somatotypes displayed a preference for semi-wide collars and the color white.

• Fashion & Textile Research Journal
• /
• v.15 no.6
• /
• pp.942-949
• /
• 2013

This study was performed to investigate purchasing practice and size satisfaction in order to offer basic data to establish marketing strategy and produce ready-made clothes for the male college students according to their body type. For data analysis, crosstabs, factor analysis and one-way ANOVA were used. Results were as follows; first, this study considered the somatotype distribution of male college students. The results showed that inverted triangle -shaped torso was the ideal somatotype in all the classified four actual somatotypes. Second, people in standard body types significantly considered price and appearance such as design, color, pattern and price while people in triangle-shaped torso placed the most importance in the practicality and wearability. People with inverted triangle-shaped torso was found to significantly consider the perceptual quality such as brand, a/s and fashion. Third, this study considered the wearing satisfaction of ready-to-wear. The respondents placed more emphasis on the practicality and wearability as their actual somatotypes were not ideal for them. Fourth, the examination of the difference in size fitness depending on clothing by somatotype when wearing ready-to-wear showed that breast on the top was small when wearing it in the remaining somatotypes except for standard somatotype. The upper body showed better size fitness in triangle-shaped torso. There is a difference in fitness according to somatotypes classified by the form factors even though they have the same body mass index.

• Korean Journal of Human Ecology
• /
• v.18 no.2
• /
• pp.451-463
• /
• 2009

Although they generally undergo less change in somatotype than other age groups, women in their early twenties have postural changes incurred with their inappropriate postures during the growth period. Since such somatotype changes reduce their satisfaction in the fitting of ready-made clothing, the study intends to examine the inadequate postures and life habits of women in their twenties and to analyze their self-recognition and actual conditions of the bad fit of ready-made clothes. A survey questionnaire was conducted on 225 customers and 29 sellers of ready-made clothes. According to the result, it was found that their inappropriate postures had made their back and shoulders undesirably bent and led to their low satisfaction in the fitting of ready-made clothes. Therefore, it is necessary to perform researches for developing renovated design in consideration of their somatotype changes.

• Fashion & Textile Research Journal
• /
• v.19 no.6
• /
• pp.768-776
• /
• 2017

This study analyzed the relationships among actual body types, perceived body types, body-image discrepancy(difference between perceived and ideal body), and body satisfaction, and their effects on jacket fit satisfaction at 17 body parts of women in their 20s. To apprehend the actual body type of subjects, total 18 items were measured according to the anthropometric method of the 6th anthropometric survey project. The relationship between body-image discrepancy and body satisfaction was correlated in all body parts. Body-image discrepancy and body satisfaction were more affected by perceived body size than actual body size. The fit satisfaction level of the jacket was found to be lower as the discrepancy between the body type and the ideal body type was recognized. As the waist girth, hip girth, armscye girth, and upper arm girth were smaller, the height was taller, bust girth and breast size were larger, these body sizes were considered as closer to the ideal body shape and the jacket fit of the area was more satisfied. When the perceived body sizes and the actual body sizes were compared, the women in their 20s tended to perceive their waist, abdomen, and hip as larger, their shoulder length and front/back interscye as longer, their breast size as smaller, and their waist height as lower than the actual size.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.2
• /
• pp.335-342
• /
• 1999

This study is aimed at providing useful data which can be utilized for the design of their dress forms and enhancing the fitness of their apparels. To this end 330 pre-school children living in the capital area and aged from 4 to 6 were sampled to be subject to the measurement of their somatotypes. The results of this study can be summarized as follows ; 1 By the analysis of overlapped cross section diagram and silhouette diagram of each somatotype both had a common shape of lean-backed upper troso. 2. The type 1 showed less dimensions in most scales than type 2 while their shoulder were less developed. The type 2 showing more development in each element. 3. As a result of comparing the dress forms designed in reference with classified somatotypes and the commercial ones it was found that the former ones had the upper body part slanted slightly backwards and the belly part extruded forwards while the latter had a straight posture with large shoulder parts. After all the commercial dress forms were found not to reflect the actual somatotypes of Pre-School children's.