• Title/Summary/Keyword: acceptance

Search Result 5,736, Processing Time 0.026 seconds

A Study on Acceptance of Customer of Digital Contents Distribution Site's for Economy Commerce (디지털콘텐츠 경제 상거래를 위한 유통 사이트 고객 수용도에 관한 연구)

  • Lee, Jae-Kwang;Kwon, Hyeog-In
    • International Commerce and Information Review
    • /
    • v.8 no.4
    • /
    • pp.3-22
    • /
    • 2006
  • Recently, the use of digital contents and demand have been increased with expanding users of internet. Thus, the importance of digital contents distribution site's has been increased that deal in commercially. The model that measuring acceptance of web sites is studying lively, however, the web sites that dealing and distributing specific goods to be called digital contents have insufficient theoretical base and model about acceptance of customers. Also, the research that acceptance of existing commercial web sites have limitation to explain systematically which influence on acceptance of digital contents distribution sites. Because, those research connect directly the feature of web sites, the purchase of web sites or the feature of buyers and acceptance. For that reason, it's hard to reflect the feature of digital contents. In this research, to measure customers' acceptance of web sites that distribute digital image, it is based on Technology Acceptance Model by Davis. This research find out the significant cause from survey by users of digital image distribution site. and TAM which has been adapted the analyzation of new site's acceptance can explain the state of digital image distribution site use. This research let us know the evaluation of digital image distribution site and operating strategy as a new business model.

  • PDF

Analysis of Factors Affecting the Perception of Smart Farm by Employees of Korea Rural Community Corperation (농어촌공사 임직원의 스마트 팜 인식에 미치는 요인 분석)

  • Jeong, Ki-Seok;Eom, Seong-Jun;Rhee, Shin-Ho
    • Journal of Korean Society of Rural Planning
    • /
    • v.26 no.3
    • /
    • pp.115-126
    • /
    • 2020
  • This study designed an extended technology acceptance model incorporating and combining TPB, TAM, UTAUT, and IDT, which are known to be useful in explaining technology acceptance intention, to analyze antecedents affecting smart farm acceptance intention from the perspective of policy handlers. In the model of this study, nine independent variables were set, including subjective norm, perceived behavioral control, attitude, perceived usefulness, performance expectation, effort expectation, social impact, promotion condition, and fitness. The effect of these variables on farm acceptance intention was analyzed. The study found that four factors, including perceived behavioral control, perceived usefulness, social impact, and fitness, had positive effects on the acceptance intention of smart farms. Of these, perceived usefulness had the highest impact. In conclusion, all the TPB, TAM, UTAUT, and IDT applied to the research hypothesis to explain the smart farm acceptance intention included on or more variables with significant effects. In other words, these theories were evaluated as useful to explain the acceptance intention of smart farms.

A Study on Nursing Students' Multicultural Experience and Multicultural Efficacy on Multicultural Acceptance (간호대학생의 다문화 경험과 다문화 효능감이 다문화 수용성에 미치는 영향)

  • Kim, Eun Jae
    • Journal of Korean Clinical Health Science
    • /
    • v.9 no.2
    • /
    • pp.1511-1519
    • /
    • 2021
  • Purpose: This study is a research study to investigate the effects of multicultural experience, perception, and multicultural efficacy on nursing students' multicultural acceptance. Method: The relationship between variables was analyzed using SPSS/WIN 25 program by Pearson's correlation coefficient, and the effect of multicultural experience and perception and multicultural efficacy on multicultural acceptance was analyzed by multiple regression analysis. Results: TVariables affecting multicultural acceptance were multicultural awareness (β=0.30, p<001) and multicultural efficacy (β=0.49, p<.001), and multicultural efficacy had a significant effect on multicultural acceptance. In the results of the regression model, among the variables of multicultural awareness and multicultural efficacy, the multicultural efficacy variable had a greater effect on multicultural acceptance, and both variables had a positive effect on multicultural acceptance. The explanatory power of the regression model for multicultural acceptance was 57.5% (F=59.33, p<.001). Conclusion: Factors affecting multicultural acceptance of nursing students are multicultural awareness and efficacy. Support should be provided to provide opportunities to broaden acceptance.

Development and Acceptance Test of Protein Enriched Menu for the Aged (고령소비자를 위한 단백질 강화 식단 개발 및 기호도 조사)

  • Kim, Hae-Young;Back, Su-Ryon
    • Journal of the Korean Society of Food Culture
    • /
    • v.21 no.3
    • /
    • pp.262-269
    • /
    • 2006
  • The purpose of this study was to develop protein enriched menu for the aged and running an acceptance test on the protein enriched menu. Four kinds of the menu were developed with emphasis on protein enriched food materials of chicken and beans for menu1, chunggukjang for menu2, pork for menu3, beef and mackerel for menu4. one portion of calorie, polysaccharide, protein and fats for the aged were calculated at 567kcal, 92.8g, 21.3g and 12.6g respectively based on recommended daily allowances for adults. Protein content increased in the menus 1, 2, 3 and 4 were 13.2%, 17.5%, 12.4%, and 13.3%, respectively. In the result of the acceptance test, the cooked rice with black beans and chicken soup of menu1 had significantly the highest acceptance score among the rice and soup groups, respectively (p<0.05). In the side dish, bean curd, cucumber and onion salad in menu1 had relatively higher acceptance scores than the others with significant difference at p<0.05. Overall acceptance of menu 1 had significantly the highest acceptance scores of all. Female showed significantly the higher scores of overall acceptance on menu 2 and 4 than those of male from the t test results of acceptance test.

Design and Operation of Acceptance Control Chart Using Variable Acceptance Sampling Scheme Based on Operating Characteristics(OC) Curve (계량 규준형 샘플링 검사 스킴을 이용한 합격판정 관리도의 설계 및 운영)

  • Choi, Sung-Woon
    • Proceedings of the Safety Management and Science Conference
    • /
    • 2008.04a
    • /
    • pp.443-450
    • /
    • 2008
  • This paper is to present design principle and operation strategy of acceptance control chart by the use of OC-Based sampling inspection for continuous data. The unified control limits for acceptance control chart when considering both APL(Acceptable Process Level) and RPL(Rejectable Process Level) are proposed. The control limits can be also extended to the acceptance control chart with unknown process standard deviation.

  • PDF

Influences of Maternal Child Rearing Behaviors and Peer Acceptance on Children's Self Esteem (어머니의 양육행동과 또래수용도가 아동의 자아존중감에 미치는 영향)

  • Lee, Sook;Choi, Jung-Mi
    • Journal of the Korean Home Economics Association
    • /
    • v.41 no.2
    • /
    • pp.31-42
    • /
    • 2003
  • The purpose of this research is to find the relational influences of maternal child rearing behavior and peer acceptance on children's self esteem. The sample subject were 200 of fourth/sixth grade of elementary school. The major findings of the research were as follows : First, the scores of peer acceptance, social acceptance, behavior conduct, global self-worth and affect tend to be over the mean scores. Second, the influences of maternal child rearing behaviors and peer acceptance on children's self esteem found significant due to the sub-areas of self-esteem. The affectionate child rearing affects all sub-areas of self-esteem. Overprotection and peer acceptance affect social acceptance. In addition, gender affect cognitive ability and fade affects global self-worth.

Effect on Acceptance Intentions to Service Quality factors of Social TV : Focus on Technology Acceptance Model (소셜TV 서비스품질 요인이 수용의도에 미치는 영향 : 기술수용모형(TAM)을 중심으로)

  • Kwon, Dosoon;Hwang, Changyu;Hong, Soongeun
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.11 no.3
    • /
    • pp.201-218
    • /
    • 2015
  • The purpose of this study is to verify a causal relationship between social tv services and intended acceptance of social tv service through the SERVQUAL five dimensions which mean generally assessment of superior user. Also I am going to analyze that how factors of intended acceptance of social tv service effect on intended acceptance through perceived usefulness and perceived ease of use based on Technology Acceptance Model which provides theoretical basis for behavior response of information technology. This study is significant that social tv combine the five dimensions of service quality that mean assessment of overall excellent or superior user and Technology Acceptance Model that provides theoretical basis for describing an behavior response of information technology.

Consumer Acceptance of E-Commerce in Korea and China;The Effects of National Culture

  • Yoon, Cheol-Ho
    • 한국경영정보학회:학술대회논문집
    • /
    • 2007.11a
    • /
    • pp.565-570
    • /
    • 2007
  • With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

  • PDF

The Effects of Children's Individual Characteristic on Peer Acceptance (아동의 개인적 특성에 따른 또래 수용도)

  • Lee, Sook;Kim, Su-Mi
    • Korean Journal of Human Ecology
    • /
    • v.2 no.2
    • /
    • pp.17-28
    • /
    • 1999
  • The purpose of this study was to investigate the effects of children's individual characteristic on peer acceptance. The subjects were 234 6th grade elementary school children in Kwangju, Korea. The Questionnaires were used to collect the data on peer acceptance and social behavioral trait, physical attractiveness, demographic variables and the school achievement grade assessed by their teachers. The results were as follows : 1. Peer acceptance score, school achievement grade, prosocial behavior score, appearance score and physical attractiveness tend to be above the median scores. Aggression behavior score and withdrawal score tend to below the median scores. 2. The effect of individual characteristic variables on the peer acceptance found all significantly. 3. The influence of prosocial behavior, physical attractiveness, withdrawal behavior, aggressive behavior and school achievement grade on peer acceptance were found significantly. Prosocial behavior was the most influential variable on peer acceptance.

  • PDF

The Moderating Effects of Self-Acceptance in terms of the Interpersonal-Relationships, Depression, Anxiety of High School Students (청소년의 대인관계와 우울, 불안의 관계에서 자기수용의 조절효과)

  • Kim, Sarah Hyoung-Sun
    • Korean Journal of Child Studies
    • /
    • v.33 no.3
    • /
    • pp.119-130
    • /
    • 2012
  • The purpose of this study is to investigate the relationships which may exist between interpersonal relationships, depression, anxiety, and self-acceptance. This study also examines whether self-acceptance has any moderating effects on the relationships between interpersonal relationships, depression, and anxiety. The subjects of this study consisted of 400 high school students and the study focused on reporting their levels of interpersonal relationships, depression, anxiety, and self acceptance. The results indicate that depression and anxiety are negatively related to interpersonal relationships and self-acceptance. Interpersonal relationships are positively related to self acceptance. In other words, the more negative the interpersonal relationships, the greater the levels of depression and anxiety. The results also indicate that self-acceptance functions as a protective factor for high school students who have problems with depression and anxiety in their interpersonal relationships.