• Journal of Korean Elementary Science Education
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• v.29 no.4
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• pp.401-413
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• 2010

This study analyzed the kinds and frequencies of descriptors in 154 articles in ERIC data base on the 4th day of January in 2010. The titles of the articles includes the words, 'scientific literacy'. As each descriptor is constituted of two words and over, in this study the first word in the descriptor was defined as 'restrictive word' and the rest word(s) as 'target word(s)'. The results are as follows. First, the descriptors which show high frequencies of target words are the traditionally important themes of scientific literacy education. Target words which show relatively high frequency are 'education', 'literacy', 'instruction' and 'countries'. Low frequency word is 'curriculum', which has various restrictive words and represents wide differentiation. Second, among the descriptors which show low frequencies of target words, relatively high frequency descriptors are '(and)society', 'change', 'secondary education', 'concepts', and 'biology', which have been given more attention in scientific literacy research than the rest descriptors. Third, the number of the descriptors that shows largely distributed pattern A, which happens over 15 years continuously, is over the half of all analyzed descriptors, which shows that they have been the major objectives in researches about scientific literacy. Most descriptors of pattern A shows normal distribution of frequency or the trends of increasing frequency as the time is nearer. Fourth, The descriptors are divided into four groups according to the time span. Each research trends are as follows. In later 80s, the research which emphasizes the importance of the sociality and technology in all level school science curriculum. In later 90s the research for educational change of inquiry-centered science curriculum which considers technological literacy in social contexts. In earlier 2000s the research that scientists and science teachers develop science curricula mostly related to scientific principles and thinking in chemistry and biology especially. In later 2000s case studies which relates teaching methods and science process activities to students' attitudes, scientific concepts and curricula.

• KIPS Transactions on Software and Data Engineering
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• v.7 no.6
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• pp.229-238
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• 2018

The rapid response of disaster accidents can be archived through the organical involvement of various disaster and safety control agencies. To define the terminology of disaster safety is essential for communication between disaster safety agencies and well as announcement for the public. Also, to efficiently construct a word dictionary of disaster safety terminology, it's necessary to define the priority of the terms. In order to establish direction of word dictionary construction, this paper compares the usage of disaster safety terminology by media: word dictionary, new media, and social media, respectively. Based on the terminology resources collected from each media, we visualized the distribution of terminology according to frequency weights and analyzed co-occurrence patterns. We also classified the types of terminology into four categories and proposed the priority in the construction of disaster safety word dictionary.

• Journal of KIISE
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• v.42 no.7
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• pp.901-909
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• 2015

In this paper, to build a parallel corpus between Korean and English in Wikipedia. We proposed a method to find similar sentences based on language resources and topic modeling. We first applied language resources(Wiki-dictionary, numbers, and online dictionary in Daum) to match word sequentially. We construct the Wiki-dictionary using titles in Wikipedia. In order to take advantages of the Wikipedia, we used translation probability in the Wiki-dictionary for word matching. In addition, we improved the accuracy of sentence similarity measuring method by using word distribution based on topic modeling. In the experiment, a previous study showed 48.4% of F1-score with only language resources based on linear combination and 51.6% with the topic modeling considering entire word distributions additionally. However, our proposed methods with sequential matching added translation probability to language resources and achieved 9.9% (58.3%) better result than the previous study. When using the proposed sequential matching method of language resources and topic modeling after considering important word distributions, the proposed system achieved 7.5%(59.1%) better than the previous study.

• Journal of Information Science Theory and Practice
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• v.9 no.2
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• pp.1-17
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• 2021

Pseudo relevance feedback (PRF) is a powerful query expansion (QE) technique that prepares queries using the top k pseudorelevant documents and choosing expansion elements. Traditional PRF frameworks have robustly handled vocabulary mismatch corresponding to user queries and pertinent documents; nevertheless, expansion elements are chosen, disregarding similarity to the original query's elements. Word embedding (WE) schemes comprise techniques of significant interest concerning QE, that falls within the information retrieval domain. Deep averaging networks (DANs) defines a framework relying on average word presence passed through multiple linear layers. The complete query is understandably represented using the average vector comprising the query terms. The vector may be employed for determining expansion elements pertinent to the entire query. In this study, we suggest a DANs-based technique that augments PRF frameworks by integrating WE similarities to facilitate Arabic information retrieval. The technique is based on the fundamental that the top pseudo-relevant document set is assessed to determine candidate element distribution and select expansion terms appropriately, considering their similarity to the average vector representing the initial query elements. The Word2Vec model is selected for executing the experiments on a standard Arabic TREC 2001/2002 set. The majority of the evaluations indicate that the PRF implementation in the present study offers a significant performance improvement compared to that of the baseline PRF frameworks.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.132-139
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• 2021

This corpus-driven research expounded the compilation of the most frequently occurring academic words in the domain of syntax and compared the extracted wordlist with Academic Word List(AWL) of Coxhead(2000) and General Service List(GSL) of West(1953) to examine their distribution and coverage within the syntax corpus. A specialized 546,074 token corpus, composed of widely used must-read syntax textbooks for English education majors, was loaded into and analyzed with AntWordProfiler 1.4.1. Under the parameter of lexical frequency, the analysis identified 288(50.5%) AWL word forms, appeared 16 times or more, as well as 218(38.2%) AWL items, occurred not exceeding 15 times. The analysis also indicated that the coverage of AWL and GSL accounted for 9.19% and 78.92% respectively and the combination of GSL and AWL amounted to 88.11% of all tokens. Given that AWL can be instrumental in serving broad disciplinary needs, this study highlighted the necessity to compile the domain-specific AWL as a lexical repertoire to promote academic literacy and competence.

• Journal of Distribution Science
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• v.15 no.2
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• pp.69-78
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• 2017

Purpose - As recently social contributions of firms are positioned as key strategic actions, it is demanding to review the effects of social contributions on overall corporate management. The research aims to effects of social contributions on social values and word of mouth in firm level and product level. Further roles of consumer identification with firm and product eco-friendliness are also analyzed. Research design, data, and methodology - The paper conducted a survey in which two scenarios are used for manipulating the degree of corporate social contributions. The survey sample consist of 165 undergraduate and graduate students in a university, located in Seoul. For analyzing data, analysis of variance is applied, in conjunction with analysis of moderating effects, through version 23 of SPSS statistical package. Results - In the firm level, social contributions by firms have a positive effect on social values of firms. Consumer identification showed a moderating role in the effect. Social value of the firm with passive social contribution perceived by respondents with a high degree of identification was higher than social value of the firm with active social contribution perceived by respondents with a low degree of identification. Corporate social value has positive effect on word-of-mouth of firms. In the product level, social contributions by firms has a positive effect on social values of product. Product eco-friendliness showed a moderating role in the effect. For eco-friendly product, social values are higher in the firm with active social contributions than in the firm with passive social contributions. However, for non eco-friendly product, the difference in social values between the two firms does not exist. Product social values has positive effect on intention for WOM of products. WOM of eco-friendly products with low social value showed no difference with WOM of non eco-friendly products with high social value. Conclusions - These results imply that firms should enhance consumer identification with firm in making social contributions for optimizing corporate social value and enhancing word-of-mouth(WOM). Managerial implications of the results suggest it would be more effective to improve social value of product by active social contributions for increasing word-of-mouth(WOM) of product.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.5
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• pp.79-94
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• 2021

Despite the importance of the supply chain risk due to the negative word-of-mouth (NWOM) in social media, related research is insufficient. Thus, this study analyzes how the NWOM of the product is distributed through social media and the characteristics of the distributor based on social exchange theory. For this purpose, we collected information on car recalls from four companies using Twitter from the National Highway Traffic Safety Administration (NHTSA). Based on the Seed Tweet, a Re-Tweet (RT) network was constructed to examine the distribution and spread of NWOM, and regression analysis was performed to test the hypothesis. As a result, it was confirmed that NWOM is a small world network structure that spreads around hub users connected to many users. Moreover, it was found that the more interactive and reciprocal relations the first distributor has, the greater the speed and scale of distribution of NWOM.

• The Korean Journal of Franchise Management
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• v.13 no.4
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• pp.1-12
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• 2022

Purpose: In 2020, the franchise industry accomplished a significant growth compared to the previous year, as the number of franchise companies increased by 9.0% while the number of franchise brands increased by 12.5%. Despite growth in size, the Korean franchise industry underwent many negative incidents, such as franchise ownership sales to private equity funds, that led to deterioration of businesses. From this point of view, this study aims to make various proposals to help policy makers develop franchise industry policies by analyzing trends of the current and previous presidential administrations' franchise policies and regulations using newspaper articles. Research design, data and methodology: A total of 7,439 articles registered in Naver API from February 25, 2013 to November 29, 2021 were extracted. Among them, 34 unrelated video articles were deleted, and a total of 7,405 articles from both administrations were used for analysis. The R package was used for word frequency analysis, word clouding, word correlation analysis, and LDA (Latent Dirichlet Allocation) topic modeling. Results: The keyword frequency analysis shows that the most frequently mentioned keywords during the previous administration include 'no-brand', 'major company', 'bill', 'business field', and 'SMEs', and those mentioned during the current administration include 'industry' and 'policy'. As a result of LDA topic modeling, 9 topics such as 'global startups' and 'job creation' from the previous administration, and 10 topics such as 'franchise business' and 'distribution industry' from the current administration were derived. The results of LDAvis showed that the previous administration operated a policy based on mutual growth of large and small businesses rather than hostile regulations in the franchise business, whereas the current administration extended the regulation related to franchise business to the employment sector. Conclusions: The analysis of past two administrations' franchise policy, it can be suggested that franchisors and franchisees may complement each other in developing the Fair Transactions in Franchise Business Act and achieving balanced growth. Moreover, political support is needed for sound development of franchisors. Limitations and future research suggestions are presented at the end of this study.

• Journal of Distribution Science
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• v.20 no.5
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• pp.65-74
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• 2022

Purpose: This paper evaluates which characteristics of marketing communication content distributed on social networks impact electronic word-of-mouth (e-WOM). Research design, data, and methodology: Quantitative research was carried out on 637 Vietnamese people aged from 18, who were exposed to marketing communication programs of fashion brands. Preliminary data were analyzed by the reliability of the scale, multivariate regression analysis, and analysis of variance. Results: The research findings have identified the four characteristics of social media content that positively impact e-WOM, including entertainment, interaction, trendiness, and customization. Participants aged 30 and under have a higher appreciation for media content and e-WOM than those from 31 and over. Conclusion: To promote e-WOM, marketing communication content distributed on social networks should focus on the following characteristics: (1) The entertainment of marketing communication content should involve positive emotions, fun, and enjoyment; (2) With interactive content, focus should be placed on discussion and exchange content, content that encourages sharing, and two-way interactive content; (3) For trending marketing communication content, marketers consider communicating brand-related latest information, up-to-date information, and hot discussion topics; and (4) When creating customized content, brands should be interesting, customized (information, product, price), and unique.

• The Journal of Industrial Distribution & Business
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• v.12 no.2
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• pp.19-27
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• 2021

Purpose: This study investigated the impact of key factors such as service quality, perceived benefit and brand familiarity on a consumer's intention to order online food delivery (OFD). In addition, mediating effect of electronic word of mouth (e-WOM) between relationships among selected key variables and OFD purchase intention is also assessed. Research design, data and methodology: This explanatory, quantitative study employed convenience sampling and collected data through online structured questionnaire from 304 respondents who are users of OFD apps based in greater Klang valley region of Malaysia. The data was then subjected to normality and reliability assessment followed by confirmatory factor analysis, validity assessment and structural equation modelling using IBM SPSS AMOS 24.0. Results: Findings revealed that service quality, perceived benefits and brand familiarity affects purchase intention positively and significantly. Perceived benefits demonstrated highest impact on purchase intention followed by brand familiarity and service quality. Findings also suggest that e-WOM fully mediates relationship between brand familiarity and purchase intention, however, the same was not observed for remaining two variables. Conclusions: The study has enriched OFD literature by investigating impact of selected key factors on purchase intention in the context of OFD. Implications, limitations and future research avenues are then discussed.