• Journal of the Korean Society of Industry Convergence
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• v.27 no.2_2
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• pp.307-318
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• 2024

This study conducted to examine the effects of a GMO education(n=108 university students). Although the experience of encountering GMO was 84.3%, awareness was moderate or lower for 76.9%, 62% were unaware of GMO labeling, and 44.4% had no previous education on GMO. After the education, GMO positive perceptions, specifically in terms of improving work efficiency(p<0.05), negative perception(p<0.001), and GMO knowledge increased significantly(p<0.05). The need for expanding GMO labeling (p<0.05) and adjust to 0.9%(exclusion criteria) for labeling(p<0.001) increased significantly. Moreover, there was a significant increase in the need and willingness to accept a price increase for the full labeling system(p<0.01), with a significant increase in the willingness to pay up to 20%(p<0.05). The pre-contemplation stage showed a significant decrease(p<0.001). The preparation and behavior and maintenance stage showed a significant increase(p<0.001). Based on these findings, it is suggested that GMO education be implemented to provide accurate information and emphasize the necessity of consumers' right to know and choose through the implementation of the full labeling system of GM foods.

• Environmental and Resource Economics Review
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• v.28 no.4
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• pp.557-581
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• 2019

This study tries to quantify the regional NIMBY costs to nuclear power plants. NIMBY costs are estimated as willingness to pays for avoiding nuclear power plants near residential areas through the contingent valuation method(CVM). In the study, it was assumed that the nuclear power plants were newly constructed around the residences. The result of 600 respondents living within a radius of 30 km of nuclear power plants compared to the result of 600 respondents living in the metropolitan area, which revealed that there were significant NIMBY costs to the construction of nuclear power plants in all residences. By region, the willingness to pay in the metropolitan area was greater than that in the nuclear power areas. This study focuses on NIMBY to nuclear power plants from a regional point of view, which can provide important information in establishing prudent and sound nuclear power policies.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.37 no.2
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• pp.379-387
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• 2017

As the average load factor of High-Speed Rail (HSR) trains increased up to 98%, it caused uncomfortable crowdedness in the cabin and deteriorated the level of service to the HSR users. In this paper, we estimated the willingness-to-pay (WTP) of the HSR users for mitigating the crowdedness in the cabin. The contingent valuation method based on the stated preference data was used and the tobit model was applied for the estimation of WTP. It can be concluded that WTP for mitigating the crowdedness in the HSR trains is proportional to the congestion level of train and income level of user. Males, first-class users, not-assigned ticket users, and monthly pass users have relatively higher WTPs, while homemakers, travelers in weekends, commuters and leisure travelers have relatively lower values. The results can provide the fundamental information to estimate the benefits of mitigating crowdedness or the magnitude of governmental subsidy to railway operators for additional introduction of HSR trains.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.3
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• pp.259-271
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• 2016

This study develops an extended model to predict customer satisfaction in easy payment systems based on information systems success model. Our data was collected from easy payment systems users and analyzed using PLS. This study selected four variables as easy payment systems characteristics(convenience, variety, security, speed) along with gender being used as a moderating variable. The results showed that convenience and security are turned out to affect customer satisfaction. Additionally, the test of difference in gender revealed that with respect to gender, moderating effects exist in security and speed. This implies that this study can provide different promotion strategies according to gender. Overall, the proposed model could be used to predict customers' willingness to pay on the easy payment systems.

• Journal of the Korea Society of Computer and Information
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• v.26 no.5
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• pp.87-93
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• 2021

This study was conducted to identify the relationship between the willingness to leisure activity and job satisfaction of dental hygienists and to suggest the need to expand opportunities for the will to leisure activity. The degree of job satisfaction was 3.84 points, and the willingness to leisure activity was analyzed to prioritize exchange with the community. As a result of the analysis of the correlation between job satisfaction, turnover intention, and willingness to leisure activity, all three items show a strong correlation. If job satisfaction is high, then the willingness to leisure activity is high and the intention to turn over is low, and if the will to leisure activity is high, then job satisfaction is high and turnover intention is low. Results of regression analysis to establish measures to increase job satisfaction, turnover intention (β=-0.551), leisure use (β=0.368), health status (β=0.139), current working years at work (β=0.069), number of patients visiting the hospital during the day (β=-0.056) were analyzed in order of effect. It is judged that there is a need to establish a plan to provide an optimal working environment in consideration of the intention to turnover, leisure activity, health status, working years at work, and the number of patients visiting the hospital during the day.

• International Commerce and Information Review
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• v.17 no.2
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• pp.41-65
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• 2015

Online firms collect consumers' private information, which serves as a valuable database for marketing activities. In order to encourage consumers to provide their private information, online firms offer high quality websites for consumers who provide private information. However, identity theft, phishing, and pharming, become critical social issues, consumers started to avoid providing their private information to online firms. Thus, consumers often provide false or limited information, which lacks value for practical use for the online firms. The main issue raised in this study is to discuss how online marketing activities has influence on consumers attitude and information providing behavior. From the result, this paper found that websites reputation had greatest impact on willingness of providing information. Also this study revealed that unauthorized use is the key factor for increasing distrust and avoidance of providing information.

• Journal of Society of Preventive Korean Medicine
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• v.23 no.2
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• pp.1-10
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• 2019

Backgrounds : In 2017, National Health Insurance implemented the pilot coverage program for Chuna manual therapy(CMT). 65 Korean Medicine(KM) hospitals and clinics were selected in the program to monitor the effectiveness and patients' satisfaction of insured CMT. Objectives : This study aimed to evaluate patients' satisfaction of CMT in the pilot coverage program of National Health Insurance. Methods : Survey participants were recruited among the patients who used CMT at the designated organizations. On-line questionnaire link was sent to the smart phones of patients who agreed to participate in the survey and provide personal contact information. The questionnaire consisted of the basic charactersitics of respondents, imformation on using CMT satisfaction with CMT and willingness to recommend CMT to others. The answers that were automatically coded and saved were statistically analyzed. Results : Of 386 participants who completed the questionnaire, 92.8% satisfied or strongly satisfied with the CMT. Most frequent reason of satisfaction was 'Good effectiveness', and there was no difference in satisfaction between patients of hospital and those of clinics. Patients with the highest and the lowest level of pain satisfied more than those with other pain levels(p=0.003), but the level of copayment and reasons of CMT use did not affect the satisfaction results(p=0.405). The proportions of respondents who had willingness to recommend CMT to others and to revisit for CMT use were 97.8% and 98.8%, respectively. Conclusions : Most patients were satisfied with CMT in the pilot coverage program, and it can provide the rationale for expanding the insurance coverage of CMT to all KM hospitals and clinics.

• Journal of Korean Society of Forest Science
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• v.90 no.5
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• pp.585-592
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• 2001

Interest in the development of urban trails is growing in South Korea. River front trails have been developed in Seoul, Daegu and other major cities. Such trails, and the corridors in which they are developed, often provide a myriad of benefits to the community, including open space, exercise, and stress release. This trend mirrors development patterns found in the United States and European nations. This study examined differences in trail users perceptions of trail attributes, activity participation, willingness to pay for trail access, and perceptions of trail benefits between trail users in the United States and those in South Korea. Perceptions of trail users at three trail sites in the metropolitan area of Daegu were examined, and then were compared to results reported in several studies conducted in the U. S. While this research was exploratory, it did uncover many interesting differences in perceptions of trail attributes between trail users in the two countries. This information may provide insight into the development of greenway systems in South Korea.

• Journal of Information Technology Applications and Management
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• v.23 no.1
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• pp.25-32
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• 2016

Using a sample of employees in various hospitality organizations, we proposed that individual disposition such as tolerance for ambiguity, positve affectivity, internal locus of control, and self-efficacy, will influence hospitality employees' resitance to change. The results supported hypotheses. Ultimately, we hope the results of this study provide propoer guidelines with hospitality managers and employees to decrease thiere resistance to change such as new IS implementation and thus increase their willingness to adopt in implementing new IS.

• Asia Marketing Journal
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• v.13 no.4
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• pp.159-189
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• 2012

What attracts consumers to bloggers' reviews? Consumers would be attracted both by the Bloggers' expertise (i.e., knowledge and experience) and by his/her unbiased manner of delivering information. Expertise and trustworthiness are both virtues of information sources, particularly when there is uncertainty in decision-making. Noting this point, we postulate that consumers' motives determine the relative weights they place on expertise and trustworthiness. In addition, our hypotheses assume that tie strength moderates consumers' expectation on bloggers' expertise and trustworthiness: with expectation on expertise enhanced for power-blog user-group (weak-ties), and an expectation on trustworthiness elevated for personal-blog user-group (strong-ties). Finally, we theorize that the effect of credibility on willingness to accept a review is moderated by tie strength; the predictive power of credibility is more prominent for the personal-blog user-groups than for the power-blog user groups. To support these assumptions, we conducted a field survey with blog users, collecting retrospective self-report data. The "gourmet shop" was chosen as a target product category, and obtained data analyzed by structural equations modeling. Findings from these data provide empirical support for our theoretical predictions. First, we found that the purposive motive aimed at satisfying instrumental information needs increases reliance on bloggers' expertise, but interpersonal connectivity value for alleviating loneliness elevates reliance on bloggers' trustworthiness. Second, expertise-based credibility is more prominent for power-blog user-groups than for personal-blog user-groups. While strong ties attract consumers with trustworthiness based on close emotional bonds, weak ties gain consumers' attention with new, non-redundant information (Levin & Cross, 2004). Thus, when the existing knowledge system, used in strong ties, does not work as smoothly for addressing an impending problem, the weak-tie source can be utilized as a handy reference. Thus, we can anticipate that power bloggers secure credibility by virtue of their expertise while personal bloggers trade off on their trustworthiness. Our analysis demonstrates that power bloggers appeal more strongly to consumers than do personal bloggers in the area of expertise-based credibility. Finally, the effect of review credibility on willingness to accept a review is higher for the personal-blog user-group than for the power-blog user-group. Actually, the inference that review credibility is a potent predictor of assessing willingness to accept a review is grounded on the analogy that attitude is an effective indicator of purchase intention. However, if memory about established attitudes is blocked, the predictive power of attitude on purchase intention is considerably diminished. Likewise, the effect of credibility on willingness to accept a review can be affected by certain moderators. Inspired by this analogy, we introduced tie strength as a possible moderator and demonstrated that tie strength moderated the effect of credibility on willingness to accept a review. Previously, Levin and Cross (2004) showed that credibility mediates strong-ties through receipt of knowledge, but this credibility mediation is not observed for weak-ties, where a direct path to it is activated. Thus, the predictive power of credibility on behavioral intention - that is, willingness to accept a review - is expected to be higher for strong-ties.