• Asia Marketing Journal
• /
• 제1권3호
• /
• pp.12-33
• /
• 1999

Recently, consumer researchers have been interested in consumption ritual that expressed condensedly the consumption system in a culture. From various disciplines this study examined the 'ritual' and 'ritualized behavior' which are unique to human beings and analyzed the relation of ritualization of consumption experience and buying behavior. According to the degree of ritualization, consumers were categorized into four types - ritualized, habitualized, involved, and non-ritualized consumers. In the empirical study, the relation between ritualization of "dressing-up (i.e. to put on the clothing with the intention of wearing displaying them publicity)" and buying behaviors related to clothing was explored through in-depth interviews and a questionnaire survey with 434 married Korean women. Through statistical analysis, research questions were identified in an empirical study: as the consumption experience becomes more ritualized, the purchasing frequency, ongoing involvement, brand loyalty, and opinion leadership will increase as part of clothing buying behavior. Herein, the implications of the study and further research issues are discussed.

• 한국학교보건학회지
• /
• 제33권2호
• /
• pp.115-124
• /
• 2020

Purpose: The purpose of this study was to compare the health risk behaviors, mental health and subjective health status of adolescents in multicultural families and monocultural (Korean) families. This study was conducted to prepare basic data for education and policy proposals related to health promotion of adolescents in multicultural families. Methods: The study was a secondary analysis using the raw data of the 15th Youth Risk Behavior Web-based Survey (2019). A complex sample multiple logistic regression analysis was conducted to understand the influence of growing up in a multicultural family on health risk behaviors, mental health and subjective health status by comparing the variables to those of monocultural adolescents. Results: Adolescents from multicultural families had a 3.3 times higher rate of drug use experience, 1.89 times higher rate of sexual experience, and 1.24 times higher rate of not wearing seat belts. In addition, the rate of not washing hands and the rate of suicide attempts were 1.34-1.50 times and 1.62 times higher, respectively, compared to adolescents from monocultural families. Conclusion: This study showed that it is necessary to develop appropriate health promotion programs to solve the problems of drug use, sexual intercourse, not wearing seat belts, not washing hands, and attempting suicides, which are more prevalent among adolescents from multicultural families than from monocultural families. It will serve a basic policy for the long-term development and growth of Korea at this critical time when multicultural adolescents are increasing.

• 한국의상디자인학회지
• /
• 제4권3호
• /
• pp.65-73
• /
• 2002

The purpose of this study was to prepare lesson plans, study aids and multimedia learning materials for the clothing units in TechnologyㆍHome economics of the 7th national curricula. It's also meant to utilize these materials in instruction in order to provide students with more direct and practical learning experience and make them capable of leading a successful life in the 21st century. 1. The teaching plans were mapped out for the clothing units in TechnologyㆍHome economics class for middle school grade 2, which were all covered by eight textbooks: clothing and life(the function of clothes, my attire, wearing a suit, and wearing Korean traditional dress), the preparation of garments(the type of fiber, understanding of stuff, and preparing garments), and cloth care and storage (washing, storage, alteration and recycling). 2. The lesson plans included information on the name of units, period, learning objectives, teaching environment, materials, learning content, introduction, development, remarks, topping off, announcement for next session, and related Web sites. 3. To raise the effect of education, study aids were developed to be appropriate for the units. The lesson plans and study aids for the clothing part of TechnologyㆍHome economics class for middle school grade 2 would serve to help students build the right clothing habits, and are expected to serve as good teaching materials.

• 한국생활과학회지
• /
• 제13권6호
• /
• pp.985-995
• /
• 2004

The purpose of this study is to provide useful footwear information for manufacturers and teenagers so that they can produce or purchase proper footwear that would minimize discomfort. For this study, 486 junior high school students were surveyed with a questionnaire. SPSS WIN10 was used to process a statistical analysis such as ferq., factor analysis, t-test, ANOVA(LSD), crosstab, and coefficient correlation. The results are as follows: A significant difference existed between male and female students in purchasing footwear and using evaluation criteria. When they wear shoes for a long time, they usually experience numbness in toes, blisters, heel, bottom on the feet and peeled skin. Female students experienced more foot injuries than males. There were meaningful correlations among purchasing, evaluation criteria, and satisfaction of footwear. Providing proper information is believed very important for teenagers in choosing right footwear. Footwear manufacturers should help them produce suitable shoes, and further help them establish different marketing strategies. To ease the foot discomfort, shoes should be developed with various widths and sizes. Shock absorbing soles and more flexible materials are also necessary.

• Human Ecology Research
• /
• 제52권3호
• /
• pp.243-253
• /
• 2014

This qualitative case study examined the experience of middle-aged homemakers with buying and wearing clothes. Clothing benefits and clothing purchase types were observed in the homemakers' daily clothing-related behavior. This study aims to understand clothing consumption values in light of clothing benefits and to determine purchasing methods, purchasing mental states, and personal characteristics according to the clothing purchase types of middle-aged homemakers. The participants of this study were four full-time homemakers and four homemakers with a job outside the home, all in middle age. This study was conducted through in-depth interviews based on an unstructured questionnaire, and the data were collected from January 2010 to October 2010. The results were as follows: first, the clothing benefits were identified as a social stereotype, aesthetic taste, economy, wearing situation, and age perception. The most important clothing consumption values to the middle-aged homemakers based on the observed clothing benefits were, in order: social value, emotional value, epistemic value, functional value, and conditional value. Second, the type of clothing purchase was observed to be planned buying, followed by impulse buying, and compensatory buying. Even when a homemaker planned to shop regularly, when they were exposed to an attractive retailer promotion, they seized on the opportunity on impulse or made a compensatory purchase to divert oneself. Even though homemakers prefer primarily impulse buying, when they went shopping for clothing with their mother-in-law or husband, they made planned purchase also.

• 한국의류산업학회지
• /
• 제21권1호
• /
• pp.46-58
• /
• 2019

This study analyzes the effects of lifestyle on wetsuits purchasing behavior and identifies various characteristics among lifestyle groups. A questionnaire survey of 213 domestic consumers with water sport activity and wetsuits experience indicated the following results: 1) Lifestyle factors were analyzed as 6 factors: social relation ships, development orientation, trend & appearance, domestic, positive acknowledgement of hobbies, pursuit of practicality. And the wetsuits selection criteria was 4 factors: wearing fitness, product information, design, reputation. 2) Social relationships, development orientation, positive acknowledgement of hobbies and pursuit of practicality factors had a positive effect fitness. Trend & appearance, development orientation, and pursuit of practicality factors had a positive effect on product information factors ; in addition, development orientation, and trend & appearance, a positive acknowledgement of hobbies factors had a positive effect design factors. Social relationships, trend & appearance, and pursuit of practicality factors had a positive effect on reputation factors. However, trend & appearance factors negatively affected the wearing fitness factors and the positive acknowledgement of hobbies factors had negative effect on product information, reputation factors. 3) The three groups of lifestyle factors showed differences in monthly average purchasing of clothes, average annual purchasing expenditures for water sports related products, number of water sport activity days and frequency, product selection criteria.

• 패션비즈니스
• /
• 제27권2호
• /
• pp.140-152
• /
• 2023

In this study, in-depth interviews with Hanbok experts on the development direction of the Hanbok culture industry were performed to listen to professional and future-oriented opinions for the development of Hanbok culture and the Hanbok industry. Interviews were conducted with 12 experts to identify the perception of the Hanbok culture industry and to confirm the possibility of sustainable development of Hanbok as a global culture. First, the results of this study should be preceded by the establishment of concepts such as traditional Hanbok, daily Hanbok, fusion Hanbok, and new Hanbok, and design, education, and government support suitable for each field are required. Second, the responsible craftsmanship of the Hanbok industry, the development of Hanbok design with the aesthetics and convenience of Hanbok designers, multi-dimensional research with high academic use, and systematic support for various Hanbok-related programs and events by the government are needed. Third, the government should promote and actively wear Hanbok through various media to revitalize the Hanbok culture, such as establishing a Hanbok wearing day, reviving etiquette education in school, and providing local-based Hanbok wearing experience education. Fourth, in order to cultivate professional manpower, detailed Hanbok education by field is necessary, and specialized education tools, such as distribution, VMD, and stylist are proposed.

• 대한의용생체공학회:의공학회지
• /
• 제45권1호
• /
• pp.37-42
• /
• 2024

In this study, we explored the possibility of using sympathetic skin response (SSR), a type of electrodermal activity (EDA), as a method of evaluating a subject's responsiveness to physical or psychological stimulation. To provide physical and psychological stimulation, walking on an acupressure plate and a roller coaster virtual reality experience wearing an HMD (head mounted display) were used. Walking on an acupressure plate significantly increased the SSR signal compared to walking on the bare floor. Additionally, it was observed that the SSR response significantly increased while the subject was wearing an HMD and experiencing a roller coaster compared to the resting state of sitting on a chair. The SSR response to physical or psychological stimulation increased in all subjects, but the degree of reactivity differed. These experimental results suggested that sympathetic skin response (SSR) is a useful tool as a biosignal that can be used to evaluate the human body's responsiveness to physical stimulation or psychological stimulation using virtual reality.

• 한국의류학회지
• /
• 제33권6호
• /
• pp.841-852
• /
• 2009

본 논문의 목적은 자신의 의복 및 착용 경험 즉, 의복 선호, 개성 요인, 감성, 무드, 새로움, 자신 의복의 친숙성 및 사회적 상호작용의 분석을 통해 외모관리의 일반적인 상관관계를 조사하고 정량화하는 것이다. 무작위로 추출된 의복10 사이즈의 12명 여성표본을 사용하여 실험적, 정량적, 정성적 연구가 수행되었다. 개성 설문지는 연구에 앞서 간단히 완성되었다. 언제 어디서 의복을 착용한 지에 대한 기록을 위해 10일간의 “착용 일지”를 작성하도록 하였다. 의복을 갈아 입기 전에(일일 기준) 그리고 의복을 입고 있을 때나 갈아 입을 때(다이내믹 무드)의 감성과 무드를 측정하기 위해 두 가지 설문이 완성되었다. 정성적 정보가 기록되었으며, 이는 참여자들이 촬영한 사진에 대한 질문보다는 그들의 생각과 느낌을 포함하였다. 10일 동안 착용한 후 각 의복들에 대해 선호, 사회성 및 새로움에 대한 순위가 기록되었다. SPSS를 이용하여 상관관계를 확인하였으며, 선형 회귀 해석으로 선호 요인을 확인하였다. 주제 해석으로 자신의 의복을 착용했을 때 무드, 개성 및 사회성 요인의 관리에 관련된 9테마를 확인하였다. 그 결과로 감성, 무드, 개성 및 선호간에는 강한 관련성이 있고, 그리고 새로움과 다른 계층의 사회적 작용이 이러한 요인들에 얼마나 큰 영향을 미치는 지 확인되었다. 참가자들은 의복을 선택할 때 무드와 개성을 조화시키려는 경향이 있었으며, 반면 어떤 경우는 상호보완하려 하였다. 이 연구로 외모관리에 포함된 소비자 심리적 과정의 중요성을 인식하였으며, 나아가 제품의 관여, 구입 후 행동 및 판매원의 소매 전략에 대한 후속연구를 제안한다.

• 한국농촌생활과학회지
• /
• 제5권2호
• /
• pp.93-106
• /
• 1994

The purpose of this study was to develop the pattern of bodysuit and to identify the wear fitness of it The methods of statistical analysis applied to the study were ANOVA and cluster analysis. The materials used in making bodysuit were Nylon/Polyurethane, lace, power net, binding tape, and hook eye. The try-on test was administered in two aspects ; (1) the comparison of anthropometric data before and after trying on the experimentally constructed bodysuit with those of marketing bodysuit, (2) the sensory evaluation to estimate the wear fitness in terms of appearance and motion function. The conclusions obtained are as follows ; 1. In the survey of wearing state, 52.2% of respondents had experience of wearing bodysuit. 60.6% of them responded to the item, “well-balanced body” in the question about the purpose of wearing it. 55.7% considered the item, “feel choky in the chest” as uncomfortable point in putting on bodysuit. 48.3% felt the portion of crotch drawn above in taking exercise or behaving routinely in everyday life. 2. As for the characteristics of the bodysuit design, the scooped neckline and horizontal outline without wire in lower bust was used, the adjust point being located right above the perineum point, and the length of bodysuit is as far as trochanteric point. 3. In comparing anthropometric data of the subjects, there was significant difference in the height of lower bust the distance around abdomen, and the length of bust point(right, left) between the experimentally constructed bodysuit and the marketing bodysuit. 4. Concerning the results of the try-on test in appearance, the estimates of expert panel, which were in agreement with those of subjects in mean value and composite reliability coefficient, showed that the pattern fitness of experimentally designed bodysuit was higher than that of marketing bodysuit. 5. To take try-on test in motion function, motion was classified the five steps. The results of the test showed that experimentally designed bodysuit was fitter in each steps of motion than marketing bodysuit.