Browse > Article
http://dx.doi.org/10.6115/fer.2014.021

A Qualitative Study on Middle-Aged Homemakers' Daily Clothing Purchase Behavior: Clothing Consumption Values and Clothing Purchase Types  

Oh, Hyun Jeong (Department of Fashion Design, Gwangju University)
Publication Information
Human Ecology Research / v.52, no.3, 2014 , pp. 243-253 More about this Journal
Abstract
This qualitative case study examined the experience of middle-aged homemakers with buying and wearing clothes. Clothing benefits and clothing purchase types were observed in the homemakers' daily clothing-related behavior. This study aims to understand clothing consumption values in light of clothing benefits and to determine purchasing methods, purchasing mental states, and personal characteristics according to the clothing purchase types of middle-aged homemakers. The participants of this study were four full-time homemakers and four homemakers with a job outside the home, all in middle age. This study was conducted through in-depth interviews based on an unstructured questionnaire, and the data were collected from January 2010 to October 2010. The results were as follows: first, the clothing benefits were identified as a social stereotype, aesthetic taste, economy, wearing situation, and age perception. The most important clothing consumption values to the middle-aged homemakers based on the observed clothing benefits were, in order: social value, emotional value, epistemic value, functional value, and conditional value. Second, the type of clothing purchase was observed to be planned buying, followed by impulse buying, and compensatory buying. Even when a homemaker planned to shop regularly, when they were exposed to an attractive retailer promotion, they seized on the opportunity on impulse or made a compensatory purchase to divert oneself. Even though homemakers prefer primarily impulse buying, when they went shopping for clothing with their mother-in-law or husband, they made planned purchase also.
Keywords
qualitative study; clothing benefits; clothing consumption values; clothing purchase types;
Citations & Related Records
Times Cited By KSCI : 27  (Citation Analysis)
연도 인용수 순위
1 Kim, Y. D., & Kim, M. Y. (2004). A study on clothing preference images of the middle-aged and elderly women. Journal of the Korean Society of Clothing and Textiles, 28(6), 746-757.   과학기술학회마을
2 Kim, S. Y. (2009). Consumption value of married and unmarried women: Focusing on 20's and 30's (Unpublished master's thesis). Seoul National University, Seoul, Korea.
3 Kim, Y. C. (2010). The Methodology of Qualitative Research 1: Bricoleur. Seoul: Moonumsa.
4 Kim, Y. S. (2004). Adult Development and Life Planning. Seoul: Sigmapress.
5 Ko, E. J., Do, H. J., & Kim, S. S. (2010). A study of changes in consumption values shown in women's magazines: Focus on advertisement content in women's magazines from 1955 to 2008. Journal of the Korean Society of Clothing and Textiles, 34(2), 226-241.   과학기술학회마을   DOI   ScienceOn
6 Ko, S. Y. (1993). The study on the impulse buying of clothing products (Unpublished master's thesis). Seoul National University, Seoul, Korea.
7 Kwon, M. W., & Rhee, K. C. (2000). Variables affecting on the rationality of consumption behavior of adolescent consumers. Journal of Korean Home Management Association, 18(2), 175-190.   과학기술학회마을
8 Lee, I. J., Lee, K. H., & Shin, H. J. (2008). Psychology of Dress. Seoul: Kyomoonsa.
9 Lee, J. A., & Hwang, S. J. (2005). A study on purchasing patterns of cosmetics according to impulse shopping, benefits sought and information source of female consumers. Journal of the Korean Society of Costume, 55(4), 16-28.   과학기술학회마을
10 Jo, Y. H. (1999). Qualitative description, analysis, explanation. Anthropology of Education, 2(2), 27-63.
11 Jo, Y. H. (2002). Qualitative Research: Method and Case. Seoul: Kyoyookbook.
12 Kang, E. M., & Park, E. J. (2007). The elderly's lifestyle and their purchasing behavior of apparel products and hairdressing services. Journal of the Korean Society of Clothing and Textiles, 31(11), 1542-1553.   과학기술학회마을   DOI   ScienceOn
13 Kim, E. K. (2013). Revolution of 50's housewives. Economic Review. Retrieved September 25, 2013, from http://www.econovill.com/archives/111778
14 Kim, M. J. (1998). Development of a Middle-Aged Woman. Seoul: Kyomoonsa.
15 Kim, J. M. (2011). Seize the RUBY of 4050's. MK News. Retrieved September 25, 2013, from http://news.mk.co.kr/newsRead.php?year=2011&no=393306
16 Kim, J. S. (2002). A study on the compensatory consumption of Korean and Japan undergraduates. Journal of the Korean Home Economics Association, 40(12), 31-48.   과학기술학회마을
17 Kim, J. S., & Lee, S. J. (2008). A study on the spending behaviors, related to the cognitive age of the female consumers in the elderly generation and different types of their lifestyles (Part 1). Journal of the Korean Society of Clothing and Textiles, 32(10), 1535-1547.   과학기술학회마을   DOI   ScienceOn
18 Kim, M. Y., & Rhee, E. Y. (1991). A study on the theoretical framework of clothing evaluative criteria. Journal of the Korean Society of Clothing and Textiles, 15(3), 321-334.   과학기술학회마을
19 Kim, S. H., & Kim, S. M. (2013). A phenomenological study on the work-family compatibility of duel-earner families. Family and Environment Research, 51(3), 355-370. http://dx.doi.org/10.6115/fer.2013.51.3.355   과학기술학회마을   DOI   ScienceOn
20 Kim, S. H., & Lim, S. J. (2001). A study on clothing consumption value: A qualitative approach. Journal of the Korean Society of Clothing and Textiles, 25(9), 1621-1632.   과학기술학회마을
21 Ahn, K. H., Hwang, S. J., & Jung, C. J. (2012). Fashion Marketing (3rd ed). Seoul: Soohaksa.
22 Bae, E. J. (2008). The meanings of latest trends in qualitative research. Anthropology of Education, 11(2), 1-27.
23 Choi, J. H. (2009). The Methodology of Qualitative Research. Paju: Yangseowon.
24 Han, G. H., & Noh, Y. J. (2000). Experience and defense at midlife transition: An ethnographic case study of woman in their 40's. Family and Culture, 12(1), 67-91.
25 Choi, K. A., Ko, M. K., & Chung, S. J. (2011). Middle aged women's buying behavior according to their lifestyles. Journal of the Korean Society of Clothing and Textiles, 35(4), 385-395.   과학기술학회마을   DOI   ScienceOn
26 Chung, Y. H. (2013). The gold queen: We are the main trends in consumption. Seoul Economy News. Retrieved December 1, 2013, from http://economy.hankooki.com/lpage/industry/201308/e20130827174220120210.htm
27 Cresswell, J. W. (2005). Qualitative Inquiry and Research Design: Choosing among Five Approaches (H. S. Jo, S. U. Jung, J. S. Kim, & J. S. Kwon, Trans.). Seoul: Hakjisa. (Original work published 1998).
28 Jin, H. J., & Rhee, E. Y. (2009). The decision making process of unplanned purchases of clothing based on need recognition and cognitive efforts. Journal of the Korean Society of Clothing and Textiles, 33(10), 1601-1610.   과학기술학회마을   DOI   ScienceOn
29 Peter, J. P., & Olson, J. C. (1996). Consumer Behavior and Marketing Strategy (4th ed.). New York, NY: McGraw-Hill.
30 Rhee, E. Y. (1997). Fashion Marketing (2nd ed.). Seoul: Kyomoonsa.
31 Ryoo, S. H., & Shin, S. R. (2008). An analysis of the relationships between sense of values and clothing image of middle aged women. Journal of the Korean Home Economics Association, 46(5), 111-121.   과학기술학회마을
32 Sheth, J. N. (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research, 22(2), 159-170. http://dx.doi.org/10.1016/0148-2963(91)90050-8   DOI   ScienceOn
33 Yang, S. J., Han, S. H., & Lee, E. H. (2008). A study on compensatory consumption of male and female college students. Journal of the Korean Home Management Association, 26(1), 1-14.   과학기술학회마을
34 Shim, J. H. (2006). A study on clothing image evaluation and preference according to self-image classification of the middle-aged women. Journal of the Korean Society of Clothing and Textiles, 30(11), 1608-1617.   과학기술학회마을
35 Shin, S. A., & Lee, S. J. (1999). A study on clothing purchasing behavior of department store credit card holders. Journal of the Korean Society of Clothing and Textiles, 23(2), 250-261.   과학기술학회마을
36 Spradley, J. P. (2003). The Ethnographic Interview (J. H. Park, Trans.). Seoul: Sigmapress. (Original work published 1979).
37 Oh, H. J. (2010). Examining the relationship between shopping style and consumption value of apparel products. Journal of the Korean Home Economics Association, 48(1), 27-40.   과학기술학회마을   DOI   ScienceOn
38 Oh, H. J., & Kim, S. M. (2011). A qualitative study on middle adulthood housewives' appearance changing with age. Journal of Korean Family Resource Management Association, 15(1), 71-91.   과학기술학회마을
39 Oh, H. J., & Rhee, S. K. (2007). The relation of consumer value variables and clothing information exploration behaviors. Journal of the Korean Society of Clothing and Textiles, 31(3), 376-386.   과학기술학회마을   DOI   ScienceOn
40 Open Korean. (2008). RUBY. Retrieved September 25, 2013, from http://kin.naver.com/openkr/detail.nhn?docId=77096
41 Park, J. M., & Lee, Y. R. (2011). Online channel integration strategies for fast fashion brands based on consumer benefits. Journal of the Korean Society of Clothing and Textiles, 35(5), 601-611.   과학기술학회마을   DOI   ScienceOn
42 Park, E. J., & Kang, E. M. (2000). The effects of situation factors and consumption values on the impulse buying behaviors in apparel store. Journal of the Korean Society of Clothing and Textiles, 24(6), 873-883.   과학기술학회마을
43 Park, E. J., & Kim, E. Y. (2008). Effects of consumer tendencies and positive emotion on impulse buying behavior for apparel. Journal of the Korean Society of Clothing and Textiles, 32(6), 980-990.   과학기술학회마을   DOI   ScienceOn
44 Park, H. S., & Kim, H. S. (2011). The effect of benefits and online shopping risks on channel selection for luxury fashion items. Journal of the Korean Society of Clothing and Textiles, 35(1), 13-25.   과학기술학회마을   DOI   ScienceOn
45 Park, N. R., & Park, J. O. (2007). Evaluation criteria and preferred image of jeans products based on benefit segmentation. Journal of the Korean Society of Clothing and Textiles, 31(6), 974-984.   과학기술학회마을   DOI   ScienceOn
46 Lee, J. H., & Kim, C. S. (2005). A study on clothing benefits and fashion information sources according to family life cycle. Journal of the Korean Society of Clothing and Textiles, 29(2), 220-230.   과학기술학회마을
47 Lee, J. H., & Kim, C. S. (2007). Comparison of the purchase criteria and fashion information sources for the middle-aged and elderly women's fashion markets segmented based on benefits sought. Journal of the Korean Home Economics Association, 45(5), 39-49.   과학기술학회마을
48 Lee, S. H., & Jung, J. W. (2005). Research model for internet shopping addictive buying on fashion products: Mediating effect of internet addiction. Journal of the Korean Society of Clothing and Textiles, 29(1), 167-176.   과학기술학회마을
49 Lee, K. J. (2006). A study on the compensatory buying behavior of married women: Focused on the correlation with self concept (Unpublished master's thesis). Seoul National University, Seoul, Korea.
50 Lee, M. A. (2010). Comparative study between married and unmarried women on consumption values and clothing benefits: Focusing on working women in their 20's and 30's. Journal of the Korean Society of Clothing and Textiles, 34(5), 808-818.   과학기술학회마을   DOI   ScienceOn
51 Lee, S. H., & Shin, C. Y. (2004). Psychological factors affecting compulsive buying behavior on fashion products. Journal of the Korean Society of Clothing and Textiles, 28(5), 658-667.   과학기술학회마을
52 Lee, Y. K., Park, J. O., & Ahn, M. Y. (2008). Impulsive buying types related to cable TV home-shopping usage characteristics in apparel product buying. Journal of the Korean Society of Clothing and Textiles, 32(11), 1669-1679.   과학기술학회마을   DOI   ScienceOn
53 Lim, J. W., Kim, J. I., Hong, S. T., & Lee, Y. J. (2002). Consumer Behavior (2nd ed.). Seoul: Kyongmoonsa.
54 Lim, S. J., Hwang, S. J., Lee, J. N., & Lee, S. H. (2009). The Social Psychology of Clothing. Seoul: Soohaksa.
55 Yoon, N. H., & Moon, H. K. (2009). The role of perceived consumer risk for purchase and non-purchase in the formation of positive impulsive shopping emotion. Journal of the Korean Society of Clothing and Textiles, 33(9), 1398-1408.   과학기술학회마을   DOI   ScienceOn
56 Ko, M. K., Choi, K. A., Chung, S. J., & Jeon, Y. J. (2007). A study on shopping orientation and preferred store characteristics of female shoppers aged between 45-64. Journal of the Korean Society of Clothing and Textiles, 31(8), 1202-1210.   과학기술학회마을   DOI   ScienceOn