Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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An Exploratory Study on the Development of Hanbok Culture Industry

한복 문화 산업의 발전을 위한 탐색적 연구

  • Eunju Park (Dept. of Fashion Industry, Sungshin Women's University) ;
  • Young-Ju Rhee (Dept. of Fashion Industry, Sungshin Women's University)
  • 박은주 (성신여자대학교 의류산업학과) ;
  • 이영주 (성신여자대학교 의류산업학과)
  • Received : 2023.04.07
  • Accepted : 2023.05.08
  • Published : 2023.05.30
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Abstract

In this study, in-depth interviews with Hanbok experts on the development direction of the Hanbok culture industry were performed to listen to professional and future-oriented opinions for the development of Hanbok culture and the Hanbok industry. Interviews were conducted with 12 experts to identify the perception of the Hanbok culture industry and to confirm the possibility of sustainable development of Hanbok as a global culture. First, the results of this study should be preceded by the establishment of concepts such as traditional Hanbok, daily Hanbok, fusion Hanbok, and new Hanbok, and design, education, and government support suitable for each field are required. Second, the responsible craftsmanship of the Hanbok industry, the development of Hanbok design with the aesthetics and convenience of Hanbok designers, multi-dimensional research with high academic use, and systematic support for various Hanbok-related programs and events by the government are needed. Third, the government should promote and actively wear Hanbok through various media to revitalize the Hanbok culture, such as establishing a Hanbok wearing day, reviving etiquette education in school, and providing local-based Hanbok wearing experience education. Fourth, in order to cultivate professional manpower, detailed Hanbok education by field is necessary, and specialized education tools, such as distribution, VMD, and stylist are proposed.

Keywords

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