• Title/Summary/Keyword: Visual preference

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Foreign Customers' Attitudes Towards Overseas Korean Restaurants - Focusing on Korean Restaurant Experiences and Cross-national Differences - (해외 한식당 마케팅 커뮤니케이션 매체 및 한식당 이용에 대한 태도 분석 - 한식당 이용 경험 및 국가별 차이를 중심으로 -)

  • Ahn, Jee-Ahe;Yang, Il-Sun;Shin, Seo-Young;Lee, Hae-Young;Chung, Yoo-Sun
    • Journal of the Korean Society of Food Culture
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    • v.27 no.6
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    • pp.666-676
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    • 2012
  • The purpose of this study was to propose effective marketing communication strategies for overseas Korean restaurants through a multilateral comparison analysis of American, Chinese, and Japanese consumers' attitudes towards communication media and Korean restaurants. The survey was written in English, Chinese, and Japanese, with guideline for surveyors, and conducted using both online and offline methods. Samples were collected from five major cities - Los Angeles, New York, Tokyo, Beijing and Shanghai, which are the foothold for the globalization of Korean food. When it comes to attitudes towards communication media, word-of-mouth showed a high mean value, indicating it as the most useful and reliable media recognized by consumers who visited Korean restaurants. Furthermore, the necessity of recognizing the importance of visual communication in the physical environment of Korean restaurants and specialized websites, featuring restaurants and gourmet food, was observed. Consumers in all three nations chose word-of-mouth as the most useful and reliable media for learning about Korean restaurants. In addition, American consumers highly depended on signage and restaurant exteriors. Chinese consumers highly recognized the usefulness and reliability of offline media, such as newspapers, magazines, and events, while Japanese consumers considered online media, such as gourmet websites, blogs and social networks, as useful and reliable sources. A significantly positive attitude and high value was observed in all who had visited Korean restaurants. American and Japanese consumers had a significantly higher rate of intention to visit Korean restaurants in the future and to tell others about their satisfaction with Korean restaurants. Meanwhile, the average rate of prior preference for Korean restaurants (when choosing restaurants) was the lowest in all three countries. This study is useful for both the Korean government and food enterprises abroad to plan and develop marketing communication strategies properly for overseas Korean restaurants.

Estimation of Optimal Water Surface Width/River Width Ratio and Investigation of Visual Preference for the River Scenery (하천경관을 고려한 적정 수면폭/하폭 비의 산정 및 시각적 선호도 조사)

  • Lee, Joo-Heon;Yoo, Sang-Wan;Jeong, Sang-Man;Kim, Do-Hee;Lee, Yong-Su
    • Proceedings of the Korea Water Resources Association Conference
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    • 2006.05a
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    • pp.57-65
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    • 2006
  • 본 연구는 유량에 의한 수면폭의 변화로 인한 하천경관의 시각적 선호도에 미치는 선호요인 파악하였다. 등간척도의 점수부가체계를 적용하여 이용자에 의한 금강경관의 시각적 선호를 평가한 후 시각적 선호와 이에 영향을 미치는 선호요인들과의 관계를 다중회귀분석방법으로 검정하였다. 수면폭 변화에 따른 금강경관의 시각적 선호요인 변수는 심미성 인자, 물리적 특성 인자, 복잡성 인자로서 3개 변수 모두 유의성이 있는 것으로 판명되었다. 모든 선호요인의 값이 증가함에 따라 시각적 선호의 값도 증가를 가져오고 그 반대의 경우도 마찬가지였다.다중회귀모형에서 다른 조건이 불변일 경우, 심미성 인자의 값이 증가할 때 전체적인 시각적 선호에 가장 크게 영향을 미치고, 다음으로 물리적 특성 인자가 두 번째로 영향을 미치는 것으로 판명되었다. 선호요인이 시각적 선호에 기여하는 상대적 중요도는 심미성 인자, 물리적 특성 인자, 복잡성 인자 순으로 나타났다. 심미성 인자는 복잡성 인자에 비해 3.2배 만큼 중요도가 크며 물리적 특성 인자는 복잡성 인자에 비해 3배의 중요도를 가지고 있는 것으로 나타났다. 따라서 심미성인자는 가장 중요한 선호요인으로 판명되었다. 수면폭 변화에 따른 금강경관의 시각적 평가에 의한 선호 요인 분석 결과는 하천의 수면폭 및 수량에 큰 영향을 미칠 것이다. 수위 변화로 인한 하천 경관의 선호 요인을 파악함으로서 금강 유지유량의 결정에 지침을 마련하고, 시각적 선호도에 따른 최적의 수면폭/하폭비 산정하였으며 본 연구 결과는 수량에 의한 수면폭/하폭 비의 변화로 인한 하천경관의 수량결정에 중요한 정보를 제공하고 이용자의 만족을 극대화할 수 있는 경관조성에 기여할 것으로 판단된다. 통하여 유기농업의 실현을 도모하여 소비자의 욕구에 맞는 작물 생산 및 농촌관광단지 조성을 통해 부가가치증대 및 소득증대를 꾀함으로 농촌문제 해결에 도움이 될 것으로 기대된다. 본 연구를 통해 GIS 와 RS의 기술이 농촌분야에 더 효율적으로 적용될 것으로 기대되며, 농업기술센터를 통한 정보제공을 함으로써 대농민 서비스 및 농업기관의 위상이 제고 될 것으로 기대된다.여 전자파의 공간적인 가시화를 수행할 수 있었다. 본 전자파 시뮬레이션 기법이 실무에 이용될 경우, 일반인이 전자파의 분포에 대한 전문지식을 습득할 필요 없이, 검색하고자 하는 지역과 송전선, 전철 등 각종 전자파의 발생 공간 객체를 선택하여 실생활과 관련된 전자파 정보에 예측할 수 있어, 대민 환경정보 서비스 질의 개선측면에서 획기적인 계기를 마련할 것으로 사료된다.acid$(C_{18:3})$가 대부분을 차지하였다. 야생 돌복숭아 과육 중의 지방산 조성은 포화지방산이 16.74%, 단불포화지방산 17.51% 및 다불포화지방산이 65.73%의 함유 비율을 보였는데, 이 중 다불포화지방산인 n-6계 linoleic acid$(C_{18:2})$와 n-3계 linolenic acid$(C_{18:3})$가 지질 구성 총 지방산의 대부분을 차지하는 함유 비율을 나타내었다.했다. 하강하는 약 4일간의 기상변화가 자발성 기흉 발생에 영향을 미친다고 추론할 수 있었다. 향후 본 연구에서 추론된 기상변화와 기흉 발생과의 인과관계를 확인하고 좀 더 구체화하기 위한 연구가 필요할 것이다.게 이루어질 수 있을 것으로 기대된다.는 초과수익률이 상승하지만, 이후로는 감소하므로, 반전

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Video Classification Based on Viewer Acceptability of Olfactory Information and Suggestion for Reality Improvement (시청자의 후각정보 수용 특성에 따른 영상분류와 실감증대를 위한 제안)

  • Lee, Guk-Hee;Choi, Ji Hoon;Ahn, Chung Hyun;Li, Hyung-Chul O.;Kim, ShinWoo
    • Science of Emotion and Sensibility
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    • v.16 no.2
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    • pp.207-220
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    • 2013
  • For video reality improvement, there has been much advancement in the methods of providing visual, auditory, and tactile information. On the other hand, there is little research on olfaction for video reality because it is difficult to define and knotty to manipulate. As a first step for video reality improvement using olfactory information, this research investigated users' acceptability of smell when they watch videos of various kinds and then classified the video clips based on their acceptability of different criteria. To do so, we first selected three questions of whether the scene in the video appears to have an odor (odor presence), whether a matching odor is likely to improve a sense of reality (effect on sense of reality), and whether s/he would like a matching odor to be present (preference for the matching odor). Then after collecting 51 video clips of various genres that would receive either high or low ratings for the questions above, we had participants to watch the videos and rate them for the above three questions on 7-point scale. For video classification, we paired each two questions to construct 2D space to draw scatterplot of video clips where the scales of the two questions represent X or Y axis. Clusters of video clips that locate at different quadrants of the 2D space would provide important insights in providing olfactory information for video reality improvement.

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A Landscape Interpretation of Island Villages in Korean Southwest Sea (한국 서남해 섬마을의 경관체계해석 -진도군 조도군도, 신안군 비 금, 도초, 우이도 및 흑산군도를 중심으로-)

  • 김한배
    • Journal of the Korean Institute of Landscape Architecture
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    • v.18 no.4
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    • pp.45-71
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    • 1991
  • The landscape systems in Korean island settlements can be recognized as results of ingabitants' ecological adptation to the isolated environment with the limited natural resources. Both the fishery dominant industry in island society and ecological nature of its environments seem to have influenced on inhabitants' environmental cognition as well as the physical landscape of island villages such as its location, spatial pattern in each village, housing form and so on. This study was done mainly by both refering to the related documents and direct observations in case study areas, and results of the study can be summarized as follows. 1. In general, the landscape of an individual island seems to take more innate characteristics of island's own, corresponding to the degree of isolation from mainland. That is, while the landscape of island in neighboring waters takes both inland-like and island-innate landscape character at the same time, the one in the open sea far from land takes more innate landscape character of all island's own in the aspects of village location, land use and housing density etc. 2. The convex landform of most islands brings about more centrifugal village allocation than centripetal allocation in most inland villages. And thus most villages in each island face extremely diverse directions different from the south facing preference in most inland rural villages. 3. Most island villages tend to be located along the ecologically transitional strip between land and sea, so called 'line of life', rather than between hilly slope and flat land as being in most inland village locations. So they are located with marine ecology bounded fishing ground ahead and land ecology bounded agricultural site at the back of them. 4. The settlement pattern of the island fishing villages shows more compact spatial structure than that of inland agricultural villages, due to the absolute limits of usable land resources and the adaptation to the marine environment with severe sea winds and waves or for the easy accessability to the fishing grounds. And also the managerial patterns of public owned sea weed catching ground, which take each family as the unit of usership rather than an individual, seem to make the villagescape more compact and the size of Individual residence smaller than that of inland agricultural village. 5. The folk shrine('Dand') systems, in persrective of villagescape, represent innate environmental cognition of island inhabitants above all other cultural landscape elements in the island. Usually the kinds and the meanings of island's communal shrine and its allocative patternsin island villagescape are composed of set with binary opposition, for example 'Upper shrine(representing 'earth', 'mountain' or 'fire')' and 'Lower Shrine(representing 'sea', 'dragon' or 'water') are those. They are usually located at contrary positions in villagescape each other. That is, they are located at 'the virtical center or visual terminus(Upper shrine at hillside behind the village)' and 'the border or entrance(Lower Shrine at seashore in front of the village)'. Each of these shirines' divinity coincides with each subsystem of island's natural eco-system(earth sphere vs marine sphere) and they also contribute to ecological conservation, bonded with the 'Sacred Forest(usually with another function of windbreak)' or 'Sacred Natural Fountain' nearby them, which are representatives of island's natural resources.

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A Case Analysis on Preference of Lighting Design - Focused on Well-being Design - (조명디자인의 기호도에 의한 사례 분석 연구 - 웰빙 디자인을 중심으로 -)

  • Kim, Chae-Yeon
    • Journal of Science of Art and Design
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    • v.12
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    • pp.5-41
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    • 2007
  • As public attention on Well-being culture increases, it is now considered to be a new trend of modern society. The purpose of this study is to publicize the necessity of design products which are advanced in quality and encourage the use of it. The researcher judged that study on design of lighting product to adopt well-being trend is in preliminary level and aims to research on the tendency of well-bing trend and lighting design which the consumer of this age is demanding. As the result of changes in modern consumption trend, design is considered to be a factor of capricious cultural phenomenon. In addition to this, as high technology such as ubiquitous develops with the degitalisation and informatization, the consumer are paying attention to dynamic products rather than static products or products which respond to external stimulus. Products which adopt well-being trend pursuing nature friendly life are particularly preferred It means that not only the basic function of products but also design which satisfy the five sense is required. Modern consumers use products in various way. However, the pro-environmental and human-centered tendency is tried only in very limited area and general study on this matter is extremely rare. This study analyzes the factors which intercepts the adoption of well-being trend to lighting products and seeks for an alternative to solve the problem. Interaction design with well-being trend was adopted to lighting design and the result presented that there is a possibility to differentiate existing lighting design by adding interaction design to the existing lighting design. Therefore, the need for further study on this matter is presented.

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The Study on the Influence of Domestic Credit Card Design Elements on Credit Card Selection -Focusing on 30, 40 Housewives- (국내 신용카드디자인요소가 신용카드 선택에 미치는 영향에 관한 연구 -전업주부 30, 40대를 중심으로-)

  • Cho, Hye-Ryung;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.8 no.11
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    • pp.263-269
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    • 2017
  • Credit card holders are showing a higher level of psychology to show their identity beyond the means of payment. The purpose of this study is to investigate which design factors affect the 30th and 40th generation housewives when issuing credit cards. A total of 200 people in the 30s and 40s housewives who live in Seoul and the metropolitan area were selected from among the customers who use the credit card, and the effect of the design factors of the domestic credit card on the selection of the credit card, Based on previous studies, questionnaires were prepared and surveyed. As a result of the survey, it was found that the color design of the credit card design element was the achromatic system and the main image was the simple design which only used the color without emphasizing the image or the logo, and then the character type was preferred. I prefer not to have a card decoration, and I have found that a metal-like card material is the most preferred. Through this, I would like to suggest directions for the design development for 30 and 40 housewives in credit card companies.

A Study on the Visual Satisfaction of a Panel-type Facade Planting (패널형 입면녹화의 시각적 만족도에 관한 연구)

  • Han, Seung-Ho;Kim, Sun-Hae;Song, Kyu-Seong
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.2
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    • pp.53-59
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    • 2008
  • As cities become more industrial and modern, they become overcrowded and the construction zones increase accordingly. In particular, the demand for panel-type planting methods has gradually increased due to early planting and easy installation. However, studies on panel-type planting have strictly concentrated on the vegetation sub system or irrigation system without any interest in landscape-centered system. Factors of preference will be made through landscape evaluation on the panel-type facade planting. A questionnaire survey was conducted in a location where panel-type facade planting was available. In terms of responses to the facade planting, 'natural (3.80)' was the highest, followed by 'friendly (3.70),' 'comfortable (3.65),' 'beautiful (3.65),' and 'peaceful (3.50).' On the contrary, negative responses such as 'too quiet,' 'simple,' 'heavy,' 'gloomy,' 'dark,' and 'dirty' were also received. It is thought that these responses refer to the poor management of the area. The results of this study will be useful as basic data for the development and distribution of panel-type facade planting.

Jacquard Patterns Inspired by Excavated Relics of Baekje Dynasty (백제왕조 출토유물 이미지를 활용한 자카드직물 문양)

  • Kim, Byeong-Mee;Lee, Mi-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.1
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    • pp.141-148
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    • 2007
  • As Backje(B.C. 18-A.D. 600) is the whole area of Chungcheong, Jeonra, Kangwon and Gyeongsang provinces, the son of the founder of Goguryeo, King Onjoe, making the castle Wu'irae capital of the nation, founded Backje. The capital was transferred to Hansung by B.C. 5 and then to Gongju by A.D. 475. Backje governed the east of China and the northeastern coast. Due to the effect of Chinese culture there are remarkably Chinese cultural elements in dress and its ornament of Baekje. Therefore on the side of cultural part, the noble culture was formed more polished than that of Goguryeo, which affected the culture of dress and ornament. And also there were class differentiation noticeably. Baekje created splendid culture and affected the culture development of Shinra and Japan. The motive of culture creation could be the top of three countries in the foreign trade because there were geographically the widest vast plain and coastline which stretches out from north to south. Although there haven't been many materials about the cultural heritage and records more than other countries, through the modern visual point its design is fresh and more elegant those of other countries. But the fact is that there are few materials related to Baekje. What is worse, there rarely remains all original form and most of them are broken and lost. According1y, we cannot understand not only an original form of Baekje culture and but also the meaning included in it. It goes without saying that there are few materials about the clothes and fabrics. As understanding the culture of Baekje itself is insufficient, a culture enterprise utilizing it - to improve both the added value and economical achievement while combining the latest culture resources with other fields - hasn't been successful. In this study, the purpose is to improve economic power through commercialization and industrialization of the sources of the culture of Baekje. By reanalyzing a form and an image of Baekje relics, it is designed with new motif and modem preference on the condition of our peculiar cultural heritage. And while using this motif with Jacquard pattern, we made it possible to be applied to real life such as interior trinkets, etc.

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An Arrangement Method of Voice and Sound Feedback According to the Operation : For Interaction of Domestic Appliance (조작 방식에 따른 음성과 소리 피드백의 할당 방법 가전제품과의 상호작용을 중심으로)

  • Hong, Eun-ji;Hwang, Hae-jeong;Kang, Youn-ah
    • Journal of the HCI Society of Korea
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    • v.11 no.2
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    • pp.15-22
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    • 2016
  • The ways to interact with digital appliances are becoming more diverse. Users can control appliances using a remote control and a touch-screen, and appliances can send users feedback through various ways such as sound, voice, and visual signals. However, there is little research on how to define which output method to use for providing feedback according to the user' input method. In this study, we designed an experimental study that seeks to identify how to appropriately match the output method - voice and sound - based on the user input - voice and button. We made four types of interaction with two kinds input methods and two kinds of output methods. For the four interaction types, we compared the usability, perceived satisfaction, preference and suitability. Results reveals that the output method affects the ease of use and perceived satisfaction of the input method. The voice input method with sound feedback was evaluated more satisfying than with the voice feedback. However, the keying input method with voice feedback was evaluated more satisfying than with sound feedback. The keying input method was more dependent on the output method than the voice input method. We also found that the feedback method of appliances determines the perceived appropriateness of the interaction.

The Research of Pain and Functional Disability Assessment Scales for Knee Joint Disease (슬관절의 통증과 기능장애의 평가도구에 관한 연구)

  • Jung, Chan-Yung;Kim, Eun-Jung;Hwang, Min-Seop;Cho, Hyun-Seok;Kim, Kyung-Ho;Lee, Seung-Deok;Kim, Kap-Sung
    • Journal of Acupuncture Research
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    • v.27 no.2
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    • pp.123-142
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    • 2010
  • Objectives : The knee pain is the main reason of getting acupuncture treatment. In order to have confidence in the results of a study, it is necessary to establish that questionnaire is both valid and reliable in questionnaire related study. The aim of this study was to review the instruments that are currently in sue for assessing the knee joint. Methods : A literature study was performed to choose appropriate scales for assessment for pain and the function of the knee. Theoretically based scales were selected for review. Therefore, 18 scales for knee and 9 scale for pain were reviewed. the status of scales involved in knee treatment of acupuncture throughout several countries was evaluated. Results & Conclusion : Lysholm Knee Scoring Scale, Cincinnati knee rating system(CKRS) are adequate for ligament injury in knee. International Knee Documentation Committee scoring system(IKDC) may become a publication requirement for journals in view of the international standing of the committee. The available outcome measure for use in osteoarthritis are Western Ontario and McMaster Universities Osteoarthritis Index(WOMAC), Lequesne Functional Severity Index(LFI) and Knee Injury and Osteoarthritis Outcome Score(KOOS), and in rheumatoid arthritis are McMaster-Toronto Arthritis patient function preference questionnaire(MACTAR), Quality of Life-Rheumatoid Arthritis Scale(QoL-RA Scale). Visual analog scale(VAS), verbal rating scale(VRS) are commonly used for the standard pain scale. For long term follow-up study The Medical Outcomes Study Short Form-36(SF-36), Arthritis Impact Measurement Scales(AIMS), Health Assessment Questionnaire(HAQ) should be included. Each measurement has its own composition and characteristics. Their validity, reliability, responsiveness and practical characteristics were already evaluated. We found 20 domestic and 28 overseas papers about knee treatment using acupuncture assessed with knee scales.