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http://dx.doi.org/10.15207/JKCS.2017.8.11.263

The Study on the Influence of Domestic Credit Card Design Elements on Credit Card Selection -Focusing on 30, 40 Housewives-  

Cho, Hye-Ryung (Dept. of Visual Communication Design, Hongik University, Graduate School)
Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
Publication Information
Journal of the Korea Convergence Society / v.8, no.11, 2017 , pp. 263-269 More about this Journal
Abstract
Credit card holders are showing a higher level of psychology to show their identity beyond the means of payment. The purpose of this study is to investigate which design factors affect the 30th and 40th generation housewives when issuing credit cards. A total of 200 people in the 30s and 40s housewives who live in Seoul and the metropolitan area were selected from among the customers who use the credit card, and the effect of the design factors of the domestic credit card on the selection of the credit card, Based on previous studies, questionnaires were prepared and surveyed. As a result of the survey, it was found that the color design of the credit card design element was the achromatic system and the main image was the simple design which only used the color without emphasizing the image or the logo, and then the character type was preferred. I prefer not to have a card decoration, and I have found that a metal-like card material is the most preferred. Through this, I would like to suggest directions for the design development for 30 and 40 housewives in credit card companies.
Keywords
Credit card; Credit card design; Preference of credit card; Design element; Housewives;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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