• Title/Summary/Keyword: Visual Sign

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A Study on the Visual Perception Characteristics the Sign Design in Mixed-Used Residential and Commercial Site (주상복합지역 간판디자인의 시지각적 특성에 관한 연구)

  • Lee, Hwa-Sook
    • Journal of the Korean housing association
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    • v.17 no.6
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    • pp.19-26
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    • 2006
  • Along with the development of creative building design ideas, how to effectively sign design concepts is also an important consideration on environmental design. The research goals established in order to solve these problems are to develop structures of sign design and analyze the cases of it. This paper explains structures of sign design in two ways: the compositional elements of signs and the relationships of visual perception. Among various relationships among sign design compositional elements this study uses relationships based on the Gestalt theory, the balance theory by Rudolf Arnheim, and the optical away theory by Gibson. The design principles investigated on the basis of the visual perception theories include the relationships between compositional elements and background space, visual weight balance, horizontal and vertical balances, grouping, and visual layout patterns

A Study on the Transformation of the Cognitive Approachability by Sign System of Interior Environment (실내환경의 Sign System에 의한 인지적 접근성 변화에 관한 연구)

  • 오인욱;이창윤
    • Korean Institute of Interior Design Journal
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    • no.28
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    • pp.133-139
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    • 2001
  • There are many types of linguistical system generally being used in modern society and it is essential to understand the primary components comprising the linguistical system when communication by the language system. In the linguistics point of view, the sign system has been developed from the simple linguistic symbols used by our ancestors in the ancient period, those visual linguistic sign can be so symbolize and express simply the significant meaning of it that people can understand and communicate with it so fast and easily. Therefore, the purpose of this report is how the sign system can be convenient, handy, safe, comfortable, and confusion-proof to the occupants as the public media; easily understandable to the individual by the development and constitution of effectual signage system concerning guidance, direction and safeguards in thee visual linguistics point of view. Consequently, the sign system have been studied based upon the theory of visual perception considering the cognitive and sociopsychological affects of user.

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Determination of Letter Size of Traffic Sign depending on Driver's Visual Acuity (운전자 시력기준에 의한 도로표지의 글자크기 결정 연구)

  • Kim, Sang-Gu;Chung, Bong-Jo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.11 no.6
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    • pp.155-163
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    • 2012
  • At present the letter sizes of traffic sign are variously designated as 22 cm through 60 cm, however the basis for determination has not been found so far. Driver's visual acuity for getting a driver licence is required higher than 0.5. In order to interpret the information of traffic signs effectively, the minimum requirement of driver's visual acuity must be applied to determine the letter size of traffic sign. Therefore we reviewed that a driver with visual acuity of 0.5 could read the current letter sizes of traffic sign. In addition, a methodology was developed to determine the letter size of traffic sign satisfied with the driver's visual acuity of 0.5. This study established scenarios that were composed of visual acuity, reaction time, the number of lane and the letter sizes of traffic sign for each scenario were proposed. Current letter size of traffic sign would not be difficult for drivers with minimum visual acuity of 0.5 to recognize the contents or information of traffic signs. The method developed in this research has an advantage that can consider a human factor like driver's visual acuity for the design of traffic signs. There is also a meaning of making a basis for the letter size of traffic sign.

The Expression of Metaphor and Metonymy in Fashion illustration by Three Components of Visual Sign (시각기호의 3차원을 활용한 패션일러스트레이션의 은유와 환유적 표현방법 분석)

  • 최정화;유영선
    • Journal of the Korean Society of Costume
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    • v.54 no.3
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    • pp.13-25
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    • 2004
  • The purpose of this study was to show the analysis system and the expression which is applied to fashion illustration by three major components in visual sign, metaphor and metonymy. The results of this study were as follows : Firstly, metaphor in qualisign of syntactics was revealed as a color such as realistic description, a pattern such as clothing of figure. etc. Metonymy was revealed as a social and cultural background color, a concept pattern. etc. In sinsign of syntactics. metaphor was revealed as a human body, non-human body and metamorphosis human body and metonymy as a human body and non-human body. In legisign of syntactics, the metaphor by perspective was used for a fantasy of space. and the metonymy was revealed as a color perspective representation, etc. The degree of change of texture was revealed as a metaphor and metonymy of gradation. And conventional custom sign was almost revealed in metaphor. Secondly, semantics showed about fashion image as juxtaposition of two similar objects in metaphor and as real description and simplification in metonymy Alternative fashion image in semantics was presented as a object related to fashion image. Conventional symbolic sign was presented as a role to clarify a fashion message in metaphor. Thirdly, the metaphorical and metonymical expression in pragmatics were usually presented as drawing and painting.

Impact of Visual Performance on Recognition of Road and Traffic Sign (도로명판 및 교통표지판 인지에 미치는 시기능의 영향)

  • Chu, Byeong-Seon
    • Journal of Korean Society of Transportation
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    • v.29 no.1
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    • pp.47-55
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    • 2011
  • The purpose of this study was to determine the legibility distance for traffic road sign and traffic sign, fixation duration and number of fixation during the time of recognition of traffic road signs under different vision conditions. This experiment was conducted on a closed-road circuit which has realistic driving road and environment Each participant drove the real vehicle for the experiment and specially built traffic road sign for the experiment and traffic road signs on the side of closed-road circuit were used. Different vision conditions were simulated using spectacle lenses to reach visual acuity 1.0 and 0.8 and it was 1.2 without spectacles and each participant tested under 3 vision conditions.. The result of this study demonstrated that there was a significant difference on legibility distance between visual acuity of 1.2 and 0.8 and there were also significant difference on fixation duration and number of fixations with smaller traffic signs. This study demonstrated the importance of vision correction for driving at night-time, also showed there would be difference on legibility distance and efficiency of eye movement such as fixation duration and number of fixation despite of satisfied visual acuity for driver's license requirement.

A Study on the Effective Development of Visual Merchandising in Department Stores (백화점 비주얼 머천다이징(VMD)의 효과적 전개방안)

  • Park, Su-yong;Lee, Sang-kyung
    • Journal of the Korea society of information convergence
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    • v.8 no.1
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    • pp.31-38
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    • 2015
  • Modern consumers tend to show value-oriented, image-centered, individualized, and emotionalized consumption behavior, not the consumers who are simply provided with products. Department store industry actively corresponds to the changing consumption behaviors of consumers and pays attention to Visual Merchandising(VMD) as a strategy to visually differentiate stores and sales environments. This study shows 6 parts of effective VMD; presentation of product, product display, color composition, planning of lighting, POP and sign display.

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Study on Analysis of Driver's Visual Characteristics in Road Traffic and its Applications (도로교통에 있어서 운전자 주시특성분석과 그 적용성에 관한 연구)

  • 김대웅;임채문
    • Journal of Korean Society of Transportation
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    • v.9 no.2
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    • pp.101-120
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    • 1991
  • The Subject of this research work is to study the driver's vision and eye-movement ch-aracteristics under the diffrent condiction of road traffic and driving. The analysis of this investigation was conducted spatially or temporaly into three parts'eye-mark distribution, viewing-time percentage and fixation duration. This dissertation focuses on analysis of dr-iver's visual characteristics to improve road circumstamces. In this study driver's ch-aracteristics are measured with eye-mark recorder and analyzed statistically The main features of this study are : 1st Duration distribution of fixation point is significant in 87% at 5% of the significant level in Gamma Distribution. The average of fixation duration by road are 0.33sec on streets 0.45sec on Roads and 0.86sec on highways. The average of fixation duration by visual objects are 0.4sec on road surface 0.26sec on road shoulder 0.49sec on traffic sign 0.37sec on warning sign and 0.67sex on gwide sign. 2st Moving anglrs of a fixation point are fit in the Exponential Distribution. The average moving angle is appeared to be 3.85。 on streets 2.81。 on roads 2.73。 on highway and 5 。 on intersecyion. 3st As a result of examining alignment of guide and warning sign in traffic signs cxisting foundation methods are less affected by lane than by apeed of a vehicle.

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