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A Study on the Visual Perception Characteristics the Sign Design in Mixed-Used Residential and Commercial Site  

Lee, Hwa-Sook (광주여자대학교 인테리어디자인학과)
Publication Information
Journal of the Korean housing association / v.17, no.6, 2006 , pp. 19-26 More about this Journal
Abstract
Along with the development of creative building design ideas, how to effectively sign design concepts is also an important consideration on environmental design. The research goals established in order to solve these problems are to develop structures of sign design and analyze the cases of it. This paper explains structures of sign design in two ways: the compositional elements of signs and the relationships of visual perception. Among various relationships among sign design compositional elements this study uses relationships based on the Gestalt theory, the balance theory by Rudolf Arnheim, and the optical away theory by Gibson. The design principles investigated on the basis of the visual perception theories include the relationships between compositional elements and background space, visual weight balance, horizontal and vertical balances, grouping, and visual layout patterns
Keywords
Sign Design; Visual Perception Theory; Design Factors; Design Principles;
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