• 한국의류학회지
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• 제46권6호
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• pp.987-1003
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• 2022

This study explores the effect of experiential value of AR fashion platform on platform preference. Based on the SOR theory, the effects of visual appeals, entertainment, service excellence, and efficiency on platform attitudes, mediated by intrinsic enjoyment and escapism, are tested. The participants respond to the questions after watching the video clip, using an AR fashion platform. A total of 252 data is analyzed using SPSS 26.0 for descriptive statistics and reliability analysis and AMOS 26.0 for confirmatory factor analysis and structural equation modeling. The results show visual appeals, entertainment, and efficiency influence platform preference, mediated by intrinsic enjoyment. Entertainment also influences platform preference, mediated by escapism. The moderating effect of the AR service pre-experience is also explored. For the group with the AR service experience, entertainment and efficiency has a positive effect on intrinsic enjoyment, leading to AR platform preference. For the group without an AR service experience, only entertainment influences the AR platform preference, mediated by intrinsic enjoyment; however, there are no factors which increase escapism. The findings of this study contribute to find the marketing directions for the AR service users, by offering appropriate experiential values based on their prior AR experience.

• 한국조경학회지
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• 제26권2호
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• pp.62-72
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• 1998

The purpose of this study is to suggest objective basic data for environmental resource planning through the evaluation of the visual quality by GIS. For this, Landscape information system have been made up of topographical and superficial information and landscape values of Cheju Island have been evaluated by using Grass 4.1, degree of visual preferences have been measured mainly by questionnaires and finally these data have been analyzed by using the correlation. Result of this study can be summarized as fellows, in the landscape value, remarkable views play a role as the dominant landscape information. Also, LCPs including various, successive view or a lot of visibility amount have high Landscape value. Therefore, it is important to management landscape which can preserve values of landscape elements through the creation of visibility area. In the visual preference, remarkable scenes play a part as a dominant factor. Also, LCPs including a wide field of vision or successive view have high visual preference. Therefore, it is proved that the visual preference is related to a field of vision and remarkable scenes. Finally, these data have been analyzed by using the regression, in order to verify the method. The result is that a R\sup 2\ is 0.715. It means that correlation is significant at the 0.01 level. In conclusion, the results of this study reveal that visual preference has been evaluated by aesthetic variables and landscape values have been evaluated by GIS. And visual preference and landscape values are closely correlated. In other words, it is possible to evaluate the aesthetic value by physical variable. The method of evaluationi is used in Cheju Island, and it will be possible to apply this method to other places. And this method can be applied to other places by special quality and landscape informatioin system, made up of landscape elements. Also, it will be possible to keep up management and applicatioin that is evaluated by GIS and computer program. Recently, there is a tendency tat visual and aesthetic approach, based on planners' experiences and intuitioin is gradually changed to the scientific approach, based on a objective data. Therefore, it is important that the measuring system is based on objective data which are concerned with a special quality of landscape. It is also significant that the environmental planning is based on a spatial image of physical environment and major landscape elements.

• 한국조경학회지
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• 제51권2호
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• pp.131-142
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• 2023

탄소배출을 감축하기 위한 태양광발전시설은 산림, 농지, 도시, 수상 등에 우후죽순처럼 설치되고 있다. 그러나 태양광발전시설의 설치 이후 관찰자에게 미치는 시각적 선호도 및 심리적 영향에 관한 연구는 부족한 실정이다. 이에 본 연구는 한국 최대 규모의 수상 태양광발전시설 합천댐을 대상으로 근경, 중경, 원경의 시(視)거리에 따라 촬영을 실시하였다. 획득한 이미지를 포토샵을 통해 수상 태양광발전시설을 유무에 대해 비교하여 총 50명 연구 대상자의 뇌파(EEG) 및 설문지 분석을 통해 수상 태양광발전시설 설치 전후의 심리적 변화 및 시각적 선호도를 분석하였다. 결과를 요약하면 다음과 같다. 첫째, 수상 태양광발전시설의 설치에 따라 연구 대상자의 심리적 변화 및 시각적 선호도에 소극적인 영향을 끼치고 있다. 둘째, 수상 태양광발전시설의 설치에 따른 심리적 변화는 연구대상자의 국적/성별/전공과는 상관없이 거의 모든 연구대상자들에게 영향을 끼치는 것으로 판단되었다. 셋째, 수상 태양광발전시설의 설치에 따른 시각적 선호도는 낮으며, 이는 수상 태양광발전시설로 인해 경관의 '친근성' 및 '자연성'에 부정적 영향을 주는 것을 알 수 있다. 또한 이런 시각적 선호도의 변화는 연구대상자의 성별/전공에 따른 차이가 있는 것으로 나타났다. 넷째, 시(視)거리에 따른 수상 태양광발전시설이 관찰자에게 끼치는 심리적 변화 및 시각적 선호도는 근경이 중경과 원경보다 높은 영향을 미치는 것으로 나타났다.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2007년도 추계학술대회 및 제23회 정기총회
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• pp.136-137
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• 2007

본 연구는 항만경관에 대한 선호도를 분석한 것으로 부산의 북항을 연구 대상지로 설정하였다. 선호 요인은 SD법을 통해 도출되었고, 북항의 시각적 선호도와의 상관관계를 분석하기 위해 다중 회귀 분석을 실시하였다. 북항의 시각적 선호요인으로 역동성, 안정성, 쾌적성, 보건성의 4개 요인으로 구성되었다.4개의 선호요인을 이용한 시각적 선호도 분석 결과, 역동성 요인이 상대적으로 북항 선호를 설명하는 가장 중요한 요인으로 나타났다. 그러므로 북항 경관의 창출 및 관광객을 위한 항만 이미지 조성에 역동성을 고려한 항만경관계획과 관광 매력물로써의 개발을 통해 북항경관의 시각적 질 관리를 추진해야할 것으로 사료된다.

• 한국조경학회지
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• 제35권1호
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• pp.28-35
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• 2007

The purpose of this study is to evaluate the visual preference factors for river scenery, which can vary according to changes in water levels, to estimate the optimal ratio of water surface/river width. Five locations on the Youngsan and Sumjin Rivers were selected as representative samples and field survey data such as channel geometry with water levels were prepared to develop the slide of river scenery, To estimate the level of satisfaction in river scenery, slides of 4 different water levels at each of the representative locations were developed through questionnaire. To analyse the correlation between the visual preference for river scenery and preference factors, a multi regression analysis method was adopted in this study. According to the results of the multi regression analysis, Factor B(Aesthetic factors) have the greatest affect on visual preferences and Factor A(A Feeling of Open space and Physical factors) affect significantly to visual preferences for river scenery. The results of analysis shows that the most preferred W/B ratio varies from 0.5 to 0.7 and this result indicates that many people prefer high levels river flow to maintain a natural and harmonious view of rivers. The results of this study will contribute to the field of river landscape design and river restoration projects in order to maximize the human being's satisfaction as a part of nature.

• 한국조경학회지
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• 제20권4호
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• pp.54-75
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• 1993

The purpose of this thesis is to suggest objective basic data for the super graphics in the urban landscape through the quantitative visual quality analysis. For this, the image structure of super graphics have been measured mainly by questionnaries and semantic differential scle method and analyzed by the method of factor analysis, means and multiple regression. Degree of visual preference have been measured mainly by questionnaries and likert attitude scale method and finaly these data have been analyzed by using the stepwise method. The data were collected by presenting 12 super graphics photographs-4 each sample pictures from the 3 each selected districts representing typical urban landscape style(central business district, shopping district, apartment complex). Observer groups were categorized as professionals, students, the others. Result of this thesis can be summarized as fallows: 1. From all 12(3${\times}$4) sample super graphics, the value of each semantic differential scale among the observer groups were presented significant group difference. But no significant difference of the S.D. scale value were observed among central business district, shopping district and apartment complex super graphics. 2. For all experimental points, 4 types of factor have been observed. Factors covering the image of super graphics were found to be the evaluation, the intimacy, the potentiality and the tidiness. 3. Main factors of the super graphics image and factors indicating the group variations yielded high significance between areas. 4. The harmony with surrounding environment, the proper selection of super graphics subject yielded high values for all groups. Especially, the good color sense with building was the most important variable determining the degree of visual preference. 5. The urban C.B.D. super graphics obtained 5∼12 ranks of regional visual preference and the shopping district super graphics obtained 2∼11 ranks, and apartment complex super graphics obtained 1∼7 ranks.

• 한국조경학회지
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• 제27권2호
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• pp.9-18
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• 1999

In this study the relative effects among trees, cars, wires and building facades on visual preference are measured with the photo-montage scenes, which were synthesized by computer graphic programs. In addition to these experiments, the interaction of each elements of streetscapes have been investigated. The results of this study can be summarized as follows ; (1) It was found that trees had a remarkable positive effect on preference for streetscapes, wires had a moderate negative effect, cars had a trivial effect and the effects of building facades were medium. (2) It was investigated that the building of residential type was most preferred among commercial, residential, and office building types. The next preferred building facade was the commercial type. (3) The interaction of each element of streetscapes also have effects on preference. Especially, it was found that the combined effects of building-wire and building-cars were more notable than other combined effects of two elements.

• 디자인학연구
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• 제17권1호
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• pp.329-338
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• 2004

본 연구는 문헌연구를 바탕으로 표지디자인의 개념 및 기능, 구성요소를 고찰하고 1999년부터 2002년까지 문학부문 베스트셀러 표지디자인의 사례분석을 통해 표지디자인의 특징을 도출하였다. 독자의 연령과 성별에 따라 표지디자인에 대한 독자의 선호도를 설문조사와 이미지 평가를 통해 책표지 디자인의 조건 및 방법을 제안하고자 하였다. 표지디자인의 선호도 조사에서 연령, 성별에 따라 관심있게 읽는 책의 종류와 책을 구매하는 장소, 표지디자인에 대한 관심도에 차이가 있었다. 또한 여자는 스타일서체를 선호하며, 남녀 모두 한색을 선호하는 것으로 나타났다. 하지만 그 외의 시각적 요소에대한 선호도 차이가 없는 것은 표지디자인이 여러 요소들로 이루어진 통합적인 이미지이기 때문이다. 그리하여 SD법을 통해 통합적인 이미지로써 표지디자인에 대한 평가를 실시하였다. 그 결과 지나친 추상적 이미지는 명료성이 떨어져 의미전달이 어려운 것으로 나타났다. 또한 스타일 서체가 주를 이룬 표지디자인이 독특성, 명확성에서 높은 평가를 받았다. 비주얼이 뛰어나다고 해도 기능적인 면인 의미전달에서 뛰어난 것과는 차이가 있었다. 이 논문은 시각적 요소만을 한정하여 살펴보았다. 향후 표지디자인을 구성하고 있는 요소들인 재료, 재본, 형태 등에 따라 독자의 선호에 미치는 영향에 대한 연구가 진행되어야 할 것이다.

• 재활복지공학회논문지
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• 제9권1호
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• pp.53-60
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• 2015

본 논문은 시각장애인용 보조공학기기인 스크린리더용 음성합성기의 장기 및 단기 사용성 평가에 대한 것이다. 총 20명의 시각장애인이 단기 사용성 평가에 참가하였고, 그 중 10명이 장기 사용성 평가에도 참여하였다. Mean Opinion Score(MOS)를 통해 합성음 음색의 자연성과 명료성 등을 살펴보았고, 순위조사를 통해 음색의 선호도를 조사하였으며, 자유 피드백을 통하여 사용자의 만족도와 기타 요구사항 등을 평가하였다. 또한 장기 사용성 평가를 통해 합성음의 장시간 청취 시 자연성, 명료성, 선호도, 귀의 피로도 등을 조사하여 단기 사용성 평가결과와 비교분석하였다.

• 농촌계획
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• 제4권2호
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• pp.29-40
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• 1998

The landscape of rural settlement incurred the loss and worsening of its main feature in the modernization which was progressed by the inner and outer cause - the growth of urbanization and improvement of living and dwelling environment. This study investigates the visual characteristic of land-use in rural and analyzes relations between visual quantities by land-use and a pre(essence of landscape. And it is suggested the basic data of a planning and a management in rural by making clear characteristics and influences of landscape preference elements The visual characteristic of landscape elements that is based on the rural land-use is classified harmony, variety, variables and particulate. And it is classified the object of landscape by recognizing images of landscape produce space, natural environment, settlement place and cultivated land of a special products. In the analysis of landscape preference, it appears that the harmony has a great influence on a suburban, a rural, a mountainous district, and a hamlet in psychology elements and the volume of forest area in visual elements. As a result, it requests rural scenes in harmony with the natural environment. So, the landscape planning which has the regional development and the identity as the rural settlement can be represented by the preservation and development of regional feature.