• Title/Summary/Keyword: Visual Attention

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Analysis of Visual Attention on Visual Elements of Ramen Package Design using Eye-Tracking Device (시선추적장치를 활용한 라면 패키지 디자인의 시각적 요소에 대한 시각적 주의집중도 분석)

  • Park, Minhee;Kwon, Mahnwoo;Hwang, Mikyung;Kim, Hyeonseong
    • Journal of Korea Multimedia Society
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    • v.25 no.7
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    • pp.945-952
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    • 2022
  • In a market situation full of brands and products, packaging requires a differentiated design that reflects the needs and trends of the times, as well as the characteristics of the product. Therefore, in this study, through literature reviews, market research methods, questionnaire surveys, eye-tracking experiments, etc., we derived related research and current status of ramen package design, and visual expression elements that induce consumers' subjective perception and interest. As a result, the ramen package design was generally simplified and tended to visualize the spicy taste. Second, consumers buy bag ramen once a week on average at a large discount mart, consider the color of the ramen package design as important, and recognize that the aesthetics of the package design can improve quality. Finally, the spicy phrases and ramen illustrations were the first visual elements of the ramen package design, and for the longest time, attention was focused on the brand name.

Query-based Visual Attention Algorithm for Object Recognition of A Mobile Robot (이동로봇의 물체인식을 위한 질의 기반 시각 집중 알고리즘)

  • Ryu, Gwang-Geun;Lee, Sang-Hoon;Suh, Il-Hong
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.44 no.1
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    • pp.50-58
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    • 2007
  • In this paper, we propose a query-based visual attention algorithm for effective object finding of a vision-based mobile robot. This algorithm is developed by extending conventional bottom-up visual attention algorithms. In our proposed algorithm various conspicuity maps are merged to make a saliency map, where weighting values are determined by query-dependent object properties. The saliency map is then used to find possible attentive location of queried object. To show the validities of our proposed algorithm, several objects are employed to compare performances of our proposed algorithm with those of conventional bottom-up approaches. Here, as one of exemplar query-dependent object property, color property is used.

Region of Interest Detection Based on Visual Attention and Threshold Segmentation in High Spatial Resolution Remote Sensing Images

  • Zhang, Libao;Li, Hao
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.8
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    • pp.1843-1859
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    • 2013
  • The continuous increase of the spatial resolution of remote sensing images brings great challenge to image analysis and processing. Traditional prior knowledge-based region detection and target recognition algorithms for processing high resolution remote sensing images generally employ a global searching solution, which results in prohibitive computational complexity. In this paper, a more efficient region of interest (ROI) detection algorithm based on visual attention and threshold segmentation (VA-TS) is proposed, wherein a visual attention mechanism is used to eliminate image segmentation and feature detection to the entire image. The input image is subsampled to decrease the amount of data and the discrete moment transform (DMT) feature is extracted to provide a finer description of the edges. The feature maps are combined with weights according to the amount of the "strong points" and the "salient points". A threshold segmentation strategy is employed to obtain more accurate region of interest shape information with the very low computational complexity. Experimental statistics have shown that the proposed algorithm is computational efficient and provide more visually accurate detection results. The calculation time is only about 0.7% of the traditional Itti's model.

Analysis of the User's Visual Attention Frequency for UX Design of Online Markets (온라인마켓의 UX설계를 위한 사용자의 주시빈도 분석)

  • Ha, JongSoo;Ban, ChaeHoon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.11
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    • pp.2079-2084
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    • 2016
  • When designing the interface of the web site, we must consider what users want and need in the design, because design trends are recently changing from user interface design to user experience design. In this paper, we present the method to apply the user experience design when designing the main page of the web site. We select representative online markets and analyze the information elements which compose the main page. Using the eye tracking method which measure user's visual attention frequency, we compare the main page with the wire-frame and analyze changes of the visual attention frequency over time. As a result of experiments, it is efficient to allocate the important information as the image or the moving image to the center of main page for use's visual attention at the time of designing the main page of the online market.

A Visual Evaluation of the Changes In the Design of Monokini Swimsuits (모노키니 수영복의 디자인 변화에 따른 시각적 평가)

  • Kim, Jeong-Mee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.1
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    • pp.91-98
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    • 2011
  • The purpose of this study is to evaluate the differences of visual image on variations in the shoulder strap and length of the monokini swimsuit. Nine samples were examined: 3 variations of the shoulder strap and 3 variations of the swimsuit length. Data have been obtained from 90 fashion design majors and analyzed using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: 1) The visual image, according to changes in the shoulder strap and length of monokini swimsuit, was composed of boldness factor, attention factor and attraction factor. Boldness was the most important factor in the monokini swimsuit. 2) The visual images according to changes in the shoulder strap of the monokini swimsuit are ranked in the order of one shoulder strap, strapless and two shoulder straps. They are shown to be untidy - a trendy image, showy -a characterful image and wanted to dress -an unnatural image. 3) As the swimsuit gets shorter, it has more untidy - trendy image. As the swimsuit gets longer, it looks more tidy and classic. 4) The number of shoulder straps and swimsuit length do not interact with each other in boldness factor, attention factor or attraction factor. However, the number of shoulder straps affects more than swimsuit length in the visual images of the monokini swimsuit.

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A study of the visual image by variations in the location of the waistline and width of the belt of the basic skirt (베이직 스커트의 허리선 위치(位置)와 벨트 폭(幅)의 변화(變化)에 따른 시각적(視覺的)이미지)

  • Lee, Jung-Soon;Han, Gyong-Hee
    • Journal of Fashion Business
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    • v.9 no.4
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    • pp.16-29
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    • 2005
  • The purpose of this study is to evaluate the differences of visual image by variations in the location of the waistline and width of the belt of the basic skirt. The stimuli are 21 samples: 7 variations of the location of the waistline and 3 variations of the width of the belt. The data has been obtained from 43 fashion design majors. The data has analyzed by frequency, factor analysis, anova, scheffe's test and the MCA method. The results of this study are as follows. The visual image by variations of the location of the waistline and width of the belt is composed of 3 factors: attention, function, attraction. The visual image by variations of the width of the belt has partial significant differences. The visual image by variations in the location of the waistline has significant differences in all factors. Function shows the interaction between the location of the waistline and width of the belt. However, attention and attraction don't show the interaction between the location of the waistline and width of the belt ; the location of the waistline tends to be the main effect.

Different of Physical Activity Using Visual Stimulation Smart Device on Children's Athletic Ability and Attention Concentration (시각자극 스마트기기를 활용한 체육활동에 따른 유아의 운동능력과 주의 집중력의 차이)

  • Lim, DONG-HO;LEE, SO-MI
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.415-420
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    • 2018
  • The purpose of this study was to examine the effects of physical activity using visual stimulation smart devices on the athletic performance and attention - The conclusion is as follows. The physical activity using visual stimulation smart device was applied to the infant. The pre - and post - experiment results showed that the infants of the experimental group were higher than those of the control group. Specifically, the ability of the infant to participate in physical activity using the visual stimulation smart device was improved by sit-up bending and centering ability. Also, physical activity using visual stimulation smart device helped to improve attention of infants. In other words, it was confirmed that information and communication technology (ICT) and physical activity affect both physical and cognitive development of infants. Therefore, in order to improve the athletic ability and concentration of children more effectively, it is possible to maximize the educational effect by teaching the contents using various contents that can motivate the infant rather than the same teaching method.

A Study of the Visual Evaluation by Variation in the Location of the Waistband of the One-Piece Dress (원피스 드레스의 허리 밴드 위치 변화에 따른 시각적 평가)

  • Lee Jung-Jin;Lee Jung-Soon;Han Gyong-Hee
    • The Research Journal of the Costume Culture
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    • v.13 no.6 s.59
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    • pp.1011-1022
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    • 2005
  • The purpose of this study is to evaluate the differences of visual evaluatations by variations in the location of the waistband of the one-piece dress. The stimuli are 13 samples. The data has been obtained from 30 fashion design majors. The data has analyzed by Factor Analysis, Anova, Duncan's Test and Correlation. The results of the study are as follows. The visual effects by the location of the waistband are composed of 3 factors: the length of the body, the width of the body, the flexuosity of the lower body. The visual image by the location of the waistband are composed of 4 factors: attraction, maturity, attention, elegance. The visual effects by the location of the waistband have significant differnces all factors. (N.W.+6), (N.W.+8) have the best visual effect in the factor of the length of the body, (N.W.+4) in the factor of the width of the body, and (N.W.-12) in the factor of the flexuosity of the lower body. The visual image by the location of the waistband have significant differnces all factors. The higher the band goes, the more positive visual image comes in maturity, attraction, elegance. However, in attention, the lower the band goes toward the hips, the better visual image comes.

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Convergence Approach to the Incidence of Visual Function Problems by the Type of ADHD in Children (ADHD 아동의 유형별 시각 기능의 문제 발생률에 대한 융복합적 접근)

  • Cho, Hyung-Chel;Ro, Hyo-Lyun
    • Journal of the Korea Convergence Society
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    • v.12 no.2
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    • pp.113-120
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    • 2021
  • The objective of this study is to identify the visual function impairment of children with each type of attention deficit hyperactivity disorder(ADHD). The subjects of this study were 49 children diagnosed with ADHD with visual function out of the normal range. The type of ADHD was investigated using the Korean-ADHD Rating Scale and visual function test. The attention deficit type(69.4%) of ADHD was the most common type among children with ADHD with vision problems. Although their overall naked-eye visual acuity was good, about 50% of the subjects showed problems with visual function. For those with the attention deficit type of ADHD, the myopia-related refractive error was high. For those with the hyperactivity type of ADHD, the astigmatism-related refractive error was higher. For those with vergence function disorder, convergence insufficiency was the most common. As there were differences in the visual impairment characteristics of children with different types of ADHD, it is necessary to approach a child's problem behavior through examination and screening for visual function disorders.

Association of the Comprehensive Attention Test and the Korean Wechsler Intelligence Scale for Children-Fourth Edition in Children and Adolescents With Attention-Deficit/Hyperactivity Disorder

  • Min-Su Jang;Sang-Keun Chung;Jong-Chul Yang;Jong-Il Park;Joo-Han Kwon;Tae-Won Park
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.34 no.3
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    • pp.181-187
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    • 2023
  • Objectives: This study aimed to investigate the correlation between the Comprehensive Attention Test, Korean-Wechsler Intelligence Scale for Children-Fourth Edition, and Attention-Deficit/Hyperactivity Disorder (ADHD) Rating Scale-IV scores in children and adolescents with ADHD. Methods: Fifty-five children and adolescents diagnosed with ADHD and not taking psychiatric medications were included in this retrospective study. A correlation analysis was performed. Results: Although simple visual and auditory selective attention have diagnostic value in traditional continuous performance tests, this study revealed that inhibition-sustained attention and interference-selective attention are also effective in evaluating ADHD. Furthermore, the correlation between the attention and intelligence test scores varied depending on the use of visual or auditory stimuli. Conclusion: The findings of this study contribute to clarifying our understanding of the cognitive characteristics of children and adolescents with ADHD and can be used in future research.