A Visual Evaluation of the Changes In the Design of Monokini Swimsuits

모노키니 수영복의 디자인 변화에 따른 시각적 평가

  • Kim, Jeong-Mee (Major in Fashion Design, Pukyong National University)
  • 김정미 (부경대학교 패션디자인전공)
  • Received : 2010.11.29
  • Accepted : 2011.01.04
  • Published : 2011.02.28

Abstract

The purpose of this study is to evaluate the differences of visual image on variations in the shoulder strap and length of the monokini swimsuit. Nine samples were examined: 3 variations of the shoulder strap and 3 variations of the swimsuit length. Data have been obtained from 90 fashion design majors and analyzed using Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: 1) The visual image, according to changes in the shoulder strap and length of monokini swimsuit, was composed of boldness factor, attention factor and attraction factor. Boldness was the most important factor in the monokini swimsuit. 2) The visual images according to changes in the shoulder strap of the monokini swimsuit are ranked in the order of one shoulder strap, strapless and two shoulder straps. They are shown to be untidy - a trendy image, showy -a characterful image and wanted to dress -an unnatural image. 3) As the swimsuit gets shorter, it has more untidy - trendy image. As the swimsuit gets longer, it looks more tidy and classic. 4) The number of shoulder straps and swimsuit length do not interact with each other in boldness factor, attention factor or attraction factor. However, the number of shoulder straps affects more than swimsuit length in the visual images of the monokini swimsuit.

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