• Title/Summary/Keyword: Visitor Perception

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A Study on Information Transmission Processing Types of Exhibition Medium per Sensory receptor - Focus on National Museum of Nature and Science's Global Gallery, Tokyo - (감각수용기 종류에 따른 전시매체 분석과 유형에 관한 연구 - 동경 국립과학박물관 지구관을 중심으로 -)

  • Jeong, Hye-In;Lim, Che-Zinn
    • Korean Institute of Interior Design Journal
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    • v.22 no.1
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    • pp.291-298
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    • 2013
  • A science museum responds independently based on the exhibits and exhibition environments as the visitors are different in purposes, interests and demands. Therefore a science museum should be designed keeping it in mind that there are various ways for visitors to perceive and use the exhibition spaces and exhibits. The purpose of this study is to compare and analyze the characteristics of sensory receptors for the exhibits in National Museum of Nature and Science's Global Gallery, Tokyo, in terms of information transmission and to identify the nature of exhibit medium that can affect the perception and recognition of the exhibits by visitors. Through these 9 sensory receptors, human recognizes first with visual, auditory and olfactory senses and reacts using vestibular organ, proprioceptor (stretch), tangoreceptor, themoreceptor, taste and olfactory senses. Human uses these information processing to recolonize the external environment. This process is similar to the visitor's information transmission process for the exhibition medium. By dividing the analysis results per exhibition theme and developing the information transmission processing types per sensory receptor, we could understand that the distribution conditions are closely connected with the composition of the exhibition scenario in the exhibtion area. Especially, the understanding of how the information transmission is made through sensory receptors could can be the criteria that determines on the factors that can identify the exhibition purposes of a science museum which are eduction and understanding.

The Comparative Analysis of Satisfaction Degree among Local Residents, Domestic and Foreign Tourists : The Case of Baekje Cultural Tourism Festival (축제방문객의 집단별 만족도 비교 연구 -제57회 백제문화제를 중심으로-)

  • You, Ki-Joon;Choi, Young-Hee
    • Journal of the Korean association of regional geographers
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    • v.18 no.2
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    • pp.161-174
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    • 2012
  • The main purpose of this paper is to find out the characteristics of foreign tourists comparing to Korean and how they evaluate the festival respectively. Data were collected during the 57th Baekje cultural tourism festival. The total of 674 sample sizes was collected during the festival, of which 558 respondents were domestic visitors, and 116 were foreign visitors. The empirical results showed that domestic visitors and foreign visitors are different in terms of the perception of performance evaluation, and satisfaction. Especially foreigners' degrees of satisfaction proved to be higher than those of koreans. It also expects the result of the study contribute to the development of efficient festival management policies and programs and facilities to meet the goals of cultural tourism festivals. Besides, the outcome of this research may be useful to other festivals and their future operation.

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Analysis on Effectiveness of Transit Mall by Visitor Perception (시민 만족도 분석을 통한 대중교통전용지구 도입 평가 연구)

  • JUNG, Hun Young;LEE, Sang Yong;LIM, Seong Beom
    • Journal of Korean Society of Transportation
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    • v.34 no.4
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    • pp.330-340
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    • 2016
  • The main objective of study was to analyze the effectiveness of transit mall. To this end, this study compared operational status of transit malls in operation (Daegu, Seoul and Busan). For the city of Busan where the latest transit mall became operational in 2015, a discriminant model was proposed to determine user satisfaction/dissatisfaction. The outcomes of comparative study showed that each city has different operational focus - Seoul has focus on traffic demand management, Busan has focus on walking environment, and Daegu has focus on accessibility to public transportation. Also, the discriminant model indicated that market sentiment, convenience of bus service, traffic accident risk, number of pedestrian, market user number have effects on user satisfaction. These results implied that, to improve user satisfaction, measures for market revitalization such as opening events and forming consultative groups need to be prepared and traffic conditions should also be improved through expansion of curfew time, linkage with subway station.

Identifying the Customers′ Menu Selection Attributes in Food Court-Styled B & I Foodservice Operation (푸드코트형 산업체 급식소에서의 고객의 메뉴 선택 속성 규명)

  • 이해영;안선정;양일선
    • Korean Journal of Community Nutrition
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    • v.9 no.2
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    • pp.183-190
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    • 2004
  • This study was designed to identify how customers considered menu selection attributes on menu choice, and so the instrument for measuring that question was developed and menu selection behavior types were analyzed by customers' characteristics. Cronbach's alpha to assess the internal reliability of the developed scales was 0.8361, which indicated to be highly reliable. Construct validity was assessed by principal components factor analysis with a Varimax rotation to identify underlying dimensions of menu selection and then four factors explaining 55.618% of the total variance were found. These factors were labeled as 'quality of meals', 'attractiveness of meals', 'healthfulness of meals' and 'variety of meals', respectively. As a result of analysis on menu selection factors, 'quality of meals'(3.82 out of 5) was the highest consideration followed by 'variety of meals'(3.51), 'healthfulness of meals'(3.49) and 'attractiveness of meals'(3.34), so that menu marketing approaches in the perspective of quality of meals would do lead customers' selection rates, customer satisfaction and then sales highly. Frequent visitor selected menu indifferently but customers who were interested in food and menu highly, who perceived meals' quality highly, and who were satisfied with overall foodservice did with concern. On the basis of these results of study for the target of food court-style B & I foodservice operation, which was introduced as an ideal model in future foodservice market by the concept of 'customer's selection right', the following study related with customers' meal patterns and perception of foodservice by menu selection attributes would be able to predict the chances for success of food court-style foodservice operations.

Enhancing the digitization of cultural heritage: State-of-Practice

  • Nguyen, Thu Anh;Trinh, Anh Hoang;Pham, Truong-An
    • International conference on construction engineering and project management
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    • 2022.06a
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    • pp.1075-1084
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    • 2022
  • The use of Hi-Tech in cultural heritage preservation and the promotion of cultural heritage values in general, particularly artifacts, opens new opportunities for attracting tourists while also posing a challenge due to the need to reward high-quality excursions to visitors historical and cultural values. Building Information Modeling (BIM) and Hi-Tech in new building management have been widely adopted in the construction industry; however, Historic Building Information Modeling (HBIM) is an exciting challenge in 3D modeling and building management. For those reasons, the Scan-to-HBIM approach involves generating an HBIM model for existing buildings from the point cloud data collected by Terrestrial 3D Laser Scanner integrated with Virtual Reality (VR), Augmented Reality (AR), contributes to spatial historic sites simulation for virtual experiences. Therefore, this study aims to (1) generate the application of Virtual Reality, Augmented Reality to Historic Building Information Modeling - based workflows in a case study which is a monument in the city; (2) evaluate the application of these technologies to improve awareness of visitors related to the promotion of historical values by surveying the experience before and after using this application. The findings shed light on the barriers that prevent users from utilizing technologies and problem-solving solutions. According to the survey results, after experiencing virtual tours through applications and video explanations, participant's perception of the case study improved. When combined with emerging Hi-Tech and immersive interactive games, the Historic Building Information Modeling helps increase information transmission to improve visitor awareness and promote heritage values.

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A Study on Ways to Revitalize Traditional Markets in the Era of the 4th Industrial Revolution (4차 산업혁명 시대의 전통시장 활성화 방안 연구)

  • Sang-Ho Lim
    • Industry Promotion Research
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    • v.8 no.2
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    • pp.61-66
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    • 2023
  • This study is a study on ways to revitalize traditional markets in the era of the 4th Industrial Revolution, and a total of 188 of the 2021 Cheonan City traditional market and shopping district fact-finding data were used for research and analysis. In order to revitalize the environment improvement of traditional markets, it can be seen that environmental changes suitable for the times are primarily required. The traditional market is an underdeveloped space, and through the parking environment improvement project and facility modernization project (toilet, facility equipment, etc.), space is improved through a specialization and subdivision process to meet the needs of the times, thereby increasing operational convenience, increasing visitor use, and improving natural perception. can promote In addition, the efficiency and effectiveness of the traditional market vitalization project can be increased when differentiated management vitalization contents and facility modernization projects are organically harmonized. This study is meaningful in that it analyzes the environmental improvement of facilities among the traditional market vitalization factors for the vitalization of the traditional market, and proposes a plan that can be a practical alternative to the government support policy for the traditional market.

A Study on Emotional and Rational Perception Factors Affecting Satisfaction of Visitors to Urban Tourist Facilities (도시관광시설 이용객의 이성, 감성 요인이 만족과 구전, 재방문에 미치는 영향 요인 연구)

  • Kim, Hyun-Seok;Kwon, Man-Woo;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.113-123
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    • 2020
  • The purpose of this study is to quantitatively demonstrate that rational and emotional factors in urban tourist facilities affect visitor satisfaction, positive word of mouth and subsequent revisits. Therefore, the researcher used structural modeling methodology to test the paths and relationships between the rational and emotional perception, satisfaction, word of mouth, and exogenous variables (aesthetics, economic utility, accessibility, emotional attachment, etc.) of urban tourism facilities perceived by users. As a result of the study, users of urban tourism facilities are affected by customer satisfaction such as ease, usability, and pleasure based on intangible assets such as kindness, aesthetics, symbolism, attachment, and rational factors, which are emotional impressions of urban tourism facilities, and utility, and customer satisfaction. These were found to have a positive and lasting effect on users' perceptions of the facility. Therefore, if the rational and emotional values of urban tourism facilities are considered and integrated in marketing, efficiency can be maximized in terms of satisfaction, word of mouth, and future revisits. The researcher considered that this study could contribute to the revitalization of the tourism industry and the city as a whole through the improvement and utilization of various tourism facilities possessed by the city.

A Study on Community Member Perception due to Impacts on Development of the Dulegil in Bukhansan National Park (북한산국립공원 둘레길 조성에 대한 지역주민의 인식에 관한 연구)

  • Yoo, Ki-Joon;Han, Bong-Ho;Choi, Jin-Woo;Hur, Ji-Yeon
    • Korean Journal of Environment and Ecology
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    • v.26 no.1
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    • pp.113-124
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    • 2012
  • The purpose of this study is to analyze community members' perception due to impacts on use and development of Dulegil in Bukhansan National Park. The study was conducted by questionnaire survey sent to community members of the vicinity of Dulegil. Average score of positive impact on the local community was 3.2. Positive impacts mentioned by community members were 'heightened pride in their community with increased community image' and 'improvement of landscape and natural environment.' Improved residents' awareness of landscape and natural environment indicated that Dulegil almost accomplished intended goal of preservation of ecosystem. However, actual effects on ecosystem preservation and local economy were not perceptible yet. Score of negative impact was 2.8 on average. 'Traffic congestion' and 'increase in noise level' were considered the most serious among the negative impacts. Environmental pollution and destruction of vegetation in the lowland were deemed relatively bad. Regarding resident awareness of community, those in their 50s and older were quite satisfied with the community. However, young people showed lower level of satisfaction. In order to satisfy all ages, infrastructure and programs for the youth should be in place. To minimize negative awareness of impacts of Dulegil, visitor's attitude should be changed, and education and training on the value and mind set of horizontal hiking are required.

The Cause-and-Effect Relationship between Perceptual Satisfaction and Expectation Factors for Special Hospitals by Busan and Gyungnam Medical Consumers (부산·경남지역 의료소비자들의 전문병원에 대한 지각 만족도와 기대요소 간의 인과관계)

  • Park, Ki-Hyeok;Shin, Jin-Ho
    • Journal of Convergence for Information Technology
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    • v.11 no.7
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    • pp.181-188
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    • 2021
  • This study was performed to examine the strategy method for the sustainable stability and effectiveness of small and medium hospital, where the relationship between perceptual satisfaction and expectation factors for special hospital was analyzed. The structural questionnaire was given to the residents of Busan and Gyungnam over the age of 20 and the square contingency and the logistical regression were employed for the analysis of the results. First, the respondent with 68.0% has realized the hospital claiming to be characterization as the special hospital and the Ministry of Health and Welfare designated hospital was identified to the respondent of 21.3%. Second, perceptual satisfaction with expectation level was satisfied to the most visitor in case of visiting special hospitals with subjective perception and was confirmed to the intention of revisiting consistently. Third, for the perceptual satisfaction of visiting with expectation level, the safety and the quality of treatment affected significantly the cause-and-effect. The result has provided the useful information with the establishment of a strategy for the long-term and continued effect through the perceptual satisfaction and the emotional attachment.

Analysis of User Perception Gap regarding User Management by the Characteristic of Districts in Gyeongju National Park (경주국립공원 지구특성에 따른 이용자 관리 정책에 대한 인식 차이 분석)

  • Lee, Seul Bee;Son, Soo-Hang;Kang, Eun-Jee;Kim, Yong-Geun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.43 no.4
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    • pp.75-86
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    • 2015
  • The survey was taken from July to August 2012 by users who visited Gyeongju National Park to compare the perceived gap of users regarding management policy by characteristic of Gyeongju National Park district type in this study. Gyeongju National Park users' characteristic, use pattern and perception regarding park management policy were created as survey items. First, district type was classified based on use pattern of the visitor and the key resources of 8 districts in Gyeongju National Park. Tohamsan District, which has many visitors for the purpose of scenery appreciation and recreation with Bulguksa and Seokguram Grotto, is classified as tourism type, Namsan and Daebon District, which bring in many visitors seeking to learn about historical culture and environmental education, could be classified as historical culture education types, and Hwarang, Seoak, Sogeum River, Gumisan District are places residents use for physical training, hiking and walking to improve health, thus classifying them as neighborhood park types. People perceived that the tourism type is where users for historical artifact tours are concentrated, thus consideration for plans that can improve visitors' satisfaction from a user limit policy is required, and a manager's right to control use behavior must be reinforced in historical culture education types. On the other hand, users of neighborhood parks found the lowest necessity for most of the policy, and this showed that users of each of Gyeongju National Park's districts felt differently about the need for policies. This result is expected to be utilized as a database for introducing policy that reflects the perception of users in each districts of Gyeongju National Park in the future.