• Journal of Environmental Impact Assessment
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• v.17 no.3
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• pp.153-165
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• 2008

Recently the use demand for national parks has been rapidly increased due to the change of leisure patterns in Korea. The intensive use of national parks, however, can cause serious management problems both in resource conservation and in visitor satisfaction. In order to prepare the effective management plan for the sustainable use of national parks, it is essential to evaluate the visitor satisfaction. The purpose of this study is to provide important information for the management strategies for Namsan and Tohamsan national parks in Kyongju. Importance-performance analysis (IPA) was adopted to analyze the visitor expectation and satisfaction. The questionnaire survey was performed to the 420 visitors of the three sites (Namsan Sam-reung, Namsam Yong-jang, and Tohamsan) that are the most popular areas in Kyongju national park. The IPA for the 18 satisfaction items shows that all the values for importance are higher than those for performance in the three sites. This results indicates that visitors' satisfactions for the 18 items are lower than their expectations. The IP matrix reveals that the management effort should be concentrated on the educational opportunities for nature and culture in Yong-jang, on the convenient access to park in Sam-reung. and on the availability of cool drinking water in Tohamsan. Based on the results, several suggestions for the management strategies were summarized for the three sites in conclusion.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.5
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• pp.1820-1828
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• 2010

This study evaluates empirically visitor's satisfaction of Cheonan Well-being Exposition based on visitor's satisfaction instrument of the Ministry of Culture and Tourism. Using 900 questionnaire respondence of on-site visitors, confirmatory factor analysis and path analysis were conducted for results of the study. The results show that event's programs, event's composition, event's environment, convenient facilities' operations and product's quality are all significant factors for visitor's satisfaction. Visitor's satisfaction is also significant factor for visitor's loyalty. We hope that the results of this study would utilize for measurement instruments of visitor's satisfaction and loyalty.

• Korean Journal of Environment and Ecology
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• v.22 no.3
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• pp.325-331
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• 2008

This study was designed to provide basic visitor information for establishing effective visitor management strategies. A questionnaire survey was carried on at major entry points(Dobong district) in Bukhansan National Park. 239 random samples of visitor were chosen to represent general visitor population. As for the results from comparing other studies, some differences of demographic characteristics(age, income, occupation etc.) and use patterns(purpose, group types etc.) exist. Total visitors' satisfaction level with the area was relatively high. However, negative impacts on the trails and trash problem by increasing visitor numbers due to abrogating admission fee were indicated as the managerial priority in Bukhansan National Park.

• Health Policy and Management
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• v.12 no.4
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• pp.18-33
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• 2002

This study was planned to investigate the difference in the choice of services between western and oriental medicine. Data were collected from 493 outpatients who visited the D hospital by structured questionnare. The results were as follows; The older aged groups, there were the more oriental medicine visitors, significantly Oriental medicine visitor had more experience to use the complementary food than western medicine visitor. In comparison of reason for service choice, the proportion of oriental medicine visitors was higher than western medicine visitor in considering of specialty of institution. In contrast, western medicine visitor had interest to 'newly-developed facility and equipment' and 'convenience and accessibility of service' as factor of service choice. In analysis of evaluation the service experiences, oriental medicine visitors evaluated the oriental medicine highly in 'therapeutic efficacy' and ' less side effect'. But western medicine visitor evaluated the western medicine highly in 'quick effect of therapy' and ' scientific apprach'. We concluded from result that there were difference in service choice behavior between western and oriental medicine visitor. We hope that these information will be applied to planning of consumer-oriented marketing strategy of hospital.

• Journal of Environmental Science International
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• v.14 no.10
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• pp.929-935
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• 2005

The Monitoring System developed in this study was designed to help manage the recreational forests by gathering data on visitors' profiles and their opinions about recreational use and related facilities, This data could identify for changing situations in forest recreation demand as well as providing information on planning the management and use of the forest areas in advance. The standardized questionnaire had contained visitor profiles, activities, distribution of use by area, distribution us by time, duration of the visit, expenditure of visitors and information on visitor satisfaction and motivation. Also, the questionnaire had included the evaluations visitors' perception of facilities in order to identify the importance and performance of the various facilities, such as recreational and educational facilities, accomodations, directional signs as well as infrastructure. The monitoring system was developed in the object-oriented programming (OOP) environment. Microsoft Visual Basic 6,0 for the program language, Microsoft Access, and Excel program were used to develop the system. The monitoring system was composed of data input, database, and data analysis system, Once data were put into data input system, it automatically transferred to database, and it eventually produced the results of statistical analysis with one step procedure. This study was integrated with facilities and visitor monitoring system to identify the visitor impact at the recreational forests. In addition, this monitoring system would provide necessary and useful background information for management on recreational use of natural resources in a practical manner.

• Journal of Forest and Environmental Science
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• v.28 no.1
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• pp.37-45
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• 2012

A study surveyed to visitor's user behavior and importance-satisfaction in the Provicial Wando-arboretum. As the results of the research, Most of the visitors are 40s and 50s and live in Jeonnam Region, Gwang-ju. The purpose of their visit was recreation, leisure or experience of a warm-temperate forest. Also the mean of importance was 3.94 and the mean of satisfaction was 3.51 in the Wando-arboretum. It appeared necessary for items of program development, homepage management and amenities including public toilet. The research results are expected to suggest efficient management measures. And expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.

• CRM연구
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• v.3 no.1
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• pp.29-47
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• 2010

This study is intended to examine the effect of characteristics of museum visitors and visit type on perceived relative status, aesthetic responses, and perceived visit benefits, which in turn affect visitor satisfaction and personal and social participatory behaviors. Research was held for four weeks. A total of 308 questionnaires were collected out of 315 distributed. However, additional 15 were excluded due to inadequate responses. The findings of the study are as follows: While museum visitor characteristics yielded significant effects on the perceived relative status and perceived visit benefit, it did not have significant effects on aesthetic responses. Additionally, while visit types showed considerable impact on perceived relative status, it did not yield significant effect on aesthetic responses or the perceived visit benefit. Perceived relative status of a museum had positive effects on aesthetic responses, but not on the perceived visit benefit. Furthermore, while perceived relative status did not have significant effect on visitor satisfaction, it did have evident effects on the aesthetic response and the perceived visit benefit. Lastly, greater visitor satisfaction was confirmed to contribute to greater participatory behavior in various prospective programs and events offered by museums. Hence, it would be imperative for museums to gear their attention to encourage internal participatory behaviors such as visitor education, donation and charity events, which would consequently transcend to viewing museums more as a public space shared by the general public.

• Korean Journal of Environment and Ecology
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• v.32 no.2
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• pp.225-230
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• 2018

The purpose of this study was to explore visitors' experiences based on two different types of ecological sites: natural and artificial ecological sites. Specifically, this study aimed to analyze the differences in the perceived experiences and satisfaction according to the perception of the visitors to the ecological sites. First, the analysis of measurement factors of visitor experience perception identified four factors such as ecological experience, environment friendliness, sociality, and relaxation. The comparison of perception according to the factor of visitor experience showed that there were significant differences between natural and artificial ecological sites and that the perceived visitor experience was generally higher in the natural ecological sites. The result of the analysis of the influence of the perceived visitor experience to ecological sites on visitor experience showed the relaxation had the largest influence for both natural and artificial ecological sites. The ecological experience and environmental friendliness also had a significant impact on visitor satisfaction in the natural ecological sites and artificial ecological sites, respectively. This paper also discussed the implications for planning and management issues at ecological sites.

• Journal of Korean Society of Forest Science
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• v.99 no.4
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• pp.573-579
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• 2010

This study was carried out to investigate the relationship between visitor uses of national parks and economic variables, such as the index of industrial product and the consumer price index. The results from the Granger Causality test showed that the index of industrial product and the consumer price index influenced visitor use at national parks. Also the Impulse Response Analysis showed that the index of industrial product and the consumer price index greatly influenced national park visitor use in the short term as well as the long term. The study showed that national park visitor use was mainly influenced by variance decompositions. These results suggested that economic variables could be used to not only forecast the demand for recreation but also establish recreational policies.

• Korea Science and Art Forum
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• v.29
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• pp.89-100
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• 2017

This research aims to identify spatial features of exhibition hall for trade fair and establish a theoretical model on the effects of these features on the visitor attitudes. Also, it seeks to make suggestions on the service for exhibition environment or marketing activities through empirical analysis. The survey for this research was conducted for one week from Oct. 28 to Nov. 5, 2016 at COEX in Seoul. The 320 questionnaires were distributed to the visitors of the survey period, and all of the questionnaires were returned. Excluding those considered meaningless due to a small number of answered questions, a total of 303 samples were used for empirical analysis. The empirical analysis was conducted through SPSS 24.0. The results showed that each element of spatial features of the exhibition hall has significant effects on the visitor intuitive attitude. On the other hand, only Aesthetic and Convenience of spatial features of the exhibition hall has significant effects on the visitor conative attitude As above, this research conducted empirical researches on the effects of spatial features on visitor attitudes at exhibition hall to provide guidelines for establishing strategic management schemes of exhibition space that provide more convenient and pleasant environment. Also, this research aims to suggest development directions for organizer to provide quality service and environment, turning them into comfortable spaces that communicate with the visitors.