• 대한안전경영과학회지
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• 제17권4호
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• pp.321-333
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• 2015

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

• The Korean Journal of Ecology
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• 제26권2호
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• pp.53-58
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• 2003

Ever-growing recreation, tourism and ecotourism worldwide have become a significant factor of resource degradation in many protected areas. Managers of these areas are increasingly challenged to implement policies, strategies and actions that would protect the resource base while providing quality visitor experience. One major issue in managing protected area visitations is that of carrying capacity, or the question of "how much use is too much\ulcorner". Scientific studies of visitor impacts, often known as recreation ecology, has generated a knowledge base that provides valuable input to the visitor carrying capacity management process adopted by the U.S. National Park Service. This paper aims at (a) providing an overview of recreation ecology research and its application in managing visitor carrying capacity, and (b) examining the relevance of recreation ecology to East Asian protected areas with special reference to the visitor capacity issue.ity issue.

• 한국산림과학회지
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• 제98권1호
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• pp.8-15
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• 2009

본 연구는 체계적인 국립공원 탐방객 관리를 위해 웹을 기반으로 한 탐방 이용량 분석 프로그램을 개발하는데 그 목적이 있다. 현재 인력을 활용하여 탐방 이용량을 파악하고 관리하고 있는 방법이 아닌 탐방 이용량을 시간대, 일일, 주간, 월간, 분기, 연도별 등으로 다양하게 구분하여 분석이 가능하며, 입장 및 퇴장 탐방 이용량을 구분하여 데이터베이스 구축이 가능하다. 또한 웹 기반 탐방 이용량 분석 프로그램으로 시간과 공간의 제약 없이 탐방객 모니터링이 가능하도록 개발되었다. 본 연구에서 개발한 탐방 이용량 분석 프로그램은 체계적인 탐방 관리는 물론 공원 관리 및 의사결정시 활용 가능한 기초자료 제공하고 효율적인 공원관리에 기여할 수 있을 것이다.

• Asia Marketing Journal
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• 제25권3호
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• pp.126-147
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• 2023

This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

• 한국환경과학회지
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• 제19권8호
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• pp.961-969
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• 2010

This study was carried out to analyze conceptional structure between visitor's satisfaction and loyalty in the national natural recreation forests. The results of this study showed that facility, natural resources and view, staff service of recreation forest had positive effect on visitor's satisfaction. Reservation system, accessibility, and usage fee of recreation forest was not related to visitor's satisfaction. In addition, visitor's satisfaction was found to have positive effect on visitor's loyalty such as revisiting intention and word of mouth. As a result, managers of recreation forest need to enhance visitor's satisfaction, to improve rate of revisiting intention and to incite word of mouth through building management strategy.

• 대한안전경영과학회지
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• 제19권2호
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• pp.117-133
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• 2017

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

• 한국환경생태학회지
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• 제17권1호
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• pp.92-100
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• 2003

본 연구는 2001~2002년에 걸쳐 설악산 국립공원에서 시범 시행되었던 탐방예약제에 대한 탐방객들의 인식을 조사.분석하기 위한 목적으로 수행되었다. 이를 위해 탐방예약제가 시행된 기간 중에 설악산 국립공원을 찾은 탐방객들을 대상으로 사회경제적 특성, 방문유형과 이용행태, 탐방예약제의 시행에 대한 인식 등을 주요 내용으로 설문조사를 실시하였으며, 회수된 170부의 설문지 중 분석이 가능한 유효표본은 165부였다. 분석결과, 응답자들의 사회경제적 특성, 방문유형 등은 다른 국립공원의 탐방객 조사에서 나타난 결과와 유사한 경향을 보였다. 응답자 대부분은 탐방예약제의 시행을 인지하고 있었으며, 탐방예약제의 도입에 대해서도 긍정적인 반응을 나타냈다. 또한, 응답자들은 대체로 국립공원 관리공단에서 시행하는 제도(자연휴식년제, 시설물 예약제 등)에 대해서 부정적인 인식을 지니고 있는 것으로 조사되었다. 탐방예약제 구간의 확대시행에 대해서는 긍정적인 인식과 부정적인 인식이 거의 동등하게 나타났으며, 탐방예약제의 원활한 운영을 위해 예약 불이행자에 대한 적절한 페널티제도의 도입에 대해서는 찬성하는 응답이 높게 나타났다.

• 한국산림과학회지
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• 제104권3호
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• pp.443-453
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• 2015

1922년 임업시험장으로 조성된 홍릉숲은 한국 임업연구의 요람이면서 도시민에게 휴식의 장소를 제공하는 도시숲으로서의 역할도 수행하고 있다. 본 연구는 홍릉숲을 대상으로 이용객 모니터링을 통해 효율적인 홍릉숲 관리방안을 도출하였으며, 이를 위해 주말 홍릉숲을 방문한 750명을 대상으로 설문조사를 수행하였다. 설문조사 결과 이용객 연령대는 고르게 분포하고 있었으며 홍릉숲 인근지역에 거주하는 비율이 높았다. 또한 휴양목적으로 방문하는 비중이 높았으며, 홍릉숲을 시험림보다는 쉼터로 인식하는 경향이 나타났다. 마지막으로 이용객들은 전반적으로 높은 만족도를 보였으며 향후 홍릉숲 보전을 위한 적극 홍보와 교육의 필요성을 제기하였다. 이와 같은 결과는 홍릉숲의 관리 향상을 위해 다음과 같은 시사점을 제공한다. 첫째, 홍릉숲이 시험림과 도시숲 기능을 동시에 수행하기 위해서는 숲 해설 프로그램의 확대와 홍보를 통해 홍릉숲의 가치와 중요성을 더욱 적극적으로 알려 이용객들의 인식을 제고하여야 한다. 둘째, 주말 이용객을 대상으로 모니터링 수행을 통해 수요를 추정하고, 이를 바탕으로 이용객 관리 프로그램을 적용해야 한다. 결론적으로 홍릉숲의 엄격한 자원보전과 만족스러운 휴양기회 제공이라는 사회적 수요를 조화롭게 달성할 수 있도록 이용객 관리시스템을 구축하고 이를 자원과 서비스 관리에 반영하는 것이 필요할 것이다.

• 한국환경과학회지
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• 제17권1호
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• pp.77-83
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• 2008

The purpose of this study was to develop the national park visitor counting system using the ubiquitous sensor network. This system is composed of a sensor node, sink node, gateways, CDMA module, server, and clients. The results of the study were: 1) stable data transmission distance was possible within 100 meters between sensor nodes, 2) the developed counting sensor system showed a network communication stability level of 88.3 percent in 1.2m wide trails. When installed in concentrate use areas or forks of national parks, the visitor counting system will not only contribute to provide reliable visitor counting, but also to improve the quality of national park visitor service, to manage park facilities and natural resources more efficiently, to achieve an information oriented national park system.

• 대한안전경영과학회지
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• 제16권3호
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• pp.421-432
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• 2014

This study is intended to analyze the relation between G. D. Weisman's Way finding 4 elements the accessibility and efficiency of consumers as to eternal area for Seoul historical museum. The findings are summarized as the following three aspects. First, G. D. Weisman's Way finding element introduced in this study had a significant impact on visitor satisfaction.. It leads to the following conclusion: The higher the impact is, the greater accessaccessibility and efficiency are. Second, among 4 elements, the factor that had the biggest impact on the accessibility was 'visual-perceptual accessibility'. Thus, 'visual-perceptual accessibility' should be considered first to boost the accessibility to consumers. Third, among 4 elements, the factor that had the biggest impact on the efficiency was 'sign system'. Thus, 'sign system' should be considered first to boost the efficiency to consumers.