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http://dx.doi.org/10.12812/ksms.2014.16.3.421

Analysis of Correlation G. D. Weisman's Way Finding Elements and Visitor Satisfaction -Focus on Seoul Historical Museum-  

Kim, Hyung Jun (Dept. of Industrial System Management, Seoil University)
Publication Information
Journal of the Korea Safety Management & Science / v.16, no.3, 2014 , pp. 421-432 More about this Journal
Abstract
This study is intended to analyze the relation between G. D. Weisman's Way finding 4 elements the accessibility and efficiency of consumers as to eternal area for Seoul historical museum. The findings are summarized as the following three aspects. First, G. D. Weisman's Way finding element introduced in this study had a significant impact on visitor satisfaction.. It leads to the following conclusion: The higher the impact is, the greater accessaccessibility and efficiency are. Second, among 4 elements, the factor that had the biggest impact on the accessibility was 'visual-perceptual accessibility'. Thus, 'visual-perceptual accessibility' should be considered first to boost the accessibility to consumers. Third, among 4 elements, the factor that had the biggest impact on the efficiency was 'sign system'. Thus, 'sign system' should be considered first to boost the efficiency to consumers.
Keywords
G. D. Weisman's Way Finding Element; Visitor Satisfaction; Correlation;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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