• Title/Summary/Keyword: Visitor Management

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Subject: A Study on the Influence of Exhibition Communication Media on a Visitor's Satisfaction and Re-visit (박물관의 전시소통매체가 방문객의 만족도와 재방문에 미치는 영향에 대한 연구)

  • Kim, Hyung-Jun
    • Journal of the Korea Safety Management & Science
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    • v.17 no.4
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    • pp.321-333
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    • 2015
  • This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

Recreation Ecology and Visitor Carrying Capacity Management: Implications for Protected Areas in East Asia

  • Leung, Yu-Fai;Lee, Ju-Hee
    • The Korean Journal of Ecology
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    • v.26 no.2
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    • pp.53-58
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    • 2003
  • Ever-growing recreation, tourism and ecotourism worldwide have become a significant factor of resource degradation in many protected areas. Managers of these areas are increasingly challenged to implement policies, strategies and actions that would protect the resource base while providing quality visitor experience. One major issue in managing protected area visitations is that of carrying capacity, or the question of "how much use is too much\ulcorner". Scientific studies of visitor impacts, often known as recreation ecology, has generated a knowledge base that provides valuable input to the visitor carrying capacity management process adopted by the U.S. National Park Service. This paper aims at (a) providing an overview of recreation ecology research and its application in managing visitor carrying capacity, and (b) examining the relevance of recreation ecology to East Asian protected areas with special reference to the visitor capacity issue.ity issue.

Development of an Analysis Program Based on Web for Visitor Uses in the National Park - A case of Baegundae at Bukhansan National Park - (Web 기반 국립공원 탐방 이용량 분석 프로그램 개발에 관한 연구 - 북한산국립공원 백운대를 중심으로 -)

  • Sim, Kyu-Won;Lee, Ju-Hee
    • Journal of Korean Society of Forest Science
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    • v.98 no.1
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    • pp.8-15
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    • 2009
  • The purpose of this research was to develop a web based visitor utilization analysis program for a more structured national park visitor management. Rather than employing the current human resources to understand and manage the visitor utilization, the database could classify and analyze information hourly, daily, weekly, monthly, quarterly, annually etc, and use entrance/exit information to understand visitor usage period. Also with a web based park usage analysis program, visitor monitoring could be done without any limitation in regards to time and space. The visitor use analysis program developed by this research will not only achieve a more structured and efficient visitor management, but also will provide basic information to make park management decisions.

The Effects of Self-development, Self-therapy, and Self-presentation Motivations on Quality of Life, Visitor Loyalty, and Omnivorous Cultural Engagement through Visitor Satisfaction in Art Museums: Examining the Moderation Effect of Age and Attitude toward SNS Posting

  • Minyeong Yi;Suna La
    • Asia Marketing Journal
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    • v.25 no.3
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    • pp.126-147
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    • 2023
  • This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

The Effects of Recreation Forest Visitors' Satisfaction on Loyalty : A Case of 33 National Natural Recreation Forests (자연휴양림 이용자 만족이 충성도에 미치는 영향 : 33개소 국유자연휴양림을 대상으로)

  • Jeon, Mun-Jang;Sim, Kyu-Won
    • Journal of Environmental Science International
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    • v.19 no.8
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    • pp.961-969
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    • 2010
  • This study was carried out to analyze conceptional structure between visitor's satisfaction and loyalty in the national natural recreation forests. The results of this study showed that facility, natural resources and view, staff service of recreation forest had positive effect on visitor's satisfaction. Reservation system, accessibility, and usage fee of recreation forest was not related to visitor's satisfaction. In addition, visitor's satisfaction was found to have positive effect on visitor's loyalty such as revisiting intention and word of mouth. As a result, managers of recreation forest need to enhance visitor's satisfaction, to improve rate of revisiting intention and to incite word of mouth through building management strategy.

The Study of the Relation between the Deciding Factors of Local Identity and Local Image Improvement - Focusing on the 2016 Festival of Daegaya Experience- (지역정체성 확립요인과 지역이미지 제고와의 관련성 연구 -'2016 가야체험축제'를 중심으로-)

  • Kim, Hyung-Jun
    • Journal of the Korea Safety Management & Science
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    • v.19 no.2
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    • pp.117-133
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    • 2017
  • The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

A Survey on the Visitor's Cognition of Visitor Reservation System in National Park - The Case Study of Soraksan National Park - (국립공원 탐방예약제 시행에 대한 탐방객 의식 조사 - 설악산국립공원 탐방객을 대상으로-)

  • 이주수;조중현;김용근
    • Korean Journal of Environment and Ecology
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    • v.17 no.1
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    • pp.92-100
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    • 2003
  • The purpose of this study is to survey and analyze of the visitor's cognition of Visitor-Reservation System in Soraksan National Park. To accomplish the purpose, a questionnaire survey was employed in Soraksan National Park. The contents of questionnaire consist of the socioeconomic characteristics and the types of visiting, the activity, the cognition of Visitor-Reservation System. 166 samples of total 170 respondents were used for final analysis. As a result of the analysis, the socioeconomic characteristics and the type of visiting were showed similar trends with results from other National Park visitor survey Most of respondents recognized the enforcement Visitor-Reservation System and A majority of respondents affirmatively recognized the introduction Visitor-Reservation System. Most of respondents wanted an easy method reservation and cancel in enforcement Visitor-Reservation System. Besides Most of respondents recognized negative conception on regulation(nature-rest system, facility-reservation system etc) of National Park Authority(N.P.A). About expanding enforcement Visitor-Reservation System of National Park's preservation, 'Agree Group' was almost equal with 'Disagree Group'. About more effect operate the Visitor-Reservation System Most of respondents were agree to introduce penalty.

A Study on the Management Plan of Hongneung Forest Based on Visitor Monitoring (이용객 모니터링을 통한 홍릉숲 관리방안 연구)

  • Choi, Ga Young;Kim, Tongil
    • Journal of Korean Society of Forest Science
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    • v.104 no.3
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    • pp.443-453
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    • 2015
  • In 1922, Hongneung forest was established to support the study of Korean forestry. Nowadays the forest also plays a role as urban forest which provides a green space for local people. This paper proposes the better management plan of Hongneung forest based on visitor monitoring. On-site surveys with a structured questionnaire were carried out from August to November in 2014 and total 750 data were analyzed. The survey results are as follows: 1) Visitors were inclusive of all age groups and most of them lived nearby Hongneung forest, 2) Visitors used the forest mainly for recreational purposes and recognized the forest as 'Green space' rather than 'experimental forest', 3) Visitors had great satisfaction from the forest visit and raised the necessity of more environment education and promotion of the program. Based on the results, the following solutions have been suggested: 1) Environment education will help visitors to raise awareness on the importance of Hongneung forest which plays a role as both experimental and urban forest, 2) Systematic visitor monitoring can contribute to efficient visitor management and administration of the areas. In conclusion, it is necessary to establish a visitor management system that enable to achieve a harmonization between nature conservation and recreational demands as well as to improve management of natural resource and service.

The Development of Visitor Counting System Based on Ubiquitous Sensor Networks in National Park: Case Study of Nogodan Area in Chirisan National Park (유비쿼터스 센서 네트워크 기반 국립공원 탐방객 통행량 계수시스템 개발)

  • Lee, Ju-Hee;Sim, Kyu-Won;Bae, Min-Ki
    • Journal of Environmental Science International
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    • v.17 no.1
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    • pp.77-83
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    • 2008
  • The purpose of this study was to develop the national park visitor counting system using the ubiquitous sensor network. This system is composed of a sensor node, sink node, gateways, CDMA module, server, and clients. The results of the study were: 1) stable data transmission distance was possible within 100 meters between sensor nodes, 2) the developed counting sensor system showed a network communication stability level of 88.3 percent in 1.2m wide trails. When installed in concentrate use areas or forks of national parks, the visitor counting system will not only contribute to provide reliable visitor counting, but also to improve the quality of national park visitor service, to manage park facilities and natural resources more efficiently, to achieve an information oriented national park system.

Analysis of Correlation G. D. Weisman's Way Finding Elements and Visitor Satisfaction -Focus on Seoul Historical Museum- (바이즈만의 길 찾기 요소와 방문객 만족도와의 관련성 분석 -서울 역사박물관을 중심으로-)

  • Kim, Hyung Jun
    • Journal of the Korea Safety Management & Science
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    • v.16 no.3
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    • pp.421-432
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    • 2014
  • This study is intended to analyze the relation between G. D. Weisman's Way finding 4 elements the accessibility and efficiency of consumers as to eternal area for Seoul historical museum. The findings are summarized as the following three aspects. First, G. D. Weisman's Way finding element introduced in this study had a significant impact on visitor satisfaction.. It leads to the following conclusion: The higher the impact is, the greater accessaccessibility and efficiency are. Second, among 4 elements, the factor that had the biggest impact on the accessibility was 'visual-perceptual accessibility'. Thus, 'visual-perceptual accessibility' should be considered first to boost the accessibility to consumers. Third, among 4 elements, the factor that had the biggest impact on the efficiency was 'sign system'. Thus, 'sign system' should be considered first to boost the efficiency to consumers.