• 제목/요약/키워드: Vision / Strategy Share

검색결과 11건 처리시간 0.026초

건설회사의 생산성 향상을 위한 조직몰입에 관한연구 (A Study on organizational commitment for improving productivity construction company)

  • 김도균;강경식
    • 대한안전경영과학회지
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    • 제19권1호
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    • pp.73-85
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    • 2017
  • This paper provides a basic organizational commitment research for the study was conducted academic research, especially acidic improvements in the construction industry for a job commitment on organizational commitment. In this paper, first results are derived for literature to study and improve productivity and derive a major cause of job involvement of construction companies based on it for critical that the rationale organization.

농촌여성조직의 발전수준 진단을 위한 탐색 연구;생활개선회를 중심으로 (A Preliminary Study on Measuring of Development Level of Rural Women's Association: Case of Rural Women Leaders Federation)

  • 김원석;고순철;강한진
    • 농촌지도와개발
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    • 제13권2호
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    • pp.235-249
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    • 2006
  • The objective of this study was to investigate the developmental level of Rural Women Leaders Federation(RWLF) which is one of the major rural women`s association in Korea. The writers designed organization measurement tool based on the reviews on the related studies and gather data from 191 memberships of RWLF through the mail questionnaire and interviews. The major findings were as follows; First, the findings shows us this organization as transition period from identification stage to expanded growth stage in developmental stage of rural women's organizations. Second, this organization focus on share of members decision making and leadership style rather than organization`s vision, strategy or organization level. In other words, this organization focus on human relations aspect rather than internal aspect of organization system. Third, this organization has high level of social evaluation of the organization, even if it has low level of personal compensation or individua's social performance. In conclusion, as long-term view-point, it is needed to help them to promote their self-control of survival ability to improve organization's vision, strategy, differentiation for achieving organizational goals. And it also needed to prepare educational programs to increase Rural Women's leadership capability understanding of organizational characteristics and its operation abilities.

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한류 증진을 위한 CGV의 성장 전략: 중국 시장을 중심으로 (CGV's China Market-Oriented Growth Strategy for the Korean Wave)

  • 권상집
    • 한국콘텐츠학회논문지
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    • 제16권6호
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    • pp.576-588
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    • 2016
  • 본 연구의 주요 목적은 최근 한류 증진과 국내 영화상영관(플랫폼)의 경쟁력을 향상시키기 위해 추진중인 CGV의 해외 성과를 분석하는데 있다. 특히, 본 연구는 CGV가 경영진의 기업가적 지향성과 차별화된 시장 진입 전략을 토대로 어떻게 세계 영화 최대 시장인 중국에서 시장 점유율을 높였는지에 관해 초점을 두고 연구를 진행하였다. 이를 통해 본 연구는 중국 영화상영 산업에서 진행 중인 CGV의 시장 진출 및 확대 과정을 바탕으로 주요 성공 요인이 무엇인지 도출하고자 깊이 있는 사례연구를 진행하였다. 본 연구 결과, CGV는 시장 상황에 따라 각기 다른 차별화된 성장 전략을 각국에서 펼치고 있었으며, 이와 관련하여 각 국가에서 성공할 수 있는 주요 요인도 다르다는 점을 확인할 수 있었다. 다만, 가장 중요한 점은 수익이 아닌 한류 증진이라는 비전을 제시하고 이를 실현하고자 차별화된 시장 진입전략을 추동한 경영진의 노력이었다. 이와 같은 경영진의 기업가적 지향성은 중국 시장에서 높은 브랜드 충성도와 시장 점유율 확대에 기여했다. 더 나아가 CGV의 활발한 해외 진출은 국내 영화상영 산업의 글로벌화에 기여했으며, 한류를 더 많이 확산시키는데 긍정적인 역할이 되고 있다. 마지막으로, 연구결과와 관련된 학문적 기여도 및 실무적 시사점을 결론 부분에 제시하였다.

어안 영상을 이용한 물체 추적 기반의 한 멀티로봇의 대형 제어 (Multi-robot Formation based on Object Tracking Method using Fisheye Images)

  • 최윤원;김종욱;최정원;이석규
    • 제어로봇시스템학회논문지
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    • 제19권6호
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    • pp.547-554
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    • 2013
  • This paper proposes a novel formation algorithm of identical robots based on object tracking method using omni-directional images obtained through fisheye lenses which are mounted on the robots. Conventional formation methods of multi-robots often use stereo vision system or vision system with reflector instead of general purpose camera which has small angle of view to enlarge view angle of camera. In addition, to make up the lack of image information on the environment, robots share the information on their positions through communication. The proposed system estimates the region of robots using SURF in fisheye images that have $360^{\circ}$ of image information without merging images. The whole system controls formation of robots based on moving directions and velocities of robots which can be obtained by applying Lucas-Kanade Optical Flow Estimation for the estimated region of robots. We confirmed the reliability of the proposed formation control strategy for multi-robots through both simulation and experiment.

일본 중소기업의 글로벌전략과 검토 과제: 세계를 제패한 I.S.T 기업 사례 (Critical Review of Global Strategy in Japanese Small- and Medium-sized Companies: A Case of I.S.T Corporation that Dominated the Global Market)

  • 강상민;김창주;타나카 미키히로
    • Journal of East Asia Management
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    • 제1권1호
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    • pp.29-49
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    • 2020
  • In an intensively competitive global market, small-and medium-sized firms are puzzled about how to develop sustainable competitive advantages against global rivalries, thus leading satisfactory economic performance. However, despite the roles and contributions of such small-and medium-sized firms in the local community and national economies in Japan, little guidance has been offered to the practical issues related to their strategic behaviors toward global management. To fill this notable knowledge gap, this study aims to investigate the conditions in which how Japanese small-and medium-sized could dominates global market, which is one of key challenges in the literature of small business and entrepreneurship. To obtain better insights to this research area, this study undertakes an in-depth interview survey with I.S.T (Industrial Summit Technology) Corporation that shows off the highest global market share (40 per cent) with seamless polyimide tube product widely used in office automation equipment (e.g., copiers and printers). This method of survey is designed to deeply understand historical considerations about how I.S.T Corporation could dominate in the global market of such seamless polyimide tube product. Based on findings drawn from an interview, this study identifies five major factors enabling I.S.T Corporation to be a competitive global hidden company: vision sharing through founder's entrepreneurship, core competence, strategic network, risk management, and employee engagement. Specifically, to become a global hidden champion, sharing the vision motivating employees to partake in shaping company's future will be the first step on the road to global success through founder's entrepreneurship. However, in order to achieve such a vision, the importance of company's core competence cannot be overemphasized, which differentiates your customer solution with those of competitors. As such, a group of experts will be naturally formed and demonstrates your expertise in the global market, thereby building sustainable competitiveness. On the other hand, to maintain sustainable competitiveness, it is necessary to make up for the weaknesses small-and medium-sized firms suffer from competitive resources while strengthening their own strengths through strategic networks with external organizations. Here, every company has to understand the critical role of risk management, which is essential in this process of being global company so as not to lose your own strengths. Last but not least, do not forget the significant effects of employee engagement in firm performance. To enhance employees' engagement, a company has to create an ideal organization culture which fits into company's history and personality. In doing so, such organization culture can allow the vision and strategy to be implemented into detailed business tactics while facilitating employees to challenge the status quo by experimenting with creative ideas.

한국해군의 새로운 도전과 기동전단의 발전 방향 (The New Challenges for the Republic of Korea Navy and the Development of Maritime Task Flotilla's Force Development)

  • 김덕기
    • Strategy21
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    • 통권39호
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    • pp.163-197
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    • 2016
  • The completion of Jeju Naval Base on February 2016 made the Republic of Korea Navy(ROKN) review the size and role of the Maritime Task Flotilla(MTF). The new strategic environment for the 12st century and the new challenges require the Navy to counter North Korea's provocations and prevent potential enemy's threat. The Navy is also required to take part in the variety of international roles and missions commensurated with Korea's global status to maximize the national interest. Despite these changes, Korea's military construction concept is still unable to break away from the old paradigm of the North Korean threat largely centered. In order to develop the current MTF into the Task Group with the construction of Jeju Naval Base, the Navy must newly not only establish new force development plan and fleet management concepts but also go to persuade and convince policy decision makers. To this end, the following efforts should be promoted. First, the ROK Navy steps up efforts in order to share with the Task Group's vision and strategy. The Navy should also provide the size and structure as well as the missions and roles of the Task Group to react to new maritime security environment. Second, the Navy analyse the MTF's ability and what is required and necessary to perform its duty. After that, it must set out the direction of the Task Group's force development. Third, the current missions and roles of the MTF should be re-established to respond various threats. Finally, accommodating of new technology to the MTF should intensify its strengths. The ROK Navy has a mixed force structure consisting of three fixed- base fleets and a MTF. The fixed base fleet has a passive force to defend and protect its own sea areas, but the MTF should actively not only counter North Korea's threats, including ballistic missiles, but also fight potential threats and takes international missions as a primary task force. However, the MTF has a limited capability to accomplish given missions and long-range operations, and thus, the ROK Navy is strongly required to construct the Task Group.

유통기업의 온-오프라인 통합마케팅 전략 -(주)Barokosa 사례를 중심으로- (On the on and off line integrated marketing strategy for retail firms empirical models for BAROKOSA)

  • 김창호
    • 정보학연구
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    • 제6권3호
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    • pp.151-168
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    • 2003
  • 본 연구는 기본적으로 온라인과 오프라인의 통합마케팅을 설명하고 이에 관한 경험적 사례를 개발하기 위한 목적으로 진행되었다. 특히 중소 유통영역의 공생적 기반 위에 전개되는 온-오프라인의 경험적 사례를 개발하고 바람직한 마케팅방향을 방향을 제시하였다. 본 연구는 문헌연구와 사례연구를 병행하여 연구를 진행하였다. 사례는 인터넷 도매유통의 공생협력을 추진한 (주)Barokosa이다. 온-오프라인의 협력적 통합마케팅의 전략을 전개하기 위해서는 무엇보다도 온-오프라인의 뚜렷한 목표를 설정하고 성장방향에 대한 비전을 공유하고 나아가 온-오프라인의 사명을 감당하는 것이다. 실천적으로는 (1)항상 고객(customer)기반의 의사결정을 이루며 (2)철저한 협력적 돕는경쟁(competition) 의식과 (3)구성원 자신의 일에 대한 자신감(confidence)을 지니고 (4)실천을 위한 용기(courage)를 가지고 (5)혁신하여 변화(change)를 선도하는 것이다.

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가상 건설 시스템 비전과 구축 방향 (A vision and strategy for developing virtual construction system)

  • 최철호;진상윤;김재준;신현목;이광명;윤수원
    • 한국전산구조공학회:학술대회논문집
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    • 한국전산구조공학회 2007년도 정기 학술대회 논문집
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    • pp.62-67
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    • 2007
  • The research team for the virtual construction development was established with the support of Korea Ministry of Construction and Transportation, and KICTEP (Korea Institute of Construction and Transportation Technology Evaluation and Planning). Its aims are to develop system that is to improve productivity & quality, to create a higher value-added business, and to cultivate international competitiveness in the construction industry. The virtual construction system is a design, engineering, and construction management information system that allows the project participants to effectively share the information throughout the construction life cycle with the support of 3D and design information. To achieve this, the research team focuses on developing several systems. First, the team focuses on developing for the pre-planning, the structural engineering, MEP, and the 3D based estimation system. Second, they focus on developing a simulation system for the construction process planning and feasibility study with help of the virtual reality technologies. Third, they focus on developing the CPLM (Construction Project Life-cycle Management) system for managing construction project data, and the decision support system that makes the collaboration among the project participants based on 3D technologies and information. We also focus on developing the SDAI (Standard Data Access Interface), the localized guideline for 3D design, and a training program. In addition, we focus on developing the undeveloped area of the commercial system and building an environment that can support the communication and collaboration in the construction life-cycle rather than developing the existing and commercialized system.

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스마트시민정당 PR전략의 발전방향과 대안 (Direction of Development and Alternatives in the Smart Citizens Party PR Strategy)

  • 김만기
    • 디지털융복합연구
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    • 제9권1호
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    • pp.189-200
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    • 2011
  • 소셜미디어(Social media) 환경이 세계적으로 '정치권력전환(power shift)'에 큰 영향을 미치고 있다. 이런 변화가 스마트한 국민의 선택(the people's choice)이다. 따라서 시대적 변화의 추세에 정치인, 정당도 시대에 걸맞는 스마트($S^6M^2AR^3T^4$)한 정치PR전략 트렌드를 구상해야 한다. 이제 정치인이나 정당은 소셜네트워크 서비스(Social Network Service, SNS)를 통하여 국민에게 모든 정책이 보다 구체적(Specific)이고, 간결(Simplicity)하게 하여, 다 같이 강한(Strong) 시너지(Synergy)의 효과를 공유(Sharing)할 수 있어야 한다. 또한 올바른 정책이 목표를 향해 힘(Mighty)있게 추진하되, 그 정책이 평가 할 수(Measurable)있도록 성취(Achievable)되어야 한다. 그리고 그 정책은 국가의 모든 분야와 관련(Relevance)된 통합적인 차원에서 국민의 신뢰(Reliability)와 현실적(Realistic)바탕에서 각 계층(Target segmentation), 국민 모두(Together)의 소외됨 없이 비전과 목표(Target)를 가지고 누구나 동등한 기회(Time)로 저 마다 행복한 삶이 추구되어야 한다. 이런 정책 바탕에서 스마트시민정당의 발전 방향과 그 대안에 대한 12가지 키워드(key words)를 제안하고 있다. 이런 스마트시민정당의 정치PR전략만이 '강한나라, 힘 있는 대한민국 건설(mighty and powerful Korea)'을 실행시킬 수 있고 국민의 선택(the people's choice)을 받게 될 것이다.

청년창업기업의 창업초기 생존전략 : 중진공 청년전용자금 활용기업 사례 (Youth Startup Firms: A Case Study on the Survival Strategy for Creating Business Performance)

  • 이승창;임원호;서응교
    • 유통과학연구
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    • 제12권6호
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    • pp.81-88
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    • 2014
  • Purpose - Entrepreneurship promotion is emerging as an important economic growth agenda. However, in Korea, entrepreneurship has weakened because of the collapse of the venture bubbles of the 2000s and the global economic recession in 2008, which have induced the business community to choose stability over risk. The Korean government has been implementing several support projects to inspire and promote youth entrepreneurship through various means including financial assistance; however, the perpetuation rate of young entrepreneurship is still low as compared to advanced economies such as the US and EU. This case study focuses on the Youth Start-Up Business Support Program of the Small & Medium Business Corporation, and explores practical alternatives. Further, it aims to suggest managerial factors and a conceptual model for change management factors affecting the business performance creation of a startup company, based on the Small and medium Business Corporation's young venture startup fund. Research design, data, and methodology - Many studies examine the current progress and issues of startup firms, for example, a lack of systematic cultivation of entrepreneurship and startup business training, lack of commercialization funding for youth startup businesses, lack of mentoring, and inadequate infrastructure. From prior research, we address four factors, namely, personal managerial capabilities, innovative business model, sufficient cash flow, and social network, affecting startup companies' business performance. This study involved a sample survey of 200 young entrepreneurs to investigate casual relations between the four factors and business performance. A regression analysis was used to verify the hypotheses. Results - First, in relation to differences in the founder's personal characteristics, age, sales amount, and number of employees significantly impact business performance. Second, regarding the causal relation between the four factors for creating business performance, an innovative business model and social networking have supported the hypotheses, revealing that the more that a start-up founder has an innovative business model and social networking, the more the start-up firms are likely to have better performance (e.g., sales volume, employment, ROE, ROI, etc.). Although the founder's competency and sufficient cash flow have no significant relationship with business performance, the mean value was higher performance for high founder's competency and sufficient cash flow. Conclusions - This study provides basic data on policy support strategies of the Small and Medium Business Corporation, to help young entrepreneurs achieve their start-up business goals. It shows that young entrepreneurship startup firms should strive to explore ideas to satisfy customers' needs, and that changes in customer value and the continuous innovation of business model differentiation are required to actively respond to change management. Moreover, at the infant startup stage, they should activate social network programs to share information, thereby offsetting resource scarcity and managing business risk. Further, the establishment of a long-term vision and the implementation of training programs in related specific fields should be supported to strengthen founders' personal capabilities.