• 한국실내디자인학회논문집
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• 제15권4호
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• pp.106-114
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• 2006

The purposes of natural science museums are to educate the general public on the principles and application of science, and help them understand various aspects of science technology. Data should be analyzed by considering these educational aspects of exhibition, and the methods of presenting exhibits should be decided. Accordingly, the composition of exhibition contents with various exhibition elements has an important role at natural science museums. The relation and structure of exhibition themes are significant factors in helping visitors understand the principles of science and a system of viewing circulation can be used as an important tool for understanding the flow of exhibition. In other words, at the planning stage for the composition of exhibition contents, the relation of exhibition themes as well as the circulation patterns of viewers can induce active viewing behaviors. Therefore, centering on the patterns of viewing circulation as well as on the connectivity of exhibition themes at natural science museums, the purposes of this research are: 1) to conceptualize the composition of exhibition contents; and 2) to find elements that can induce active viewing behaviors by analyzing visitors' viewing behaviors. This research was establishing an analytical indicator of contact for viewing behaviors observed from the composition of exhibition scenarios, the active viewing patterns of engagement, first contact, and repeated contact were analyzed. First, a composition pattern with a high participation rate, in contact with exhibits, was found to induce an overall-viewing circulation and have a big ring of the composition of exhibition themes. Second, by inducing a partial-viewing circulation pattern, a high rate of first contacts was observed from a ring pattern of theme connection. Even for the structure with theme connection with depth, a high frequency of contacts with various exhibits was found when exhibition themes have a ring pattern. Third, the repeated contacts were mostly found in the form of scenarios, which has a successive structure of ring and cross patterns.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.262-271
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• 2011

The purpose of this study was to classify types of family visitors' behaviors more concretely, which could be useful in planning of exhibition spaces in a science museum, with given priority to their behaviors according to interaction between them, and to understand characteristics of the behaviors. With this view, the scope of this study was restricted to subjects, who were family visitors of Gwacheon National Science Museum, consisting of parents and their one elementary school child per family unit. For understanding their behaviors, itinerary tracking and observation method of behavior were conducted. Moreover, for understanding substantial types and characteristics of family visitors' behaviors, multivariate analysis was applied. Accordingly, the results of the study are as follows. First, as a result of factor analysis, two main factors were derived. In other words, they were 'Durability of viewing' as the first and 'Interactivity between family members' as the second, which were shown valid in classification of the types of their behaviors. Second, according to the factors derived, the types of their behaviors were classified into in-depth cooperative viewing, selective independent viewing, interest concentration child-led viewing and consideration parent-led viewing. They were shown valid in topological localization and classification, as a result of analysis of the main factors. Third, in view of common characteristics of the types, it is judged that active orientation prior to regular viewing could encourage visitors coming to the museum for the first time to feel more friendly to unfamiliar exhibition environments, during the initial seek time, and to reduce visual supersaturation. Fourth, it is judged that distributed arrangement of exhibits, which result in continuous standby, could avoid confused visitor circulation by the estimated time required for viewing.

• 한국실내디자인학회논문집
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• 제21권5호
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• pp.343-354
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• 2012

Museums in Korea have experienced continuing quantitative growth since the late Choson Dynasty. However, a careful examination of visitors' viewing behavior has not been properly performed. Accordingly, social education for visitors in museums is not properly conducted despite the vast amount of information that museums possess. Given these circumstances, this study which focuses on the factors that influence visitors' behavior in museums intends to examine the effects that the configuration of exhibition space and the resulting visitor circulation patterns have on visitors' behavior with regard to visitor density. From this perspective, and considering five public historical museums within the seoul metropolitan area of korea, a correlation analysis has been conducted based upon quantitative analysis related to the configuration of exhibition space and visitors' observed viewing behaviors. The result of our study is that the configuration of exhibition space influences the patterns of visitor circulation, distribution of space, and the subsequent state of visitor density. Accordingly, the effects of visitor density on the viewing speed and other viewing behaviors could be identified. Based on these findings, the configurational differences in exhibition spaces were identified as one of the key factors that influence visitors' viewing behaviors.

• 한국멀티미디어학회논문지
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• 제25권8호
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• pp.1188-1202
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• 2022

This study aims to investigate what communication phenomenon social viewing is associated with, and how satisfaction with using live commerce affects, taking into account that live commerce is a form of content consumption based on social viewing. In particular, social viewing is classified in this study as message production and sharing activities that influence users' satisfaction with live commerce viewing, as well as how two-dimensional social viewing behaviors are associated with users' perception of social presence. Then, the impact of these factors on improving viewing satisfaction is determined. It is also designed to investigate the moderating effect of social presence and viewing satisfaction as a function of the size of users' social networks by taking into account how social viewing affects the degree of social exchange among users. The findings of the analysis are as follows. First, social viewing behaviors. i.e., sharing and production behavior were identified as strong factors that have a direct impact on social presence and viewing satisfaction. Second, social presence plays a moderating role in the relationship between social viewing behavior and viewing satisfaction. Third, the impact of sharing behavior on social presence and viewing satisfaction was greater than the that of production behavior. Fourth, network size (number of followers and followings) had no direct effect on social reality or viewing satisfaction, but it had a moderating effect on the relationship between production behavior and social presence. Based on the findings, the implications and recommendations were discussed.

• 유통과학연구
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• 제21권7호
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• pp.1-9
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• 2023

Purpose: This study aims to understand if heterogeneous news is evenly consumed and distributed on portals as it examines people's news use and engagement behaviors and news credibility. Focusing on the four behaviors of news use, i.e., viewing news by keyword search, viewing news from subscribed sources, viewing news from the list of most-viewed news, and reading comments, and the three behaviors of news engagement, i.e., sharing news, 'liking' or 'recommending' news, and posting comments, this study investigates the relation between each of the behaviors and portal news credibility. Research design, data and methodology: From 2022 News Audience Survey in Korea, this study conducts a regression analysis to investigate the relations between each behavior and news credibility. Results: The results show a positive relation for the former two news use behaviors and the latter two news engagement behaviors, and a negative relation for the latter two news use behaviors. Conclusions: The positive relations between active news use and engagement behaviors and portal news credibility indicate that news consumers are more likely to use and engage in attitude-consistent news rather than attitude-challenging news, implying that heterogeneous news is less likely to be consumed and distributed evenly on portals across all news users.

• 한국멀티미디어학회논문지
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• 제23권10호
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• pp.1331-1338
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• 2020

Social viewing has become an increasingly common viewing pattern by combining SNS use with video-watching. Accordingly, social viewing has attracted much scholarly attention, but a more comprehensive understanding of the process and effects of social viewing is warranted. For this, this study incorporated social viewing motivations, viewer satisfaction, and the continuous use intention, taking the viewer's communicative behavior into account as a possible moderator. This study conducted an online survey (N=334). Among four motivations, enjoyment, sharing and expression were significant predictors of program and communication satisfaction. Information, however, was only associated with program satisfaction but not with communication satisfaction. The moderating effects of three communication behaviors, production, sharing, and reception, were discussed in the relationship between user motivations and viewing satisfaction and continuous use intention. Production behaviors played a significant moderating role in between enjoyment, information, sharing, and communication satisfaction. Sharing moderatied information, sharing, and program satisfaction, whereas reception was not a significant moderator.

• 한국실내디자인학회논문집
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• 제15권2호
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• pp.150-157
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• 2006

Founded on a close relationship between exhibition scenarios and media, this study was conducted 1) to establish exhibition arrangement types by using three analytical indicators, such as arrangement types of exhibition, groupings of similar exhibition media, and exhibition density; and 2) to demonstrate the importance of considering the characteristics of exhibition arrangement types by using viewing behavior codes as a major analytical indicator. The following three types were investigated in this research: First, the Independent type (Type C) was found to be strongly influenced by architectural and spatial forms, especially by low exhibition density and high visual information. Also, compared with the Wall Dominant type, low number of viewing behavior codes and distribution was found even though there were high correlations among viewing behavior codes. This is assumed to be due to low exhibition density. Second, the Wall Dominant type (Type A) was found to be not influenced by architectural and spatial forms. This is because space is planned and restructured centering on the wall type showcases. At the planning stage of exhibition, it is easy to divide or combine space according to the contents and structure of exhibition scenarios. Compared with the Independent type, low correlations were found among viewing behavior codes. This is due to low participation or manipulation exhibitions. However, this implies that more active viewing behaviors can be induced if appropriate exhibition techniques and arrangement methods are used for each exhibition content. Third, the Independent Dominant type (Type B) was found to confuse visitors in selecting routes by displaying too many exhibits at a limited space in a disorderly fashion. It failed to attract visitors to the main exhibition area, where a big space is formed in the center. Visitors were found to view exhibits that are arranged near the major traffic line.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2000년도 춘계 학술대회 및 국제 감성공학 심포지움 논문집 Proceeding of the 2000 Spring Conference of KOSES and International Sensibility Ergonomics Symposium
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• pp.301-305
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• 2000

The present study is part of the Special Research Project for the Construction of a Kansei Sensory Evaluation Model that is currently underway at the University of Tsukuba. In this study, a robot was operated by remote control at an actual art museum as part of a preliminary experiment. The results obtained therefrom were used to consider how people might view exhibits. In a previous study, a standard lens and s wide-angle lens were used to analyze differences in sensory-based movements, while VRML was used to analyze differences in these movements between a virtual and an actual museum. In the present study, the time delay in remote operation, which is currently unavoidable, placed some restrictions on the degree of freedom with which exhibits could be viewed, but it was apparent that sensory evaluation could be possible depending on the search behavior and viewing time. Furthermore specific viewing behaviors using the robot were observed, suggesting that new Kansei sensory perceptions were derived from these behaviors.

• 한국HCI학회논문지
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• 제1권1호
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• pp.81-88
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• 2006

디지털 기술이 전시환경에 도입되면서 다양한 매체를 통해 전시물의 정보를 전달하게 되었다. 그리고 관람자는 단순히 보는 전시에서 적극적으로 전시관람에 참여하고 전시물의 정보를 활용하고자 하는 욕구가 증대 되고 있다. 이에 따라 전시환경은 이동하는 관람자를 위해 인터넷과, 모바일 기기를 활용하여 효과적인 전시관람을 지원하고, 정보를 제공하기 위한 서비스 연구가 중요해 졌다. 따라서 본 연구에서는 디지털 네트워크 환경으로 변화하는 전시 환경과 전시 관람을 지원하는 서비스 연구 현황을 이해하기 위해 문헌과 사례조사를 통해 살펴보았다. 그리고 관람자들의 관람 상황과 관람 유형을 파악하기 위해 관람자들의 전시 관람 행동을 관찰하였다. 관찰내용을 분석하여 관람자들의 관람 행동에 따른 관람 유형 및 키워드를 도출하였다. 이를 기반으로 전시관람 시 발생하는 관람자들의 니즈와 문제점을 심층인터뷰를 통해 추출하였다. 관람자들의 니즈와 문제점은 관람자가 전시관을 이동하며 관람하는 상황에서 모바일 기기로 해결할 수 있는 요소를 중심으로 전시관람 지원 서비스와 인터페이스를.제안하였다. 제안한 서비스 요소는 전시물을 선택하여 관람할 때 전시물과 공간과의 관계를 인터페이스를 통해 파악하고 관람시간을 확인하며 관람하는 해결방안을 중심으로 제안하였다. 이를 박물관의 전시환경을 사례로 모바일 PDA에 적용하였으며 사용 시나리오를 통해 제안한 서비스의 유용성과 활용 가능성을 살펴보았다.

• 한국콘텐츠학회논문지
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• 제12권7호
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• pp.147-155
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• 2012

본 연구에서는 무용공연관람객의 개인적 특성에 따른 관람후 감정과 행동의 차이가 어떠한 가를 규명하기 위하여 서울과 경기도에 위치한 무용공연장을 이용하고 있는 관람객을 대상으로 참여자 280명을 표집하여 개인적 특성(직업, 관람횟수, 무용경험, 무용장르), 관람 후 감정(관람감정, 만족도), 관람 후 행동(탐색행동, 재관람 의향)의 변인에 대하여 설문조사 방법으로 SPSS 18.0 을 활용하여 분석되었다. 자료들을 분석한 결과 다음과 같은 결론을 도출하였다. 첫째, 무용공연 관람객의 개인적 특성(직업, 관람횟수, 무용경험, 무용장르)에 따른 관람 후 감정(긍정적 감정, 만족도)의 차이가 관람횟수 변인에서 관람횟수가 높을수록 증가현상이 나타났다. 둘째, 무용공연 관람객의 개인적 특성(직업, 관람횟수, 무용경험, 무용장르)에 따른 관람 후 행동(탐색행동, 재관람 의향)의 차이가 모든 변인에서 유의한 차이가 나타났다. 무용경험이 있는 집단, 관람횟수가 많은 집단, 예술가집단, 현대무용과 한국무용관람 집단에서 증가현상이 나타났다.