• 로봇학회논문지
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• 제18권4호
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• pp.463-471
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• 2023

This paper proposes a method to estimate the level of interest shown by visitors towards a specific target, a guide robot, in spaces where a large number of visitors, such as exhibition halls and museums, can show interest in a specific subject. To accomplish this, we apply deep learning-based behavior recognition and object tracking techniques for multiple visitors, and based on this, we derive the behavior analysis and interest level of visitors. To implement this research, a personalized dataset tailored to the characteristics of exhibition hall and museum environments was created, and a deep learning model was constructed based on this. Four scenarios that visitors can exhibit were classified, and through this, prediction and experimental values were obtained, thus completing the validation for the interest estimation method proposed in this paper.

• 농업과학연구
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• 제37권1호
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• pp.27-35
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• 2010

A study examined visitors' satisfaction to urban arboretum in Daejeon metropolitan city, and analyzed utilization status. Also, the study was based on POE. POE is a last phase in the environmental planning and design process that follows the sequence of planning, programing, design construction, and use of a project. Urban arboretum contribute to improvement in the quality of living by providing urban citizens with places for refreshment, natural have important values on urban environment and to promote the quality of life for urbanite. So, the study aims to present data on the human activities responding to the physical environment of 'the Daejeon Hanbat Arboretum' by evaluating visitor's behavior and activity, visiting motivations, preference patterns, and the degree of visitor's satisfaction. This study is conducted by multi-method such as interviews and questionnaires surveys. On-site questionnaire surveys were conducted in the Hanbat arboretum on October 25-31 of 2009. Total of 265 questionnaires were analyzed for this study. The analysis of data was used SPSS 18.0 statistical analysis program. Data from visitors was analyzed by descriptive statistics, frequency analysis, multiple response analysis, and Anova. Then, the outcome will be compared and evaluated to install urban arboretum that reflect the desires of users in the future.

• 한국환경과학회지
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• 제28권9호
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• pp.751-763
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• 2019

National parks, which are preserved areas of $6,726.298km^2$($3,972.589km^2$ on land and $2,753.709km^2$, at sea), take up 6.71% of the national territory, and they are classified by type into 17 mountain parks, 4 maritime or coastal parks, and 1 historical site park. Of them all, the maritime or coastal national parks, which are preserved areas covering wide tracts of maritime, lately attract increasing numbers of visitors. In this light, this study identifies the issues with the maritime or coastal national parks such as the changes in the number of visitors and the unbalance involved in the budget execution, based on the visitors to the national parks and the specifics of budget executed for them. On this basis, the study has conducted the research with a view to suggesting improvements for more useful management and operation of the maritime or coastal national parks. As a result, the study has reached the following conclusions. First, to accommodate those who want to visit the maritime or coastal national parks, the tour infrastructure needs to be expanded to guide the visitors' use of the facilities by focusing on their touring behavior and characteristics. Second, budget should be acquired through diversifying revenue structure to eliminate hugely unbalanced budget. Third, visitors nowadays come to national parks for recreational experience or to tour nature, but the maritime or coastal national parks focus on cultural facilities. To accommodate the visitors' needs, the parks should get diversified visitor facilities that reflect the regional characteristics.

• Proceedings of the National Institute of Ecology of the Republic of Korea
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• 제3권2호
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• pp.103-114
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• 2022

Zoological Parks house exclusive animal species, thus creating a source of education and awareness for visitors. Big cats like tigers and leopards are among the most visited species in zoos globally. However, they often display stressful or stereotypic behaviours. Such behaviours are influenced by multiple factors including visitors, animal history, and captive environment. To understand this impact, we investigated the behavioural response of tigers and leopards to visitation, captive, and biological factors. The behaviour of eight big cats housed in the National Zoological Park, New Delhi, was monitored using focal sampling technique during May and June 2019. We recorded the captive and biological factors and visitor density for the subjects. The study revealed high proportions of inactive and stereotypic behaviours amongst the species. Tigers and leopards were found to perform stereotypic behaviours for 22% and 28% of their time, respectively. Generalised Linear Models revealed a significant variation of stereotypy in association with the factors. Stereotypy was influenced by visitor density, age, sex, breeding history, coat colour, and enclosure design. Adults, males, white-coated, previously bred, and those housed in smaller and simple enclosures display more stereotypy than young, females, normal-coated, unbred, and those housed in larger and complex enclosures, respectively. A high density of visitors induced more stereotypic behaviours amongst the big cats. As providing entertainment and awareness amongst the public is one of the fundamental objectives of the zoo, visitors can not be avoided. Thus, we suggest providing appropriate enrichments that would reduce stereotypies and promote naturalistic behaviours.

• 실천공학교육논문지
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• 제16권1_spc호
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• pp.95-103
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• 2024

학령인구의 급격한 감소로 입시 경쟁이 치열해지고 디지털 채널을 통한 마케팅이 더욱 중요해지면서 대학은 신입생 모집을 위해 온라인 홍보와 소통에 더 많은 리소스를 투자하고 있다. 이에 본 연구는 웹로그 분석도구인 구글 애널리틱스를 활용하여 대학 입시 홈페이지의 방문자 행동을 추적하고, 이를 기반으로 디지털 마케팅 전략을 수립하였다. 분석 대상 기간은 구글 애널리틱스4(GA4)가 통합된 2023년 7월 1일부터 대학 입시가 마무리된 2024년 1월 10일까지 설정하였다. 분석 결과 방문자의 접속 위치에 기반한 지리적 정보, 방문자가 사용한 기기(운영체제) 및 브라우저, 방문자들의 트래픽을 통한 유입 채널, 방문자가 참여한 페이지 및 화면의 전환, 방문자의 이동 흐름 등 흥미로운 패턴을 확인하였다. 본 연구를 바탕으로 대학은 디지털 마케팅을 통한 입시 홍보를 강화하고 입학 지원자들과 효과적인 소통을 통해 경쟁력을 확보할 수 있는 방안을 찾을 것으로 기대한다.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.272-281
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• 2011

The purpose of this study is to analyze the correlation between spatial space structure and visitors' behavior and interpret visitors' behavior concretely from the aspect of exhibition environments. So, this study intends to qualify spatial space structure with integration, connectivity and control value by utilizing space syntax, limit to tracking score among the analysis index and reinterpret with exhibition density and extend of eyesight among the exhibition environments. The results of this study are as follows; First, in case of museums, tracking score shows plus correlation with connectivity and control value among the space syntax variables and very low correlation with integration. In case of art museums, tracking score shows plus correlation with integration and wide variable is judged to more useful to analyze visitor's behavior than minor variable. Second, museums doesn't make a great effect on visitors' behavior from the aspect of extent of eyesight, but from the aspect of exhibition density, visitors relatively watched evenly without short cut at the early stage of exhibition in spite of high exhibition density. And, they conducted short cut as they went to the middle stage of exhibition on the course of watching although the numerical value of exhibition density is low. Third, in case of art museums, visitors' behavior was relatively influenced by exhibition density, not extent of eyesight. But, as they went to the high level on the course of watching, watching speed became rapid and watching length became short in the place the value of extent of eyesight was high. Its reason is judged to be easy to grasp position or space structure of the next exhibition room visually. Therefore, when the concentration of watching is necessary from the aspect of exhibition, to control exhibition density properly before the space is useful to draw visiting to exhibition space afterward.

• 제어로봇시스템학회논문지
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• 제18권10호
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• pp.955-963
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• 2012

A mobile tour-guide robot is a very attractive tour-guide in the exhibition hall of science museums and the necessity of tour-guide robots for museums is gradually increasing. Two kinds of robots have served as tour-guide robots in an exhibition hall of the Korea National Science Museum which is a very densely populated museum of many people and exhibits. The robots move around the large exhibition area and provide guide services to lots of visitors. A robot leads the way to the exhibit that a visitor wants to find and it takes the shortest route. Robots were operated for four months from January to April 2011, and we observed behavior of visitors and collected subjective evaluation of users. The result shows that there are four stages of using a mobile tour-guide robot and some differences of subjective evaluations depending on the gender and the age of the user and we suggest several improvements on the mobile tour-guide robot.

• International Journal of Contents
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• 제7권3호
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• pp.38-47
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• 2011

The present research has created and evaluated contents capable of work appreciation visitors changing their viewpoints on their will by introducing mobile exhibition exposition devices (iPad) for large exhibition museum. Various exposition contents of usually invisible parts or those provided in accordance with user positions drew visitors' attentions and improved museum experience satisfaction. Utilization of digitalized exhibition information generated activeness in viewing and new communication between exhibition and a visitor instead of the conventional exhibition exposition.

• 한국콘텐츠학회논문지
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• 제10권6호
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• pp.460-470
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• 2010

본 연구는 관광축제에서 지각된 서비스 품질의 측정 구성요소를 분석하고 서비스품질이 고객의 태도와 행동의도간의 어떠한 영향을 미치는가를 규명하는 것을 목적으로 한다. 연구에서는 관광축제를 중심으로 진행된 선행연구를 바탕으로 관광축제 서비스 품질 측정도구를 도출하여 연구에 적용하였다. 그 결과 관광축제의 서비스 품질구성요소는 프로그램, 운영서비스, 이용성, 가격, 접근성과 관련된 5가지 차원의 측정 도구를 도출할 수 있었다. 구성된 측정항목을 바탕으로 축제방문경험이 있는 잠재방문객을 대상으로 실증조사를 수행하였으며, 분석결과 관광축제의 지각된 서비스품질 요소 중 관광축제 운영서비스, 프로그램, 가격요인이 관광객의 태도에 영향을 미치는 것으로 나타났다. 또한 관광객의 태도와 행동의도 간의 관계를 분석한 결과, 축제에 대한 태도는 관광객의 행동의도에 영향을 미치는 것으로 나타났다.

• 한국실내디자인학회논문집
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• 제22권5호
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• pp.22-32
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• 2013

Today, the museum historical material and mental, physical culture and heritage to preserve the collection and exhibition organization rather than to recognize that culture acts as a community to respond to the subject of the attitude and the ability jeokgeukhwa also due to the trend of the times due to changes in lifestyle education and research, and public participation in culture by expanding the role of dissemination activities are becoming. Museum exhibit these changes as part of a combination of various technologies in the coexistence of digital and analog display direction proactive and aggressive behavior, such as visitors expect to have an evaluation of the public and communicate the expectations of the plan in the exhibition space, the larger the effect can feel. This effective display for visitors to watch the way for a systematic approach to provide direction to the urgent reality. Museum visitors experienced officials to improve the quality of research in a variety of ways spectators began to try and move the action was to put the attention on the characteristics. Visitors to visit the Museum of History and ages, categorized by the type of display any difference in the behavior of the visitor experience and attributes based on what is being investigated for the History Museum's exhibition of any exhibit to visitors that experience and is to an analysis.