• 제목/요약/키워드: Users' satisfaction

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스마트워치의 지속사용에 관한 연구 : 획득유형에 따른 차이 분석 (Continuance Usage of Smartwatch : Differences by Acquisition Type)

  • 유혜인;이중정;윤혜정
    • 한국IT서비스학회지
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    • 제19권2호
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    • pp.69-82
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    • 2020
  • In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

국회도서관 의회정보서비스 이용자 만족도에 관한 연구 (A Study on the User Satisfaction with the Legislative Information Services of the National Assembly Library)

  • 조찬식;김원진
    • 정보관리학회지
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    • 제29권1호
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    • pp.95-113
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    • 2012
  • 오늘날 초고속통신망의 구축과 인터넷의 확산으로 인한 정보화의 급격한 진행은 국회도서관의 의회정보서비스에도 많은 변화를 초래하였다. 같은 맥락에서 의회정보서비스도 이용자들의 정보요구와 변화에 부응하여 이용자들이 만족하는 정보서비스를 제공하여야 한다. 이에 본 연구는 우리나라 국회도서관 의회정보서비스 이용자 만족도를 제고시키기 위한 방안을 고찰하고 이용자가 만족하는 도서관 서비스 방안을 모색하고자 한다. 이를 위하여 본 연구는 국회에 소속되어 있는 국회의원 및 보좌진을 대상으로 국회도서관 의회정보서비스에 대한 이용자들의 만족도 조사를 실시하였으며, 설문조사를 바탕으로 의회정보서비스 의견을 수렴하고 이를 분석.반영하여 이용, 홍보, 만족도 등 국회도서관 의회정보서비스의 개선 방향을 제시하였다.

호텔정보시스템 품질이 사용자 만족과 업무생산성에 미치는 영향 (An Effect of Hotel Information System Quality on User' Satisfaction and Business Productivities)

  • 임채관;이준호
    • 한국산업정보학회논문지
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    • 제10권1호
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    • pp.72-80
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    • 2005
  • 본 연구는 호텔정보시스템의 시스템품질과 사용자 만족도 및 업무생산성 간의 영향관계를 규명함으로써 호텔정보시스템의 효율적인 구축 운영방안을 제시하고자 하는 것이다. 이를 위하여 본 연구는 기존의 정보시스템 평가모형을 호텔정보시스템에 응용하여 그 관계를 실증적 방법으로 규명하고자 하였다. 실증분석은 수집된 140부의 설문을 이용하여 다중회귀분석 방법으로 실시하였다. 분석결과 호텔정보시스템 품질 요인으로서의 시스템의 신뢰성, 유용성, 적합성, 통합성 및 정보품질이 높을수록 호텔정보시스템의 사용자 만족도와 업무생산성 향상은 높은 것으로 나타났다. 이러한 결과는 호텔정보시스템의 시스템품질은 사용자 만족도 및 업무생산성과 밀접한 관련성을 가지고 있으며, 호텔정보시스템의 품질수준을 높임으로써 사용자만족도와 업무생산성을 향상시키고 나아가 경쟁력 향상, 고객만족 등 성과향상을 도모할 수 있을 것이라는 사실을 반영한다고 할 수 있다.

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백화점 지원시설 계획요소에 관한 만족도 및 선호도 연구 (A Study on the Degree of Satisfaction and Preference to Space Plan of Supporting Facilities in Department Stores)

  • 박의정;서지은
    • 한국실내디자인학회논문집
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    • 제18권6호
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    • pp.194-201
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    • 2009
  • The purpose of this study is to develop basic data for the efficient space plan of the Department Store focusing on users by survey of preference to methods of plan considering the functional phase, the economical phase and the adaptable phase. The results are as follows : First, we could know that users had the low degree of satisfaction to the adaptable phase of space plan for Supporting Facilities in department stores at the present time. Second, we must have the appropriate space size by using structure, doors and windows for user's satisfaction. This is the method of plan considering the functional phase for Supporting Facilities. And we could think that the methods of using the center flow plan and the arrangement of two or three facing are good for user's satisfaction. Third, it will be efficient plan if we find methods to be cleaned the structure easily and to be changed and repaired the system furniture easily for management. that methods are to be considered the economical phase for Supporting Facilities. Forth, methods of plan considering the adaptable phase are to change the size of space by using the movable type furniture and the form of space by changing structure.

AI 비서 서비스의 중요도와 만족도 분석 연구 (Importance and Satisfaction Analysis for AI Assistant Services)

  • 선영지;이중정;윤혜정
    • 한국IT서비스학회지
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    • 제20권4호
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    • pp.81-93
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    • 2021
  • In the era of artificial intelligence, the use of 'artificial intelligence-based services' has been diversified by combining various smart devices, big data, and voice recognition technology with artificial intelligence. From the perspective of IT services, these services are important technology that cause a paradigm shift from display-centered to voice-centered, and from passive to active IT-based services. This study seeks to find a solution to the current situation where AI assistant service is still in its beginning stage, despite having been ten years since its release and having a growing number of consumer touch points. Accordingly, we categorized the functions of AI assistant services and identified the degree of importance and satisfaction of services recognized by actual users. In order to define the 'ideal' services of AI assistant, seven experts from AI assistant-related industry have participated in the interview. Based on this result, we investigated the importance and satisfaction of services perceived by actual users of AI assistant services. As a result of IPA (Importance Performance Analysis). we find out which services are potentially 'keep', 'concentrate', 'low priority', or 'overkill' and provide various implications from the findings.

모바일 간편결제 서비스의 지속이용의도에 영향을 미치는 요인에 관한 연구 : 정보시스템 후기수용모델과 가치모델의 통합 (A Study on Factors Influencing the Continuous Use Intention of Mobile Easy Payment Service: Integration of information system Post Acceptance Model and value model)

  • ;김은희
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권1호
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    • pp.155-181
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    • 2019
  • Purpose As the mobile easy payment service grows fast, competition in the payment service market is getting stronger. On the other hand, there are few studies on the users' utilization results. Therefore, this study explains the continuous use intention of mobile easy payment Services based on PAM and value model. Design/methodology/approach This study proposed an extended model by integrating PAM, which is a representative model of continuous use intention in IS field, and value model of mobile field. Also this study empirically tested 298 users who have experience of mobile easy Payment service. The structural equation model was used to verify the research model and hypotheses. Findings According to the empirical analysis result, this study verifies that perceived usefulness and satisfaction were determinants of continuous use intention in mobile easy Payment services. Expectation confirmation has been proved to be a positive predictor of satisfaction and perceived usefulness. Also, among the value factors, perceived ease was not a valid predictor of satisfaction, and the remaining factors were positive predictors of satisfaction.

호텔 식음료 로열티 프로그램의 혜택, 관계의 질 및 애호도간의 관계에 관한 연구 (The Relationship among Perceived Benefits of Hotel F&B Loyalty Program, Relationship Quality and Loyalty)

  • 하동현;김성민
    • 한국식생활문화학회지
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    • 제22권2호
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    • pp.283-288
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    • 2007
  • The purpose of this study was to investigate how users' perceived benefits of hotel F&B loyalty program affected their relationship quality(trust and satisfaction) and loyalty on hotel products and services(hotel food & beverage products/services) and how their relationship quality(trust and satisfaction) influenced their loyalty. The model was tested in the settings of five-star hotels using a sample of current members of food & beverage membership program. Empirical results confirmed that not only perceived benefits of hotel F&B loyalty program affects users' perceived relationship quality(trust and satisfaction) and loyalty on hotel products and services(hotel food & beverage products/services) but that their perceived relationship quality influences loyalty on hotel products and services(hotel food & beverage products/services). According to the results, complimentary dining coupon and food discount strongly affected relationship quality(trust and satisfaction) and loyalty on hotel products and services(hotel food & beverage products/services). Strategically, it is recommended to appeal those benefits to current and potential members to maximize the loyalty. Also, it should be considered as major factors to re-package hotel F&B loyalty program.

개인정보보호를 통한 정보품질과 서비스 품질이 만족도와 충성도에 미치는 영향에 관한 실증연구: 중국 O2O 모바일 쇼핑 어플리케이션 이용자를 중심으로 (An Empirical Study on the Effect of Information Quality and Service Quality on Satisfaction and Loyalty through Perceived Privacy Protection: Focusing on Users of O2O Mobile Shopping Applications in China)

  • 노태우;노진호;오예은
    • 무역학회지
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    • 제45권6호
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    • pp.77-97
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    • 2020
  • This study investigates the effects of O2O-based mobile shopping application (O2O MSA)'s information and service quality on the user's perceived privacy protection, satisfaction and loyalty. In this study, 969 questionnaire reponses were collected, out of which 555 were used to estimate the structural paths using PLS-SEM (partial least square structural equation model) for the hypothesis test. Our empirical findings are drawn from Chinese respondents that live in a 1-line city in China and use O2O MSAs serviced by China's leading companies. This study examines and confirms that qualified information and service of O2O MSA positively affect both perceived privacy protection and customer satisfaction, which finally leads to customer behavioral loyalty through the perceived privacy protection. Further, this study presents effective practical implications for application development strategy suitable for users in the O2O-based mobile shopping industry.

대도시 생활권 숲길 이용자의 방문동기 및 이용만족 - 대구광역시 숲길을 중심으로 - (User Satisfaction and Motivation to Forest Trail near Metropolitan City of Korea - Focused on the Forest Trail of Daegu -)

  • 권태호;이덕재
    • 한국환경생태학회지
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    • 제27권3호
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    • pp.405-412
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    • 2013
  • 본 연구의 목적은 대도시 생활권 숲길이 갖고 있는 접근의 편의성에 비추어 인근 지역의 주민과 원거리 방문자의 숲길에 대한 방문동기와 만족의 차이를 파악함으로써 대도시 생활권 숲길을 효율적으로 관리할 수 있도록 이용자 측면에서의 기초자료를 제공함에 있다. 대구숲길을 이용하는 이용객을 대상으로 설문분석한 결과, 대구숲길 이용자는 휴양, 치유 방문목적으로 숲길을 이용하고자 하는 동기가 가장 높은 편이며, 이용자 집단 간의 차이는 나타나지 않았다. 또한 만족도와 관련하여 대구숲길 이용자는 전반적으로 숲길 이용에 만족하는 것으로 나타났으며, 마찬가지로 집단간의 차이는 나타나지 않았다. 다만, 숲길 시설과 관련하여 30분 이내 인근 생활권 이용자는 다른 집단에 비하여 유의한 차이로 불만족하는 것으로 나타났다. 따라서 숲길 인근 지역주민에게 적합한 휴양, 치유 목적의 잘 정돈된 시설과 프로그램을 정비하는 것이 우선적으로 고려되고 추진되어야 할 것으로 정책상 제안되었다.

SNS 서비스유형을 조절변수로 한 사용자만족도의 구조모형 (Structure Modeling on Factors Influencing the User Satisfaction of Social Network Services by Mediating the Moderator of the Service Types in SNS)

  • 윤상훈;김근형;오성렬
    • 한국정보시스템학회지:정보시스템연구
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    • 제21권3호
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    • pp.23-44
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    • 2012
  • The first purpose of this paper is to identify factors having an effect on the user satisfaction of the SNS(Social Network Services) users and to examine causal relationships among those factors. The second is to examine how the causal relationships between the factors could be changed in the service types in SNS, which would be divided into web based SNS and mobile SNS. For achieving the purposes, we established the research model and hypotheses based on Information Success and Technology Acceptance Model. The characteristics of the SNS users consist of Individual Innovation and Social Influence while the characteristics of the SNS system consist of Information Quality and System Quality. The hypotheses were verified by analyzing data, which was collected from survey research on users of the SNS, with AMOS 18.0 statistical package. As a result, the first, we observed that more important the SNS users would consider the social relation, more useful they would recognize the function of SNS. The second, we observed that faster and easier the users could obtain hourly information in diversity, more useful they would recognize the function of SNS. The third, we observed that more innovative the mobile SNS users would become, more negative they would consider the usefulness of SNS. The fourth, we observed that more important the web based SNS users would consider the social relation, more negative they would consider the usefulness of SNS.