Journal of Information Technology Services (한국IT서비스학회지)

Korea Society of IT Services (한국IT서비스학회)
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Continuance Usage of Smartwatch : Differences by Acquisition Type

스마트워치의 지속사용에 관한 연구 : 획득유형에 따른 차이 분석

  • 유혜인 (연세대학교 정보대학원) ;
  • 이중정 (연세대학교 정보대학원) ;
  • 윤혜정 (이화여자대학교 신산업융합대학 국제사무학과)
  • Received : 2020.03.03
  • Accepted : 2020.04.23
  • Published : 2020.04.30
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Abstract

In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

Keywords

References

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