• Journal of Digital Convergence
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• v.11 no.4
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• pp.129-137
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• 2013

Increasingly important UI(user interface) on the digital media era, and increasing awareness about the user experience. In this study, by considering these realities, what impact smartphone UI experience, this product attitudes and purchase intentions you want to check. First, the findings of the smartphone UI experience influence on product attitudes of the smartphone was confirmed. Second, the smartphone's UI experience was confirmed also in the purchase of smartphones that partially affects. Finally, attitudes were identified as affecting the purchase of products for smartphones. The results of this study, the strategies suggest the need for consideration of future marketing strategy for smart phones smartphone's UI experience. Especially valuable experience for the smartphone-focused marketing strategy, such as the administration of post-A/S system, ie, around experience than are necessary. Finally, in order to improve the consumer's purchase decision more than anything that can enhance the positive attitude of consumers for its products marketing strategies are necessary.

• Journal of the Ergonomics Society of Korea
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• v.31 no.1
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• pp.41-48
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• 2012

Objective: Companies want to expand their business by providing their services at other devices and new services based upon existing services. Therefore, they look for building brand identity by providing same experience throughout devices and services. Background: Many services are available to use at multiple devices including mobile phones, tablet, personal computers, and televisions, thanks to proliferation of n-screen and cloud technology. Method: It was discussed that consistency, which emphasizes the regularity and has been one of essential aspects of user interface design, seems not effective to be applied to n-screen services, owing to different screen size, input and output peripherals, usage environment and users' attitude. Results: A new definition of same experience among different devices and services, called coherence, was introduced and abstraction levels of user interfaces were proposed as the denominator of defining coherence. Then types of users' task knowledge at each abstraction level were discussed with examples. Conclusion: This paper concluded by discussing design requirements for designing coherent user interfaces among devices and services.

• The Journal of Information Technology and Database
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• v.6 no.2
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• pp.1-18
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• 1999

The purpose of this study was to identify the effect of microcomputer networking on user perception of potential threats to security employing user attitudes as a moderating variable. A research model consisting of microcomputer networking as the independent variable, user perception of potential threats to security as the dependent variable, and user attitude toward security control as the moderating variable was developed through literature review. The results of this study provide an empirical evidence of the importance of environmental change(information systems networking) on user perception of potential threats to security. Further-more the result imply that in order to improve security performance through the reinforcement of user perception of threats to security in the organization, user attitudes should be made favorable.

• Fashion & Textile Research Journal
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• v.16 no.6
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• pp.908-920
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• 2014

As social networking service (SNS) users' needs and wants have become more diverse, SNS is designed to provide various services and functions. As a result, an image based SNS with the purpose of sharing various interests has emerged. More and more fashion companies are using image based SNS to use it as a medium to better communicate with their customers. This study investigates the effect of usage motivation of image based SNS with the emotion of pleasure as the mediator and its impact towards flow and brand attitude. In order to verify the research model and to test the proposed hypotheses, we conducted a pilot test on 8 image based SNS heavy users, and followed through with 215 questionnaires which were collected via online survey. The results of this study are as follows. Each usage motivation of image based SNS had significant effect on each pleasure. The visual impact had a positive effect on sensory pleasure and the common interest significantly influenced on user's affective preference. Curating, simplicity and interconnecting had a positive effect on cognitive pleasure. Affective and cognitive pleasures except sensory pleasure positively impacted the user on flow. The cognitive pleasure had a positive effect on the brand attitude. Lastly, flow had a positive effect on the brand attitude. This study is the foundation of the image based SNS academically in the new media research. Furthermore, it suggests managerial implications of a company to provide effective marketing strategy to make the best use of image based SNS.

• Journal of Families and Better Life
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• v.1 no.2
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• pp.75-88
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• 1983

This study intends to examine the relations between the demographical and the socioeconomic variables on the post-purchase behavior of durable goods in rural household . Several concrete hypothesis in the above study were set as follows: 1) The evaluation on the post-purchase of rural household might be differently made in accordance with sex, age, resident district, education level, income level, family type and user's own purchasing, etc. 2)There can be differences in the attitude on the post-purchase of rural household in accordance with sex, age, resident district, education level, income level, family type and user's own purchasing, etc. 3) It must be of necessity to habe correlation between the evaluation and the attitude of the post- purchase. To examine these hypothesis, the study used the 27 questionnaires which are composed of 7 subject for general characteristics and 10 subjects respectively for the post-purchase evaluation and attitude of 285 rural households in Chon Nam Province. They were interviewed for 11days from Apr. 1st, 1983 to Apr. 11 the, 1983. Statistical methods such as frequency, percentage, Chi-Square test, arithmetical mean, t-test, F-test and Pearson's correlation coefficients, etc. are used for the data analysis. The summary and the conclusion resulted form such analysis are as follows; First, high significances are shown on the age the resident district the education level and the family type as significant variables affecting on the post-purchase evaluation of the rural house hold. Second, high significances are shown on the education level, the income level, the family type and the users own purchasing, etc. as significant variables affecting on the post-purchase attitude of rural household. Third, correlations between the post-purchase evaluation and the post-purchase attitude are very close. Therefore the hypothesis 1)and 2) of this study were accepted partially and the hypothesis 3) was confirmed wholely.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.2
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• pp.36-48
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• 2019

As the importance of Knowledge Management System (KMS) in the military increases, Republic of Korea Army (ROK Army) developed Army Knowledge Portal. Although the members in the military are encouraged to use the portal, few members currently use it. This study was conducted to find variables to predict the user's intention to use the portal, which contributes to activating the use of Army Knowledge Portal in the army. On the basis of Technology Acceptance Model (TAM), ten variables such as perceived ease of use, general information security awareness, information security awareness, expectation for external rewards, expectation for relationships, sense of self-worth, attitude toward compliance with security policy, attitude toward knowledge sharing, intention of non-combat knowledge sharing, and intention of combat knowledge sharing were considered as independent variables. 105 participants on active duty who currently use or have experience to use the portal participated in this study. The results indicated that general information security awareness and information security awareness increases compliance with the information security policy. In addition, the attitude toward knowledge sharing is enhanced by expectations for relationship and sense of self-worth. Based on the results, the authors propose the need for policy alternatives to reinforce the reward system and security policy, which activates the use of Knowledge Portal Service for ROK Army.

• The Journal of Society for e-Business Studies
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• v.14 no.2
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• pp.71-94
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• 2009

The purpose of this study is to identify the effects of interactivity, computer playfulness, and computer anxiety on service satisfaction, attitude, and user intention based on the flow theory in order to understand factors improving effects of home-network system. Especially, Computer anxiety which is one of individual characteristics in negative aspect as well as computer playfulness was added to the research model to perform empirical research for grasping effects on attitude variables such as service satisfaction. The analysis resulted that the perceived interactivity and the computer playfulness had a positive relationship with service satisfaction, but on the contrary it was identified that the computer anxiety gave a negative effect on the service satisfaction. These results are evidences to explain high correlation of the perceived interactivity, the computer playfulness, and the computer anxiety with the service satisfaction. Besides, it was found that there was a meaningful relationship among the three attitude variables such as satisfaction, attitude, and intention to use. This research suggested an integrative research model using home-network technology where user satisfaction and use factors were included, expanded research area of the traditional interactivity, and presented a consistent result to support the relationship among the service satisfaction, the attitude, and the intention to use. In additions, practical issues were also provided by presenting user's criteria for selecting various services including electronic commerce and its using elements continuously.

• Journal of Korean Society for Quality Management
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• v.33 no.3
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• pp.59-70
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• 2005

The purpose of this research is to identify the impact of trust on user acceptance of mobile banking and to identify if causalities among these factors are different between Internet and mobile banking. To test this model, this research applies the technology acceptance model(TAM) that incorporates trust. Additionally, this research use structural equation modeling to test the model and examine cross-group differences using a multi-group comparison method. The empirical results indicate that all path is significant expect the path from trust to intention to use. The results of a multi-group comparison test indicated that the path from trust to attitude, from trust to intention to use, from perceived usefulness to attitude and from perceived to intention to use are different between Internet and mobile banking.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.237-250
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• 2010

The present paper focuses on the comparison of user experience of mobile phone keypad and touchpad. Mobile phone has recently adopted a touchpad keyboard style and it gives users advantages and disadvantages as well. This paper examined usability, usefulness, affect and attitude of those two keyboard styles and disclosed interesting outcomes. First, keypad is better than touchpad in usefulness and usability. Second, touchpad is better than keypad in affect. Finally, touchpad is better than keypad in attitude. Overall, although touchapd is evaluated as worse keyboard in usability and usefulness, test subjects favored touchpad keyboard because it is more emotional and affective. It implies new digital device including mobile phone has to get more affective appeal to the young users and emotion will be a key point in digital consumption.

• 한국디지털정책학회:학술대회논문집
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• 2007.06a
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• pp.249-255
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• 2007

본 연구의 목적은사용자 태도와 정보시스템 관리수준이 어떻게 조합되었을 때 정보시스템 성과에 영향을 주는가는 알아보기 위한 것이다. 시스템 관리변수로는 정보시스템의 평가기준관리와 프로젝트관리로 정의하였다. 정보시스템을 평가하기 위하여 시스템개발과 운영과정에서 개발자들이 중요하다고 생각하는 효과성, 생산성, 사용자 친숙성, 생산성 등 25개 항목을 조사하였고, 프로젝트 관리활동은 규모, 노력 기간, 결점등이 조사되었다. 연구목적을 달성하기 위하여 실증연구가 이루어졌다. 연구 결과는 보면, 사용자의 태도가 호의적이면 시스템 성과가 높은 것으로 나타났다. 그리고 비호의적인 집단에서도 평가기준관리와 프로젝트관리를 철저히 하면 성과가 높아지는 것으로 나타났다.