• Journal of Broadcast Engineering
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• v.18 no.5
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• pp.749-757
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• 2013

This study aims to find out the influences of user behavior, content characteristics, functional factors and user's perception in cost on user satisfaction and continuous intention in N-Screen service. Web survey was conducted for 498 users who have used N screen service. The results show that the most influential factor contributing to user satisfaction is user interface. VOD diversity, payment system, cost, channel diversity are also meaningful factors. Identifying the critical factors which impact on user satisfaction, this study can provide the basic data for activating OTT service in smart media environment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.5
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• pp.1407-1413
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• 2008

Individual consumer characteristics change as the individual lifestyle changes. Each individual's unique lifestyle influences substantially the individual consumer behavior. Individual consumer's behavioral pattern varies significantly depending on the individual consumer's use of credit cards. Each individual's lifestyle or individual's perception of credit cards' brands and perceptual difference in qualities of credit cards' brands influence the individual's credit card selection. Credit card companies have been doing several researches in analyzing credit card users' lifestyle characteristics and consumer behavioral characteristics. However, researches on the relation of model structure among variables such as individual lifestyle, credit cards brand, quality perception of credit cards and credit card selection are not quite noticeable. Therefore, in this research we aim at providing a theoretical foundation with credit card companies by analyzing the relation of model structure among these factors.

• Journal of Korean Library and Information Science Society
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• v.47 no.2
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• pp.157-173
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• 2016

This study investigates 185 public librarians' perceptions, satisfactions score and loyalty for CIP program operated by the National Library of Korea. The 172 (93.0%) librarians have perceived about the CIP, and 98(57.0%) librarians make use of the CIP at their works. They were relatively high perceptions on the service quality (3.50), satisfaction (3.71), and loyalty (3.72) for the CIP on the Likert 5-point scale. This study also tested the quality of service, satisfaction and loyalty using Structured Equation Model(SEM) models. Research findings show that CIP data quality had a statistically meaningful positive impact on user satisfaction and user satisfaction had a meaningful positive impact on loyalty.

• Journal of Korean Society for Quality Management
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• v.50 no.3
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• pp.517-532
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• 2022

Purpose: The purpose of this study is to propose useful suggestions by analyzing causal effect relationship between perceived usefulness (PU), perceived ease-of-use (PEOU), symbolic adoption (SA) which have four constructs, and ATCIS-II usage in mandatory context. Methods: Based on prior research, a research model was constructed using the variables of Technology Acceptance Model (TAM), the symbolic adoption theory, and the post-adoptive behavior variables. A structured questionnaire was conducted for those who use ATCIS-II in Republic of Korea Army (ROKA), and a total of 183 usable responses were collected and empirically analyzed using SmartPLS 3.3.9. Results: The results of this study are as follows; PEOU have a significant effect on PU and two constructs of SA (heightened enthusiasm, effort worthiness). PU have a significant effect on every construct of SA (heightened enthusiasm, mental acceptance, effort worthiness, use commitment). In addition, it was found that heightened enthusiasm have a significant effect on both expanded usage and exploratory usage. Also, mental acceptance and use commitment have a significant effect on exploratory usage. Conclusion: The findings of this empirical study have implications for proposing SA can explain mandated user's behavior and giving possible way that improve organization performance which adopt Information System (IS) by motivating end-user to extend IS's feature and explore new ways of using IS at work.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.5
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• pp.68-80
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• 2016

This study analyzed the influence of the perception of physical environment on user satisfaction and park use when people use the park to improve their health. The study is focused on neighborhood parks in Suseong-gu, Daegu city. Statistical analyses were employed to data collected from 143 visitors on site. First of all, in the perception evaluation of the physical environment of the park, accessibility and pedestrian environment are the highest at 4.04, while water space and attractions in the park as the lowest parts are at 2.32 and 2.66. After conduct factor analysis to type 22 physical environmental awareness components, five main factors--Comfort, Availability, Amenity, Facilities convenience and Visuality--were classified. Then, satisfaction and influence on park use were analyzed. As a result, the factors affecting user satisfaction were comfort, availability, amenity and facility convenience. Among them, the category of amenity was the most influential factor at 0.315. The factors affecting the park use were availability and amenity. Availability factor had a higher influence at 0.396 than amenity at 0.293. Therefore, in order to improve satisfaction and park use for health improvement, it is necessary to secure sufficient green areas and create a pleasant environment. Also, it is necessary to improve the quality of walkability from homes to parks, trail improvement and other improvements.

• The Journal of Information Systems
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• v.18 no.3
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• pp.111-134
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• 2009

Today many owners of Web sites are looking to user's satisfaction survey as a key means of measuring the usability of a Web site. While it is preferred for it simplicity and ease of use, this survey method is not without potential risks. This paper focuses on showing that the existing practice of questionnaire-based usability measurement is subject to human recall errors, and that such flaws can be reduced when the questionnaire survey is followed by the users hands-on experience of the site. An empirical study was conducted, and the results indicate that the above speculation holds true. Even if respondents felt highly confident about their responses on a recall survey, a hands-on experience with a focal Web site increased the extent to which the respondents were satisfied with the shopping mall site. This indicates that a user's perception of the quality of a Web site may be distorted or lost as time goes by. In addition, the findings have shown that the use of the verbal protocol analysis method can reveal critical information that can help track the root causes of Web site usability problems, thereby helping to develop site enhancement strategies. The paper concludes with directions for future research.

• Korean Institute of Interior Design Journal
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• v.22 no.3
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• pp.52-60
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• 2013

The contemporary concept of publicness is reinterpreted from the point of view of contemporary publicness. Contemporary perception of public space has now branched and grown into a multitude of non-traditional sites with a variety of programs in mind. In this study, the aim is to discuss how contemporary public library has been evolved as public space and how to create User-centered interaction. In the case of developed countries, the Public Libraries have showed the expected effects because they have more systematic and efficient plan. Also, these libraries are placed with each facility, not distributed separately. It promotes the accumulation of profit on the space and Increases the efficiency. They support more effectively users' activities through the linkages between each facility and create the active interaction between users. Formation of the various interactions and synergies between space had been induced. Publicity means that the state will relate a combination of a number of specific public area. In addition, open space, public place, shall be directed to: This place as one of the users in order to have meaning, must be equipped with the facilities and space to communicate and understand the local role. Methods of the study are to analyze the concept and role of the users with the concept of modern publicity, to examine the concept of multi-complexity of public libraries for the user-oriented publicness, to learn about the characteristics of public spaces in the public libraries that appear in the advanced countries, to examine how to affect these characteristics in the public libraries, and to suggest the possibility and the various application methods on the characteristics of a public space. In the end, the public libraries for the realization of the publicity, support program complexity such as education and culture, welfare facilities, and public service facilities. In the 21st century, these complexity to improve the quality of service in public libraries. These spaces can be an alternative to be kept comfortable in a more vibrant area, and can affect the social, natural, cultural, and environmental aspects of the physical environment and the objects and relationships, as well as expand.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.183-191
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• 2014

SNS uses the Internet as its base. It is created in order to achieve communication between the users. Up until now, most previous research were focused on the users of SNS. But, there are still a great deal of people who do not use or discontinuously use SNS. This is because users have natural resistance against SNS when using the service. In this study, time shortage perception, awareness of SNS, self-efficacy, suitability, information quality of SNS, subjective norm and privacy concern are considered as influence factors by previous research. An empirical study for Chinese students and internet users was conducted to identify how these factors influence perceived risk and perceived usefulness, and how this influence to user's resistance. This study can explain the reason why users don't use SNS and resist SNS use.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.8 no.5
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• pp.128-137
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• 2009

This research aimed at providing the direction for future improvement of broadcast subtitle design by identifying the user perception on broadcast subtitles of Terrestrial DMB. First, we contemplated on the existing research about broadcast subtitles. As a result, we found out that broadcast subtitle plays an essential role when watching a program and that the minimization of letters, clear fonts and color arrangement, rearrangement of components were identified as main factors that increase readability. However, the terrestrial DMB user evaluation on image quality, composition, color and brightness was not that positive. In addition, the evaluation on the readability of broadcast subtitle, information transmission, subtitle composition, letter font, number and size of letter was more negative. Developing a subtitle design which considers user convenience and suits terrestrial DMB screens in aspects of broadcast subtitle form and composition, limit of information, clearness and size of the letter is required.

• Proceedings of the KAIS Fall Conference
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• 2008.11a
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• pp.125-130
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• 2008

개인들의 생활양식이 변화함에 따라 소비성향도 크게 변화하고 있다. 개인이 지니고 있는 독특한 생활양식은 소비생활에 많은 차이를 보이고 있다. 최근 들어 개인의 소비 패턴은 신용 카드 사용에 따른 많은 변화를 보이고 있다. 특히 개인의 생활양식 또는 카드 브랜드의 지각과 품질에 대한 지각 차이가 카드 선택의 많은 차이를 보이고 있다. 따라서 신용 카드 회사에서는 카드 사용자들의 특성을 분석하고자 많은 연구를 시도하고 있다. 그렇지만 개인의 생활양식과 카드에 대한 브랜드, 품질 지각 및 카드 선택의 관계 구조를 명확하게 연구한 사례는 부족하다. 따라서 본 연구에서는 이러한 각 요인 간의 관계구조를 분석하여 차별화된 서비스를 제공할 수 있는 기초를 제공하고자 하였다.