• Journal of Distribution Science
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• v.9 no.4
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• pp.29-42
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• 2011

With the many advantages of the internet, online shopping has become one of the fastest growing types of retail businesses. However, internet-based firms are much more firmly required to retain existing customers rather than secure new ones, and to make them revisit the site by strengthening trust and loyalty, thereby improving profits and outrivaling competitors. Commitment is an essential part of successful long-term relationships between buyers and sellers. Although commitments by both parties in an exchange can provide the foundation for the development of relational social norms, disproportionate commitments can lead to opportunism by the less committed partner. Moreover, flow, which is characterized by intense concentration and enjoyment, was found to be significantly linked with exploratory use behavior, which in turn was linked to the extent of computer use. The level of flow was, itself, determined by the individual's sense of being in control, and the level of challenge perceived in maneuvering a website. Website attractiveness goes hand in hand with the attractiveness of an internet shopping mall, and it can be conceptualized as the persuasive effectiveness of a message by the use of familiarity, favor, similarity, etc. It occurs when information receivers try to achieve self-satisfaction when they actually or emotionally identify themselves with an information source. This study investigates the relationship between the perceived system characteristics of an internet shopping mall and the loyalty of online consumers, and it examines how perceived website attractiveness and flow play mediating roles between the perceived system characteristics of an internet shopping mall and the affective commitment in the context of a clothes internet shopping mall. For these purposes, a structural model comprising several variables was developed. That model was tested with an analysis of moment structure (AMOS) using data from respondents who had purchased clothing through the internet during the past three months. In this model, the perceived system characteristics of an internet shopping mall, such as familiarity, reputation, uniqueness, positive emotions, self-efficacy, and interactivity, were proposed to affect the website's attractiveness and flow, and lead to a higher affective commitment over time. Thus, the perceived website attractiveness and flow were proposed as core mediating variables between perceived system characteristics and affective commitment. The results of a reliability test using Cronbach's Alpha, and a confirmatory factor analysis warranted using unidimensionality for the measures for each construct. In addition, the nomological validity of the measures was warranted from the results of a correlation analysis. The results of empirical analyses indicated that systematic attributes resulting in website attractiveness and user's characteristics, thereby triggering customers' flow, play a crucial role in inducing customers' affective commitment, and a user's characteristics are twice as important as systematic attributes in this study. Moreover, familiarity, reputation, and uniqueness all have a significant effect on website attractiveness, and the research showed that uniqueness took the first place, and that familiarity and reputation followed in order of magnitude. The fact that reputation was not the most important factor that affects the attractiveness of an internet shopping mall, with uniqueness or familiarity having a greater impact, suggests much deeper implications. Finally, positive emotion, self-efficacy, and interactivity all have a significant effect on customers' flow. In particular, the fact that positive emotion, compared to self-efficacy or interactivity, has much more impact on flow is very suggestive.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.103-110
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• 2010

TPR(Total Physical Response) is a new representative learning method for children's education. Today's approach to TPR has focused on signals from a user which becomes input data in a human-computer interaction, but the accuracy of sensing from body signals(e. g. motion and voice) isn't so perfect that it seems difficult to apply on an education system. To overcome these limits, we suggest a mediating interface device which can detect the user's motion using correct numerical values such as acceleration and angular speed. In addition, we suggest new design requirements for the mediating device through analyzing children's behavior as human factors by ethnography research and protocol analysis. As a result, we found that; children are unskilled in physical control when they use objects; tend to lean on an object unconsciously with touch. Also their behaviors are restricted, when they use objects. Therefore a mediating device should satisfy new design requirements which are make up for unskilled handling, support familiar and natural physical activity.

• Science of Emotion and Sensibility
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• v.23 no.1
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• pp.41-56
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• 2020

This study suggests multisensory interaction techniques to help visually impaired people appreciate and understand artworks through non-visual senses such as tactile, auditory, and olfactory senses. A user study was conducted on the basis of a qualitative interview about the experience of appreciating artwork through the multisensory interaction system to visually impaired people so as to verify the development of the interaction techniques. The user test shows that the multisensory interactions in artwork generally not only help them appreciate and understand it but also give them satisfaction through artwork appreciation. However, it also indicates that some multisensory interactions caused the visually impaired people confusion and could not be perceived during the appreciation. On the basis of these outcomes, implications in this study are as follows. This study has contributed to providing specific development guidelines and indicators of non-visual multisensory interactions as a technical alternative to improve accessibility to cultural and artistic activities for the visually impaired. Furthermore, this study is expected to contribute to building a technical background, which can provide comprehensive sensory experiences with not only blind people but also non-blind people such as children and the elderly through universal interaction techniques beyond existing visual-oriented fragmentary experience.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.91-100
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• 2014

This study was to examine how visual angle of matrix corresponding to the physical properties of P300 speller and eye gaze corresponding to the user's personal characteristics influence on the accuracy of P300. Visual angle of the matrix was operated as the distance between the user and the matrix and three groups were composed: 60 cm group, 100 cm groups, and 150 cm group. Eye gaze methods was consisted three conditions. Head moving condition was putting eye gaze using head, pupil moving condition was moving pupil with the head fixed, while the eye fixed condition is to fix the eye gaze at the center of the matrix. The results showed that there was significant difference in the accuracy of P300 speller according to the eye gaze method. The accuracy of the head moving condition was higher than the accuracy of pupil moving conditions, accuracy of pupil moving conditions was higher than the accuracy of the eye fixed conditions. However, the effect of visual angle of matrix and interaction effect were not significant. When P300 amplitude of target character was measured depending on how you stare at the target character, P300 amplitude of the head moving condition was greater than P300 amplitude of the pupil moving condition. There was no significant difference in the error distribution in head moving condition and pupil moving condition, while there was a significant difference between two eye gaze conditions and fixed gaze condition. The error was located at the neighboring characters of the target character in head moving condition and pupil moving condition, while the error was relatively distributed widely in fixed eye condition, error was occurred with high rate in characters far away from the center of matrix.

• Science of Emotion and Sensibility
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• v.8 no.3
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• pp.221-229
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• 2005

This study aimed to understand the sex differences in cognitive behaviors in website design and demonstrate a practical basis for utilizing these differences into more user-centered design concept. Especially, we focused on the sex-different preference according to the information architecture of website navigation. First, We investigated general differences between men and women in cognitive behaviors through various literature studies. According to our investigation, men's cognitive works generally tend to follow a regular sequence and proceed step by step. On the other hand, women's cognitive style is generally characterized by random generation and simultaneous progress. To examine that these differences can be found in use of website navigation, we made an experiment in website design. We designed several test websites that have same contents but different style of navigation structure. A similar number of men and women were chosen for this test and they implemented given tasks. During the test, participants reported their preference on each websites and their implementing time and number of errors were collected. Based on the analysis of test data, it was possible to conclude that male participants' preference for the navigation with a narrow and deep information structure is relatively higher than female participants' preference for the same navigation, On the other hand, female participants have a preference of the navigation with a broad and swallow information structure. The result of study showed that there is a close correlation between the sex differences in preference of navigation types and the general sex differences in cognitive behavior. This finding can be used as a basis for designing the website navigation in which sex differences are reflected.

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.3-16
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• 2017

With the development and proliferation of three-dimensional(3D) printers, consumers in modern society can now print products of what they want three-dimensionally at home. However, consumers themselves would have to produce digital design maps that are compatible with 3D printers and to set up the optimum printing quality and temperature, as well as to pay for maintenance and repair of 3D printers and to respond to any possible lawsuits related to intellectual property right about designs in order to make possible consumer-tailored manufacturing through 3D printing. However, in reality, since it is very difficult for consumers to respond to these issues, it is necessary to develop services that perform 3D printing on behalf of consumers in the desired direction. Motivated by this objective, this study investigated user experiences on Shapeways(www.shapeways.com), which is a global online 3D printing product and sales companies, from many viewpoints in order to obtain insight into 3D printing services and modes which were preferred by consumers. The study result showed that quantitative evaluations on usability, search process, price adequacy, re-visit intention, diversity of design, and satisfaction of design was scored low overall. Furthermore, this study acquired insight about consumer-tailored 3D printing services through constructive suggestions on multi-language support, openness of manufacturing process, simultaneous operation of online and offline sites, design-oriented consumer-tailored manufacturing service, services that ensure delivery safety and product durability, and surface finishing services. This study is expected to provide a wide range of opinions not only on 3D printing service platform development but also on related industry and research.

• Science of Emotion and Sensibility
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• v.21 no.1
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• pp.3-16
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• 2018

The emergence of the fourth industrial revolution is rapidly changing the conventional society and the industry, eroding the boundaries among the technology, culture, and finance. In the mobility industry, as the engineering-based industry converges with the information technology, the mobile space is changing from mobility or safety-centric space into space where the passengers can consume infotainment or contents services. The contents evaluation of the future mobility is conducted in terms of usability or technology acceptance aspect, but according to the trend analysis, the mobility industries, such as vehicle OEMs, it is necessary to evaluate the emotional or sensibility factors for the development of their future mobile space design. Herein, this research study evaluates which sensibility factor should be evaluated in priority to develop the contents interaction in the future mobile space. Thus, using Patrick Jordan's Four Pleasure Model, the priority evaluation has been conducted among 116 Korean drivers. As a result of the statistical analysis and AHP (Analytic Hierarchy Process), it has been found that first, it is necessary to evaluate psychological, ideological, social and physical sensibility in the respective order, and second, it is necessary to evaluate based on the contents user type.

• Science of Emotion and Sensibility
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• v.21 no.1
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• pp.165-176
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• 2018

A demand for user's participation in the designing process, which is called the participation design, is increasing with social change. Practically, however, there is lack of researches on the improvement of the problem in actual design development and participation design effect. In order to understand the field-based participation design effect in view of user's change of awareness on participation design, this study carried out a survey on the change of awareness through a design workshop in which all stakeholders have participated on the subject of agricultural direct sales facilities as a part of participation design programs. Many references were reviewed first to understand the participation design principles and their current research trend. Next, the questionnaire was developed using an effectiveness verification model for an effective analysis. A design workshop as one of the participation design programs was organized and applied for the field response. In order to analyze the effect, the survey on participants' change of awareness was carried out before and after the program. The survey questionnaires were about motivation, knowledge, recognition, function, and participation and asked the design study graduates. The participation design effect was supplemented by additional open questions. As a consequence, the participants in the participation design program showed the noticeable effect in knowledge and function about the agricultural direct sales facilities. It was found that they were also highly satisfied with the participation design result and they recognized an importance of collaboration. This study also showed that a sufficient time schedule considering agricultural village life should be given for a smooth operation of the program and also a working environment is necessary for designing work.

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.215-224
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• 2009

This research extracted emotional words for measuring user's emotions expressed while using a cellular phone and a web. And then the emotional words were compared to find out whether the difference in emotional words by the type of products. The results of this study suggest that the hardware-oriented products used for specific purpose such as cellular phone extracted a lot of emotional words related to 'Satisfaction in Usability' and 'Pleasure'. 'Satisfaction in Usability' are conceived satisfying in usability or practicality of product. 'Pleasure' are pleasant emotions expressed while using a product. However the emotional words related to 'Aesthetics' and 'Novelty' were omitted. 'Aesthetics' are expressed by product's appearance and by various visual information while using a product. 'Novelty' are expressed by something that is novel and new that has never been experienced. On the other hand the software-oriented products used rather to find something better and new information than to perform specific tasks such as web extracted a lot of emotional words related to 'Novelty'. Therefore, the results of this research have found evidence that it is desirable to make a set of subjective evaluation scale by the type of products. When making the subjective evaluation scale, it is important to use appropriate emotional words for the purpose of use and the characteristics of those products.

• Science of Emotion and Sensibility
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• v.24 no.2
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• pp.13-24
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• 2021

In level 5 (mind-off) of autonomous driving, the autonomous vehicle passengers are expected to have various activities such as face-to-face meetings, working, relaxing, and watching movies. In particular, various changes in the interior space of the vehicle are expected. Moreover, according to the survey conducted by the American Automobile Association, 73% of the respondents reported that they were afraid to board autonomous vehicles. In level 5 of autonomous driving, the subject of safety was expected to be transferred to autonomous vehicles; thus, research should be conducted from the user's perspective. Recently, various studies have been conducted to secure the safety of fully autonomous vehicles. However, there are limited studies addressing the psychological safety of actual passengers. Therefore, this study conducted a questionnaire based on the AHP technique. Consequently, the automobile safety system's priority for securing passengers' psychological safety according to each type of indoor behavior was derived, and the interior space for securing the psychological stability of passengers was suggested based on the obtained results. This study offers a new direction for interior space design, satisfying the psychological safety of passengers. This study is important because it advocates that the interior environment of fully autonomous driving cars is expected to be designed to secure the user's psychological safety.