• The Journal of Asian Finance, Economics and Business
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• 제9권8호
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• pp.157-167
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• 2022

The global laundry detergents market in 2021 was valued at nearly $121 billion, with consumers being reported as heightening their search for hygienic products capable of fighting viruses. Therefore, the researchers undertook a study to determine how product innovation (PI), product quality (PQ), and product attitude (PA) effects Thai consumers' satisfaction (CS) with their purchase of laundry detergent and fabric softener. After the questionnaire's validity and reliability confirmation, the authors used multi-stage random sampling by region and province in January and February 2022 to collect 520 questionnaires. LISREL 9.10 was used in the CFA and SEM analysis of the six hypotheses, which were determined to be supported. The results showed that all three causal variables positively influenced CS, with a total effect (TE) R² value = 87%. Also, latent variable total effect (TE) values showed that PI was strongest (0.93), then PQ (0.56), and finally, PA (0.54). Therefore, consumer satisfaction is essential in a firm's ongoing development and sustainability in a highly competitive, globalized world. Organizations must develop competitive strategies that adjust to consumer needs. Management must monitor online and social media sources where product reviews are given and adjust their strategies accordingly.

• 한국멀티미디어학회논문지
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• 제25권2호
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• pp.390-397
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• 2022

Affordance is a kind of mental physiology, used by psychologist Donald A. Norman as a design idea, defined as "the property that something can directly and essentially provide something to a person or animal". This idea of returning to the essence and providing properties intuitively has a new guiding effect on product design. The purpose of this thesis is to take the theory of affordance as the basis of design concept, and redesign the shape of desktop lamps in small home appliances, so as to optimize the product shape. A product styling design method based on the concept of affordance is established through four major classifications of affordance, and a styling design scheme is completed using a tabletop luminaire in small home appliances as an example, and then a product styling design evaluation system is used to evaluate the new tabletop luminaire styling design scheme and the existing styling, and the evaluation results are analyzed. Finally, it is concluded that a new product styling design method based on affordance is constructed, and the feasibility and effectiveness of this method are verified, which provides ideas and theoretical basis for product styling design.

• 대한안전경영과학회지
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• 제2권3호
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• pp.141-150
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• 2000

This study aim is analysis device development for design of experiment with calcium chloride relation used a hardener to search cause of product crack, product reliability improvement building data-base program for computer system of mixture rate, product improvement, and new product development.

• Asia Marketing Journal
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• 제13권2호
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• pp.99-130
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• 2011

최근, 제품 디자인의 차별화 방법 중 하나로 제품에 명화(名畵)를 차용하는 이른바 '명화 마케팅(masterpiece marketing)'이 각광받고 있다. 본 연구는 시장에서 널리 사용되고 있는 명화 마케팅에 체계적이고 과학적인 방법을 적용하여, 명화에서 유발되는 감정이 제품 속성 평가에 영향을 미치는 중요한 요소임을 밝혀내고자 하였다. 본 연구는 명화가 가지는 본질적 기능인 감상자의 정서 유발에 초점을 맞추어, 차용된 명화에서 유발되는 감정(affect)이 해당 제품 평가에 어떠한 영향을 미치는 가에 대한 가설을 세웠다. 보다 구체적으로 기존 감정 연구에서 제시된 감정의 두 축, 쾌(pleasure), 환기(arousal)의 수준에서 차이가 나는 명화가 각각 제품에 차용되었을 경우, 소비자의 제품 평가에 어떠한 영향을 미치는 가에 대해 제품의 유형(실용재/ 쾌락재)과 각 속성(실용적 속성/ 쾌락적 속성)에 대한 평가의 차이를 통해 살펴보았다. 분석 결과, 긍정 감정을 야기하는 명화에 대한 선호도가 부정감정을 야기하는 명화에 대한 선호도보다 높았으며, 제품 유형에 관계없이 긍정감정을 유발하는 명화를 제품에 차용하였을 경우 부정감정을 유발하는 명화를 제품에 차용했을 때보다 제품태도가 더 높게 나타났다. 또한 이를 바탕으로 명화가 유발하는 감정이 제품태도에 미치는 영향은 명화에 대한 선호도에 의해 매개됨을 밝혀냈다. 감정의 또 다른 한 축인 환기 수준이 높은 명화를 실용재인 우유에 차용했을 경우, 쾌락적 속성에 대한 평가가 높아진 반면, 환기 수준이 낮은 명화를 차용했을 경우에는 실용적 속성에 대한 평가가 높아졌다. 그러나 쾌락재인 초콜릿의 경우 이러한 차이가 발견되지 않아 제품에 차용된 명화에서 유발되는 감정 수준(환기 수준)이 제품 유형에 따라 각각 다른 영향을 미치고 있음을 확인할 수 있었다. 본 연구는 다음과 같은 점에서 의의가 있다. 첫째, 시장에서 널리 사용되고 있는 명화 마케팅에 체계적이고 과학적인 방법을 적용하여, 명화에서 유발되는 감정이 제품 속성 평가에 영향을 미치는 중요한 요소임을 밝혀내었다. 둘째, 긍정/부정 감정에 초점을 두어 진행되었던 기존 연구에서 더 나아가 감정의 또 다른 축인 환기가 제품 속성평가에 차별적인 영향을 미칠 수 있음을 확인하였다.

• 한국CDE학회논문집
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• 제18권1호
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• pp.36-48
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• 2013

In general, the product is used under several circumstances including environmental and usage conditions. According to the circumstances, the product has various performance degradation processes. In order to optimize the lifecycle of product usage, it is important to observe the degradation process and make suitable decisions on product operations. However, there are not much research works in evaluating the degree of product degradation based on product usage data. Recently, due to emerging ICT (Information and Communication Technology) technologies, it becomes possible to get the product usage data. Based on the gathered data, it is possible to analyze the degree of product degradation. The analysis of product usage data can improve product use and product design with advanced decisions. To this end, this study addresses one approach based on FMEA/FMECA method, called PDMCA (Performance, Degradation Modes and Criticality Analysis) for evaluating product degradation status and making suitable decisions.

• 한국응용과학기술학회지
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• 제15권4호
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• pp.27-34
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• 1998

The natural body foam product which palm oil is added to this product, differs from products for clothes and Kitchen detergent, industrial and domestic detergent, and It has a various characteristics as a soft detergent for bath and hair product. Up to now, vidal sassoon product which imports form overseas and sells in our country, increases every year in consumption quantity. The development of this product tested to consider the quality of product in the effect of import transfer. First of all, the experiment of this product tested the fundamental items of pH, foam formation force, the moisture effect of product, the biodegradation degree of product. In case of palm oil, when it was added to this product in 0.25wt%, we could get experiment results that pH appeared in 6.2, foam formation force in product 1wt% solution appeared in 104ml per 30sec, the skin moisture effect of product appeared in incleasing from 82 a.u to 90 a.u within one hour since we have used the product, the biodegradation degree of surfactant appeared in 96.7%. According to the experiment result of product, we could know the fact that it has a high quality in comparison with other products.

• 한국전자통신학회논문지
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• 제15권5호
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• pp.931-938
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• 2020

최근 크로스 미디어 이용의 확대로 대중들은 단순히 방송을 시청만 하는 것이 아니라 방송 중에 나오는 인물, 스토리, 제품 등에 대한 다양한 정보를 함께 소비하고 있다. 하지만 시청에 사용되는 디바이스와 검색에 사용되는 디바이스가 달라 불편함이 있고 검색을 통해서 원하는 정보를 제공 받는 시점의 차이로 대중들은 방송을 통해 간접광고를 접한 후 대상제품의 구체적인 정보를 얻는데 어려움이 있다. 또한 광고주는 간접광고를 접한 시청자들의 반응을 통한 간접광고의 효과를 확인하기 어렵다. 이 논문에서는 방송에 간접광고의 정보를 포함시켜 이용자에게 제품 정보의 즉각적 검색을 지원하는 인터렉티브 동영상 플랫폼을 제안하고자 한다. 이를 통해 이용자는 본 방송을 시청하는 도중 관심이 가는 제품이 나왔을 때, 이벤트를 주어 화면 속 제품의 구체적인 정보를 빠르게 제공받을 수 있고 광고주는 인터렉티브한 시청자의 반응을 제공받아 간접광고에 대한 효과를 확인할 수 있도록 한다.

• Industrial Engineering and Management Systems
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• 제8권1호
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• pp.47-53
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• 2009

We define product line (or mix) selection problem as selecting a subset of potential product variants that can simultaneously minimize product proliferation and maintain market coverage. Selecting the most efficient product mix is a complex problem, which requires analyses of multiple criteria. This paper proposes a method based on Data Envelopment Analysis (DEA) for product line selection. Data Envelopment Analysis (DEA) is a linear programming based technique commonly used for measuring the relative performance of a group of decision making units with multiple inputs and outputs. Although DEA has been proved to be an effective evaluation tool in many fields, it has not been applied to solve the product line selection problem. In this study, we construct a five-step method that systematically adopts DEA to solve a product line selection problem. We then apply the proposed method to an existing line of staplers to provide quantitative evidence for managers to generate desirable decisions to maximize the company profits while also fulfilling market demands.

• 한국CDE학회논문집
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• 제8권2호
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• pp.101-108
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• 2003

Presented in this paper is the development of an product cost estimation system at the product design stage. The efficient cost estimation function at the design stage is essential for the cost reduction activities through the entire product life cycle. For this purpose, it is necessary to establish a systematic working procedure, and to develop information system for managing a great deal of production and product-related data required for the cost estimation. The developed system has the capability of estimating a cost of assembly type products as well as unit-item type products. As proposed system is based on the variant approach, it can be used easily at an early design stage without the need for detail design information. Also, this system is integrated with legacy PDM (Product Data Management) and ERP (Enterprise Resource Planning) system for fast. accurate and easy product cost estimation. The estimated cost includes material cost, overhead cost as well as labor cost.

• Asia Marketing Journal
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• 제21권4호
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• pp.45-57
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• 2020

With the development of new technologies, virtual reality (VR) is emerging as a new consumer marketing platform. Yet, only a few studies have investigated VR in the consumption context. The current research explores how experiencing a product through VR influences consumer attitude and purchase intention for the product. Although assessing products in real life is believed to be more diagnostic than that through VR, the present research revealed that experiencing a product through VR could lead to a more positive attitude toward and higher purchase intention for the product. We also demonstrated that "enjoyment" has a mediating effect while evaluating the product through VR. To compare product experience through VR to that in real life, we employed the HTC Vive VR system to implement a VR environment. In the VR condition, participants evaluated plastic building blocks using a VR headset and a motion controller; and in the real life (reality) condition, they evaluted plastic building blocks printed using a 3D printer to make them look exactly the same as the blocks used in the VR condition. Finally, implications and suggestions are discussed.