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http://dx.doi.org/10.9717/kmms.2022.25.2.390

Product Modeling Design and Evaluation Research Based on Affordance Theory  

Chen, Zizhu (Dept. of Storytelling, Graduate School, Dong-Eui University)
Kim, Chee-Yong (Dept. of Game Engineering, Dong-Eui University)
Publication Information
Journal of Korea Multimedia Society / v.25, no.2, 2022 , pp. 390-397 More about this Journal
Abstract
Affordance is a kind of mental physiology, used by psychologist Donald A. Norman as a design idea, defined as "the property that something can directly and essentially provide something to a person or animal". This idea of returning to the essence and providing properties intuitively has a new guiding effect on product design. The purpose of this thesis is to take the theory of affordance as the basis of design concept, and redesign the shape of desktop lamps in small home appliances, so as to optimize the product shape. A product styling design method based on the concept of affordance is established through four major classifications of affordance, and a styling design scheme is completed using a tabletop luminaire in small home appliances as an example, and then a product styling design evaluation system is used to evaluate the new tabletop luminaire styling design scheme and the existing styling, and the evaluation results are analyzed. Finally, it is concluded that a new product styling design method based on affordance is constructed, and the feasibility and effectiveness of this method are verified, which provides ideas and theoretical basis for product styling design.
Keywords
Affordance; Modeling Design; Evaluation; Home Appliances;
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