• 디지털융복합연구
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• 제7권3호
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• pp.93-102
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• 2009

Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.

• 지능정보연구
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• 제13권4호
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• pp.45-63
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• 2007

유비쿼터스 환경에 기반한 시장, 즉 U-마켓에서는 고객이 제품을 구매함과 동시에 고객의 정보가 u-마켓 서버시스템에 저장되어 인터넷 쇼핑몰과 같이 다양한 분석과 활용이 가능하게 되었다. 물리적인 공간과 가상 공간이 결합된 유비쿼터스 기반의 시장 환경에서는 고객이 오프라인에서 다양한 매장을 방문하면서 쇼핑을 하게 되는데, 이때 여러 매장에 동일한 제품이 동시에 존재할 수 있으므로 매장의 위치, 매장 분위기, 제품의 품질이나 가격 등에 대한 고객의 선호도를 반영하여 고객 개개인에게 적절한 매장을 추천해야 할 필요성이 제기된다. 본 논문에서는 유비쿼터스 환경에 기반한 시장에서 고객의 쇼핑 상황을 고려하여 고객의 선호를 반영할 수 있는 매장 추천방법을 제안한다. 제안한 매장 추천방법은 협업 필터링과, Apriori 알고리즘을 기반으로 구성되어 있다. 온라인 쇼핑몰과는 다르게 U-마켓에서는 고객 개개인의 구매목록과 고객의 선호도를 반영한 매장 추천이 필요하며, 본 논문에서 제안하고 있는 매장 추천방법은 고객의 쇼핑경험을 극대화 하고 쇼핑 효율성을 제고시킬 뿐 아니라 장기적인 관점에서 매출증대를 통해 U-마켓 활성화에 기여할 수 있을 것으로 기대한다.

• 지능정보연구
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• 제14권2호
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• pp.103-119
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• 2008

재래시장은 서민적 성격이 강한 유통 시장으로 인터넷 유통 채널의 등장 및 고객의 구매패턴의 변화로 인해 경쟁력을 상실해 가고 있다. 지역 경제의 중심지인 재래시장의 침체는 지역경제 위축의 요인으로 작용하고 있다. 이와 같은 문제에 대한 해결 방안으로써, 본 연구에서는 U-Market 시스템을 제안하였다. u-Market 시스템은 재래시장에 시간과 장소의 제약 없이 고객과 커뮤니케이션이 가능한 유비쿼터스 컴퓨팅 기술을 적용한 시스템으로써, 재래시장을 활성화하는데 그 목적이 있다. 본 연구에서 제안한 u-market 시스템은 재래시장 정보 및 위치 정보를 제공함으로써, 고객이 원하는 시장의 주요 정보를 쉽게 획득할 수 있도록 한다. 또한 원하는 시장 정보를 볼 수 있는 지도 서비스를 제공하며, 고객의 현재 위치, 날씨 등의 상황정보를 기반으로 사용자가 가장 선호할 만한 상품 및 매장을 추천함으로써 정보 검색에 소요되는 시간 및 노력을 감소시켜 준다.

• 한국IT서비스학회지
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• 제6권2호
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• pp.113-123
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• 2007

In ubiquitous computing environment such as ubiquitous marketplace (u-market), there is a need of providing context-based personalization service while considering the nomadic user preference and corresponding requirements. To do so, the recommendation systems should deal with the tremendous amount of context data. Hence, the purpose of this paper is to propose a novel recommendation method which provides the products-group list of the customers in u-market based on the shopping intention and preferences. We have developed FREPIRS(FREquent Purchased Item-sets Recommendation Service), which makes recommendation listof product-group, not individual product. Collaborative filtering and apriori algorithm are adopted in FREPIRS to build product-group.

• 무역상무연구
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• 제29권
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• pp.121-142
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• 2006

With the advent of Ubiquitous era, Korean government understood its strategic importance and formulated 'IT839 Strategies' with various action plans not to miss the great opportunities which it may allow and eventually to realize u-Korea. As a result, m-Commerce is actualized and new types of Ubiquitous services such as digital multimedia broadcasting(DMB) and wireless broadband Internet(WiBro) are now on their commercial stages. Digital contents are the key success factors of these new services. Digital contents industry is regarded as next generation of growth engine in the digital economy, because it is knowledge-based and high value-added global industry affecting positively on the whole private and public sectors. This paper reviewed the characteristics, business models, technical and market trend of digital contents to be compatible with Ubiquitous environment. Also, it reviewed the development strategies of DMB and WiBro services, which are newly introduced and commercialized in Korea to make it as world leader in these fields. It may be concluded that Korea should make more efforts to development market-oriented digital contents for Ubiquitous era and to realize the sustained economic growth.

• 산업공학
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• 제19권1호
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• pp.9-18
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• 2006

In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.

• 한국측량학회:학술대회논문집
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• 한국측량학회 2007년도 춘계학술발표회 논문집
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• pp.295-299
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• 2007

Today, ubiquitous technology (e.g. computers or networked devices pervade everywhere we are) has enlarged by great advancement of information and communication technologies. If ubiquitous technologies is applied to, innovation of spatial information technology is expected. traditional spatial information technologies such as survey, GIS, GPS, LBS, and RS and ubiquitous technology gradual1y have been converged. The aim of this study is to create shared visions in spatial information technologies by scenario based roadmapping. So, we surveyed the state of the art in main spatial information technologies, market status and patent map. Consequently, prospects of spatial information technologies is suggested. The aim of 1st and 2nd NGIS project focused on map supplier was to develop digital map(e.g. framework data, various thematic map). As a result, the best technology of digital mapping is achieved in the world. But, there is not enough to develop GIS and LBS solution. Current market in GIS S/W and Telematics is about 384billon won and 250billion won. a patent is applied in the order, like a USA(1571case, 47%), Japan(883case, 26%), EU(478case, 14%), Korea(446case, 13%). In the future, spatial information technology fused on ubiquitous technology will be focused on user's demand and developing convenience context. The developing target will be realtime monitoring of 3D spatial data based on high resolution coordinate system, sharing and supplying multi-sensor data considered users demand, location service by ubiquitous technologies.

• 교육녹색환경연구
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• 제4권4호
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• pp.39-54
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• 2004

In this study, the following findings were obtained: First, life-long educational system should be reinforced that can train and educate people to fit their situation and provide the necessary manpower in a just-in-time manner by getting away from the school-centered education and rapidly introducing the knowledge required in both the world market and the domestic market. This can be said to be the global trend in the ubiquitous age. Second, government should make efforts to build up the life-long educational system that can make the persons trained and educated in schools the manpower required by the state and society. Third, Life-long learning policy starts with providing for the system of lifting all kinds of limits and obstacles so that anyone needing learning can learn and his learning may not discriminated from schooling. For this policy or system to be effectively promoted, government should reinforce administrative and financial support system for investment in and research on the ubiquitous department. Fourth, It is quiet right that the very effort we are going give the super to the ubiquitous education is a shortcut to solving rapidly lots of problems heaped on our present life-long educational system.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2008년도 추계학술대회 논문집
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• pp.2090-2095
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• 2008

Ubiquitous information technology creates new space connected to electronic and physical space and makes new life pattern come true. Although it is expected that ubiquitous technology will lead significant changes on various life fields, relevant studies on its market needs, customer needs in social and cultural context and its necessity at organizational level have been passively carried out. What is worse, IT technology application scheme in railway field has not fully established since railway field's technology development is mainly focused on hardware compared with road and air traffic. In order to apply ubiquitous technology to railway field, therefore, it is required to identify ubiquitous technology functions which applicable to railway field and to establish ubiquitous rail system implementation scheme for end users. In this paper, we suggested implementation scheme for u-Rail which sorts railway industry by its components in order to implement service centered ubiquitous technology to each railway industry field.

• Journal of Information Technology Applications and Management
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• 제20권4호
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• pp.315-338
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• 2013

As a result of New media that affects the marketing system, it is appeared a new marketing system called Market Platform in terms of market governance of trading. Market Platform is a new marketing system for ideal market system through the community structure from a hierarchy structure. It is determined that Market Platform as the role of adjustment of each side of market, buyer and seller, developed an existing marketing system. In this study, to target the Market Platform has recently emerged as the center of the market management in the new media environment. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on the self efficacy of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized around the market of communication base. Network centrality, visible openness, ubiquitous multiplexity, 3 properties of new media increase the market self-efficacy of their customers. Therefore, the structure of market platform that enhance self-efficacy has higher attractiveness.