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A New Conceptual Framework for Designing Ubiquitous Business Model  

Lee, Young-Ho (Department of Industrial Systems and Information Engineering Korea University)
Kim, Hye-Won (Department of Industrial Systems and Information Engineering Korea University)
Kim, Young-Jin (Department of Industrial Systems and Information Engineering Korea University)
Sohn, Hawk (SKT Research Institute for Supex Management)
Publication Information
IE interfaces / v.19, no.1, 2006 , pp. 9-18 More about this Journal
Abstract
In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.
Keywords
ubiquitous systems; ubiquitous business model; ubiquitous commerce;
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