• Journal of Digital Convergence
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• v.7 no.3
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• pp.93-102
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• 2009

Recently, concerns regarding ubiquitous health have been on the increase according to development of ubiquitous technology and growth of health industry. This study suggested a necessity for market segmentation for the creation of new markets of ubiquitous health business under this background. This paper also analyzed possibile health service industry with characteristics of customers by making an analysis of market segmentation. It was grouped into 4 parts by factor analysis and cluster analysis with raw data collected, the results showed that they would be main potential ubiquitous health service industry. However, some are not significant in statistics, which means that since ubiquitous health industry has not yet been experienced, it probably shows uncertainty about its favour. Finally, the study suggested that a future study should build up more detailed market segmentation data with continuous supplementation.

• Journal of Intelligence and Information Systems
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• v.13 no.4
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• pp.45-63
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• 2007

Recently as ubiquitous environment comes to the fore, information density is raised and enterprise is being able to capture and utilize customer-related information at the same time when the customer purchases a product. In this environment, a need for the recommender systems which can deliver proper information to the customer at the right time and right situation is highly increased. Therefore, the research on recommender systems continued actively in a variety of fields. Until now, most of recommender systems deal with item recommendation. However, in the market in ubiquitous environment where the same item can be purchased at several stores, it is highly desirable to recommend store to the customer based on his/her contextual situation and preference such as store location, store atmosphere, product quality and price, etc. In this line of research, we proposed the store recommender system using customer's contextual situation and preference in the market in ubiquitous environment. This system is based on collaborative filtering and Apriori algorithms. It will be able to provide customer-centric service to the customer, enhance shopping experiences and contribute in revitalizing market in the long term.

• Journal of Intelligence and Information Systems
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• v.14 no.2
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• pp.103-119
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• 2008

Traditional market which is characterized by the folksy retailing market has lost its competitiveness rapidly due to the emergence of the Internet and the change of customer's purchasing behavior. The recession of the traditional market contracts the regional economy. We suggest a u-Market, a traditional market with ubiquitous computing capability, to revitalize traditional market. The suggested u-Market system applies ubiquitous computing technologies characterized by communications between customers and objects without limitations of time and location. The proposed u-Market system offers location information and specific contents of traditional market to customers. Furthermore, u-Market system recommends the store and product list that customers are likely to visit and purchase based on their contexts, so they can save their time and effort to search the products or contents.

• Journal of Information Technology Services
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• v.6 no.2
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• pp.113-123
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• 2007

In ubiquitous computing environment such as ubiquitous marketplace (u-market), there is a need of providing context-based personalization service while considering the nomadic user preference and corresponding requirements. To do so, the recommendation systems should deal with the tremendous amount of context data. Hence, the purpose of this paper is to propose a novel recommendation method which provides the products-group list of the customers in u-market based on the shopping intention and preferences. We have developed FREPIRS(FREquent Purchased Item-sets Recommendation Service), which makes recommendation listof product-group, not individual product. Collaborative filtering and apriori algorithm are adopted in FREPIRS to build product-group.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.29
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• pp.121-142
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• 2006

With the advent of Ubiquitous era, Korean government understood its strategic importance and formulated 'IT839 Strategies' with various action plans not to miss the great opportunities which it may allow and eventually to realize u-Korea. As a result, m-Commerce is actualized and new types of Ubiquitous services such as digital multimedia broadcasting(DMB) and wireless broadband Internet(WiBro) are now on their commercial stages. Digital contents are the key success factors of these new services. Digital contents industry is regarded as next generation of growth engine in the digital economy, because it is knowledge-based and high value-added global industry affecting positively on the whole private and public sectors. This paper reviewed the characteristics, business models, technical and market trend of digital contents to be compatible with Ubiquitous environment. Also, it reviewed the development strategies of DMB and WiBro services, which are newly introduced and commercialized in Korea to make it as world leader in these fields. It may be concluded that Korea should make more efforts to development market-oriented digital contents for Ubiquitous era and to realize the sustained economic growth.

• IE interfaces
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• v.19 no.1
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• pp.9-18
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• 2006

In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.

• Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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• 2007.04a
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• pp.295-299
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• 2007

Today, ubiquitous technology (e.g. computers or networked devices pervade everywhere we are) has enlarged by great advancement of information and communication technologies. If ubiquitous technologies is applied to, innovation of spatial information technology is expected. traditional spatial information technologies such as survey, GIS, GPS, LBS, and RS and ubiquitous technology gradual1y have been converged. The aim of this study is to create shared visions in spatial information technologies by scenario based roadmapping. So, we surveyed the state of the art in main spatial information technologies, market status and patent map. Consequently, prospects of spatial information technologies is suggested. The aim of 1st and 2nd NGIS project focused on map supplier was to develop digital map(e.g. framework data, various thematic map). As a result, the best technology of digital mapping is achieved in the world. But, there is not enough to develop GIS and LBS solution. Current market in GIS S/W and Telematics is about 384billon won and 250billion won. a patent is applied in the order, like a USA(1571case, 47%), Japan(883case, 26%), EU(478case, 14%), Korea(446case, 13%). In the future, spatial information technology fused on ubiquitous technology will be focused on user's demand and developing convenience context. The developing target will be realtime monitoring of 3D spatial data based on high resolution coordinate system, sharing and supplying multi-sensor data considered users demand, location service by ubiquitous technologies.

• The Journal of Sustainable Design and Educational Environment Research
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• v.4 no.4
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• pp.39-54
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• 2004

In this study, the following findings were obtained: First, life-long educational system should be reinforced that can train and educate people to fit their situation and provide the necessary manpower in a just-in-time manner by getting away from the school-centered education and rapidly introducing the knowledge required in both the world market and the domestic market. This can be said to be the global trend in the ubiquitous age. Second, government should make efforts to build up the life-long educational system that can make the persons trained and educated in schools the manpower required by the state and society. Third, Life-long learning policy starts with providing for the system of lifting all kinds of limits and obstacles so that anyone needing learning can learn and his learning may not discriminated from schooling. For this policy or system to be effectively promoted, government should reinforce administrative and financial support system for investment in and research on the ubiquitous department. Fourth, It is quiet right that the very effort we are going give the super to the ubiquitous education is a shortcut to solving rapidly lots of problems heaped on our present life-long educational system.

• Proceedings of the KSR Conference
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• 2008.11b
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• pp.2090-2095
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• 2008

Ubiquitous information technology creates new space connected to electronic and physical space and makes new life pattern come true. Although it is expected that ubiquitous technology will lead significant changes on various life fields, relevant studies on its market needs, customer needs in social and cultural context and its necessity at organizational level have been passively carried out. What is worse, IT technology application scheme in railway field has not fully established since railway field's technology development is mainly focused on hardware compared with road and air traffic. In order to apply ubiquitous technology to railway field, therefore, it is required to identify ubiquitous technology functions which applicable to railway field and to establish ubiquitous rail system implementation scheme for end users. In this paper, we suggested implementation scheme for u-Rail which sorts railway industry by its components in order to implement service centered ubiquitous technology to each railway industry field.

• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.315-338
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• 2013

As a result of New media that affects the marketing system, it is appeared a new marketing system called Market Platform in terms of market governance of trading. Market Platform is a new marketing system for ideal market system through the community structure from a hierarchy structure. It is determined that Market Platform as the role of adjustment of each side of market, buyer and seller, developed an existing marketing system. In this study, to target the Market Platform has recently emerged as the center of the market management in the new media environment. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on the self efficacy of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized around the market of communication base. Network centrality, visible openness, ubiquitous multiplexity, 3 properties of new media increase the market self-efficacy of their customers. Therefore, the structure of market platform that enhance self-efficacy has higher attractiveness.