• Title/Summary/Keyword: Trend, market

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Creation Trend of Chinese IP(Intellectual Property) Film Works (중국 IP(Intellectual Property)영화 작품의 창작 트렌드)

  • Wei, Si-Yuan;Song, Seung-Keun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.2
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    • pp.329-332
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    • 2020
  • Recently, IP (Intellectual Property) films have attracted much attention in the Chinese film market. This raises the need to take intellectual property films seriously in academic terms. The purpose of this study is to explore the effective methodology of content development based on intellectual property by analyzing the recent trend of Chinese intellectual property films. Recently, the driving force of the development of Chinese intellectual property films was analyzed, and the trend of Chinese intellectual property films was analyzed. The results of this study criticized the fragmented problems caused by the development of intellectual property films. This study made practical and academic suggestions to contribute to the healthy development of the intellectual property film market.

A Domestic Power Companies' Strategy to Enter Asian Thermal Power Plant Market (국내 발전기업의 아시아 화력발전플랜트 시장 진출전략)

  • Park, Chang-Hyun;Moon, Seung-Jae
    • Plant Journal
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    • v.7 no.4
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    • pp.58-66
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    • 2011
  • The power plant companies reached the culmination for growth in the domestic market. Besides, we have faced many challenges such as an electricity opening market trend for overseas, banning the use of coal due to the United nations framework convention on climate change, and the meticulous attention regarding the government's electricity charge plan. On the other hand, the overseas business has been a critical issue since China and many other developing countries expanded their projects abroad. Another factor is that power plant industry is being privatized, and it made the market regulation a bit loose. Thus, the market environment became favorable toward those companies which planned many overseas businesses. In this research, the power plant company's current condition for construction and operation as well as its technical competitiveness were analyzed, and an alternative plan using SWOT analysis for entering an oversea market was made. It dealt with both internal and external factors. Also, examined was the current situation under the power plant industry dealing with restructure for electric industry, lack of fossil fuel, and the United nations framework convention on climate change. From the research, it was suggested that many successful strategies to enter the overseas business by using the market trend I researched.

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Trend Analysis based Strategy Evaluation for Launch Vehicle Industry in Korea (한국의 우주발사체 산업 발전을 위한 우주발사서비스 시장진입 전략 평가)

  • Hong, Seulki;Ahn, Jaemyung
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.43 no.10
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    • pp.936-942
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    • 2015
  • This paper suggests the significant strategies and their priority to deal with space transportation market trends. First, market trends related with technical improvement and change in demand are analyzed by the literature research. The three key trends are obtained: 'Increasing Demand of High-Performance Launch Vehicles', 'Rising of Low-Price Launch Vehicles', and 'Rising of Dual/Multi-Launch'. And then, strategies for developing the launch vehicle industry in Korea are selected from several studies about commercialization of Korean launch vehicle. The strategies are evaluated by the experts through pairwise comparison matrix and the criteria for this process is how significantly does the strategy effect on the launch vehicle industry through market assessment. As a result, reliable order of priority among the strategies are obtained. Under the three key trends, strategy to enhance reliability is most important. And, strategy to have price competitiveness has secondary priority to deal with 'Rising of Low-Price Launch Vehicles' trend and 'Rising of Dual/Multi-Launch' trend. On the contrary, strategy of government's support is secondary under 'Increasing Demand of High-Performance Launch Vehicles' trend.

The Trend of Outsourcing Housework through Home Meal Replacement: The Consumption Value of Food Subscription Service

  • LEE, Hyun-Ah;SONG, Seo-Hyun
    • East Asian Journal of Business Economics (EAJBE)
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    • v.10 no.3
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    • pp.75-91
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    • 2022
  • Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

The Present Status and Prospect of Global Alliance in Liner Shipping Market (정기선시장에 있어서 글로벌 제휴의 현황과 전망에 대한 고찰)

  • Han, Nak-Hyun;Jung, Jun-Sik
    • Journal of Korea Port Economic Association
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    • v.21 no.3
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    • pp.115-148
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    • 2005
  • In the liner market, a strategy is hard to sustain as competitors can easily imitate the strategy. For examples, when a number of shipping companies pursue this space exchange strategy in a liner market, their competitors are likely to build a cooperative alliance, following similar strategic pattern without any difficulty. Such strategic imitations are universal in international liner market. Therefore, the success of global alliance requires following critical considerations. First, the strategy of global alliance should be designed the way it gives the liner operators an economy of scale, which could be a key advantage in the competitive market. Second, thorough global alliance the lines should be able to improve their transport service through the reduction of operating costs and the business rationalization. The international alliance today is characterized by a strategic cooperation among a limited number of 'mega-carriers'. Such cooperation between the large-sized operators has come in many different forms. However, the trend has been towards the space exchange agreement, where a carrier on a route offers to another carrier a fixed number of spaces for a fixed period of time. the major carriers have been entered into groupings by integrating their services structures to increase market power. With reference to the above, this study has the following primary objectives: (1) to explore the present status of global alliance in liner shipping industry, (2) to prospect the future trend of the global alliance.

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Issues on Overcoming Present Crises of Organic Agriculture through its Philosophy and Principle (유기농업 철학과 원칙의 회복을 통한 위기 극복 방안)

  • Kim, Ho
    • Korean Journal of Organic Agriculture
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    • v.25 no.1
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    • pp.53-69
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    • 2017
  • The organic farming was begun with principles and values like environmental friendliness, symbiosis, and cooperation and circulation. And there has cut keen market competition, as sales and market size of organic agricultural products have been much larger. Thus producers and consumers have kept up with the market trend making light of the philosophy and principle of organic agriculture. So cases of fraud or false certification have been increased since 2010. Accordingly, not a few consumers have distrusted of the safety of organic agricultural products. And the status of organic agriculture has shown downward trend and market size of organic agricultural products has been reduced since 2012. Thus the income of organic agricultural farmers hasn't been increased. It is thought that present organic agriculture fell into the crisis. Now, organic agricultural farmers should practice farming methods based upon the philosophy and principle of organic agriculture in order to overcome its crisis.

Development of a web-based market research tool utilizing street-trend image database system. (트렌드 이미지 데이터베이스를 활용한 상황인식 지원도구 개발에 관한 연구)

  • 이종호;홍석기
    • Proceedings of the Korea Society of Design Studies Conference
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    • 2000.11a
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    • pp.120-121
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    • 2000
  • 신상품 개발을 위한 트랜드 이미지의 수집과 분석(타운워칭, 캐털로그 분석 등)은 이미 디자인 전개과정에 깊숙히 자리잡고 있는 기법이다. 그러나 대부분의 경우 트랜드 이미지의 수집은 디자이너의 직관에 의존하는 경우가 많았기 때문에 실질적인 시장상황을 반영한다고 하기에는 다소 힘들었던 것이 사실이다. (중략)

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A Study of Attitude toward Healthy Menu (외식소비자의 건강메뉴에 대한 태도에 관한 연구)

  • 이재련;엄영호
    • Culinary science and hospitality research
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    • v.10 no.2
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    • pp.16-29
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    • 2004
  • Today, well-being appears as new trend-code all of society. Likewise foodservice industry is influenced by that trend and as a result general menu items tend to change into healthy menu items. Therefore, the purpose of this study is to examine the customers attitude toward healthy menu. One of major research finding is that consumers better interested to healthy menu than past and have potential needs to consume it. So need to extent healthy menu market and develop to consume of healthy menu, should get competitiveness on tastes and price of healthy menu and to segment of healthy menu consumer market.

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The Trend of Snapchat Development (스냅챗의 발전동향)

  • Kim, Do-Goan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.132-134
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    • 2017
  • Recently, the market of social media have increased real time streaming services such as message, photo, video clip feed, and the use of Instagram and Snapchat services has rapidly increased and the market have been competitive. In this point, this research is to review the development and trend of social media services.

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The Empirical Analysis about Structural Characteristics of the Housing Jeonse Price Change in Seoul (서울시 주택전세가격 변동양상에 대한 실증분석)

  • Jung, Yeong-Ki;Kim, Kyung-Hoon;Kim, Jae-Jun
    • Journal of The Korean Digital Architecture Interior Association
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    • v.12 no.1
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    • pp.89-98
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    • 2012
  • While the housing transaction price of Seoul tends to be stagnant or declining in line with the housing market recession since 2007, the jeonse price keeps continual increase. Such flow of jeonse price change has a serious influence on ordinary person's housing stability seriously. Therefore, it is very meaningful in terms of social policy to analyze the trend of recent jeonse price change. This study aims to have an empirical analysis of structural characteristics of the trend of recent jeonse price change. After the review of various previous studies, this study selected housing jeonse price index, non-sold house quantity, jeonse vs. transaction price rate, and housing construction performance as analytical variables, and employed monthly time series resources from January 2007 to April 2011. As a result, when the housing supply reduced, the potential quantity for jeonse market reduced that occurred unbalance of supply and demand in jeonse market. In turn, it caused the increase of jeonse price. And, in case of jeonse vs. transaction price rate change, the rate increased which means the increase of required rate of return of invested demand. As such, the increase of market risk degenerates the investment sentiment which caused the reduction of quantity for jeonse market as a submarket.