• Journal of Distribution Science
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• v.22 no.7
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• pp.63-71
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• 2024

Purpose: The main objective of this research is to encourage the increase of local MSME businesses through the sustainable tourism sector in South Sulawesi by proposing a research model that focuses on increasing revisit intention. This, in turn, is expected to stimulate local trade and strengthen tourism attractiveness. Research design, data and methodology: A quantitative research method involving 190 domestic tourist respondents was employed, utilizing a questionnaire for data collection. Structural Equation Modeling (SEM) analysis through AMOS software was applied, and the Sobel test to assess indirect effects. Results: The research findings indicate that memorable customer experiences and travel motivations significantly influence destination image. However, travel motivation does not significantly affect revisit intention. Furthermore, memorable customer experiences and destination image significantly impact revisit intention. Notably, destination image plays a significant mediating role in the relationship between travel motivation and increased revisit intention. Conclusions: Memorable customer experiences and travel motivations directly contribute to the formation of a more positive destination image. Furthermore, memorable customer experiences drive the revisit intention, but travel motivation is not significant. Memorable customer experiences only influence revisit intention through the formed destination image. Additionally, the improvement of memorable customer experience and destination image increased revisit intention.

• The Journal of the Korea Contents Association
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• v.6 no.11
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• pp.85-94
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• 2006

This study was conducted to suggest new development model for national & public parks by applying fascinating theme to the existing standardized development of those park. For this purpose, YeonIn Mountain Provincial Park was chosen as object of this research, which is located in GaPyeong, Kyonggi Province. The results from analysis of demand for tourism trend and development were as follows. Most of visitors(87%) come from the metropolitan area and their age are between the ages of 20 and 30. And the visitors' preference for accommodation is the independent villa style. For commercial facility, the strong expansion for food and beverage facilities and stores was needed. The future facilities and activities which they want to experience and e are health-recreation facility and ecological experience based on nature. From these results, It might conclude that we have to develop the qualified nature park with various theme focused on experience and recreation, and that we do preserve the environment.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.65-78
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• 2023

This study is based on place attachment theory, explores how to transform tourists' virtual experience into on-site tourism willingness through virtual attachment, And explores the moderating role of happiness in it. A real travel intention model is constructed for people who work in tourism or have the ability to travel alone. Analyzed through analysis tools such as SPSS and AMOS, We hope to explore if the virtual experience can be transformed into a willingness to travel on the ground, and how happiness moderates virtual attachment to virtual tourism experiences. The result shows, the relationship between Virtual Travel Experience and Virtual Attachment is moderated by Happiness, Virtual Attachment is positively related to Place Attachment (Place dependence & Place identity), Place Attachment is positively related to Real Travel Intention. The relationship between tourists and tourist destinations is explored in depth through this study to provide references and suggestions for tourism development.

• Information Systems Review
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• v.19 no.2
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• pp.37-56
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• 2017

A rapid increase was observed among individuals who want to communicate through a Social Networking Service (SNS). The increasing number of SNS users who create and share information resulted in a huge volume of SNS information. This deluge of information decreases the interest of SNS users, thereby prompting them to generate stimulating and exaggerated information to draw attention to themselves. This study aims to examine the effect of SNS users' desire for attention and share their tourism experience. This study utilizes use and gratification theory and investigates the moderating effect of gender. The analysis shows that the desire for attention influences sharing of tourism experience through compliance and identification at the level of SNS commitment. Gender difference was observed between compliance and identification. This study provides theoretical and practical implications based on the results.

• Journal of the Korea Furniture Society
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• v.18 no.3
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• pp.224-233
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• 2007

What is culture-products? Culture-products contains identity of nation and region. French critic Guy Sorman says "It is natural that buying culture-products when you travel any countries" Culture-products which contains our own cultural factors will give positive image of country. The research and development of grafting grudge experience culture-products was advanced the characteristic of area-culture that necessary is prerequisite. We need to develop culture-products which mixed regional culture and characteristic. We would like to research about Baekje culture and culture-products and sales products in museum. Museum is one of the tourist's attractions and great place to express regional factors. The culture-products are specially limited in the products which reflects a Baekje culture with Muryeong's tomb in Gong-ju and Baekje incense burner in Bu-Yeo it advanced. We hope that this research could help to understand market of culture-products and development.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.232-237
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• 2021

Pre-Corona cultural content was largely formed face to face. For example, the service was great while visiting tourist attractions, visiting performances to see K-Pop, or visiting lectures to learn K-Beauty. However, after the coronation, the virtual world-centered Metaverse began to take the spotlight as non-face-to-face services changed. IT and cultural contents have been combined and developed into various digital services. In that sense, Metaverse, which breaks the boundaries between real-world space and virtual space, has the potential to escape from physical time and space constraints. However, Korea still lacks a Metaverse platform for cultural content. In particular, it is necessary to match each other's necessary services by providing Metaverse -oriented cultural contents that users want, including experienced cultural contents such as K-pop and K-beauty, away from cultural contents that are developed around history museums. Therefore, in this paper, we would like to propose a Metaverse-based cultural content matching platform where users can experience cultural content directly or indirectly.

• Journal of Agricultural Extension & Community Development
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• v.29 no.4
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• pp.191-201
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• 2022

This study aims to segment the rural tourists markets according to benefits sought after the COVID-19 outbreak. Data were collected from 284 usable visits in 20 rural tourism village. Results show that it was classified into three clusters from factor-cluster analysis, The first cluster was 'negative participation type', and the overall pursuing benefit factor was low. The second cluster was 'complex pursuit type', and all the pursuing benefit factors were higher than the average. The third cluster was 'experience-seeking type', and the benefits of pursuing rural experiences, special experiences, and intimacy were high. Each cluster showed differences in educational background, age, residential area, type of visit, awareness, satisfaction, and behavioral intention of rural tourism villages.

• Journal of Korea Port Economic Association
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• v.31 no.4
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• pp.227-240
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• 2015

Asia's cruise industry is growing rapidly with the number of tourists increasing every year. This growth has encouraged intense competition among leading port cities in Asia to retain cruise tourists and cruise lines. The purpose of this study is to analyze the development of the cruise industry around Busan as a hybrid port city and propose new strategies for improving Busan's competitiveness. To achieve these goals, factor analysis and Importance-performance analysis (IPA) are used. The analyses results suggest that the development possibility of Busan as a cruise center is dependent on the improvement of certain factors, including the variety of inland tour options, unique experience, direct service infrastructure, tourist attractions, wide accessibility to other modes, and strong connection to attraction. In addition, the city needs to meet other requirements, including developing various tours, tourist products, and fly & cruise packages and hosting international festivals that can represent Busan and cater to potential cruise customers. Moreover, the city desperately needs to expand its commercial and cultural space by redeveloping its cruise terminals.

• Journal of Korean Society of Rural Planning
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• v.13 no.2
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• pp.133-142
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• 2007

Tourism and recreation spots in Korea have been developed metropolitan cities-oriented that facility construction has too much importance in local tourist site development more than satisfaction and experience. Tourism hardly seems to play its role as a motive power even in locals where tourism occupies much in their economic development. Therefore, the ministry of culture & tourism has introduced a plan to discover cultural and tourism resources as a development alternative which handles theme-ability and specialization. However, most projects of local tourism resources developed since 1999 have resulted similar features comparing to previous and existing tourist spots. And the main objectives of this paper have not been realized very well. This research hence forth suggests a program-based model development in tourism resources, with a case study of Gokun-gugok, one of the historical and cultural sites and is located in Hwachon-gun, Gangwon Province. Main points include: Since the Gokun-gugok landscape has been undermined and been loosed the traditional cultural value due to the road development, this study intends to plan to make the adventure of tourism destination including restoring the site as a cultural place. The Gokun-gugok site needs to develop combining various types of tours and adventures with instructive and educational programs to meet the visitors' needs. This research also intends to precede a development plan based on harmonizing natural, historical and cultural assets of the Gokun-gugok with facility maintains and tourism development. Meanwhile, the study stresses on realizing development of tourism resources categorizing programs by seasonality, visitor's economic class, and visit duration. Asa consequence, the research presents a "Culture & Tourism Academy" which deals with these types of adventure programs and informative educations. To assess feasibility of the development plan in terms of economy, environment and policy, the research conducted the site inspection and examined the site's surroundings, land properties and inundation. 145,000 square meters have been extracted as a feasible development area out of total 392,500 square meters. Finally, the study segmentizes target markets basedon the result of the survey on visitors and local residents. The more segmentized markets employ facilities according to their traditional characters.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.398-407
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• 2010

The purpose of this study is to explain the neighborhood region "gimpo northwest area" connection development make use of a core tourist area "kanghwado" of visitor behavior characteristics. this is a foundation data for research of kanghwado behavior characteristics. For this research, the description of the current study were as follows. First kanghwado revisitors of high potentialities visit gimpo northwest area. so its demanded same or different attraction development and make an target marketing from kanghwado revisitors. Second the gimpo northwest keep the accent on development history and experience education of housewives families. Third publicity board parking area and infrastructure is demanded on the 48th street. Forth Han river and Imjin river meeting point gimpo north area, each other kanghwado gimpo west put opposite Yeomha river there can see point the west sea. therefore we need waterside attraction.