• 디지털융복합연구
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• 제16권7호
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• pp.401-408
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• 2018

지난 몇 년간, 한국 관광객의 국제 관광지 유입은 특히 아시아가 아닌 국가에서 크게 증가했다. 그러나 멕시코는 여전히 한국 관광객에게 인기있는 관광지가 아니다. 이러한 현상의 제고와 인식의 개선을 위해 본 연구를 진행하였다. 이 논문은 켈러의 브랜드 에퀴티 모델을 사용하여 한국인과 멕시코인이 가지는 일반적인 브랜드 이미지를 비교하고 분석하였다. 한국 관광객이 멕시코라는 나라에 가지는 국가 브랜드와 관광지로서의 수준을 파악하여 연구의 가치를 더하였다. 이 연구의 결과는 후속적으로 이루어질 멕시코의 국가 브랜드 홍보를 위한 새로운 접근법이 될 것이며, 기획, 창작, 디자인 및 개발 연구에 가치있는 초석이 될 것이다.

• 지식경영연구
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• 제23권1호
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• pp.133-148
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• 2022

끊임없이 변화하는 관광환경에서, 우리는 성공적으로 관광객을 유치하고 관광객에게 기억에 남을 만한 경험을 제공하기 위한 고민이 필요하다. 스마트관광 콘텐츠는 코로나19로 인해 변화된 관광패턴은 물론 다양한 관광지에서 새로운 가치를 선사하여 매력적인 관광지로 전환하는데 유용한 관광자원으로 간주된다. 그러나 아직까지 경제적 지속성을 확보한 스마트관광 콘텐츠의 성공사례는 드물다. 이에, 본 연구는 가상가치평가법(Contingent Valuation Method, CVM)을 적용하여 증강현실에 기반한 스마트관광 콘텐츠에 대해 관광객들이 인지하는 경제적 가치를 추정하고, 경제적 지속성을 확보할 수 있는 스마트관광 콘텐츠 개발 방안을 모색하는데 기초자료를 제시하고자 하였다. 연구 결과, 제시금액이 낮을수록 새로운 가치에 대한 인식이 높을수록 지불의사 가능성이 높아지는 것을 확인하였으며, 가장 적합한 지불의사 금액은 11,823.01원으로 나타났다. 이러한 연구결과를 토대로, 본 연구는 경제적 지속성을 확보한 스마트관광 콘텐츠 개발을 위한 학술적 그리고 실무적 시사점을 제시하였다.

• 디지털융복합연구
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• 제20권5호
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• pp.239-251
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• 2022

본 연구는 국가적 위기·위험 상황에서 대중(大衆) 위기 커뮤니케이션과 심정 영향력 및 행동의도 간 구조적 관계를 파악하고자 하였다. 선행연구와 실증연구로 진행된 결과를 바탕으로 위기·위협 유형, 위기·위협 반응, 심정(위기·위험 책임성, 전략적 위기·위험 반성적 반응), 행동의도의 나타난 결과를 바탕으로 관광목적지로서 관광지에 방문한 관광객을 대상으로 관광목적지에서의 위기·위험 커뮤니케이션과 한국인의 고유한 정서 중 하나인 심정(心情)인 (위기·위험책임성, 전략적 반응, 위기·위험 반성적 반응) 간의 관계는 물론 결과변수인 행동의도간의 관계를 파악하였다. 제시한 연구목적을 달성하기 위해 각각의 연구개념에 대해 이론연구를 하였다. 이를 바탕으로 설문지를 도출 후 실증연구를 병행하였다. 가설 3개를 설정하였으며 가설 결과에 따라서 유의미한 결과를 확인하였고 기위험 상황이 발생하면 정부, 사업체, 지역사회가 적극적으로 대응하고 대처하는 문제가 위기·위험의 문제를 상쇄시킬 수 있는 기회로 삼을 것이다.

• Journal of Smart Tourism
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• 제2권1호
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• pp.5-19
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• 2022

Smart tourism is seen as a revolution in the tourism industry, involving innovative and transformative theoretical-practical approaches for the sector. As a result of its application in the tourist context, benefits can be seen such as more sustainable practices, greater mobility and better accessibility in destinations, evolution of processes and experiences of tourists. Much of this is achieved through the support of technological solutions. However, despite the immense expectations, and the many researches carried out on it, a literature summary regarding the dimensions that can be observed in each application of this smart tourism has not yet been proposed. Therefore, supported by the PRISMA recommendation, this research proposed to carry out an integrative review of the literature on smart tourism (in its different levels of application, such as the city, the destination and the smart tourism region), with the objective of mapping the dimensions that underlie it. Thus, from an initial scope of 833 intellectual productions obtained, inputs were found for the dimensions in 363 of them after a thorough analysis. The compilation of data obtained from these productions supported the proposition of 14 operational dimensions of smart tourism, namely: collaboration, technology, sustainability, experience, accessibility, knowledge management, innovation management, human capital, marketing, customized services, transparency, safety, governance and mobility. With this set of dimensions, it is envisaged that the implementation of smart tourism projects can present more comprehensive and assertive results. In addition, shortcomings and opportunities for new research that support the evolution of the theory and practice of smart tourism are highlighted.

• 농촌지도와개발
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• 제22권2호
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• pp.135-144
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• 2015

Competitiveness has been associated in the tourism literature as a crucial factor for the success of tourist destinations. This study is to develop indicators that measure destination competitiveness of rural tourism townships in Korea. It was conducted via a Delphi technique and the analytical hierarchy process method. After four rounds of discussions, the panel members reached consensus on a set of 27 indicators with three dimensions which are attractor (resource, infrastructure, and tourism products), assistance (tourism business assistance and value-added processing assistance), and planning and management (planning for development, capacity for management). This set of destination competitiveness indicators can serve as a starting point for devising a set of indicators at the local level in order to be useful rural tourism sector manager and administrators. The selected indicators are measurable, demand driven and practical to show the real performance in rural destination.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.89-110
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• 2018

Purpose There is much information in customer reviews, but finding key information in many texts is not easy. Business decision makers need a model to solve this problem. In this study we propose a multi-topic sentiment analysis approach using Latent Dirichlet Allocation (LDA) for user-generated contents (UGC). Design/methodology/approach In this paper, we collected a total of 104,039 hotel reviews in seven of the world's top tourist destinations from TripAdvisor (www.tripadvisor.com) and extracted 30 topics related to the hotel from all customer reviews using the LDA model. Six major dimensions (value, cleanliness, rooms, service, location, and sleep quality) were selected from the 30 extracted topics. To analyze data, we employed R language. Findings This study contributes to propose a lexicon-based sentiment analysis approach for the keywords-embedded sentences related to the six dimensions within a review. The performance of the proposed model was evaluated by comparing the sentiment analysis results of each topic with the real attribute ratings provided by the platform. The results show its outperformance, with a high ratio of accuracy and recall. Through our proposed model, it is expected to analyze the customers' sentiments over different topics for those reviews with an absence of the detailed attribute ratings.

• 농촌계획
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• 제24권1호
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• pp.89-97
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• 2018

Recently, interest in rural tourism for urban dwellers has increased, and rural communities are chosen as tourist destinations. Under these circumstances, the study was designed to analyze the effects of the quality of service at rural stay sites on customer satisfaction and recommendation intention. The analysis method analyzes the demographic characteristics of the survey participants and characteristics of participation in rural stay. And the quality of service for the experience of rural stay was analyzed with SERVQUAL'S five-dimensional type, reliability, assurance, responsiveness, empathy, tangible and customer satisfaction, intent of recommendation and regression. Major analysis shows that the survey subjects were found to have an average age of 41.8 years, 49 to 59 years old, and a high degree of university graduation. And as characteristic of participation, the form of company was family and relatives, the form of family meeting was many summer, the reservation was Internet, and payment by cash and card were many. As a result of the hypothesis testing, reliability, assurance, responsiveness, and empathy among the quality of service of rural stay were affected in customer satisfaction. In addition, the quality of service and the intent to recommend it were statistically significant, reliability, assurance and empathy. Therefore, it is deemed necessary to make efforts to improve service quality as the quality of service at rural stay places has relevance to customer satisfaction and recommendation intention.

• 동굴
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• 제84호
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• pp.46-52
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• 2008

우리나라의 동굴에 관한 연구동향을 살펴보기 위하여, 한국동굴학회지에 실린 논문을 중심으로 중분류 및 소분류에 의한 주제별 연구동향의 변화를 살펴보았다. 초기에는 연구논문편수가 적고 동굴개론 및 동굴의 자연 환경에 관한 연구가 활발히 진행되었다. 198년대 중반에서 2000년에 이루는 기간 동안 가장 활발한 학술 활동이 전개되었으며, 다양한 주제의 연구가 진행되었다. 1990년대 이후 동굴개발보다는 동굴의 환경 변화와 관리 보전대책 등에 관심이 주어졌으며, 최근에는 인문환경에 대한 연구가 증가하고 있고 동굴을 하나의 관광자원적 입장에서 동굴 주변시설물과 주변 관광지들과의 관계성에 관한 연구가 활발하게 진행되어지고 있다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제15권6호
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• pp.2031-2048
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• 2021

Not only can air pollution reduce the overall competitiveness of tourist destinations, but also changes tourists' travel decisions, thereby affecting the tourism flows. The study presents a machine learning method to analyze how the haze pollution puts spatial effect on tourism flows in China from 2001 to 2018, and reveals the regional differences in heterogeneity among eastern, central, and western China. Our investigation reveals three interesting observations. First, the Environmental Kuznets Curve of the impact of haze pollution on tourism flows is not significant. In the eastern and western regions, the interaction between haze pollution and domestic tourism flows as well as inbound tourism flows shows an inverted U-shaped curve respectively. Second, there is an significantly positive spillover effect of tourism flows in all of the eastern, central, and western regions. As to the intensity of spillover, domestic tourism flows is higher than that of the inbound tourism flows. Both of the above figures are greatest in the eastern. Third, the Chinese haze pollution mainly reduces the inbound tourism flows, and only imposes significantly negative direct effects on the domestic tourism flows in the central region. In the central and eastern regions, significantly negative direct effects and spillover effects are exerted on inbound tourism.

• 유통과학연구
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• 제19권8호
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• pp.69-80
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• 2021

Purpose: This study's purpose is to explore the relationship between entrepreneurial marketing orientation on new product development performance via marketing and innovation capabilities. Research design, data, and methodology: This research has applied a survey method which involved 159 respondents from food retailers among Michelin Guide Restaurants in Thailand. The literature's existing measurement scales were used to operationalize the constructs proposed in this study. The analyses were conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the hypotheses. Results: The results have shown that new product development performance received positive and direct impacts from entrepreneurial marketing orientation, particularly in three dimensions: customer value orientation, opportunity-driven initiatives, and leveraged resources. Likewise, new product development performance received a positive, indirect impact from opportunity-driven initiatives, risk management, customer value orientation, and innovation that is focused on marketing and innovation capabilities. Conclusions: The results are useful for Thai food retailers as to strategy formulation in order to attract tourists from all over the world to tourist destinations in Thailand. Therefore, this empirical study is extremely important for domestic economic development and the international economy. These findings provide theoretical and managerial contributions for developing competitive strategies which will lead to sustainable business practices, as well as for providing future research directions.