• Title/Summary/Keyword: Tourism sites

Search Result 211, Processing Time 0.03 seconds

A study on Metaverse keyword Consumer perception survey after Covid-19 using big Data

  • LEE, JINHO;Byun, Kwang Min;Ryu, Gi Hwan
    • International Journal of Internet, Broadcasting and Communication
    • /
    • v.14 no.4
    • /
    • pp.52-57
    • /
    • 2022
  • In this study, keywords from representative online portal sites such as Naver, Google, and Youtube were collected based on text mining analysis technique using Textom to check the changes in metqaverse after COVID-19. before Corona, it was confirmed that social media platforms such as Kakao Talk, Facebook, and Twitter were mentioned, and among the four metaverse, consumer awareness was still concentrated in the field of life logging. However, after Corona, keywords from Roblox, Fortnite, and Geppetto appeared, and keywords such as Universe, Space, Meta, and the world appeared, so Metaverse was recognized as a virtual world. As a result, it was confirmed that consumer perception changed from the life logging of Metaverse to the mirror world. Third, keywords such as cryptocurrency, cryptocurrency, coin, and exchange appeared before Corona, and the word frequency ranking for blockchain, which is an underlying technology, was high, but after Corona, the word frequency ranking fell significantly as mentioned above.

A Study on Gamification Consumer Perception Analysis Using Big Data

  • Se-won Jeon;Youn Ju Ahn;Gi-Hwan Ryu
    • International Journal of Advanced Culture Technology
    • /
    • v.11 no.3
    • /
    • pp.332-337
    • /
    • 2023
  • The purpose of the study was to analyze consumers' perceptions of gamification. Based on the analyzed data, we would like to provide data by systematically organizing the concept, game elements, and mechanisms of gamification. Recently, gamification can be easily found around medical care, corporate marketing, and education. This study collected keywords from social media portal sites Naver, Daum, and Google from 2018 to 2023 using TEXTOM, a social media analysis tool. In this study, data were analyzed using text mining, semantic network analysis, and CONCOR analysis methods. Based on the collected data, we looked at the relevance and clusters related to gamification. The clusters were divided into a total of four clusters: 'Awareness of Gamification', 'Gamification Program', 'Future Technology of Gamification', and 'Use of Gamification'. Through social media analysis, we want to investigate and identify consumers' perceptions of gamification use, and check market and consumer perceptions to make up for the shortcomings. Through this, we intend to develop a plan to utilize gamification.

An Exploratory Study on the Development of Underdeveloped Areas Using Local Cultural Resources : Analysis of Differences in Perceptions of Those Who Have Visited the Tourist Sites in Underdeveloped Areas and Those Who Haven't (지역문화자원을 활용한 낙후지역 개발에 대한 탐색적 연구 : 낙후지역 개발관광지 방문경험 여부에 따른 관광객의 인식 차이 분석)

  • Kim, Ok-Hee;Min, Woong-Ki;Kim, Sehyun
    • 지역과문화
    • /
    • v.8 no.1
    • /
    • pp.1-23
    • /
    • 2021
  • This study examined at an exploratory level what should be considered for developing underdeveloped areas using local cultural resources. This study analyzed the psychological and behavioral differences between those who have visited underdeveloped areas developed using local cultural resources and those who haven't, to draw out the implications for the urban regeneration. The results showed that there were differences in respondents' motivation to visit, perception of what needs to be done for the tourism development of underdeveloped areas, perception of the expected effects of developing cultural contents, and consumption behaviors. In other words, those who have visited the tourist sites where had been underdeveloped areas have a more positive attitude toward visit motivations, needs for tourist site development, expected effects of local cultural content development, and consumption behaviors than those who haven't. It means that it is of the utmost importance to induce as many people as possible into tourist sites in underdeveloped areas. This exploratory study is expected to offer some implications for developing underdeveloped areas as tourist sites, a form of urban regeneration.

Alternating Development Strategies in Jeiu Island, Korea (제주도 발전 전략의 교호적 변화)

  • Kwon, Sang-Cheol
    • Journal of the Korean Geographical Society
    • /
    • v.43 no.2
    • /
    • pp.171-187
    • /
    • 2008
  • Islands are vulnerable to outer influences due to their small size and isolation. Tourism often becomes an important development focus because of their unique culture and nature. Jeju-do, as well as other islands, has experienced such development mostly led by central government, and the regional change was understood as the outcome of global influences without much concern with the local response or strategy. Thus, vulnerability has been the key theme in island development studies. This paper examines the current state of island development as an outcome of locals' alternating strategy in which the islanders accept the central government's plan, but express their demands to modify them. It is reflected in the electoral preference for ruling or oppositional parties, local movements against central government's development plans, and the spatial organization of tourism sites from a few growth centers to more dispersed, balanced development. These suggest that the current state of island development is not derived from unidirectional global forces, even if islands are peripheral. Rather, it is the outcome of an alternating strategy of Jeju locals accepting the central government development plans while managing them for local benefits.

The Activating Plan of Rural Village through the Native Resource Application - Focused on the Gapyeong-gun Unaksan Grape regions - (향토자원을 활용한 농촌마을 활성화 계획 - 가평군 운악산 포도향 권역을 대상으로 -)

  • Kim, Young-Taek;Lee, Sang-Chang;Kang, Eun-Jee;Kim, Yong-Geun
    • Journal of Korean Society of Rural Planning
    • /
    • v.17 no.3
    • /
    • pp.113-124
    • /
    • 2011
  • This study attempted to propose a space planning of rural villages having been connected by small-regions units as a plan of regional economic growth through cultivating native resources located in rural areas and then developing them. As research methods, this study carried out literature research and empirical study at the same time, and then was progressed to directions of deducing a basic plan by applying alternatives to actual object sites based on the results. Endogenous developments of areas through native resources' developments have been emphasized in Korea recently, and various policies and strategies are being appeared for making regional economic growth under these recognitions. However, rural village planning has directed to physical maintenances centering on functionality till now, and composed of facility repairs and experience projects of urban-rural interchanges mostly so as to solve living environments between cities and agricultural villages. Therefore, this study intended to pose discrimination with existing rural village planning, and set up a growth plan of rural villages by cultivating and developing tangible and intangible native resources having been kept in the rural villages and then commercializing them centering on indigenous native resources.

Impacts of Familiarity on Preference, Perceived Risks, and Tourist Activities (친숙도가 선호도, 위험지각, 관광활동에 미치는 영향)

  • Qu, Xiao-Long;Kim, Hyoung-Gon;Lee, Soo-Jin
    • The Journal of the Korea Contents Association
    • /
    • v.10 no.10
    • /
    • pp.378-388
    • /
    • 2010
  • This study examines Korean tourists visiting China as to their perceived familiarity, and its impacts on the degree of preference toward China as a tourism destination, perceived risk, and the preferred tourist activities. A survey was conducted to the Korean tourists departing to China at the In-Cheon international airport, which results in collecting 305 usable questionnaires. The results show that the perceived familiarity toward China positively affects the degree of preference to China as a tourism destination. As to the impacts of familarity on the perceived risks, the results reveal that the degree of familarity is negatively associated with several risk perceptions. Lastly, the degree of perceived familiarity is positively related to the one type of preferred tourist activity, visiting nature historical sites. The results of this study support the role of familiarity as a significant factor in understanding other tourist perceptions.

Direction for Improving Management Model based on Carrying Capacity for Managing natural resources in ecotourism area : Focused on Getz, LAC, VIM and VERP (생태관광지역 자연자원 관리를 위한 수용력 기반 관리모델 개선방향 : Getz, LAC, VIM, VERP 관리모델을 중심으로)

  • Park, Hong Chul;Oh, Choong Hyeon
    • Journal of Environmental Policy
    • /
    • v.13 no.4
    • /
    • pp.107-133
    • /
    • 2014
  • The eco-tourism has caused a variety of problems between use and conservation. The situation requires introduction of scientific management techniques, such as controlling the number of visitors to the destination and identifying appropriate carrying capacity. Getz, LAC, VIM and VERP have been developed for this purpose and they are the management model based on carrying capacity that have been explored for introduction and application in Korea. However, it is necessary to modify and supplement the management model to suit the purpose of ecotourism characteristics and the status of ecotourism in Korea. Therefore, we identified the problems of the existing management model and presented three improvements. strengthen the interdependent linkages between carrying capacity and the management goals; improve the tourism opportunity distribution model; improve the phased management. It will help many ecotourism sites to effectively manage the impacts of visitors in Korea with a minimum amount of effort and costs.

  • PDF

Value Promotion for Tourism Geology through Survey on Geological and Geomorphological Landscape Resources in the Odaesan National Park: Public Understanding of Earth Science (오대산 국립공원의 지질 및 지형경관자원 조사를 통한 관광지질학적 가치 증진: 지구과학의 대중적 이해)

  • Heo Chul-Ho;Kim Seong-Yong;Yun Seong-Taek
    • Journal of the Korean earth science society
    • /
    • v.26 no.3
    • /
    • pp.218-231
    • /
    • 2005
  • The purpose of this study was to investigate essential information about the geological and geomorphological characteristics of the Odaesan landscape, in order to efficiently preserve and develop resources selected from among that are highly valuable scholastically and esthetically. A total of 147 geological and geomorphological landscape resources were studied during the course of this study. Landscape type mostly discovered was the tectonic topography, followed by the topographies of weathering, river, mountain, lacustrine, and periglacier, respectively in decreasing order. Among the varieties of geological and geomorphological landscape resources, 4 outcrops were utilized as tourist resources and 5 outcrops were considered as valuable sites for scientific research. Geological and geomorphological landscape resources for academic research were considered to have practical uses such as geological and geomorphological fieldwork for students and thematic geotourism courses for the public.

Use of Social Commerce Restaurant Products by College Students According to Demographic Characteristics and Eating Out Behavior (인구통계학적 특성 및 외식행동에 따른 대학생의 소셜커머스 외식상품 이용 현황)

  • Jo, Mi-Na;Heo, Ji-Hwan
    • Korean journal of food and cookery science
    • /
    • v.30 no.3
    • /
    • pp.291-306
    • /
    • 2014
  • The purpose of this study was to examine the use of social commerce restaurant products by college students according to demographic characteristics and eating out behavior. The questionnaire for the survey was distributed to 450 college students, who have experiences of purchasing a restaurant product on social commerce, with 286 responses used for analysis. From the result, college students frequently use smart phones and SNS for making such purchases. While the awareness of social commerce was high, they sometimes visited the websites and purchased products. The awareness and purchase experience of Coupang and Ticket Monster turned out to be the highest. The most frequently purchased product was restaurant discount coupons, followed by fashion/accessories, movie or concert tickets, food products, and beauty shop discount coupons. The discount rate was mostly 30 to 40% on average. The most significantly considered matter in purchasing products and services was product quality, followed by discount rate and consumer review. The respondents ate out at least 3 to 5 times a week, spent $100,000{\leq}200,000$ won, and were generally satisfied with the restaurant products from social commerce sites. The main satisfaction reason was price, whereas the dissatisfaction reason was false and puffy advertising. Service quality improvement and variety of category were the most necessary factors for improvement. Among the demographic characteristics, there was a difference in purchase expenditure of social commerce restaurant products, as well as purpose, companion, time used and word-of-mouth experience according to gender. According to grade, there was a difference in purchase expenditure, companion, area of use and impulsive purchase. Among the eating out behavior, there was a difference in purpose, companion and word-of-mouth experience according to the eating out frequency. Meanwhile, there was a difference in purchase expenditure, companion, time used, word-of-mouth experience and tool according to the eating out cost.

Visitors' Attitudes about Interpretive Media in Weolchulsan National Park (월출산국립공원 탐방객의 환경해설 매체에 대한 탐방객 태도)

  • Cho Woo;Yoo Ki-Joon;Kim Dong-Pil
    • Korean Journal of Environment and Ecology
    • /
    • v.20 no.2
    • /
    • pp.143-152
    • /
    • 2006
  • The purposes of this study were to provide basic visitor information for effective park management and to understand visitors' perception about the interpretive media which is utilized as a self-guide environmental interpretation in Weolchusan National Park. To accomplish the purposes of study, a questionnaire survey was chosen and the 196 valid samples among them were analyzed. Among who used the interpretive media, the largest proportion used the information board of park use-resources, and the usage rate of interpretive label of woody plant, interpretive sign of cultural asset, and self-guide tour were shown to be relatively high. However, the park brochures(map), bulletin boards, park web sites, LED sign, and visitor center exhibits were evaluated that use efficiency was low. In the analysis of importance-performance, visitors were perceiving the importance of all form of interpretive media greatly. The performance of interpretive media was also evaluated as affirmative.