• Title/Summary/Keyword: Tourism service

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Neo-Service Industry, Medical Tourism as an international trade product in 21st Century : A case of H University Hospital (21세기 신(新)성장동력 서비스산업인 의료관광 수출활성화방안에 관한 연구)

  • Chun, He-Jin;Lee, Hee-Seung;Kim, Kee-Hong
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.579-595
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    • 2008
  • Medical tourism is a contemporary phenomenon which has its roots in both tourism and health care industry. This market has grown significantly' for the last 10 years. The purpose of this study is to suggest strategies to develop medical tourism in Korea by studying cases of the medical tourism developed countries such as Singapore, Malaysia, India, Thailand as well as analysis medical tourists who has visited to H university hospital. In total of 254 medical tourists were analysed and the results of the study are followed: Korean government need to appease medical law to be able to attract more medical tourists; medical industry and tourism industry need to develop Korean specialized medical tourism package, Middle-Eastern markets, where the oil money exists, should be developed.

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The Study on the Motivation of Cruise Tourist and the Use Intention of Ubiquitous Service based upon ICT (크루즈 관광객의 동기와 ICT 기반 유비쿼터스 서비스 이용의도에 관한 연구)

  • Park, Hyun-Jee;Park, Joong-Hwan;Kim, Jung-In;Lee, Joung-Sil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.11
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    • pp.4251-4259
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    • 2010
  • This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

The Effect of Tourism Contents on U-Tourism Convention Service Adoption Using TAM (관광콘텐츠가 U-관광컨벤션 서비스 수용의도에 미치는 영향 : TAM 적용)

  • Park Bong-Gyu;Cho Jae-Wan
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.88-93
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    • 2005
  • Recently many researchers are keen interested in the concept of ubiquitous using mobile internet and RFID. Busan also plans to build a first U-city in the areas of port logistics, traffic, tourism convention, medical service. It is important to be accepted by consumers for U-tourism convention service adoption to determine the future growth potential. The purpose of this paper thus examines the effect of tourism contents on U-tourism convention service adoption using technology acceptance model.

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A Study of Russian Patients' Satisfaction on Medical Tourism in Korea with Air Ambulance Service (해외 의료관광객의 Air Ambulance를 이용한 의료관광서비스 만족도에 관한 연구 : 러시아 이용객을 중심으로)

  • Kim, Pyung-Soo;Kim, Kee-Woong;Park, Sung-Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.22 no.4
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    • pp.99-109
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    • 2014
  • Airline and medical industry in Korea have rapidly grown since 21st century. However, air ambulance service using an aircraft has not as popular as in Japan, Europe or United States. Central government has decided to start emergency helicopter service since 2011 to transport emergency patients transported in the past by fire fighter helicopter. Unfortunately, 32 OECD countries out of 33 have operated emergency aircraft system except Korea. There are more than 25 emergency helicopters in Japan, which can operate within five minutes. Such system could save a lot of social direct or in-direct cost by saving valuable lives of Japan citizens. This paper has tried to research the perception of overseas Russian medical tourists on using Air ambulance for their medical tourism to Korea. Researching air ambulance, this paper expects to find ways to enhance both medical tourism industry and airline, business jet industry. According to research results, it was proven that tangibility of medical tourism service has a positive effect on the human factor of air ambulance. The human factor has also a significant impact on the passenger comfortableness of air ambulance. Such comfortableness increases the overall satisfaction of medical tourism.

Over the Rainbow: How to Fly over with ChatGPT in Tourism

  • Taekyung Kim
    • Journal of Smart Tourism
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    • v.3 no.1
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    • pp.41-47
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    • 2023
  • Tourism and hospitality have encountered significant changes in recent years as a result of the rapid development of information technology (IT). Customers now expect more expedient services and customized travel experiences, which has intensified competition among service providers. To meet these demands, businesses have adopted sophisticated IT applications such as ChatGPT, which enables real-time interaction with consumers and provides recommendations based on their preferences. This paper focuses on the AI support-prompt middleware system, which functions as a mediator between generative AI and human users, and discusses two operational rules associated with it. The first rule is the Information Processing Rule, which requires the middleware system to determine appropriate responses based on the context of the conversation using techniques for natural language processing. The second rule is the Information Presentation Rule, which requires the middleware system to choose an appropriate language style and conversational attitude based on the gravity of the topic or the conversational context. These rules are essential for guaranteeing that the middleware system can fathom user intent and respond appropriately in various conversational contexts. This study contributes to the planning and analysis of service design by deriving design rules for middleware systems to incorporate artificial intelligence into tourism services. By comprehending the operation of AI support-prompt middleware systems, service providers can design more effective and efficient AI-driven tourism services, thereby improving the customer experience and obtaining a market advantage.

Attitude Change Towards Self-Service Technology Adoption Using Latent Growth Modeling

  • Um, Taehyee;Chung, Namho
    • Journal of Smart Tourism
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    • v.2 no.3
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    • pp.5-15
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    • 2022
  • As the utilization of technology in the tourism field becomes familiar, it greatly impacts people's tourism activities. These changes could also affect the behavior of tourists during the pandemic. To investigate consumers' adaptation to the self-service technology (SST) environment during the coronavirus disease of 2019 (COVID-19) pandemic, we adopted a model of absorptive capacity as the main framework for empirical research. To track the social effects of COVID-19, consumers' behavioral intentions for four different points in time are collected. The analysis was conducted using latent growth and structural equation modeling. We set the organizational and environmental characteristics as the first step of the model, with assimilation and trust as a middle step. Intention to use a kiosk is placed at the final step as an exploit. Findings indicate that organizational characteristics and environmental characteristics positively influenced assimilation and trust, except for environmental characteristics. Consumers' assimilation in SST encourages immediate intention to use a kiosk. Consumers' trust in kiosks positively impacts both immediate and continuance intention to use a kiosk during COVID-19.

Informatization, Public Service Supply, and China's Inbound Tourism Development

  • Boyang Xu;Daxin Dong
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.12
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    • pp.3286-3309
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    • 2023
  • This study empirically investigates the impact of informatization on China's inbound tourism development. The analysis utilizes data on the number of inbound tourist arrivals in 30 Chinese provinces from 13 tourist origin countries between 2004 and 2016. The regional informatization level is measured by the internet penetration rate. It is found that informatization in tourist destination provinces has a significant positive impact on inbound tourism. Moreover, the local public service supply plays a moderating role. The positive effect of informatization is stronger in regions with better public services. The study results imply that China can boost its inbound tourism by further improving the level of informatization as well as local public services.

Improvement of Internet Portal Sites for Mountain Villages by the Comparison of the Sites for Rural Tourism Villages Nationwide and Overseas (국내외 농촌체험관광 포탈사이트 비교 분석을 통한 산촌체험마을 포탈사이트 개선 방안)

  • Jeon, Jun-Heon;Kim, Jong-Ho;Lee, Kwang-Hee;Lee, Duk-Jae
    • Journal of Korean Society of Rural Planning
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    • v.13 no.4
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    • pp.31-42
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    • 2007
  • This study aims to compare internet portal sites for rural tourism, and to suggest the improved contents for homepage information on mountain villages under the Korea Forest Service. Design, interface, information source, and communication as estimation indicators were used to understand the characteristics of portal sites, and sub-items under indicators to analyse the portal sites were established. Nationwide portal sites were compared for rural tourism information. Also, German and Italian portal sites were compared as overseas cases. As a result, an internet portal site for information on mountain villages under the Korea Forest Service has to be improved as compared with other portal sites related to rural tourism. Firstly, it is necessary to modify and improve the category explaining mountain villages. Secondly, homepage for developing mountain villages has to be established and linked to potential visitors. Thirdly, portal sites for developing mountain villages subsequently have to be constructed under the site of the Korea Forest Service.

5A Study on Impact between Customer Satisfaction and Re-purchase Service Quality of Foreign tourism products (해외관광상품의 서비스품질이 고객만족, 재 구매의도에 미치는 영향에 관한 연구)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.8
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    • pp.2853-2859
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    • 2010
  • Development and promotion of foreign tourism products is an important factor for economical side as well as to improving the foreign relation and the image of nation. Also, foreign tourism products can give a positive effect in activation of the domestic tourism industry and foreigner's domestic visit. Thus, development and promotion of travel industry may offer competitive power of the specification country and a development opportunity, and influence in investment infancy of different industry. Therefore, in this study, service quality of this foreign tourism products analyze effect about customer satisfaction and re-purchase intention, investigated competitive power factors of the tourism industry in the future. In the final study, service quality patten, confidence, attraction could be influenced on customer satisfaction, reliability and responsiveness was not affected by the other factors. This study may suggest guideline that analyze the special character factors of the tourism industry future, or develop the critical success factor of foreign tourism products.

Exploring the Satisfaction with COVID-19 Prevention Measures and Awareness of the Tourism Crisis for Residents' Tourism Attitude

  • PARK, So-Young;PARK, Joo-Young;KIM, Ji-Won;Chang, Mona;KIM, Mincheol
    • The Journal of Industrial Distribution & Business
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    • v.12 no.7
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    • pp.27-39
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    • 2021
  • Purpose: The researchers reviewed the previous studies on the psychological anxiety and economic damage during the recent COVID-19 pandemic to understand the satisfaction, awareness and attitude of the residents in Jeju, Korea. Research design, data and methodology: 215 samples based on self-reported survey were collected for path analysis focused on controlling variables in demographic characteristics in PLS-SEM using Smart PLS 3.0. Results: The researchers found the Satisfaction with COVID-19 Prevention Measures and the Awareness of Tourism Crisis affect Attitude toward Tourism of the residents with the explanatory power (R2 = 0.209). Age was found to be the only significant controlling variable in this model for the Awareness of Tourism Crisis to Attitude toward Tourism. Conclusions: The attitude toward tourism is influenced by the level of satisfaction of the prevention service for COVID-19 as well as the awareness of the crisis. Residents have different level of the tourism crisis awareness by the status of their economic activities while there is no differences in all age groups for satisfaction in the quarantine service. The study suggests that the importance of the public health service should be preferentially concerned for residents to have stable economic activities where the tourism is the major industry.