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http://dx.doi.org/10.5762/KAIS.2010.11.8.2853

5A Study on Impact between Customer Satisfaction and Re-purchase Service Quality of Foreign tourism products  

Choi, Seung-Il (Division of Tourism and Convention, Pusan National University)
Kim, Dong-Il (Division of Business Administration, College of Business, Pusan National University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.11, no.8, 2010 , pp. 2853-2859 More about this Journal
Abstract
Development and promotion of foreign tourism products is an important factor for economical side as well as to improving the foreign relation and the image of nation. Also, foreign tourism products can give a positive effect in activation of the domestic tourism industry and foreigner's domestic visit. Thus, development and promotion of travel industry may offer competitive power of the specification country and a development opportunity, and influence in investment infancy of different industry. Therefore, in this study, service quality of this foreign tourism products analyze effect about customer satisfaction and re-purchase intention, investigated competitive power factors of the tourism industry in the future. In the final study, service quality patten, confidence, attraction could be influenced on customer satisfaction, reliability and responsiveness was not affected by the other factors. This study may suggest guideline that analyze the special character factors of the tourism industry future, or develop the critical success factor of foreign tourism products.
Keywords
Foreign tourism products; Customer satisfaction; Re-purchase; Tourism industry;
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