• The Journal of Economics, Marketing and Management
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• v.9 no.5
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• pp.39-50
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• 2021

Purpose: This study is to analyze the changes of consumption patterns to diagnose the economic impacts on consumers' market during COVID-19, and to suggest implications to overcome the new social and economic crisis of Jeju Island. Research design, data, and methodology: We collected a set of credit card transaction records issued by BC Card Company from merchants in Jeju Special Self-Governing Province for past 4 years from 2017 to 2020 from the Jeju Data Hub run by Jeju Special Self-Governing Province. The big data contains details of approved credit card transactions including the approval numbers, amount, locations and types of merchants, time and age of users, etc. The researchers summed up amount in monthly basis, transforming big data to small data to analyze the changes of consumption before and after COVID-19. Results: Sales fell sharply in transportation industries including airlines, and overall consumption by age group decreased while the decrease in consumption among the seniors was relatively small. The sales of Yeon-dong and Yongdam-dong in Jeju City also fell significantly compared to other regions. As a result of the paired t-test of all 73 samples in Jeju City, the p-value of the mean consumption of the credit card in 2019 and 2020 is significant, statistically proven that the total consumption amount in the two years is different. Conclusions: We found there are sensitive spots that can be strategically approached based on the changes in consumption patterns by industry, region, and age although most of companies and small businesses have been hit by COVID-19. It is necessary for local companies and for the government to be focusing their support on upgrading services, in order to prevent declining sales and job instability for their employees, creating strategies to retain jobs and prevent customer churn in the face of the crisis. As Jeju Province is highly dependent on the tertiary industry, including tourism, it is suggested to create various strategies to overcome the crisis of the pandemic by constantly monitoring the sales trends of local companies.

• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.317-323
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• 2019

Amid the recent growing social demand for wellness culture and healing tourism, I, through a literature survey and case study, reviewed the conditions of healing tourism in Gangwon-do as a destination of healing tourism, and examined the development project of Gangwon-do type healing tourism and commercialization of the wellness perspective. According to the survey, it was found that the Yeongdong area in Gangwon Province had excellent healing-based conditions in virtue of abundant natural resources, but it was found that it was necessary for local governments to cooperate in order to prevent overlapping investments and create synergy effects by connecting with one another as development contents or business items of healing tourism projects overlap or remain in the planning stage. In the case of Goseong-gun, which was reviewed as the main site, it has high potential as a silver-healing tour and if the County seeks a wellness merchandising strategy for each healing tourism target based on a therapy program linked with local specialized resources, and effectively links and specializes regional strengths in Gangwon-do's Yeongdong region, it is expected to become a regional success story of operating the development of the local tourism for silver and health-oriented tourists.

• Journal of the Korean association of regional geographers
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• v.5 no.1
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• pp.91-100
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• 1999

The purpose of this study is to make a plan for the development of new tour routes for '98 Kyongju World Culture Exposition. The result of this study is as follow: First, over 40% of tourists from Kyongsang-buk-do Province vote for Kyongju Area as the most favorite tourist-oriented city in this province. And they are visiting Kyongju mostly in April(22.6%) and in May(17.8%). Second, cultural assets in Kyongju area are located at Inkyo-dong(16.8%), at Bohwang-dong(9.4%), at Topjong-dong(8.1%). at Mt. Namsan area(11.8%, 6.9% for Naenammyon, and 4.9% for Dodong-dong), and at the vicinity of Kyongju City(53.9%). Third, tourism enterprises in Kyongju Area are located mostly at one place-Pomun Lake Resort area. This fact have had bad influence on the influx of tourists. Lastly, current tour routes are limited mostly to the heart of Kyongju City. So, other attractive tour routes must be developed also in other tourism circles such as the East Sea Tourism Circle and the Northern Province Tourism Circle, which belong to the 6 tourism circles designated by Kyongju City but are now excluded from the current tour routes. In conclusion, this study proposes "98 Kyongju World Culture Exposition with Themes" related to the 6 tourism circles. The themes proposed are as follows: (1) The exploration of the historical places of the Shill a Kingdom in the heart of Kyongju City including Mt. Seoak area and Pulkuksa Temple area. (2) Smile with a new millenium in Pomun Lake Resort area. (3) The exploration of the Buddhist culture in Mt. Namsan. (4) The harmony between nature and culture in the East Sea Tourism Circle and the Northern Culture Circle.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.328-338
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• 2022

This study aims to identify the influential relationship between the characteristics of tourism information of the MZ generation's SNS content, tourist destination reputation, and intentions of traveling behavior with a focus on Jeju Province. To achieve the purpose of this research, this study was conducted on 270 tourists who had recently traveled to Jeju Island after being exposed to characteristic tourism information on SNS within the last year among the MZ generation through a commissioned survey company. A total of 270 results were collected and used for empirical analysis. The results of the research are as follows. First, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the reputation of the tourist destination. Second, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the intentions of traveling behavior. Third, it was found that the tourist destination reputation has a positive (+) effect on the intentions of traveling behavior. This study discussed the future tourist destination reputation formation and future behavioral decision process of the MZ generation tourists who are constantly seeking tourist destinations. In addition, the theoretical implications presented in this study were discussed.

• Journal of Fisheries and Marine Sciences Education
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• v.24 no.2
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• pp.302-310
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• 2012

This study was focused on tourists visiting the Chujado, Jeju Special Self-Governing Province as island tourism. First, this study collected the selection attributes visiting Chujado from literature review and applied the IPA (Importance-Performance Analysis)with the attributes to this research. The results are as follows: First, in the area I, the attributes (climates, exotic atmosphere, tourism information, reservation service, a variety of food, clean food etc.) both with high importance and high performance need to be kept continuously. And, in the area II, the IPA map showed that other attributes (accessibility, a variety of food, accommodation, affordable price etc) with high importance and low performance) need to be improved in the future time. These results can give the implications for establishing an appropriate policy of Chujado tourism development.

• Journal of Korean Society of Rural Planning
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• v.22 no.3
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• pp.143-151
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• 2016

The purpose of this study is to introduce the village project for conservation and improvement of rural tourism village. So, in this study, the current rural tourism village and storytelling planning are examined and the village project presented in village planning is also examined. And this study propose the storytelling implementation of the village project through the case study related with the Susanri in Jeju. The results are summarized as follows. Firstly, it is important that each village projects are storytelling for tourism resource and improve rural tourism village. Secondly, it is necessary to define story range, action planning, and management agency of village projects. Thirdly, it is desirable that the village projects should be carried out as reviving the local community. Comparing to the storytelling tourism plan, there are few rural tourism plans so far, so, it is difficult to applicate the system of the village project, but, continuous studies in this line can help the rural tourism plan to ensure practicality.

• Journal of Korean Society of Rural Planning
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• v.12 no.4 s.33
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• pp.23-32
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• 2006

Recently, Owing to booming of leisure activities and national enforcement of 5-day workweek system, Korean government has been promoting rural tourism policy of which operating project's title is Green Rural Experience Village, Rural Traditional Theme Village, etc. In this study, ken investigation result on Green Rural Experience Village sites, an estimation model of returns by green-tourism activities was developed. The model was constructed through factor analysis and regression analysis method. Regression model developed can estimate green-tourism revenue by investment budget, homepage preengagement sales, homepage visitors, capacity of eating and drinking facilities, capacity of lodging facilities. The model developed was applied in sample villages. With these results, estimation revenue was recorded average 138.3% of survey revenue, and statistical significance was good(correlation coefficient $R^2$ = 0.8255, level of significance : 0.000), and the range of relative error was recorded largely from -7.1% to 158.6%, and average relative error was 38.3% and good. And, the model developed in this study have the critical point in aspects of insufficient data, but the results will be used in green-tourism policies and projects, and revenue estimation about each village in the present and future is limited, but in province or the whole country the application is good.

• Journal of Korean Society of Rural Planning
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• v.13 no.2
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• pp.133-142
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• 2007

Tourism and recreation spots in Korea have been developed metropolitan cities-oriented that facility construction has too much importance in local tourist site development more than satisfaction and experience. Tourism hardly seems to play its role as a motive power even in locals where tourism occupies much in their economic development. Therefore, the ministry of culture & tourism has introduced a plan to discover cultural and tourism resources as a development alternative which handles theme-ability and specialization. However, most projects of local tourism resources developed since 1999 have resulted similar features comparing to previous and existing tourist spots. And the main objectives of this paper have not been realized very well. This research hence forth suggests a program-based model development in tourism resources, with a case study of Gokun-gugok, one of the historical and cultural sites and is located in Hwachon-gun, Gangwon Province. Main points include: Since the Gokun-gugok landscape has been undermined and been loosed the traditional cultural value due to the road development, this study intends to plan to make the adventure of tourism destination including restoring the site as a cultural place. The Gokun-gugok site needs to develop combining various types of tours and adventures with instructive and educational programs to meet the visitors' needs. This research also intends to precede a development plan based on harmonizing natural, historical and cultural assets of the Gokun-gugok with facility maintains and tourism development. Meanwhile, the study stresses on realizing development of tourism resources categorizing programs by seasonality, visitor's economic class, and visit duration. Asa consequence, the research presents a "Culture & Tourism Academy" which deals with these types of adventure programs and informative educations. To assess feasibility of the development plan in terms of economy, environment and policy, the research conducted the site inspection and examined the site's surroundings, land properties and inundation. 145,000 square meters have been extracted as a feasible development area out of total 392,500 square meters. Finally, the study segmentizes target markets basedon the result of the survey on visitors and local residents. The more segmentized markets employ facilities according to their traditional characters.

• Journal of the Korean association of regional geographers
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• v.9 no.3
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• pp.233-247
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• 2003

The purpose of this study focuses on the spatial evolution and characteristics of cultural tourism festivals in Chonnam province of Korea. More than 58 community festivals functioned with hallmark events are held annually in the Chonnam province. Most of community festivals were mainly established since 1995, and more than 48 percents of festivals are held in October and May. Spatial diffusion process of festival are divided into three phases: a primary stage before 1995, a diffusion stage from 1995 to 1999, and a condensing stage since 2000 Cultural tourism festivals began at some areas such as Mokpo, Yesu, and Gurye in 1960's, and spread all over the counties of Chonnam province. During diffusion stage, 51.7 percent of all festivals were newly held. The themes and purposes of festival, and the typology of community festivals were transformed with diffusion stage. In festival purpose, community reconciliation and unity festivals were held in primary stage, tourism oriented festivals were held in diffusion and condensing stage. In the festival themes, community culture and folk arts festival were held in primary stage, however, community history and environment & ecological festivals are held in condensing stage. In addition, the typology of community festivals was transformed according to diffusion stage. Thus it was transformed from indigenous festivals of primary stage to commercialized indigenous festivals of condensing stage.

• Journal of People, Plants, and Environment
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• v.23 no.6
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• pp.589-602
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• 2020

Background and objective: There are many theories related to the development of agrotourism, and each stakeholder has its own role and function. If it is based on organizational functions, stakeholders need to be coordinated, and the state plays a major administrative role. But in the successful case of Yeongdong County, Chungcheongbuk province, the Republic of Korea, the government played an important role in the development of tourism, which grants us another perspective on the role of the government in promotion and development agrotourism activities. Methods: This article aims to examine the development of agrotourism through a cooperative approach, by clarifying the role of the local authorities in the Yeongdong region in the management and operation of the local agrotourism activities. The qualitative research method is based on a field survey conducted in Yeongdong County in 2019. Results: The study's findings show that in situations where conflicts of interest among stakeholders are prone to occur, the development of local tourism has a limited impact on the cooperative culture, and local governments play an important role. Accordingly, the local governments must actively formulate strategies to maintain and develop traditional agricultural industries and at the same time develop agrotourism activities. The government's ability to coordinate, cooperate, and participate reasonably is a key factor for the success of the sustainable development of the tourism industry. Conclusion: Based on coordination between stakeholders and a reasonable strategic direction, Yeongdong's agrotourism is being effectively deployed. The development of Yeongdong's agrotourism industry has achieved impressive results through an effective strategy, highlighting the important role of localgovernment in the consensus of local communities and collaboration with stakeholders. The role of outstanding local governments has been clearly demonstrated, especially in promoting, establishing, and contacting different organizations to effectively deploy agrotourism in the region.