• 농촌계획
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• 제10권3호
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• pp.9-18
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• 2004

As a supplier of ecotourism, local people are vital for its successful development of ecotourism in Less Favored Mountainous Area(LFMA). A survey was carried on to investigate the residents' attitudes toward ecotourism development. In addition, an Importance-Performance Analysis(IPA) of resources for ecotourism was carried out. Major results are: First, cognition of residents fur environmentally friendly approach in tourism development, was very high (76.1 %). And appreciations of residents towards ecotourism were also high(more than 50%), Recently, the understanding of ecotourism is highly increasing. Second, ecotourism development was highly accepted(63%) as a desirable tourism development. And 65% of respondents showed willingness of participation to ecotourism development. Third, valleys were cognized as major ecotourism resources, and as a result of IPA, (unique) plant community, eco-villages, and habitats of wildlifes were in the category of 'Concentrate Here'.

• 한국농촌계획학회:학술대회논문집
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• 한국농촌계획학회 1998년도 임시총회 및 추계 학술논문발표회
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• pp.22-24
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• 1998

This is a research with two purposes, in order to understand the situation with which mountain villages region gets faced present time. First, to examine the conception and the formative process of mountain villages region. Second, the measure the possibility of development in a project on mountain villages region to increase the evenings as a continuous project by bringing ecology tourism. The future plan for mountain villages region project will focus on building up natural resting places for citizens by offering the actual living area it self mountain villages region should be made a place where people can release fatigue or stress, rest, think, have fun and get relationship each other, villagers and citizens. For this, it, is needed to find the way to increase economic effect in mountain villages region after enough study of development peculiarity each mountain villages region has, propensity to consume, appropritate method and example, negative and positive influence.

• 농촌계획
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• 제20권4호
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• pp.243-252
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• 2014

This study strengthens importance of farm land has possessed rurality. Thus the amenities of farm village were offered to the symbolical attributes of rurality and it was extracted four amenities attributes for valuing the amenities. Possessing the importance of rurality for agricultural and rural development and rural tourism evaluated each attribute by Choice Experiment(CE) for sustainable development make full use of rurality. Applying for Conditional-Logit model estimated the value of attributes then consumer's benefit feeling form each attributes was offered to the value of a unit change. Through this study, I wish to apply for the direction of rural development as important material and the compensation in the operation of agricultural output offering social benefit as political reference materials.

• 농촌계획
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• 제20권3호
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• pp.75-88
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• 2014

The purpose of the present study is to examine the characteristics of intermediary organizations for rural tourism by analyzing how they are run, especially in Yangpyeong-gun and Icheon-si Nadri groups, and to further look for the desirable role they should play. Since the activities of these intermediary groups have not been accumulated enough to be able to be used for a study, grounded theory was adopted as deemed appropriate among other qualitative research approaches for this paper. Three main findings of the current research are as follows. First, the rural tourism intermediary organizations have characteristics that are leaning towards local villages more than visitors, although they are in the middle of a spectrum stretching between 'visitors to the green villages' on one end and the 'green villages' on the other end. Second, the intermediary groups work not just as a bridge among different green villages but also as a mediator, facilitator and a guide, noting that such roles can vary significantly depending on the level of competence of the groups themselves and the extent to which the government steps in. Third, the tourism intermediary organizations can contribute to local community-building, going beyond the boundaries of green village. They help to improve the quality of tour experience which leads to revitalization of local economy, and during the course of operating the intermediary groups, the community in the village can set up rules and resolve disputes and conflicts. Thus, the activities of the groups have the potential to create a local community by affecting not just at a village level but to a broader area where their operation is based on. Implications of this study are suggested in three ways. First, the paper looked at the interaction between rural tourism intermediary organizations and stakeholder in a comprehensive way with a qualitative research approach taken. Second, it identified the role and tasks of rural tourism intermediary organizations. Third, it is important to ensure that the tourism intermediary organizations play the local community-oriented role.

• 한국지역지리학회지
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• 제15권6호
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• pp.763-773
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• 2009

본 연구는 보전중심적 해양관광지개발계획 수립을 위한 개발 방향 및 자원 시설개발의 기준설정을 위한 기초자료자로서, 해양관광지개발계획에서 필요한 계획지표의 도출과 지표의 우선순위 등에 대한 고려를 통해 보전 중심적 해양관광지 개발에 활용하고자 한다. 본 연구의 분석결과는 살펴보면 다음과 같다. 해양관광지개발지표의 세부기준이자 대안인 4개 측면에 대한 분석결과는 환경적 측면, 사회문화적 측면, 관리운영적 측면, 경제적 측면 순으로 나타났다. 이러한 결과는 지역의 자연환경에 대한 고려 없이 시설위주의 무분별한 계획으로 인해 지역문화 및 환경훼손으로 인해 지역발전보다는 저해요소로 작용되는 문제점을 해결하기 위한 대안으로 환경적 측면이 중요하게 인식된 것으로 판단된다. 또한 대안의 세부요소이자 세부대안인 13개 항목의 중요도 및 우선순위 결과를 살펴보면, 자원사용지속성, 주변환경개선, 수용력, 문화보전 및 전승, 삶의 질 향상, 자원이응안정성, 관광지품질관리, 주민역량강화, 주민소득향상, 홍보마케팅, 공공부문역할, 지역산업증대, 고용창출 순으로 나타났다. 단순히 자연환경을 훼손하지 않는 차원의 환경적 측면을 고려한 개발보다는 지역의 전반적인 자원을 최대한 보전하면서 하드웨어 중심의 계획보다는 소프트웨어 중심적 계획이 이루어져야 할 것이다.

• 한국콘텐츠학회논문지
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• 제19권2호
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• pp.317-327
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• 2019

최근 새로운 체험과 매력을 갈망하는 오늘날의 관광객들에게 자연과 사람이 어우러지는 새로운 컨셉의 관광목적지는 주목될 수 있다. 이러한 점에서 슬로시티는 그 자체가 색다른 관광목적지로서의 가능성을 가지며 그 효과 또한 검증되고 있다. 여행상품을 기획하고 정보제공 및 추천을 담당하는 여행업 관련 종사자들의 역할이 여행수요자들에게 중요하게 영향을 미치고 있으며, 슬로시티가 관광목적지로서 충분히 그 가치와 가능성을 지니고 있음에도 불구하고 아직까지 국내 많은 여행업체 종사자들 대상의 슬로시티관련 연구는 전무한 상황이다. 따라서 본 연구는 여행업 종사자들을 대상으로 관광목적지로서의 슬로시티 선택속성과 인식, 추천의도간 영향관계를 실증분석을 통하여 검증해 봄으로써 향후 슬로시티가 관광목적지로서 가지는 가능성과 적극적인 관광행동을 유발하기 위한 차별화된 상품개발의 가능성을 높일 수 있는 방안을 마련하고 새로운 욕구를 추구하는 현대 관광객들을 위한 관광콘텐츠의 가능성을 살펴보고자 한다.

• 농촌계획
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• 제13권3호
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• pp.73-82
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• 2007

Recently, plans to revitalize rural areas in addition to farming are actively having been groped since given agricultural conditions destituted. One of the plan is the 'Rural Tourism' which to sell to urbanites by merchandising rural and pleasant characteristics possessed by rural areas. As a part of the rural-urban exchange, analyzed the features of the experience programs operated by each village by selecting 152 rural-mountain villages where is supporting and presented results by synthesizing above conclusion. The results acquired through such research are as following. Currently, villages operate mainly with the experience program related to general agricultural life styles by synthesizing special features of experience programs with high frequency in operations as the present status of the rural-mountain villages and showed negative trends dependant to the existing natural resources and easy in operations. Moreover, the operation of the experience which are expected to publicize the village and create large incomes were insufficient, analyzed not to be stimulate purchasing activities by lack of connections among experience programs and only simple staged experiences are mainly operated due to low operation frequency of experience programs which can be operated with special interests or professional characteristics.

• 농촌계획
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• 제19권3호
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• pp.75-88
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• 2013

This study aims at reviewing satisfaction on facility modernization project of traditional market by case study on integration & move method of 2 markets (Seongbuk 5 day market & Geumgye daily market). Following this study, it asked 182 merchants & customers at Naju Moksagoeul Market about satisfaction and performance on integration & move and the facility modernization project of traditional markets. According to results of the survey, not only merchants but also customers are satisfied with the modernization project. But in detail, valuations between 5 days market and daily market, and between merchants and customers are different. For example, merchants regard as negative, but customers as positive about move of the markets from city to outside. About half of respondents answer that number of market visits and sales volume after move of the markets are higher than before. More than 80% of respondents answer that culture & tourism market programs are helpful to the market revitalization.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.145-154
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• 2020

The purpose of this study is to analyze how the problems caused by overtourism affect the quality of life of Jeju residents and their perceptions of the overtourism phenomenon by exploring related factors for future policy implications. In the research model, each independent factor related to tourists affects the quality of life of residents, and the mediation variable (QoL) ultimately agrees with overtourism. This study uses Partial Least Squares-Structural Equation Modeling (PLS-SEM), which is less influenced by the sample size. The research is based on 360 questionnaires. The test results showed that cultural factors affected the QoL statistically at 1% significance level, and economic factors were significant at 5%. The quality of life variable affects the agreement of overtourism (p-value 1% significance level). An indirect effect analysis on whether each independent factor affects the overtourism factor through the parameter of the QoL of the residents showed that the cultural factor at 5% level statistically affected it, and economic factors were significant at 10%. In conclusion, we recommend implementing both economic and cultural factors to reduce the negative perception of overtourism for the policy planning. Further research in multiple aspects should be continued to overcome the vulnerability of the Island destination tourism.

• 농촌지도와개발
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• 제17권4호
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• pp.877-895
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• 2010

Recently, many of rural villages are pursuing rural tourism to attract citizens and increase nonfarm income. A key of rural village plan utilizing rural amenity resources is to make sustainable villages considering regional character and potential for development that will work for the residents. In this study, we analyzed Rural Amenity Design Competition winning works which will be possible solutions to make proper plans for rural village and applied these contents to study areas. Three villages were selected as study areas and more than two types of amenity utilization were settled for planning direction for each village to have specialized and unique plan. Through Rural Amenity Design Competition which is being held annually, we will be able to get more data throughout rural area and verify trend of rural village planning. By selecting theme of the competition reflects needs of the time, more detailed and original ideas on amenity village planning can be drawn and this will contribute to proper and stable village planning.