• 한국항해항만학회지
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• 제33권10호
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• pp.757-769
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• 2009

본 연구는 어촌지역의 미래 관광수요를 예측하고 어촌지역 관광을 활성화시킬 수 있는 지방정부의 정책적 방안을 탐색하는 것을 목적으로 하고 있다. 연구는 강원도 동해안 지역을 중심으로 이루어 졌다. 분석은 시계열 분석과 그 지역 관광객을 대상으로 한 설문조사를 통해 수행되었다. 분석결과, 동해안 어촌지역의 내국인과 외국인 관광객은 모두 증가되어 왔지만, 그 지역은 그러한 증가되는 관광수요를 지역경제 성장으로 흡수할 정도로 충분히 수용하지는 못해왔다. 그 지역의 미래 내 외국인 관광수요는 꾸준히 증가될 것으로 예측 되었다. 그러나 과거의 증가율에 비하면, 그 증가율은 특히 외국인 관광객의 증가율은 그다지 긍정적으로 평가되기 어렵다. 이런 분석 결과를 통하여, 그 지역의 관광 활성화에 도움이 될 수 있는 지방정부의 정책적 시사점을 몇 가지 발견 하였다.

• 통상정보연구
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• 제10권1호
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• pp.395-414
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• 2008

The objective of this study is to introduce the concepts and theories of conditional heteroscedastic volatility models and the news impact curves and apply them to the Korea inbound tourism market. Three volatility models were introduced and used to estimate the conditional volatility of monthly arrivals of inbound tourists into Korea and news impact curves according to the three models. Results of this study are as follows. As the proportion of American tourists occupied a large amount of Korea inbound tourism market, the markets' forecasting is very important. The news impact curves which used EGARCH model (1,1) and TGARCH model(1,1), with data on these tourists to Korea showed an asymmetry effect of volatility. It was common that bad news means that it was estimated more sensitively than good news. From these results, we will notice that American tourists who visited Korea only for tourism are affected by good news. The result suggests that the Korea government and tourism industry should pay more attention to changes in the tourism environment following bad news because conditional volatility increases more when a negative shock occurs than when a positive shock occurs.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.143-150
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• 2021

This study aims to determine (1) the inhibiting factors and solutions in the development of eco-tourism, and (2) how green entrepreneurship can be used for eco-tourism development. The increasing issue of global warming is pushing awareness of environmental preservation. This condition changes the people's paradigm in traveling from the concept of mass-tourism to the concept of eco-tourism. The development of eco-tourism has consequences for entrepreneurial activities which is known as green entrepreneurship. This study is applied research conducted in East Lombok, one of the regions in Indonesia. The sampling technique used is purposive sampling covering a total of 34 informants. Data collection methods are carried out through interviews, observation, and documentation studies. Based on the data analysis, the findings of this study show that (a) inhibiting factors of eco-tourism development are limitation of eco-tourism knowledge, lack of awareness in environmental preservation, and absence of supporting government policy; and (b) solution for eco-tourism development discovered in this research is divided into five factors i.e., condition, demand, related industry and support, strategy, government. Besides, for applying the green entrepreneurship model i.e., developing the spirit of green entrepreneurship, training in making products and services that are environmentally friendly is needed.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2021년도 춘계학술대회
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• pp.35-37
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• 2021

외래 관광객 수요를 분석하고 예측하는 것은 관광 정책을 수립하고 기획하는데 지대한 영향을 미치기 때문에 관광 산업 분야에서 매우 중요하다. 외래 관광객 데이터는 여러 외적 요인들에 의해 영향을 받기 때문에, 시간에 따른 미세한 변화가 많다는 특징을 갖는다. 따라서, 최근에는 관광객 입국자 수요를 예측하기 위해 경제 변수 등 여러 외적 요인들도 함께 반영하여 예측 모델을 설계하는 연구를 진행하고 있다. 그러나 기존의 시계열 예측에 주로 사용되는 회귀분석 모델과 순환신경망 모델은 여러 변수들을 반영하는 시계열 예측에 있어 좋은 성능을 보이지 못했다. 따라서 우리는 합성곱 신경망을 활용하여 이러한 한계점들을 보완한 외래 관광객 수요 예측 모델을 소개한다. 본 논문에서는 한국관광공사에서 제공한 과거 10개년 외래 관광객 데이터와 추가적으로 수집한 여러 외적 요인들을 입력 변수로 반영하는 1차원 합성곱 신경망을 설계하여 외래 관광객 수요를 예측하는 모델을 제시한다.

• 농촌계획
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• 제19권2호
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• pp.149-162
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• 2013

This study intended to suggest Voluntourism as a solution for alternative rural tourism for regional activation. Voluntourism is a form of alternative tourism on values of variety of tourism demand from pleasure to virtue. This study analyzed actual state of WWOOF(World-Wide Opportunities on Organic Farms) activities being operated in Korean rural village, one of representative of Voluntourism. Study aimed to explore the possibility of WWOOF activity as one of model of alternative rural tourism. We apply grounded theory method one of qualitative study methods for analysis of WWOOF Activities because WWOOF is still small activity in Korea. In result, we figure out the actual condition of WWOOF Korea activities as a vouluntourism through paradigm model of host and guest who had experience in WWOOF Korea. WWOOF activity is in its early stage so there many tasks. We suggested ideas for improving WWOOF activities to be one of new rural tourism business.

• 산경연구논집
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• 제13권9호
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• pp.27-36
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• 2022

Purpose: The coronavirus pandemic has affected the tourism industry in a big way. The travel industry suffered intense damage from the pandemic and procedures acquainted to containing its spread because the pandemic outbreak has led to a decline in the number of tourists and a change in their behavior. At this point, this research is to investigate adequate solutions for tourism industry to overcome the crisis in a post-Covid 19 era. Research design, data and methodology: The current author gathered data from each included study to analyze and summarize the evidence when conducting a literature analysis. This stage involves gathering and reviewing intricate texts databases for the meta-analysis. Results: The current author found total five solutions from numerous literature contents, suggesting how to overcome the crisis in a post-Covid era for tourism industry. Solutions as follows, (1) Drawing beginning illustrations, (2) Introducing Government Backing Programs, (3) Increasing Promotion of Tourism Destinations, (4) Enhancing Safety and Security Measures, and (5) Improving Infrastructure and Facilities. Conclusions: This research suggests that although the global economic recession leads to reduced demand and intense competition from other sectors, the tourism industry will be well positioned to weather these challenges if practitioners of tourism organizations follow five solutions of this research.

• 산경연구논집
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• 제9권5호
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• pp.47-62
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• 2018

Purpose - Based on preceding studies, this thesis focuses on the finding of the definition and category of mobile tourism application and deriving out its characteristics. And after looking for how they make influences on continuous intention to use, we make empirical study with TAM model. Research design, data, and methodology - There are many Chinese tourist who visit Korea with user's constant intention to use of tourism application. This study is to find out the definition and category of mobile tourism application through research of preceding study and to fomulate the research model and hypothesis that how tourism application attributes (convenience, interaction, accessibility, local basis, security) affect constant intention to use of mobile tourism application. In order to verify a hypothesis, we conducted a survey for Chinese users of tourism application. In empirical study, we analyzed a structure model for frequency analysis, reliability analysis, exploratory factor analysis, validity analysis through IBM SPSS Statistics 21.0 and IBM SPSS AMOS 21.0 Results - Among tourism applications, convenience, interaction, accessibility and local basis have positive effects on both perceived usefulness and perceived easiness respectively. But security does not. Also perceived easiness has a positive effect on perceived usefulness. Finally, perceived usefulness and perceived easiness have positive effect on constant intent to use. Conclusions - Tourism application enterprises should put emphasis on design such as menu or function in order to simplify the operation of new services for new customers. Therefore, comfortable user interface and development of useful function can improve tourism application. Consequently, it leads to the promotion of tourism application. Also, when users perceive tourism application as a useful media which is easy, comfortable and useful content, the degree of constant intention to use becomes increased. It is important to provide plentiful and useful contents for customers and to develop user interface such as easy operation because these factors have positive effects on constant demand and use of tourism application.

• 농촌지도와개발
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• 제22권2호
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• pp.135-144
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• 2015

Competitiveness has been associated in the tourism literature as a crucial factor for the success of tourist destinations. This study is to develop indicators that measure destination competitiveness of rural tourism townships in Korea. It was conducted via a Delphi technique and the analytical hierarchy process method. After four rounds of discussions, the panel members reached consensus on a set of 27 indicators with three dimensions which are attractor (resource, infrastructure, and tourism products), assistance (tourism business assistance and value-added processing assistance), and planning and management (planning for development, capacity for management). This set of destination competitiveness indicators can serve as a starting point for devising a set of indicators at the local level in order to be useful rural tourism sector manager and administrators. The selected indicators are measurable, demand driven and practical to show the real performance in rural destination.

• International Commerce and Information Review
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• 제1권1호
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• pp.41-55
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• 2008

The Visa Waiver Program of the United States increases the number of Korean tourists to the US but lso affects the number of the US tourists to Korea. One of the most important factors in the tourism industry is the increase in the demand for tourism and other related services. In this regard, the VWP is expected to be a new opportunity which generates such demands. It should be reminded that the sustainable development in the industry is essential rather than limiting to the effects of the VWP. Transportation and communication has recorded unbelievable advancement which will be continued in the future.

• 해양환경안전학회지
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• 제18권2호
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• pp.131-138
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• 2012

관광산업은 단일산업으로는 세계 최대의 산업이며, 동시에 높은 고용효과를 가져오는 산업으로 평가되고 있다. 특히, 해양레저스포츠, 크루즈관광 등 해양관광산업은 고부가가치를 창출할 수 있는 산업으로 그 중요성이 더욱 강조되고 있다. 우리나라는 3천여 개의 도서와 약 12,000 km의 해안선, 드넓은 갯벌, 수려한 해양경관 등 천혜의 해양관광자원을 갖추고 있으며, 주 5일 근무제 정착, 교통수단의 발달로 해양관광에 대한 국민의 정책수요가 지속적으로 증가하고 있는 상황이다. 그러나 현재 우리나라는 해양관광산업을 신성장동력으로 육성하기 정책적 제도적 기반이 미흡하고, 관광자원을 충분히 활용하고 있지 못한 상황이다. 본 논문에서는 국내 해양관광산업의 현황과 제약요인을 고찰하고, 현행 국내 해양관광 관련 법제도의 한계를 분석해 보고자 한다. 이를 통해 향후 해양관광산업을 육성하기 위한 정책적 개선방향을 제시하였다.