• 방재와보험
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• s.157
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• pp.13-17
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• 2015

• The Safety technology
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• no.155
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• pp.6-10
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• 2010

• TTA Journal
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• s.129
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• pp.42-50
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• 2010

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.1
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• pp.1-11
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• 1998

The purpose of this paper is twofold : to identify loyalty applicable to segmentation of theme park users and to find characteristics of the segments. Thetheme park was regarded as a product and Lotte World was regarded as a brand. One hundred thirty five college students were selected by nonprobability sampling for two waves thirty of data collection. Both behavioral and attitudinal dimension of loyalty were measured in the first wave by the proportion of visit of the Lotte World to 3 major theme parks for one year, including the Lotte World, and by calculating the mean score of selected 7 attitudinal items, respectively. After 14 weeks, the same respondents were asked the number of actual visits of the Lotte World. Medians of two dimensions and cluster analyses were utilized to classify the respondents into 4 categories : high, spurious, latent, and low loyalty. Then ANOVA and $$\chi$^2$ test of independence were conducted to find the difference in intention to visit the Lotte World and actual visitation of it among groups. Only intention was significantly different by the group and the mean score of intention was highest in the high loyalty group. Although no statistical difference was found in actual visitation among groups, the theory of planned behavior provided a theoretical support to conclude that the loyalty is a useful variable for segmentation of theme park users because intention is an antecedent variable to the behavior. Discriminant analyses showed that characteristics of each loyalty group can be differentiated by motivations and constraints. When median was a group classification criterion, 73.2 percent of high loyalty group was correctly classified. A few comments were suggested on data collection, and inclusion of new discriminant variables was discussed for the future research.

• Journal of the Korean Institute of Landscape Architecture
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• v.28 no.2
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• pp.18-27
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• 2000

The importance of constraints has been one of major issues in recreation for prediction of choice behavior; however, traditional conjoint choice model did not consider the effects of these variables or fail to integrate them into choice model adequately. The purposes of this research are (a) to estimate the effects of constraints in theme park choice behavior by the constraints-induced conjoint choice model, and (b) to test additional explanatory power of the additional constraints in this suggested model against the more parsimonious traditional model. A leading polling agency was employed to select respondents. Both alternative generating and choice set generating fractional factorial design were conducted to meet the necessary and sufficient conditions for calibration of the constraints-induced conjoint choice model. Th alternative-specific model was calibrated. The log-likelihood ratio test revealed that suggested model was accepted in the favor of the traditional model, and the goodness-of-fit($\rho$$^2$) of suggested and traditional model was 0.48427 and 0.47950, respectively. There was no difference between traditional and suggested model in estimates of attribute levels of car and shuttle bus because alternatives were created to estimate the effects of constraints independently from mode related variables. Most parameters values of constraints had the expected sign and magnitude: the results reflected the characteristics of the theme parks, such as abundance of natural attractions and poor accessibility in Everland, location of major fun rides indoor in Lotte World, city park like characteristics of Dream Land, and traffic jams in Seoul. Instead of the multinomial logit model, the nested logit model is recommended for future researches because this model more reasonably reflects the real decision-making process in park choice. Development of new methodology too integrate this hierarchical decision-making into choice model is anticipated.

• Journal of the Economic Geographical Society of Korea
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• v.5 no.2
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• pp.277-291
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• 2002

The purpose of this study is to analyze the characteristics of the innovation system of a theme park, and to suggest the development strategies of a theme park through looking at Everland in Yongin, Korea. Everland had relatively the strong networks with in-house, customers, and suppliers, while it had the weak networks with competitors and universities. The innovation information network is constructed among in-house innovation actors; while, the level of interactive learning is low. So the innovation barriers exist; namely, the insufficiency of information exchange, the lack of roles of intermediate organizations, and the gap of R&D and practices. The cooperation and trust should be accumulated to overcome the barriers of innovations. Therefore, Everland should strengthen the networks with in-house innovation actors, and diffuse the cooperation and trust outwards. To maximize the synergies, Everland should construct the networks of innovation actors in a region (Regional Innovation System). To construct Regional Innovation System, first, Everland should construct the close and horizontal cooperation relationship with related firms, and intensify the innovation capacity through learning by interacting. Second, Everland should diffuse the principle of win-win through cooperation and competition.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.499-508
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• 2015

The purpose of this paper is to examine the structural relationship between experience(4Es), customer commitment and behavioral intention based on experience of the theme park as a hedonic destination. To carry out this study objective, a survey targeted for theme park customers was conducted from May 10. 2014 to June 10. 2014. These data were processed using SPSS 18.0 and Structural Equation Modeling with Amos 18.0 to test proposed hypotheses. The results are summarized as followed. First, the decomposition of path analysis revealed significant positive effects on customer commitment by entertainment experience, education experience, esthetic experience. and escape experience. While, entertainment experience was shown to have the largest influence on customer commitment. Second, customer commitment had a positive effect on revisit intention and WOM. Third, experiences have an indirect influence on revisit intention and WOM through the mediation of commitment. From the findings, the theme park is necessary to plan and develop experience program for more variable and special.

• Journal of Korean Society of Rural Planning
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• v.15 no.1
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• pp.89-99
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• 2009

I wish to establish Kwang-shi Han-woo agriculture theme park furtherance plan that take advantage of unique area resource of homebred cattle meat sale restaurant of the Chungchong-namdo Yesan County Kwang-Shi Ran-woo village. Improve regional income that develops Kwang-shi Ran-woo area that is made up a rest and experience space that escapes in sightseeing of Ran-woo meat putting first that is food, and contribute in economy activation by promotes City-Farm exchange, and is behind present, and is expected that contributes in farm village area activation that is stagnated Ran-woo specialization area of whole country scale. Kwang-shi Han-woo agriculture-farm village theme park plan is thought that active participation of thorough environmental protection and local resident is necessary condition as plan that take advantage of peculiar latency resource of area. In plan process, reflected various opinion of local resident representatives to space but there is a little insufficient page, and sees that also thorough environment analysis should be preceded. Hereafter, see that correction' repletion need a little through thorough grasping of latency resource that put together thorough natural environment investigation. in Yesan County with analysis at final design step. But, see that plan of theme park that take advantage of characteristic resource in farm village, especially situation of Ran-woo farmhouses that is suffering now difficulty as plan that do appropriateness of city in area activation and economical income guarantee side of farmhouse inhabitants.

• The Korean Journal of Community Living Science
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• v.17 no.3
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• pp.133-142
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• 2006

As theme park farms, which attract noticeably low interest from the government have gained their own managerial skills for a long time, we can now and many successful cases, This study showed there were four types of tourism villages; those that were experienced in the harvesting and sale of agricultural products, farm sleeping, recreational and leisure, and food. 1 also suggested the successful management model according to each type. The results show the recreational and leisure type had the highest annual income out of all four groups. The total income of recreational and leisure type villages were 260,000 thousand won which is more when compared to 110,000 thousand won for sleeping, 60,000 thousand won (or food, and 40,000 thousand won for harvesting agricultural products. The ratios of capital productivity (net income/invest) were 12.4 for recreation and leisure, 7.7 for food, 6.9 for farm stay, and 2.89 for harvesting. 1 suggest that farm managers should be satisfied with farm management and the priority of improving farm management should focus on the development of specific products within each farm.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.55-66
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• 2019

The makeup experience service in a theme park was analyzed for the study on the makeup service using experiential marketing based on recent consumer experience. The results of the study showed that the utilization, marketing effect, and lifestyle in makeup service at the Experiential marketing are analyzed. In other words, according to the variables, the purpose of this study is to the effect on the satisfaction, loyalty, and Intent to revisit. In this study, in order to achieve this, literature research and Empirical study on the same time. In literature review, Theories and previous studies were considered which are about experience marketing, lifestyle, makeup service, loyalty, satisfaction, and the intent to revisit. Then, a research model and a hypothesis were established. In empirical study, Based on this, it was applied to the makeup service in a theme park and verified through analysis methods such as frequency analysis, reliability verification, factor analysis, and structural equation modeling. The results showed that experience marketing and lifestyle had a significant influence on satisfaction, loyalty, and return visit intention. Based on this research, the makeup service using experience marketing would be hopefully more practical as a typical culture content marketing.