• 패션비즈니스
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• 제19권6호
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• pp.82-100
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• 2015

Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

• 한국의류학회지
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• 제29권5호
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• pp.692-702
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• 2005

The purpose of this study was to explore global consumer behavior with fashion products, Korean fashion products, and Korean traditional fashion products (i.e., Han-Bok). Clothing selection criteria for fashion products and Korean fashion products were included as major constructs far the comparison among global consumers based on their nationality. Other consumer behavior variables were shopping place, buying frequency, purchase experience/plan, preferred brand, purchase items, information source, purchasing usage, and the product evaluation of Hanbok. A convenience sample of 236 global consumers was selected for this study. A questionnaire was pilot tested, and the revised questionnaire was used for the interview survey. Descriptive statistics and ANOVA were used for data analysis. Various nationality were existed such as Europe, North America, Japan, China, South East Asia. The results indicated that the most important criteria for fashion buying were design, fit, and size in order. Fit, size, and color item from buying criteria were significantly different among global consumers by nationality. Country of origin was found as less important factor among global consumers. Department store was most favorable shopping place, and once a month is the most mentioned category in buying frequency. Preferred brands were Levi's, Polo, Gucci, and Prada, etc. Secondly, regarding the evaluation of Korean fashion products, textile quality was highly evaluated. Significant difference except design/style category were existed among global consumers by nationality. Thirdly, regarding the evaluation of Hanbok, the product evaluation of Hanbok highly represented as special event clothing, unique image, beautiful details and oriental beauty in order. Significant difference in good quality of textiles, oriental beauty, coordination with good colors and fabrics, beautiful details and unique style and design were existed among global consumers by nationality. Managerial implications were discussed.

• Journal of Korea Trade
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• 제25권1호
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• pp.34-46
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• 2021

Purpose - This paper aims to analyze the impact of the terms of trade, export price, and import price on the Korean economy (that is, real GDP, CPI, money market rate, and real effective exchange rate), and vice versa in the simple vector autoregression. Design/methodology - We impose two assumptions, i.e., diagonality and bloc exogeneity, to correctly identify the impact of a factor to the others in the structural equation. With two contemporaneous assumptions in the structural VAR, this paper investigates the impacts of the terms of trade on the Korean economy and vice versa. Findings - Impulse responses to the shocks in the terms of trade and Korean economy show that 1) an impact of the terms of trade on the economy is different in export prices and in import prices. A higher export price is beneficial to the economy while a higher import price hurts the economy, and 2) an increase in real effective exchange rate and in interest rate constrains domestic production and lowers consumer prices. Originality/value - Unlike the conventional perception that a depreciation of a currency would promote exports and domestic production at the price of inflation, our result shows the opposite, and 3) real GDP and consumer prices are positively correlated. That is, an increase in real GDP does not only cause inflation, but an increase in consumer prices also promote domestic production. Yet, the only difference is that export prices and import prices end up higher with an increase in real GDP, but lower with inflation.

• 한국항만경제학회지
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• 제22권3호
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• pp.161-188
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• 2006

본 연구의 목적은 한중간의 교역규모 증대에 따른 우리나라 서해안 항만과 북중국 항만들과의 컨테이너 유통경로를 분석하는 것이다. 본 연구의 분석결과는 다음과 같다. 첫째, 한중간의 지리적인 근접성에 따른 지리적인 이점과 그에 따른 물류비용의 절감효과에 기인하여 우리나라 중부이북지역의 컨테이너 화물들은 서해안 항만들을 경유하여 북중국으로 유통되고 있는 것을 확인하였다. 또한 이러한 교역물량 증가속도가 매우 빠른 것으로 나타났다. 이러한 현상은 과거 국내 컨테이너 유통경로의 중심지였던 부산항에 집중된 물류구조를 분산화 시키는 효과를 나타내고 있다. 반면, 서해안 항만들은 동일한 배후경제지역의 화물처리 및 대 중국 교역집중도에 따른 경쟁가능성이 높은 것으로 분석되었다. 따라서 서해안 항만들의 개발정책에는 항만고유 특성에 부합한 발전 가능성을 중시해야 하며 또한 서해안 항만들의 한중항로의 편향성을 탈피한 대안의 모색이 필요하다. 아울러 한중항로개방에 대비한 해운정책의 추진방안도 강구되어야 할 것이다.

• 대한지리학회지
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• 제51권2호
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• pp.235-253
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• 2016

중국은 2004년부터 자동차 공업 관련 신산업 정책을 추진하기 시작하였다. 이와 함께 기존의 맹목적인 외자유치에서 높은 기술수준을 지닌 외자기업을 유치하는 방향으로 선회하였다. 이러한 정책적 환경 변화는 수많은 다국적 기업들 및 협력기업들의 중국 진출을 본격화시켰으며, 한국의 완성차 및 부품기업 또한 진출이 이루어졌다. 외자기업의 착근과정에서 나타난 제도적 변화에 의한 혁신적인 기술 적용 필요성은 기업의 기술 혁신 필요성과 조응하였는데, 효율적 공간 전략이 요구되었다. 첫째, 제도적 변화에 따른 로컬 파트너십 활용과 부품기업 동반진출 전략, 둘째, 기술혁신을 통한 모듈화 및 공용 플랫폼 전략, 셋째, 지방정부 인센티브 정책 활용 전략이 그것이다. 특히 생산 네트워크 내 행위자들은 직서열 공급방식을 통한 부품 공급망을 따라 전후방 연계의 흐름이 나타났으며 관계성이 강화되었다. 따라서 부품기업들은 원활한 협력 체제를 위해 전방기업 및 모듈 단위 중심으로 집적하였다. 그 결과 북쪽의 베이징 현대를 중심으로 하는 북쪽 지역, 남쪽의 동풍열달기아를 중심으로 하는 남쪽 지역, 공용 부품을 공급하기 위한 칭다오를 중심으로 하는 중부 지역, 일반 공용 부품 및 원자재를 공급하는 상하이를 중심으로 하는 기타 지역으로 생산 공간의 분화가 나타났다.

• 항공우주정책ㆍ법학회지
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• 제19권2호
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• pp.97-136
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• 2004

동북아 항공운송시장에서는 중국시장의 개방으로 항공운송시장이 전에 없는 급팽창을 하고 있으며, 전 세계 항공운송시장에서 아시아-태평양의 비중이 커지고 있다. 향후 점차적으로 확대될 이 지역의 인적, 물적, 서비스 그리고 정보의 교류를 위해서는 동북아 역내에서 보다 자유로운 항공편의 연결이 필요하다. 이런 측면에서 이 글에서는 지역 내 항공운송시장 통합을 위한 동북아 항공운송시장에 적용 가능한 대안을 제시하였다. 첫째, 각 국의 국내 항공운송시장에 대한 정책 변화가 필요하고, 둘째, 각 국 국내시장의 자유화 정책의 확대, 셋째, 동북아 지역 내의 양자협정의 보다 자유로운 항공협정의 체결이 필요 넷째, 동북아 항공시장에 참여하고 있는 각 국 항공사 간 전략적제휴의 확대, 다섯째, 경쟁력 있는 공항 및 노선 또는 저수요 노선부터 단계적으로 자유화 실시, 여섯째, 동북아 3 국의 주요 공항 간 셔틀 운영 필요, 일곱째, 동북아 삼국간 국제표준의 항공안전 및 보안체계의 공동 구축, 여덟째, 항공 외의 분야에서 우선적 자유화 추진, 마지막으로 아시아-태평양 지역 민간항공기구의 설립과 한, 중, 일간의 협의기구를 설립하여 각 국이 정기적으로 항공운송시장의 통합과 자유화에 대한 의견 개진을 통한 점진적인 자유화를 유도해야 할 것이다. 동북아에서 항공자유화를 위한 단기적 차원의 진전은 어려울 것이다. 그러나 중국 항공사의 계속적인 성장과 일본계 항공사들의 저비용 구조화에 대한 진전이 이루어질 경우 의외로 조속한 항공운송시장의 통합이 이루어질 수 도 있다. 항공운송시장은 과거 25년간 대변혁의 과정을 겪었다. 대 변혁의 과정 중에 가장 크게 영향을 미친것은 자유화였으며, 그 결과로 요금은 인하되고, 항공수요는 증가하였다. 이로써 침체되어있던 항공운송산업은 새로운 성장 산업으로 등장하게 되었다. 자유화 정책의 확대 추진을 통해서 만이 지역 내 교류를 활성화 할 수 있으며, 이를 주도한 국가가 지역의 중심으로서 역할을 수행할 수 있을 것이다.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2006년도 추계학술대회 논문집(제1권)
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• pp.243-248
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• 2006

최근 중국은 산항을 개장하여 선사 유치를 위한 다양한 혜택을 제공하고, 일본은 '수퍼중추항만 육성계획'을 세워 항만의 효율성을 바탕으로 비용을 낮추려는 노력을 하고 있다. 또한 선박의 대형화에 의한 중심항만(Hub Port) 위주의 기항과 북중국의 대향 물량 발생지역에 대한 직기항 경향으로 동북아 항만간의 경쟁이 더욱더 치열해 지고 있으며 동북아 역내 피더네트워크 강화의 필요성이 제기되고 있다. 따라서, 본 연구에서는 유럽 피더네트워크 전략 사례를 바탕으로 동북아 피더시장 현황을 파악하고 동북아 피더네트워크 구조를 분석함으로써 동북아 역내 항만 및 선사간의 과당경쟁을 지양하고 서로 Win-Win할 수 있는 터미널의 전략적 활용, 선사간 제휴 확대, 항만간 협력 강화를 위한 구체적인 전략을 제시하였다.

• 지역연구
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• 제15권2호
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• pp.131-153
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• 1999

Since 1980's there have been two trends that obviously developed in the would -- economics globalization and urban internationalization. China, with is reform and opening-up policy and rapid economic growth, keeps pace with these two trends. The term "International City" has no putative standard or definition. If we make an analogue of urban functional hierarchy in the world with a pyramid, the International Citiesa are the few elites on its top. The highest level international cities can be called "World City" or "Global City". In today's new international division of labor, they are diversified leading cities with control capacity on a world scale, like New York, London, and Tokyo. The secondary international cities are either diversified cities with influence and regulative functions on multinational scale or specialized cities on politics, economics, culture, or other aspects with worldwide impact. Judged by different criteria, there is no city that is qualified as International City with the exception of Hong Kong, which was returned to the P.R. of China in 1997. Nevertheless, Some favorable conditions for the development of the international city still exist in China. This country is already the sixth largest economic entity in the world, and the second largest economic entity in the world, and the second largest one if GNP estimated by ppp. Furthermore its import and export value make up for 40% of its GNP, indicating that China is repidly merging into global economy. In this 1, 2 billion-population country, the difference of economic levels between urban and rural, coastal and inland regions is so big that a few metropolises in the coastal region have the possibilities and potentials to develop into international cities regardless of rather low GNP per capita of the whole country. This article will focus on analysis from several perspectives, such as the proportion of foreign trade values in GDP, the proportion of imports and exports by foreign funded enterprises in total foreign trade value; distribution of the 500 largest foreign-funded enterprises; distribution of the 500 enterprises with largest import and export values; distrigbution of foreign computer and telecom companies with offices in China; the number of outward flights per week and the international tourists; the value of foreign capital used in cities and so on. From this analysis, it is predicted that Chinese international cities will surely emergy from the eastern coastal regions and they must be the core cities of metropolitan interlocking regions that have been formed or in the process of forming. Those international cities will arise from south to north in turn : Hong Kong-Guangzhu, Shanghai, Beijing-Tianjin, and perhaps the last one is Dalian-Shenyang. The other side of this issue is that there is a long way for the coming international cities in China except Hong Kong. At least China and these core cities must continually devote to (1) improve the regional composition of foreign capital sources. (2) improve the composition of export commodities. (3) improve the investment environment (including hard and soft environment) to attract more transnational corporations to settle. (4) deepen the reform of state-owned enterprises and establish Chinese own transnational corporations to enter the world market.ons to enter the world market.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• 제1호
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• pp.89-101
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• 2001

The purpose of this study ins to verify the characteristic location of Byungyoung Castle, physical type, inside spatial organization, and the scheme of Byungyoung Castle. The study utilizes historic literature, ancient maps related to Byungyoung Castle, topographical and cadastral maps which were published under the rule of Japanese Imperialism Castle, topographical and cadastral maps which were published under the rule of Japanese Imperialism and the topographical maps which were made recently by National Geographic Institute with various scales. The methodology of the study is to interpret the contents from the historic literature on the site map. The methodology of the study is to interpret the contents from the historic literature on the site map. The result of the study is as follows; Byungyoung Castle does duty as a defensive base for the entire country and has a specific character of location that has the dual function of a mountain fortress for national defense and of a village fortress for the town. Byungyoung Castle has four gates on four sides and has a oval shape very close to a circular form. The road construction inside the castle is composed basically of a cross shape. Byungyoung is located in the northwest area of this major road system. The private houses that lie along the north-south road are build up at the core area of the lower level and the town market built up around the south gate becomes the heart of life for the people. Schematically, it has the same pattern as regular village fortress, in that the houses for the guests and the houses for the public office are arranged to the east and the west. It is considered that there is certain functional parallel between Byungyoug Castle and Ulsan castle because there are no facilities for sacrificial rites no institutional budding.

• 수산해양기술연구
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• 제32권2호
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• pp.125-131
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• 1996

In order to investigate the relation between the environmental properties and the catch fluctuation of set net fishing grounds located in the coastal waters of Yosu, oceanographic observations on the fishing grounds were carried out by the training ship ofYosu Fisheries University from January, 1990 to September, 1992, and the data obtained were compared with the catch data from the joint market ofYosu fisheries cooperative society from 1984 to 1993. The resuItes obtained are summerized as follows : 1. The ranges of water temperature and salinity in the fishing ground was 7.0 to $27^{\circ}C.$and 26.6 to 33.2${\textperthousand}$, and water temperature increased from March to August and decreased from September to February of following year. 2. The salinity in the fishing grounds was relatively high without significant changes from November to June of the following year. From July, however, the salinity decreased to continue a low value till September and then increased. The salinity in the fishing ground was dominated mainly by the precipitation and its variation was large at the north entrance of set net fishing ground, influenced greatly by the land waters from the river of Somjin, but small in the offshore of the fishing grounds. 3. The fishes caught by the set nets were arranged in order of catch as follows; Spanish mackerel> Horse mackerel > Sardine > Anchovy > Hair tail. The catches of Anchovy and Sardine were high in April to May and those of Hair tail in June to July, but Spanish mackerel and Horse mackerel were caught for whole period of fishing. Spanish mackerel was caught most in September and least in April and their means were largest in August and smallest in June. 4. The ranges of optimum water temperature for fishing by the set nets was 13.5 to $25^{\circ}C.$, and in the ranges the catches increased with increasing temperature. The ranges of optimum salinity for fishing varied between 25.0 and 32.0${\textperthousand}$.