• KSII Transactions on Internet and Information Systems (TIIS)
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• 제5권11호
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• pp.2087-2102
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• 2011

The purpose of this study is to develop and present a strategic framework for mobile Internet marketing in the $Web^2$ environment. The $Web^2$ mobile Internet marketing is characterized by services, such as augmented reality and social network services. Considering the changes in the effects and types of advertisements in the mobile Internet, few studies of mobile advertisements have been conducted thus far in the $Web^2$ environment, including the cloud computing environment. Accordingly, this research aims to identify the relationships between importance and satisfaction and to uncover the characteristics of mobile advertisements through smart phones using the IPA (Importance-performance Analysis) methodology in the $Web^2$ environment. To induce the minimum required characteristics of a mobile advertisement in terms of the importance and satisfaction of IPA, Kano's model is applied to this analysis. The study also probes the relationships between the overall satisfaction and factors of each dimension of IPA through a regression analysis. As a result, this study presents four types of $Web^2$ mobile Internet marketing strategies. It was also confirmed that the maintenance reinforcement factors of the IPA dimension affect the degree of overall satisfaction. This study has implications for businesses and researchers preparing $Web^2$ mobile services and marketing.

• 한국농업기계학회:학술대회논문집
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• 한국농업기계학회 1993년도 Proceedings of International Conference for Agricultural Machinery and Process Engineering
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• pp.1117-1126
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• 1993

Physical parameters in the forward direction of the tractor , which mainly affects the vibration characteristics of the tractor dynamic model, were able to be identified in a short time by using the Gauss-Newton method with extremum searching based on the data obtained from a forced vibration experiment. It was clarified that a period for the updating of the parameter estimates method has effects on the convergence accuracy of identification for the spring constant in the forward direction of the tractor.

• Communications for Statistical Applications and Methods
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• 제24권4호
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• pp.353-365
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• 2017

In this article, we proposed a new three-parameter distribution called generalized half-logistic Poisson distribution with a failure rate function that can be increasing, decreasing or upside-down bathtub-shaped depending on its parameters. The new model extends the half-logistic Poisson distribution and has exponentiated half-logistic as its limiting distribution. A comprehensive mathematical and statistical treatment of the new distribution is provided. We provide an explicit expression for the $r^{th}$ moment, moment generating function, Shannon entropy and $R{\acute{e}}nyi$ entropy. The model parameter estimation was conducted via a maximum likelihood method; in addition, the existence and uniqueness of maximum likelihood estimations are analyzed under potential conditions. Finally, an application of the new distribution to a real dataset shows the flexibility and potentiality of the proposed distribution.

• 로봇학회논문지
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• 제18권2호
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• pp.216-224
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• 2023

Guide robots that provide services in public places have recently emerged as a non-face-to-face solution with the spread of COVID-19 and are growing. However, most guide robots provide only the same level of intelligence and the same interaction in different and changing environments. Therefore, its usefulness is limited and customers' interest is quickly lost. To solve this problem, it is necessary to develop social intelligence that can improve the robot's environment and situational awareness performance, and to continuously maintain customer interest by providing personalized and situational services. In this study, we developed guide robot services based on social HRI components that provides multi-modal context-aware. We evaluated service usefulness by measuring user satisfaction and frequency of use of the service through the survey. We analyzed the service quality attributes to identify the differentiating factors of guide robot based on social HRI components.

• 대한안전경영과학회지
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• 제19권4호
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• pp.209-219
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• 2017

Logistics companies want to be competitive companies in fierce logistics market and are worrying about securing of differentiated competitiveness for it. The standards judging if logistics industry maintains the competitiveness are based on the satisfaction of users due to the well-established service system that can response not only economic feasibility of logistics costs such as transportation costs, storage costs, unloading charges, information costs, etc. but also diversity and upgradability of logistics needs. Therefore, this study focuses on seeking of service quality improvements with VBSD(Value Based Service Design) model focusing on customer value factors based on Kano model and QFD based service design approach from angles of customer value improvement and service costs reduction.

• 한국멀티미디어학회:학술대회논문집
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• 한국멀티미디어학회 2004년도 춘계학술발표대회논문집
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• pp.753-757
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• 2004

소프트웨어 개발과정에서 사용자 요구사항을 만족하기 위한 유용한 소프트웨어 개발도구를 사용하면 매우 효과적이지만 사용자 관점에서 요구사항 검증을 위한 방법이 부족한 실정이다. 본 논문에서는 시스템 구현 전 단계에서 사용자 요구사항을 효율적으로 검증할 수 있는 프로토타입 RV-UI 모델을 제안하여 개발자와 사용자간 요구사항이 적절히 반영되어 개발 시스템이 효과적으로 설계되고 구현됨을 나타낸다. 본 논문에서 제안한 RV-Ul 모델은 기존의 상용화된 시스템 인터페이스를 기능별 모델로 분류하였으며, 이원적 품질이론을 적용한 인터페이스를 통해 사용자가 요구하는 명확한 요구사항과 요구사항에 따른 형상관리 효과를 극대화할 수 있게 설계하였다.

• 서비스연구
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• 제7권4호
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• pp.39-50
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• 2017

본 연구의 목적은 서비스 제공자(개발자)와 서비스 수혜자(고객)집단 간에 느끼는 디자인 컨셉 가치에 대한 비교연구로서 양압기(CPAP)를 중심으로 진행된 IoT기반 U-헬스케어 및 사용자 환경기반 서비스모델을 제시하여 사례연구로 진행하였다. 더블다이아몬드(Double Diamond)연구방법을 활용하여 울산에 소재한 U병원 이비인후과와 공동으로 사례 연구를 진행하였으며, 수면 무호흡 수면 환자들을 대상으로 진단부터 구매 후 사용까지 다양한 의미 있는 경험을 발췌하고 고객 유형별 차이점을 분류 하였다. 최종적으로 제시한 13개의 서비스 시나리오 모델을 대상으로 고객은 카노(Kano)만족도와 잠재적 고객만족 개선 지수(PCSI)평가를 진행하였고 개발에 참여한 서비스제공자 집단을 대상으로 스코어모델(+-)평가와 컨셉포지션(Concept Position)평가를 진행하였다. 본 연구를 통하여 도출한 결과는 총 12가지 문항에서 7가지 문항은 수혜자와 공급자 사이에서의 가치적 견해의 일치가 나타났으며 이는 사용자 환경기반 서비스모델 속성 이었으며, 반대로 가치적 견해가 상의한 결과인 5가지 문항은 IoT기반 U-헬스케어 서비스 모델 속성에 포함 되어 있었다는 것을 알 수 있었다.

• 국제학술발표논문집
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• The 1th International Conference on Construction Engineering and Project Management
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• pp.491-496
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• 2005

In this paper, the authors explained the overview of a method for detecting location of worker for development of a monitoring system for project progress management using RFID technology. Data is the RSSI (Receive Signal Strength Indication) from RFID tag attached to the worker installing a rolling shutter, and was obtained from antennas and RFID readers set around the construction site. Neural network was done using RSSI collected and the area where worker is performing a task, and an estimation model of the working area was prepared. The network had a range of the percentage of correctly classified from 62% to 92%. The authors suggested the method to make estimate by using integrated networks prepared in respect of RFID readers, and showed the percentage of correctly classified of 84.3%. According to the result, the authors confirmed the possibility of the monitoring system with RFID technology, and mentioned the factors necessary to develop for further practical use.

• 대한안전경영과학회지
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• 제2권4호
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• pp.113-124
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• 2000

First, in order to improve selecting method of quality characteristic level desired by customers, S/N(Signal-to-Noise) ratio of Taguchi in larger-the-better characteristics was applied. Second, the Matrix classification standard of ACE(Attribute Categorization Evaluation) is presented using KANO model on difference analysis of importance and satisfaction through questionnaire from customers. This is for reflecting the diverse EC which customers want in EC quality sufficiently. Also, establishing sales point will be helpful in business strategy through presenting types that are able to decide planning quality. Third, the important measure of EC about correlation among quality characteristics and a new weight of EC are calculated depending on importance of EC and the weight of customer attribute and materials of relationship matrix through correlation matrix analysis.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2000년도 춘계학술대회
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• pp.481-490
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• 2000

First, in order to improve selecting method of quality characteristic level desired by customers, S/H(Signal-to-Noise) ratio of Taguchi in larger-the-better characteristics was applied. Second, the Matrix classification standard of ACE(Attribute Categorization Evaluation) is presented using KANO model on difference analysis of importance and satisfaction through questionnaire from customers. This is for reflecting the diverse EC which customers want in EC quality sufficiently. Also, establishing sales point will be helpful in business strategy through presenting types that are able to decide planning quality. Third, the important measure of EC about correlation among quality characteristics and a new weight o( EC are calculated depending on importance of EC and the weight of customer attribute and materials of relationship matrix through correlation matrix analysis.