• 한국의류산업학회지
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• 제10권5호
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• pp.690-701
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• 2008

Fashion illustration as conversational pattern which is made up of human and daily story creates brand image and new cultural value in textile design. The purpose of this study is to analyze an expressive characteristics focused on human body in conversational pattern illustration. The method of this study was to analyze documentaries, fashion magazines and internet fashion web site. The results were as follows: The category of body expression was classified as the head, the bust, the whole body, and the others. Most of all, the head is higher frequency than any other part. The category of body type was classified as iconic reappearance and surreal fantasy. The former expressed gender images of woman and man in reality and showed high frequency of 90.41%. Above all, two types were to show the organic correlation between fashion illustration body and brand concept. The construction method of motif was classified as singleness of body, repetition of body, singleness of body and non-body mixed, and repetition of body and non-body mixed. The repetition of body showed low frequency and it was composed of regular repetition construction and irregular construction. The singleness of body and non-body mixed, showed the highest frequency and it was definitely to communicate fashion concept. In these days, conversational pattern illustration in modern fashion pattern strengthens brand identity and informs the fashion image as creative commercial art. And also, it satisfies cultural sensibility of consumer and categorizes public phenomenons in our times.

• 한국의류산업학회지
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• 제8권6호
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• pp.647-654
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• 2006

The purpose of this study is to identify the differences among goods attribute and brand awareness on fashion brand type. we were intended to suggest characteristics of each consumer group by identifying the differences of consumers' purchasing activities. 672 of consumers by brand who frequently purchase casual brand were chosen for the analysis according to common brand classification of national brand, private brand and no brand. For the purpose of data analysis, we performed factorial analysis of measuring tools and credibility test. Concerning the differences of goods attribute, brand awareness by brand type, MANOVA, ANOVA was employed, complimented with Sheffe-test as a post hoc test in case of occurrence of any differences by group. The findings from the analysis are described in the following. Regarding goods attribute by fashion brand type, there existed a significant difference between brand types in all the sub factors of goods attribute such as product attribute, shop attribute, and price attribute. Especially, the difference of product attribute is much more significant in the areas of material suitableness, product assortment, aesthetic expression, size & quality, clothing maintenance, and clothing comfortableness. In case of shop attribute, there was a significant difference between groups in all the factors such as shop environment, convenience of shopping, sales promotion, service quality of sales clerk, location, and shop reputation. Concerning price attribute, we found a significant difference between groups in the factors of price value, price reasonableness, price information, and economical efficiency of price. As for the difference of brand awareness by brand type, among other factors, brand value had a difference between groups; that is, private brand was found to obtain the highest brand value awareness.

• 패션비즈니스
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• 제15권5호
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• pp.1-14
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• 2011

This study analyzed the "research trends and the design processes" of the traditional patterns by examining the previous researches on the application of the traditional patterns. For this purpose, 96 studies which include master's and doctoral theses and research papers published in 8 Korean academic journals on Clothing from 2000 to 2010 were chosen. The findings of this study are as follows: First, when the previous researches on the application of the traditional patterns were classified according to their subject matter, they were classified into: research on clothing design, research on textile design, research on the design of cultural commodities, and research on mixed design. Second, the researches that were classified according to their subject matter were re-classified according to their year of publication. It was shown that the most active research was on the clothing design. The research on textile design, when compared with clothing design, alternated an increase and an decrease in every other year. Also, research on the design of cultural commodities were fewer than the research on clothing design or textile design although it is on the increase from 2008. Third, when classified according to the types of design, it was found that the designs based on a flora were most common. Fourth, in most cases, in the process of the designs, the designswere dispensed with the original form or were simplified. The choice of the tone of color, in most cases, were based on the concept selected by the designer. The most common method for the expression of the designs was based on the printing. Also, when it came to the presentation of the designs, the original work greatly outnumbered an imaginary work. Based on this study, it is hoped that there will be more active research on the application of the traditional designs which, in turn, can popularize the aesthetic beauty of Korea.

• 디자인학연구
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• 제20권1호
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• pp.229-242
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• 2007

일본은 전통적으로 수공예를 대단히 존중하여 뛰어난 공예기술은 대를 이어 전수되어 오고 있다. 현대 일본의 산업직물은 이러한 전통기술을 현대 과학기술과 접목하여 현대적으로 재해석하고 재조합하여 미래와 전통의 양면가치를 표현하고 있다. 이러한 신기술과 수공예의 접목은 신기술 개발이나 디자인에 있어 다양성과 독창성을 타나내고 있어 현대 산업직물의 중요한 경향으로 부각되고 있다. 본 연구는 이 경향을 주도함으로서 현대 직물산업계에서 독자적 발전을 이룩한 일본 직물산업의 발전배경을 알아보고 이 새로운 경향이 제시한 현대 직물 개념과 조형적 혁신에 대해 고찰하여 현재와 미래의 창의적 직물 개발에 기여하고자 하였다. 본 연구 결과는 다음과 같이 된다. 신기술과 수공예의 접목 경향은 1) 일본인의 전통문화 존중 의식과 선진 섬유산업에 대한 빠른 인식이 결합되어 출현하게 된 것으로, 전통 수공예는 새로운 의미와 가치를 갖게 되어 결국 직물의 사회적 역할을 확대하였다. 2) 현대 산업직물에 요구되는 고품질, 고기능, 고감도를 위해 직물의 첨단화, 예술화, 감성화를 추구함으로서 직물의 현대적 개념을 구축하였다. 3) 산업직물에 조형적 혁신을 이루어 표현의 다양화, 재료의 다양성, 재질감의 강조로 새로운 디자인 발상과 새로운 스타일의 창조를 가능하게 하였다. 이와 같이 일본은 전통과 신기술의 접목을 시도하여 세계인이 공감할 수 있는 독자적이고 수준 높은 미를 제시함으로서 미래 직물에 대한 가장 중요한 지침을 제시하고 있다.

• 복식
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• 제67권2호
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• pp.52-67
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• 2017

This is the precedent study on the modern fashion design using Korean emotions, and its aim is to study the expressions in the modern fashion based on 'Jeong-Jung-Dong' idea from Korean dancing, which implicates the Korean emotion deeply among the artworks and give essence similar to the clothing. 'Jeong-Jung-Dong', a unique idea, in the Korean traditional dancing is the philosophy that involve the paradox expression, 'Movement in Silence,' which represented the emotion of Korean dancing for a long time. The main characteristics deducted in 'Jeong-Jung-Dong' were 1) the incomplete and complete by atypical, 2) the beauty of temperance by symbolism, and 3) amusing mutual relationship. Upon the analysis results of previous studies on the expressions in the modern fashion with 'Jeong-Jung-Dong', they demonstrated the atypical expressed by metaphor, symbolic expression through margin, and mutual relational table by harmony. The analysis of modern fashion expression by 'Jeong-Jung-Dong', which is a philosophical idea in the Korean dancing, could highlight the new way of looking at the clothing and systemize the theory on the Korean emotion to seek the effective expression of artistic features for the culture together with introduction of our unique emotion in the creative design process by understanding of humanitarian and philosophical ideologies to be utilized in the future Fashion Design.

• 복식문화연구
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• 제29권3호
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• pp.361-373
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• 2021

The purpose of this study is to contribute to the role of lines in creative design development by analyzing the expression types and aesthetic characteristics of modern fashion using geometric formativeness of symmography. A literature study was conducted of works since 2009 to examine the general consideration of lines together with analysis of the concept and characteristics of symmography in the formative arts field, and to analyze the expression types and aesthetic characteristics of modern fashion design using the formativeness of symmography. The infinite sense of formativeness and original expression of symmography are used in formative arts such as space design, installation art, and industrial design. Expression types of modern fashion design using geometric formativeness of symmography can be classified into the following three types: two-dimensional graphic pattern, relief surface, and three-dimensional spatial. First, the two-dimensional graphic pattern type forms an optical pattern, providing individuality and visual interest to the textile design. Second, the relief surface type expresses the plane in various ways, so that the thickness changes according to how lines overlap. Third, the three-dimensional spatial type expands the boundaries of clothing and creates a fantastic spatial beauty. Next, the aesthetic formativeness of fashion design using symmography can be classified into repetitive rhythmicity, geometric self-similarity, and optical spatiality. Symmography enables a myriad of geometric patterns to be developed depending on material, color, and the designer's imagination, and helps inspire a variety of designs in fashion that sculpt a three-dimensional human body.

• 한국의상디자인학회지
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• 제13권2호
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• pp.147-162
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• 2011

The performance-art costume is a tool for expression that can dynamically display the intention of a production. The purpose of this study is to examine the whole costume for performance arts targeting musical works, to which were added such elements as music, dance, and drama, among performance arts in several genres. This study aims to consider how the symbol contained in the costume was intended to be expressed by inferring a change in performance costume and character as the stage costume. Accordingly, the following research problems were established in this study. First, Which role does the costume play in performance art? Second, into which types can the performance-art costume be classified depending on the kind of performance art? Third, what is the expressive method for the performance-art costume? To examine the types of performance-art costume, the acting costume, the singing costume, the dancing costume and the rhythmic performance costume were considered. As a result, the performance costume can be seen to have been designed through the effect of a change in color by lighting, through the differentiation of character caused by excessive decoration, through the differentiation in material for free movement, and through symbolic expression.

• 복식
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• 제60권8호
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• pp.1-14
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• 2010

This study is a discussion of the expressive characteristics of contemporary fashion design with floral images. It aims to help understand the overall trends of contemporary fashion design and textile motif design and expand the potential expression fields of originative design to natural objects such as flowers. Methodologically the study analyzed 976 pieces of data gathered from Haute Couture and Pr$\hat{e}$t-$\grave{a}$-Porter collections of 2005S/S-2009F/W, according to their types of expression. The study results show a share of 42.7% for plane type expressions by printing or weaving and a share of 51.5% for relief type expressions, compared with 5.7% for solid type expressions. However, those expressions represented elegant femininity with emphasis on formative beauty and were applied to fashion accessories or hair adornments. The expressive characteristics found from the analysis were represented by natural images, feminine elegance, and decorative aesthetics of handicrafts. Flowers in the contemporary fashion purify the internal emotions of humankind stand for personality and beauty in many different ways of expression and serve as a means of expressing more artistic values breaking out of stereotype.

• 한국의상디자인학회지
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• 제7권3호
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• pp.53-61
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• 2005

With the acceptance of western culture, our traditional culture is in the crisis of disappearing. This is especially evident in the clothing and textile field. Therefore it seems essential to apply the traditional Korean aesthetics to our clothing. The purpose of this study is to reconstruct the types of design and analyse the characteristics of patterns expressed in traditional roof-tile. This study attempted to use the roof-tile patterns as motive for all tapestry and fashion design work to realize a creative expression of formative world through on-screen restructuring. The traditional roof-tile patterns were selected for this study because they must be the products created with our ordinary aesthetic values and techniques, and thus may represent our people's unique culture. After all, the expression for a work should be based not on simple representations of a given object but on restructuring of diverse unique forms according to worker's subjective senses. A piece of clothing with the expression of traditional and formative must combine traditional aesthetics of tradition and form. The application of traditional and formative value of Korean pattern in clothing made to be adaptable for wear in our everyday lives. Today there various attempts to combine traditional aesthetics with modem design. Also, the development of unique Korean design aesthetics within the clothing will allow for a distinct elegance that can be recognized by the world know about the Korean culture through the high standards of our clothing.

• 복식문화연구
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• 제19권1호
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• pp.119-127
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• 2011

This purpose of this study was to analyze the formation and look into design characteristics by types and method of expression on multifunctional eco-friendly fashion design. Total 191 pieces of multifunctional fashion design photographs were collected through fashion collection from 2000 S/S to S/S 2010 F/W on the website. First, the characteristics of multifunctional eco-friendly fashion design used squared silhouette, achromatic colors, plain patterns for pollution control, hard materials to prolong the product, it was clear that details were minimized to save resources. Second, there were 5 changeable types of multifunctional eco-friendly fashion design which were changes in changing forms, material changes, item changes, detail changes and complex changes. Third, as the result of changeable types by method of expression, the changing forms were expressed by removable, material changes by reversible, detail changes by open and close and item changes by shifting. Forth, the formative properties of multifunctional eco-friendly fashion design had flexibility, multifunction, versatility and amusing. Therefore, this study will be helpful in planning multifunctional eco-friendly fashion design according to the kind of formative characteristics, changeable types, method of expression and provide concrete fundamental materials for the expert in clothing on the base of objective data through statistical analysis.