• Title/Summary/Keyword: Technological commercialization strategy

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Multivariate Analysis of Covariance on Characteristics Influencing Technological and Managerial Barriers of Technology Startups

  • Geonil Ko;Namjae Cho
    • Journal of Information Technology Applications and Management
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    • v.31 no.1
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    • pp.27-43
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    • 2024
  • This study investigated technological and managerial barriers in technology startups through a survey of 151 companies, yielding 118 responses (78.1% response rate). Factor and multivariate analyses identified two distinct barriers: technological and managerial. Reliability analysis validated the measurement tool. Using MANCOVA, 12 hypotheses were tested, incorporating six independent variables. Results revealed significant disparities in technological and managerial barriers based on establishment type, commercialization goals, growth stage, and commercialization stage, with 5 hypotheses supported. This study highlights the crucial role of these variables in understanding barriers within technology-based startups.

Technological Commercialization Strategy based on Consumer Preference Analysis of Low-sodium Instant noodle Ramen (저염화 라면의 소비자 선호 분석을 활용한 기술사업화 전략)

  • Oh, Sang Ho;Leem, Choon Seong
    • Journal of the Korean Society of Food Culture
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    • v.33 no.6
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    • pp.523-530
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    • 2018
  • The purpose of this study was to develop a technology commercialization strategy by analyzing the consumer preference for low-sodium instant noodle ramen, which has a sodium content of 1,730 mg or less. For the commercialization of such low-sodium ramen, this study examined how much consumers would pay through an analysis of consumer preference by conjoint analysis. This study surveyed 1,004 men and women in their 20 s and 50 s between the ages of 20 and 50 years in Korea using an online survey. If the price of conventional instant noodle ramen is KRW 4,000 (approximately USD 3.57) per 5 packs for one pack of 5 servings in a supermarket, this study surveyed how much more they respondents would pay if the sodium was reduced by 10.0, 20.0, and 30.0%. The study found that if sodium was reduced by 10.0, 20.0, and 30.0%, the respondents would pay as much as KRW 4,180, KRW 4,307, and KRW 4,515, respectively. The attributes of low-sodium instant noodle ramen were examined according to the degree of sodium reduction, vegetable protein ingredients, brand, where to buy and price with each level. The Marginal Willingness To Pay (MWTP) was analyzed as follows. If the sodium content of ramen soup is reduced by 1.0%, the amount that can be paid would be KRW 105.78. Respondents could pay KRW 1,673 more for famous brand ramen than an unknown brand ramen. The study results indicated that when a new product is developed and released, it can be expected to increase sales of the new product by understanding the foreseeable value that consumers could pay for and realize the technological commercialization of the technology.

Factors Impacting Public Technology Transfer and Commercialization and Its Strategy for R&D Management (공공기술이전·사업화 영향요인 및 연구개발 관리전략)

  • Sung, Oong-Hyun;Moon, Hye-Jung;Kang, Hun
    • Journal of Korea Technology Innovation Society
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    • v.18 no.3
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    • pp.468-491
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    • 2015
  • The major objective of this research is to suggest the proactive strategy and management of public R&D for the active transfer of technology based on the influential factor analysis of technology transfer. This study identified influential factors which make the greatest impact on the success of public technology transfer and commercialization through three points of view-technology supplier's view, technology adopter's view and view of commercialization-which contribute to successful technology transfer and commercialization. The core influential variables for blocking technology transfer are identified such as additional technological development, search for technology adopter followed by mass production technology and testing of confidence. Technology adopter is to create new markets or expand existing markets through the superiority (innovation) of licensing technology, increasing the internal innovation capabilities and maximizing the impacts of technology. This research suggests two effective strategies for improving technology transfer such as technology planning and marketing in the view of technology license. The strategy of technology planning should be established and executed to meet both technology trends and adopter's needs. And strong patents should be secured in terms of licensing of technology. Also the technological performance should be evaluated at mid-term appraisal, confirming the needs of adopter and competitive advantage of technology and patent. In addition to this, the customized technology marketing strategy for different fields of applications is also required in order to improve the likelihood of technology transfer. If the performance of R&D organization could be evaluated by global technological competitiveness and spillover effects of commercialization rather than quantitative output, the flow of technology transfer and commercialization would be accelerated.

An Empirical Study on Technological Innovation Management Factors of SMEs (중소기업의 기술혁신 관리요소에 관한 실증연구)

  • Im, Chae-Hyon;Shin, Jin-Kyo
    • Journal of Technology Innovation
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    • v.20 no.2
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    • pp.75-107
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    • 2012
  • Previous researches on technological innovation have several limitations such as lack of general mechanism for technological innovation(inputs, throughputs and outputs of technological innovation), large company oriented studies, and ignoring importance of technology management capabilities. So, this study suggested a new model using resource-based theory and system theory, and empirically applied that to SMEs. Structural equation model analysis by using 223 SMEs in Daegu region provided a support for most of hypotheses. Research results showed that all of factors on technological innovation were significantly and positively related with each other: inputs(R&D leadership, innovation strategy, R&D investment, R&D human resource management, external network), throughputs(portfolio management, project management, technology commercialization) and output(technological innovation). In case of technological innovation inputs, R&D leadership influenced on innovation strategy positively and significantly. And R&D leadership and innovation strategy had positive and significant effects on R&D investment, R&D human resource management and external network. R&D human resource management and external network exerted positive and significant influences on technological innovation throughputs such as portfolio management and project management. But R&D investment did not significant impacts on technological innovation throughputs. Among technological innovation throughputs, both portfolio management and project management had positive and significant effect on technology commercialization. In addition, technology commercialization acted positively and significantly technological innovation output. This study suggests necessary of efforts to implement innovation strategy and manage R&D human resource effectively based on CEO's innovativeness and entrepreneurship. Also, if SMEs want to develop technology and commercialize it, they have to cooperate with external technology resources and informations. Research results revealed that proper level of R&D investment, internal and external communication, information sharing, and learning and cooperative culture were very important for improvement of technological innovation performance in SMEs. Especially, this research suggested that if SMEs manage technological innovation process effectively based on resource-based and system approaches, then they can overcome their resource limitations and gain high technological innovation performance. Also, useful policy support for technological innovation of central or regional government by this research model is important factor for SMEs' technological innovation performance.

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Development Strategy of Clean Hydrogen Production by Renewable Energy-based Water Electrolysis in Korea (국내 재생에너지 연계 수전해 청정수소 생산 발전 전략: 국내외 관련 연구의 비교, 분석을 중심으로)

  • YOUNG YIEL CHOI;IN SUNG JUNG;TAE JIN KIM
    • Transactions of the Korean hydrogen and new energy society
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    • v.34 no.5
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    • pp.389-397
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    • 2023
  • This study compares domestic and foreign research on renewable energy-based water electrolysis clean hydrogen. Domestic studies from 2010 to 2023 focused on technological efficiency, energy efficiency, and system efficiency, with few analyzing infrastructure and technology trends. Overseas research initially focused on technological efficiency and stability, but has since shifted to economic and environmental impact, policy effectiveness, industry-university-research cooperation, and sustainability. To improve water electrolysis technology production, this study suggests prioritizing technology stability over efficiency, resolving government regulations and resident acceptance issues, promoting industry-university-institute cooperation for rapid commercialization of research results, and developing a strategy for sustainable development of renewable energy-based water electrolysis technology.

R&D Strategy Development for Nanotechnology Areas based on Efficiency Comparisons (효율성 비교를 통한 나노기술 분야별 R&D 전략 수립)

  • Bae, Seoung-Hun;Kim, Jun-Hyun;Jung, Yeon-Ju;Kang, Sang-Kyu;Kim, Jae-Sin;Kim, Heung-Kyu
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.2
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    • pp.31-40
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    • 2017
  • In this paper, we compared the efficiencies of national R&D investments between NT (Nanotechnology) areas in terms of papers, patents, and commercializations, and found ways to improve the efficiencies of national R&D investments for each NT area. This is in response to huge R&D investments government has made recently in NT areas. Here, we collected data on investments, papers, patents, and commercializations for the R&D projects in NT areas through National Science & Technology Information Service. Based on the data, we analyzed the investment and performances (papers, patents, and commercializations) for each NT area, calculated the efficiency for each NT area, and compared the efficiencies between NT areas. Next, using cluster analysis, we identified several NT areas with similar characteristics in terms of paper efficiency, patent efficiency and commercialization efficiency. Finally, we derived implications for the efficiency enhancement for each grouping. The cluster analysis showed that there could be two groups, one being low in terms of technological outcome (papers and patents) efficiencies and high in terms of commercialization efficiencies, while the other being high in terms of technological outcome (papers and patents) efficiencies and low in terms of commercialization efficiencies. Therefore, the strategy for one group calls for support for technology transfer or technology introduction from other R&D performers and grant of guidance for improving R&D performers' commercialization ability to other R&D performers while the strategy for the other group calls for R&D support for transfer of technology to other R&D performers, activation of technology transfer and support for commercialization of R&D performers.

Business Ecosystem-focused Commercialization Strategy for Real-time Monitoring and Detection Technology for Landslides (실시간 산사태 모니터링 및 탐지기술에 대한 비즈니스 생태계 기반 기술사업화 전략 연구)

  • Sawng, Yeong-Wha;Lim, Dong-Hyun;Chae, Byung-Gon;Choi, Junghae
    • The Journal of Engineering Geology
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    • v.26 no.2
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    • pp.223-233
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    • 2016
  • This study establishes a commercialization strategy for technology that can monitor and detect landslides in real time. An effective commercialization strategy was sought through both qualitative and quantitative analyses. The qualitative analysis considered the business environment in detail, while the quantitative analysis examined technologically strong and weak areas by visualizing the links between IPC (International Patent Classification) code structure and patent applicants. The results from both analyses are considered together, with particular attention paid to the business environment. The resulting integrated analysis comprehensively explores the degree of technological development and the current state of real-time monitoring and detection technology for landslides. The integrated analysis identified complementary assets in the business environment, as there is strong development and many research entities in this area. This suggests positive reinforcement for commercialization with two sub-strategies: (1) exploring demand with complementary assets, and (2) providing technology information for explored demand, which should facilitate successful commercialization. Exploiting this positive reinforcement for technology commercialization could reduce the high uncertainty of the technology and the market, and thus increase the probability of successful commercialization. It is also expected to contribute to long-term success by strengthening collaboration between the supply and demand sides.

The Effect on Technology Innovation Performance of Private-Public R&D Cooperation of ICT SMEs: Focused on Collaboration with Government-funded Research Institutes (ICT 중소기업의 산·연 R&D협력이 기술혁신성과에 미치는 영향: 출연연구기관과의 협력을 중심으로)

  • Park, Wung;Park, Ho-Young;Yeom, Myoung-Bae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.6
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    • pp.139-150
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    • 2017
  • In Korea, small and medium-sized enterprises (SMEs) play an pivotal role in the national economy, accounting for 99.9% of all enterprises, 87.9% of total employment, and 48.3% of production. In spite of their crucial role in the national development, most of SMEs suffer from a lack of R&D related resources. Public R&D organizations such as government-funded research institutes can provide SMEs with valuable supplementary technological knowledge and help them build technological capacity. In this regard, this study estimated the effect of internal R&D investment and private-public R&D cooperation on technological innovation of ICT SMEs based on 2016 ETRI Survey. Building on previous literatures, the study established and tested a research model using binary logistic regression analysis. First, internal R&D investment and preferences for open innovation demonstrated the strengthening of R&D collaboration. Second, internal R&D investment and R&D cooperation showed a positive effect on both product and process innovation. Therefore, internal R&D capability and taking advantage of R&D collaboration are needed to achieve technological innovation for SMEs in ICT sector. This study also discuss implications for encouraging private-public R&D cooperation.

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A Study on the Determinants of Success in Technology Commercialization of Innovative Technology SMEs : With a Focus on the New Excellent Technology(NET) Certification System (기술혁신형 중소기업의 기술사업화 성공 결정요인에 관한 연구: 신기술(NET) 인증제도를 중심으로)

  • Ma, Changwhan;Choi, Gyung-hyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.2
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    • pp.95-108
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    • 2021
  • Technology innovation activities are very important for companies to secure technological competitiveness and continue to grow. Korea operates a certification system at the national level to promote corporate innovation activities, and strives to enhance SMEs' global technological competitiveness. Among these, the representative system related to technological innovation is the New Excellent Technology (NET) certification. NET is certified through a strict three-stage screening process, and is operated for the purpose of commercialization of new technology, technology trading, and promotion of early market entry by companies. Acquiring NET certification means that the company has a certain level of technological competitiveness. Therefore, this study attempted to conduct an empirical analysis on which technology innovation activities of companies affect the success of R&D projects and improvement of management performance, centering on NET certification system. To verify this, technology strategy, technology planning, systematic R&D process, internal cooperation, and external cooperation activities were set as major variables. As a result of the empirical analysis, it was confirmed that all variables set in this study individually contributed to the success of the R&D project and improvement of management performance. However, when looking at a comprehensive level that considers all variables, it was analyzed that systematic R&D process management and cooperation activities with external organizations have a statistically significant effect on R&D project success, and technology strategy establishment and technology planning activities, which are the initial stages of R&D, have a statistically significant effect on management performance. This study was conducted on innovation-oriented SMEs that have established and operated corporate R&D centers and are actively conducting R&D activities, and multiple regression analysis was used as an analysis method.

An Empirical Study on Adoption of Open Technological Innovation for SMEs based on Information and Technology (국내 IT중소기업의 개방형 기술혁신 수용에 관한 실증연구)

  • Joung, Seok-In
    • Journal of Information Technology Applications and Management
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    • v.20 no.4
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    • pp.47-66
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    • 2013
  • Recently, with the diffusion of a new paradigm named as the creative economy, the government's interests and efforts regarding support of SMEs' R&D have been concentrated. In particular, due to the dominant perception that the fundamental science and original technology from government-funded research institutes can further enhance the capabilities of SMEs' R&D, the importance of performance's diffusion on national R&D is further emphasized. In fact, the domestic SMEs don't have enough budget and workforce, so that all of self-contained technologies, product's competitiveness as well as the R&D capabilities, are very vulnerable, and thereby SMEs' commercialization is very likely to fail. For this end, SMEs need to adopt the concept of open innovation as the use of external R&D resources by licensing. In this study, we conducted a survey on a total of 286 domestic IT SMEs, and analyzed empirically to compare the degree of their acceptance on technological innovation between two groups divided by open/not-open innovation. As a result, we drew some of the key factors influencing the acceptance of the SMEs' open technological innovation, and found a variety of implications through them.