• Title/Summary/Keyword: TV Content

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How Healthy is the Health related Informations brocated by TV News? (TV 뉴스에 보도된 건강관련 정보의 건강성과 해독성)

  • Kim, Shin-Jeong;Lee, Jung-Eun;Kim, Shin-Dong
    • Research in Community and Public Health Nursing
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    • v.12 no.2
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    • pp.513-531
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    • 2001
  • Television news programs are becoming significant source of health information. This study aims at investigating the current state of health coverage of the prime time news program in Korea. Data were collected from KBS 9 0'clock news in the period of thirteen months. from December 1. 1998. to November 1. 1999. The data were analyzed using content analysis method. and the reliability degree was 99.7% according to the Holsti's inter-coder reliability test. The current research classified 489 health related news items into 49 sub-categories and five health categories through content analysis. Some of the basic results of this study are as follows. 1. The frequency according to health category, health maintenance promotion(57.3%) topped followed by disease prevention(23.2%), disease treatment(14.9%), life ethics(4.0%), and growth development(0.6%). 2. According to human developmental age. for the most part(80.1 %) is applicable to the entire range of human developmental age. 3. Health maintennance promotion category take top of health category by the rate of 57.3% and contain 20 sub-categories. 4. News items in the life ethics category, which had six sub-categories. occupied only four percent of the total health related news. News in the growth development category included two sub categories and occupied 0.6% of the total news items. 5. In disease prevention and disease treatment category, infectious disease(33.2%) showed the highest percentage according to the WHO's international disease classification system. Disease prevention occupied 23.2% and contained eleven sub-categories while disease treatment occupied 14.9% and included ten sub-categories. Television news coverage on health showed a wide variety of selection in terms that they are reporting various issues. This study, however, found that some news items were confusing and failing in presenting scientific evidences. It is suggested that the television coverage on health could be beneficial to most of viewers in receiving important health information and guidelines, only if they are utilizing their own sound discretion in consuming those news.

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Analysis of the Audience's Subjectivity about Preference of Documentaries on TV (TV방송 다큐멘터리 선호도에 대한 수용자의 주관성 연구)

  • Hyun, Seung-Hoon
    • The Journal of the Korea Contents Association
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    • v.11 no.10
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    • pp.128-136
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    • 2011
  • This is a study on the subjectivity of audiences about preference of documentaries on TV. Accordingly, Q-methodology was used for this study. As a result, audiences' various characteristics by preference types were able to be found. The individual characteristics were classified into three styles: an entertainment-oriented style pursuing enjoyment, public and society interest-oriented style pursuing public purpose, and culture-oriented style pursuing artistic value of documentaries in order. It could be inferred from the classification of preference styles that unlike the past, the choice of TV broadcasting of audiences was shifting from the passive and media-dependent form to positive form. Therefore, the research and development of content delivery and production in the multi-media and multi-channel digital broadcasting era should be focused on not only the content itself but also an audience-centered service development model reflecting audiences' desire and hope.

Target Advertisement based on a TV Viewer's Profile Inference and TV Anytime Metadata (시청자 프로파일 추론과 TV Anytime 메타데이타를 이용한 표적 광고)

  • Kim, Mun-Jo;Lee, Bum-Sik;Lim, Jeong-Yon;Kim, Mun-Churl;Lee, Hee-Kyung;Lee, Han-Gyu
    • Journal of KIISE:Computer Systems and Theory
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    • v.33 no.10
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    • pp.709-721
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    • 2006
  • The traditional broadcasting services over terrestrial, satellite and cable media have been unidirectional mass media regardless of TV viewer's preferences. Recently ich media streaming has become possible via the broadb and networks. Furthermore, since bidirectional communication is possible, personalcasting such as personalized streaming services has been emerging by taking into account the user's preference on content genres, viewing times and actors/actresses etc. Accordingly, personal media becomes an important means for content provision service in addition to the traditional broadcasting service as mass media. In this paper, we introduce a user profile reasoning method for target advertisement which is considered an important application in personalcasting service. The proposed user profile reasoning method predicts an unknown TV viewer's gender and ages by analyzing TV Viewing history data. Based on the estimated user's gender and ages, a target advertisement is provided with TV Anytime metadata. A proposed target advertisement system is developed based on the user profile reasoning and the target advertisement selection method. To show the effectiveness of our proposed methods, we present a plenty of experimental results by using realistic TV viewing history data.

A Proposal for SmartTV Development Plan by Applying Big Data Analysis Methodology (빅데이터 분석 방법을 적용한 스마트 TV의 발전 방안에 관한 제언)

  • Park, Nam-Gue;Kim, Sun-Bae
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.347-358
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    • 2014
  • A smart TV is able to show terrestrial broadcasting and also can be used as a computer -VOD, games, image communications, application utilities and so on. In order to carry out Smart TV business, it has to contains contents, platforms, network terminal unit. If ill-equipped with any of these aboves, it must cooperate with other licensee. Therefore, Smart TV business is necessary to cooperate with each business agent. In this paper, we will look into domestic/foreign country Smart TV market, policy, vitalization strategy, and suggest the application of big data analysis methodology for Smart TV vitalization method - 1) hardware infrastructure building based on cloud computing 2) Network upgradability acceptable traffic increase 3) Technical development cooperation between each licensee 4) Variable Smart TV contents supply 5) Cooperation with party interested individuals in using UX/UI for N-Screen, network traffic estimation may increase, customized supply smart contents for consumer in real time.

A study of the Factors Influencing on the Convergent TV Viewing Experiences (디지털 컨버전스 환경에서 융합적 TV시청경험에 영향을 미치는 요인에 관한 연구)

  • Hwang, Joo Seong
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.578-591
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    • 2018
  • This study is to find out what are the factors influencing upon the convergent TV viewing experiences. Socio-demographic variables are identified as the most influential ones. Viewing modes are more influential than the media utilization factors. Comparing the detailed dimensions of TV viewing experiences, time and content selectivity are more influenced by TV viewing modes, while sociability and interactivity are more affected by socio-demographic variables relatively. This study has academic significance in that it is an exploratory empirical study on factors influencing on the TV viewing experiences.

Mobile Application UI Design for TV Broadcasting Content Recommendation (TV 방송콘텐츠 추천용 모바일 어플리케이션 UI 제안)

  • Son, Hee-Jeong;Choe, Jong-Hoon
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.86-93
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    • 2012
  • The emergence of cable TV, satellite broadcasting and IPTV provides viewers with a variety of TV programs. However, viewers' desire for watching their favorite TV program at convenient time has increased because of insufficient spare time. As an increase in smart phone market has accelerated an entry into "the age of smart network media" since 2009, mobile media suggests services connected to other digital devices. Recently, there has been growing interest in TV controling system of smart phone. Therefore, the present study aims to provide an concept of the smart phone application which recommends contents of TV program by analyzing personal watching pattern. To suggest detailed direction of the interaction and UI design, we analyzed previous research and examples of TV controlling applications and products. In addition, public opinion survey was carried out to rationalize this study and suggest suitable UI structure.

Twitter's impact on the election of TV debates -18th presidential election TV debates- (TV토론회에서 트위터가 선거에 미치는 영향 -제18대 대통령 선거 TV토론회를 중심으로-)

  • Han, Chang-Jin;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
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    • v.14 no.2
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    • pp.207-214
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    • 2013
  • It was the 18th presidential election TV debate Twitter participation of SNS. Began to diverge as the era of social media, combined with SNS through in the mass media, media web 2.0. Search tweets, retweets, while the formation of policy issues, the agenda of Twitter users to listen to the statements of the candidates using the Internet or a smartphone. The highest number of tweets immediately issue statements were made. Content during the progressive tweets core keywords you do not often discussed, followed by the negative information increases the number of tweets has become a policy issue. Top retweets was to evaluate the process of debate, regardless of the issue. Tweeter complements the TV so Twitter has made public opinion. Smart phones and SNS Twitter, combined with the TV and the participation and direct democracy, voters vote one instrument was realized. Should forward approval ratings, real-time Twitter subtitles on the TV screen in TV debate Twitter influence in the election will be greatly expanded.

Creative Talent for Fusion-Positive Collective Intelligence-based Collaborative Learning Content Research ; Focusing on the tvN Connective Lecture Show 'Creation Club 199' (창의 융합인재 양성을 위한 집단지성기반 협력학습 콘텐츠 연구: tvN의 커넥티브(connective) 강연쇼 '창조클럽 199'를 중심으로)

  • Iem, Yun-Seo
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.529-541
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    • 2015
  • Collaborative learning of collective intelligence-based model is also ideal in higher education did not yet consensus still in the theoretical level. To become collective intelligence-based collaborative learning is to mobilize the competence of the various members should be promoted as much as possible with their own services designed to actively participate in and contribute to the goals of the joint. Is still based collaborative learning model of collective intelligence, which does the actual model is not developed in education is a key program in creative fusion judge called talent. The evolution of the main features of the house just in shaping the content of a modern lecture geureohagi need to check from time to time to see and pay attention. As part of this study, attempts were associated with the tvN planning and attention to trying connector Executive Lecture show "Creative Club 199" content. Well oriented intention to converge the needs of the times, but it is even more compelling naeeotda implement the collective intelligence based on 'how' the reality is that together with the participants.

Application of Speech Recognition with Closed Caption for Content-Based Video Segmentations

  • Son, Jong-Mok;Bae, Keun-Sung
    • Speech Sciences
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    • v.12 no.1
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    • pp.135-142
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    • 2005
  • An important aspect of video indexing is the ability to segment video into meaningful segments, i.e., content-based video segmentation. Since the audio signal in the sound track is synchronized with image sequences in the video program, a speech signal in the sound track can be used to segment video into meaningful segments. In this paper, we propose a new approach to content-based video segmentation. This approach uses closed caption to construct a recognition network for speech recognition. Accurate time information for video segmentation is then obtained from the speech recognition process. For the video segmentation experiment for TV news programs, we made 56 video summaries successfully from 57 TV news stories. It demonstrates that the proposed scheme is very promising for content-based video segmentation.

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Design and Implementation of EPG Architecture Using User Preference Profile (사용자 프로파일을 위한 EPG 아키텍쳐 설계 및 구현)

  • 김도영;이만재
    • Proceedings of the Korean Information Science Society Conference
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    • 2000.10b
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    • pp.215-217
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    • 2000
  • 본격적인 디지털 데이터 방송 시대를 맞이하여 TV는 다양하고 인터랙티브한 서비스의 제공이 가능해 졌다. 디지털 TV의 데이터 서비스는 매우 다양하다. 그 중 Electronic Program Guide(EPG)는 가장 기초가 되는 서비스이다. EPG의 아키텍쳐를 설계하기에 앞서 TV 프로그램에 대한 분류와 데이터 베이스화가 선행되어야 하며 이렇게 만들어진 Program Content Profile(PCP)와 사용자가 설정해 준 후 자동으로 갱신되는 User Preference Profile (UPP)는 EPG 어플리케이션의 스마트 기능 중 하나인 방송 프로그램 추천 기능을 가능케 해주며, 그 외에도 여러 스마트 기능들을 구현하는 중요한 척도이다. 본 논문은 이러한 모든 아키텍쳐를 시험적으로 설계 구현하였으며 그 예를 보여준다.

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