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http://dx.doi.org/10.5392/JKCA.2018.18.03.578

A study of the Factors Influencing on the Convergent TV Viewing Experiences  

Hwang, Joo Seong (서울과학기술대학교 IT정책전문대학원)
Publication Information
The Journal of the Korea Contents Association / v.18, no.3, 2018 , pp. 578-591 More about this Journal
Abstract
This study is to find out what are the factors influencing upon the convergent TV viewing experiences. Socio-demographic variables are identified as the most influential ones. Viewing modes are more influential than the media utilization factors. Comparing the detailed dimensions of TV viewing experiences, time and content selectivity are more influenced by TV viewing modes, while sociability and interactivity are more affected by socio-demographic variables relatively. This study has academic significance in that it is an exploratory empirical study on factors influencing on the TV viewing experiences.
Keywords
Convergent TV Viewing Experiences; Mode of Viewing; Temporality; Selectivity; Interactivity; Sociality; Spatiality;
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Times Cited By KSCI : 1  (Citation Analysis)
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